The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
With today’s digital capabilities, you can now distinguish yourself from your competition and reach out exclusively to your target audience. In this article, an expert explains the top trends in digital marketing and shows you how you can effectively target new recruits for your martial arts school.
The most common digital marketing tactics being used today are: Retargeting, Geo-Fencing, Geo-Conquesting, Historical Retargeting, and Behavioral/Contextual Targeting.
Martial arts school owners and entrepreneurs should be aware of and start using them today. Here, I’ll explain why and how to apply them.
Have you ever heard of this online commerce website named Amazon.com? Have you ever searched for something on its website and not purchased whatever you were looking at?
What usually happens next? Say that there you are checking out your Facebook feed, when what appears on your feed? Yep! That exact same thing you were shopping for...
In February, a new federal law with stricter mandates was enacted to prevent sexual abuse of minors involved in amateur sports and physical activities. The sweeping legislation targets all youth-serving organizations and private businesses, which includes martial arts associations and individual schools. Over 50% of the active-student population in our industry today is composed of kids under 18. To enhance their protection, we need to comply immediately to the new law’s requirements.
New Federal Law Protects Minors
The highly publicized arrest and recent criminal conviction of Larry Nassar, a decades-long former medical doctor with USA Gymnastics, shocked the entire world, in and outside of sports. Astoundingly, some 265 female gymnasts, among them famous Olympic champions, have accused Nassar of sexually abusing them when they were minors.
Nassar’s case was the turning point. U.S. Government lawmakers finally took stricter measures to protect minors...
By John Corcoran
Shortly after this cover story was written, Grandmaster Jhoon Rhee, the “Father of American Taekwondo,” passed away on April 30, 2018. He was 86. This article is based on the last recorded interview Grandmaster Rhee gave during his life. It examines his stellar achievements and pioneering contributions during a career spanning over 61 years. Remarkably, Rhee’s many innovations have had a global impact on just about every aspect of modern martial arts.
“If a picture is worth 1,000 words, then an action is worth 1,000 pictures.”—Jhoon Rhee
Here’s the bottom line readers should grasp: As I write this article in the spring of 2018, there may not be any other person still living, who has contributed more to the very fabric of the entire modern martial arts industry than 86-year-old Korean-American grandmaster, Jhoon Goo Rhee. Now that he has passed, as an addendum I maintain my same belief. It’s not...
by Beth Block
As humans, our reactions slow down immensely in emergency situations. Therefore, as martial artists we repeatedly practice the same self-defense techniques for years, even decades, to prepare for the event of a real attack.
As instructors, we know that our students’ responses in an emergency will be flight, freeze or fight. This is hardwired into humankind’s DNA as the “survival instinct.” The goal of repetitive training is to shorten students’ reaction time when attacked and to provide them with the tools to allow muscle memory to take over in self-defense mode.
Now, let me ask you some questions. Is physical confrontation the only type of emergency you or your students will face? Is that all you’re preparing your staff and students for? Or, are you preparing them for any type of battle that may occur?
Are we looking to develop self-discipline?...
by Herb Borkland
As a 16-year-old Kansas City Golden Gloves fighter, Bob Thurman ran up an 86–3 record. In 1977, Thurman joined legendary karate pioneer Jim Harrison’s bushidokan style. Thurman entered pro kickboxing in 1979, posting a 19-1 record before his stunning 1982 defeat of world Middleweight Champion Alvin Prouder.
Thurman defended his World title 10 times. But, in 1989, after a mugger’s murderous assault on his wife, Betsy, he retired from the ring to create and teach worldwide his “CounterAttactics” system. It’s designed to stress mental awareness, psychological strategies, and tactics and techniques for surviving and escaping from street violence.
Bob Thurman: I grew up in Kansas City. My step-father ran a hotel-management company.
My real father was a Marine Corps colonel — a Marine’s Marine. I get my ass-kicking from him,
but my step-dad was an amazing human being.
by Antonio Fournier
I had a message from a Martial Arts Industry Association (MAIA) member asking if it is was still beneficial to conduct a Mat Chat in her situation. She had transitioned from a one-hour to a 45-minute children’s-class format, and she was having a hard time fitting it in.
My response was, “It’s not only beneficial, it is a must.”
Her thoughts were that taking five minutes to do it shortened the amount of punching and kicking time.
I used the analogy of a river that is one mile wide and a foot deep, or one that’s one foot wide and a mile deep. It isn’t the width of the message that’s important, it’s the depth of the message that is.
So, why is the Mat Chat so important? It’s a start — and only a start — at connecting life skills to your martial arts program.
First, you’ve made lots of promises in your ads and...
by Karen Eden
Years ago, while working as a TV reporter in Pittsburgh, PA, I was sent out to cover a story about a wildlife refuge not too far off from the city.
The former wildlife specialist I interviewed seemed to have a heart for the unruly animals who wouldn’t conform to zoo and circus life. He also adopted the animals that people from around the country had mistakenly taken in as pets at one time or another.
I’ll never forget his words to me.
“I don’t care how tamed you think an animal from the wild may now be. They are always going to be wired to be wild and you must always keep that in mind,” he told me.
With that, he brought out one of his latest orphaned, unwanted animals. It was a bobcat … with a sinus issue. I honestly didn’t know whether to laugh or cry. This poor bobcat was consistently blowing his nose. Yet, he of course didn’t have the...
by Dr. Nguyen "Tom" Griggs
When I was around 15 years old, my dad (a.k.a., “Pop”) and I were working on his old ‘79 Dodge Ram Charger. It was banged up, had no air conditioning and the radio could barely stay in place in its holding brackets. As we worked, my dad had a life talk with me. He shared five rules for living that he abided by and made him successful.
I was honored to retell these points during his eulogy in June 2016. Seeing friends and relatives laughing and nodding in agreement told me that these are true pearls of wisdom. Allow me to share these points with you. I’ll frame them in the context of being successful in the areas of teams, leadership and conflict management.
1. Work hard and work smart. My dad was a very hard-working person. He advocated common sense, but knew that determination could only take you so far. Armed with only...
by Philip E. Goss, Jr., ESQ.
You train your students to physically defend themselves in as an efficient manner as possible. The shorter the unpleasant “transaction” lasts, the better. Sometimes, involvement in the legal system is necessary and truncating the process, as in a fight, is always in your best interests.
Neither I nor other attorneys operate under the assumption that legal talent is sought to draft all corporate documents. The Internet places a vast library of potential and free (but questionable) legal resources at your immediate disposal. Ninety eight percent of the time, what you find on the Internet can work for its intended purposes. However, it is the 2% that will cause you angst and added expense.
Just about everyone is familiar with the concept of a “legal injunction.” In short, an injunction is an order of the court that requires someone to either do...
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