by Kurt Klingenmeyer, MAIA Elite Consultant
Teaching martial arts is an honor. We instructors have the opportunity to instill confidence, focus and self-discipline in kids of all ages. Furthermore, we help adults learn how to protect themselves and, in the process, foster a sense of empowerment that will aid them in all areas of life. No other profession makes an equivalent impact on the community.
As fulfilling as making a positive impact is, a martial arts school is still a business. That means tasks need to be done, people need to be employed and bills need to be paid. In other words, you need to guarantee your revenue stream and ideally grow it. Perhaps the most efficient way to do that is to focus on the hours of the day when you’re not teaching your regular classes.
Think about what happens at your school during non-class hours. Yes, there are lesson plans to be written, cleaning to be done and miss-you calls to be made — all the normal duties that come with...
While 2020 wasn’t the year we asked for, we have to lean in on the positives that came out of it.
I can think of 5 really great things that came out of 2020 that I’d like to share with you.
First, as an Industry, we became more tech savvy.
Prior to COVID shutting down our schools, many school owners weren’t the most “tech savvy” individuals.
Having our brick and mortar businesses shut down forced us to think outside of the box and learn new skills.
Most schools pivoted to online classes which required them to learn new technologies such as Zoom.
We had to figure out what types of web cams, mics, and lighting would help us best offer our services.
And I look at those items as an investment - because without them, many of us
would have had to permanently close our doors.
Second, we all became better instructors.
As a whole, as Instructors, most of us prefer to teach our students on the mats in
our academies. But COVID changed...
Let’s face it: winter is never the “busy season” for our martial arts schools. This year more than ever, all of our schools could benefit from a little extra revenue. Our students, too, would benefit from having gear and equipment for at-home training. Pandemic aside, weather conditions and holiday travel plans can make it difficult for students to come to class as regularly as they’d like, but having gear at home will keep them up to speed.
Want to create a win-win scenario where your students can train and you can make money? It’s not a sugarplum-induced holiday fantasy: Invest just 30 minutes of your time, and you can make up to $10,000 for your school while stocking your students up on equipment. Here’s how:
1) First, set up a Century Direct account.
Once you see the benefits, you’ll be surprised you didn’t do it sooner! We’re living in the age of online shopping. If you don’t offer that option,...
Walk into Wal-Mart, Target, or Home Depot, and the Holiday decorations are front and center (and have been for weeks).
So what does this mean for you and your academy?
It means it’s time to put together your Holiday Specials — specifically your Black Friday special.
Black Friday may look business-driven, but it’s the consumers who actually started
this shopping event. It was first observed in Philadelphia where there was always
high traffic the day after Thanksgiving.
SaleCycle reported that in 2019, Black Friday online sales surpassed all previous
records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion record.
This is a serious holiday that every merchant with an online or brick and mortar
store should observe.
Our holiday tips will help you to get a cut of the Black Friday sales so you can
settle in for a prosperous holiday season.
Black Friday is really a great time to be selling ...
With COVID, and the less-than-stable return to school situation in some states, it’s understandable if your youngest martial arts students are a little stressed right now. On top of that, Halloween is right around the corner and many places are cancelling Trick-or-Treating, parades, and other holiday celebrations. Halloween is widely anticipated and beloved by youngsters, and is something they look forward to all year. To be fair, now probably isn’t the best time for communal candy touched by who-knows-how-many hands – but it still looks like we’re in for a dark and gloomy October.
Martial arts schools to the rescue! You can light up your young students’ Halloween – literally and figuratively – by offering an awesome Glo-Chuck seminar! These training events were popularized by MAIA and our very own Frank Silverman, and have been successful student retention and revenue-boosting events for schools for years.
Whether you hold it on...
by MAIA Division Manager Melissa Torres
It was difficult to sit down to write this column because I knew that no matter what topic I chose to cover, I would have to mention COVID-19 in some capacity. Unfortunately, the pandemic is still part of our daily lives, and it continues to affect martial arts schools in countless ways. Our curriculums, instructor training, marketing and best retention practices all hinge on what happens with regard to the pandemic.
Since no one can predict when we finally will be out of the COVID woods, it’s essential to continue to adjust and “roll with the punches.” Recall Bruce Lee’s well-known quote: “Be like water, my friend.” We must be adaptable in these uncertain times in order to get to the other side. We’ve got to keep pressing forward!
No doubt you all have had time to take a step back to reevaluate your businesses and plan your next move. Well, MAIA has done the same. After the SuperShow Virtual...
by Kathy Olevsky
I’ve operated a martial arts school full time for 45 years. I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is I asked for help. I learned quickly that others before me had already found solutions. In this column, I’ll point out key mistakes I made in my career, which are common errors among school owners, both large and small, throughout our industry. And I’ll share the solutions I used to overcome them.
First, the good news: Many of us are back to teaching in our schools.
Now, the bad news: Some of us are dealing with a resurgence of COVID-19 cases, and our states are taking action to address it. I know a few martial arts school owners who could not sustain their businesses. As a result, they had to close their doors.
Basically, we all are operating on the same premise: We will open our schools if we can, and if not, we will operate virtually until in-person training is...
by Nguyen “Tom” Griggs
Hello, my friends. I hope you all are doing well and finding ways to successfully navigate these difficult times. In this column, I want to talk about three crucial decisions that leaders need to make to survive our current chaos.
I ask that you bear with me. The stories I will use involve airline crashes, and the details are not pleasant. However, all are relevant to the situation that now faces the martial arts community.
In 2015, Maria Murillo, 18, and her 1-year-old survived the crash of a small Cessna airplane in the Colombian jungles. They spent five days on the banks of a river, surviving on coconuts and collected rainwater. When they were found, rescuers were astounded to learn that despite having sustained burns and broken bones, the woman had been able to run from the burning plane while carrying her child.
Bahia Bakari, 14, was the sole survivor of a 2009 crash of an airliner that claimed the lives of 151 people. She spent...
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