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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Get The Most Out Of Your SuperShow!

Attending the Martial Arts SuperShow is a one of a kind experience. Last year was my first time going and I loved it, so I decided to write down my thoughts. If you haven't already locked in your tickets, do it today! https://www.masupershow.com/

 

By: Cris Rodriguez, MAIA Digital Marketing Specialist

February 2019.

Mike Metzger. Melody Johnson. Bill Clark. Shane Tassoul. Chuck Norris.

Those were the Speaker names that I read.

Those were the legends in our Industry that I would be sharing the stage with.

And man was I PUMPED!

Having the opportunity to share my love of Digital Marketing at the industry’s
largest and most established conference gave me chills.  It was an absolute honor.

My mentor, Mike Metzger (who sometimes has more faith in me than I do) was
the one that signed me up.  And I was super nervous!

This was going to be my VERY FIRST SuperShow…
And he had me speaking 4 times!

I knew the most important question I had to answer...

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A Small Step Outside Your Box

Look, we get it.  Not everyone is comfortable being a “salesperson.”  But in order for you to grow your school, you’re going to have to step outside your comfort zone and do something different. 

If you find yourself frustrated with a lack of growth or profitability, it’s because you’ve reached the maximum potential of your current mindset.  It’s that simple.  To go farther, you’re going to have to change something. 

Here’s the good news, though:  You don’t have to start with a huge, radical change to see an impact.

And that’s where this Square Hand Target system comes into play.  Think of it as a baby step into a brave, new world.

  • You don’t have to make a big sales pitch
  • You don’t have to invest a ton of money
  • You don’t have to attempt a mass intro

All you have to do is bring in your own students for a seminar on a subject matter you should already be comfortable...

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How to Use Your Speed Bag for Kids' Classes

mentor retention Feb 04, 2020

By Michelle Hodnett

Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial arts journey.

  

The Century Foldaway Speed Bag Platform & Leather Speed Bag is an excellent tool to build hand-eye coordination as well as speed and endurance. Speed bag training beneficial to all ages and all levels of martial artists, for several reasons:

  • It increases hand speed, which helps eliminate wasted motion
  • The repetitive striking action trains the user to keep their hands up – a habit that is essential if you’re even going to think about sparring
  • It builds the trapezius muscle, which improves the overall snap of your punch

All of these things will benefit...

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Grow Your Online Presence in 2020

By: Cris Rodriguez, MAIA Digital Marketing Specialist

Over the past year, we’ve had over 200 school owners graduate from my 8-Week Marketing Mastermind Course. They took a deep dive into Facebook, Instagram, and Google Advertising, and learned how to use those major platforms to grow their Martial Arts Academy.

Many of them have seen amazing results with their new-found knowledge and skill set. However, many of them also realized that digital marketing can be time consuming and frustrating, especially if it’s not something you’re passionate about.

Most school owners have enough on their plate already. However, it is vital you have a presence on those major platforms.

Why? Because if you’re not, your competitor will be.

And this is exactly why I created Grow Pro Agency.

In the ever-changing online world, keeping up with the constant updates of social media can require not only your time, but also your energy.

And that’s why we’re here...

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Take the Sleek Ninja Free Challenge

Do you want to get your mind AND body right in 2020 so you can be the best example to your students?

Then take the Free 7-Day Sleek Ninja Challenge from Hollywood physique expert, Eric the Trainer.

The holidays are a wonderful time to see family, celebrate the season, and reflect on this past year. How can we make 2020 a more profitable year, increase enrollment, and build excitement in and out of the dojo? By incorporating Sleek Ninja fitness classes into your curriculum.

The beginning part of the year is traditionally the biggest fitness time with people looking to fulfill their New Year’s resolutions. And with so many parents of your students looking for new, exciting classes, you’ll want to take advantage of this national trend by launching a fitness program.

This is a great way to get more adults included in your classes and make use of those early morning hours when your school is typically empty.

Sleek Ninja is a physical transformation program based in your...

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What Martial Art Do You Teach?

“What martial art do you teach?”

 

That’s right up there among the most common questions asked by a prospective new student or their parents. If they’ve done some research, they may already know a few things about the martial arts, but as beginners, there are so many unanswered questions and preconceived ideas. Cutting through all of that can sometimes be a challenge.

 

As a practicing martial artist for my entire adult life I’ve had the opportunity to study a variety of martial art disciplines, some more extensively than others. I like to tell people, “They’re the same thing, only different.” I have always believed that it’s not the specific style or the system that makes one art better for one student and not another. I think it’s more important to find an instructor and a school with a philosophy and style of teaching that is appropriate for the needs of the individual student.

       ...

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Success Through Community Involvement

mentor Jan 28, 2020

By Keith D. Yates

 

 

Kevin Nevels began his martial arts training as a child in Vicksburg, Mississippi, in 1993, but he stopped training a couple years later when his family moved to the small North Texas community of Coppell. It wasn’t until his college years at the University of North Texas that a friend got him re-interested in the martial arts. He found a school that taught the same traditional taekwondo that he had learned as a kid and, soon after, he had earned his black belt.

Nevels majored in radio, TV and film and always thought he would go into that industry after graduation. Instead, he took a job working with his father in the oil industry (it is Texas, after all). However, he continued to train and do some part-time teaching of the martial arts. He readily admits he wasn’t really happy in his oil job and, apparently, his dad noticed that fact as well.

In January 2010, Kevin was running a taekwondo demonstration with his team and his father was a...

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Agility Ring Drills Kids Will Love!

mentor student retention Jan 27, 2020

By Michelle Hodnett

 

Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial arts journey.

 

Agility Rings from Century are durable and will last for years, and their use is only limited by your imagination. We use the rings to focus the students, to provide visual markers, and as a tool in multiple drills. No matter how you use them, their bright colors always draw kids’ attention and help them focus on the task at hand.

 

 

Ring on Ground Drills

Quick Feet: Place your rings in a line and have students go in and out of the rings as fast as they can. This is footwork and cardio. Several other agility drills, like hopping on one foot, two feet...

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Basic Blocker and Target Drills and Games

By Michelle Hodnett

 

Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial arts journey.

 

Blockers and targets from Century are great tools for building kid-friendly drills to develop blocking skills and timing. The most effective way to use this equipment with children is to make it a game. When a child is laughing and having fun, they are more responsive to learning.

 

 

Samurai Run

Have two teams sitting opposite from each other. Position two Century Square Hand Targets in the middle of the mat as markers, and a blocker next to where the lines of teams start.

One student from each team must sprint to the center of the mat, tag their target,...

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Why I (Finally) Went to the Martial Arts SuperShow – And You Should, Too!

maia supershow Jan 09, 2020

By Deb Cupples

 

I’ve been teaching karate for over 15 years and have owned my school, Community Karate and Fitness, for 14. Along the way, I have made friends with other martial arts school owners through tournaments, seminars and social media. I fostered a great community through my martial arts connections, but the more it grew, the more I found that we were all struggling with the same issues and some of us were feeling a little stagnant.

For years, I had wanted to attend the Martial Arts SuperShow, but kept talking myself out of it. I had all the normal excuses: it was too much money, I couldn’t take time away from my school, etc. But those excuses weren’t getting me closer to my goals or renewing my passion for my business; they were just excuses.

Then, one day, I just did it. I registered for the Show, booked my flight and thought, “Well, if it’s not worth it, at least I can say I went to Vegas.”

Within the first 24 hours at the Show,...

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