By MAIA Division Manager Melissa Torres
If there’s one thing I’ve noticed from working with martial art school owners and instructors, it’s that no one wants to admit they need help. We will get the occasional call through our MAIA phone line from school owners asking for ways they can improve their businesses; however, those are rare.
Even when people reach out to us via our website and admit they want help, they won’t pick up the phone when we try to call them to find out what they need. They know they need help, but they aren’t even sure what they need help with. They know they can be more successful, but don’t see the path there. They want to make their dream a career, but don’t even know what next step to take.
Most people want to show off their successes, not admit what they don’t know –especially on social media. It’s become a place where we post how we want to be perceived, not necessarily our reality....
By MAIA Executive Director Frank Silverman
As we approach summer, many people expect new-member sign-ups to come to a screeching halt. I suggest that if you expect it, that is exactly what you’ll get: A big zero, nada and nil leading into the summer season.
However, if you have a plan and expect better results, you can achieve them. I say with 100% confidence that the summertime norm is slower in terms of new-member sign-ups compared to most other times of year. That said, I’ve learned that many schools, though not the majority, understand how to make the summer not only successful with new members but financially as well.
To accomplish this, we need to shift gears in how we market. If we recognize that the public is off on vacation and not available to us, we must turn our marketing efforts to those who are present. As the old expression goes, we need to go after the “low-hanging fruit.”
So, what qualifies someone as low-hanging fruit?
First, they are...
By Nguyen “Tom” Griggs
In this column, I continue using an acronym that spells out BLACK BELT, using words that relate to teams and leadership. This month I’ll address “K,” which stands for knowledge.
Let’s frame knowledge as it relates to 1) yourself; 2) your team; and 3) your environment.
Knowledge of yourself: The temple of Apollo in Delphi, Greece, is famous for numerous inscriptions. One of the more famous aphorisms which emanated from this temple was “Know Thyself.” This saying is very profound in its depth and simplicity.
We are all familiar with our personalities and intellects, but we forget the importance of understanding our limits. When discussing limits, we also need to remember this applies to our physical abilities, too.
Recently, I did not run in the Houston half-marathon, even though I had participated in it the previous year. I allowed professional and personal issues to interfere with properly training....
By Beth A. Block
Summertime is just around the corner. Many of you are planning your programs, lining up your staff and promoting your camps. As you’re thinking about how you can turn summer into a profit, take a moment to consider the top five summer camp insurance claims we’ve seen.
The worst involved a swimming pool. Many studio owners take their campers to the pool. Usually, these public pool sites have many other groups of people at the pool simultaneously. This was the case for one of your fellow owners.
On a steaming hot day, they arrived at the pool. The studio’s team and the pool lifeguards missed seeing a student-camper struggling at the bottom of the pool. The good news is that the camper was seen and brought up before he could drown. The bad news is that that wasn’t enough to stop the family from suing.
The second claim that makes this list involves a van. After a field trip to the park, the van was being unloaded at the studio. The studio...
By Philip E. Goss, Jr., Esq.
While you won’t be reading this column until winter is in everyone’s rearview mirror, I’m penning this work on Valentine’s Day. This is an appropriate day to discuss your professional relationships, both how to make them prosper and, perhaps, how to end them.
As a business owner, your professional relationships with attorneys and accountants is vital. In many ways, these professionals are your unofficial, but de-facto, business partners. I know of few successful businesses, even small martial arts schools, that do not have both a trusted accountant and attorney on speed dial.
Personally speaking, new clients come to me strictly on referrals from satisfied clients. I’m fortunate to initially have the built-in bona-fides of a positive and trusted referral. My clients are happy with the services I provide. It is seldom that I voluntarily terminate a client, or vice-versa, but it does happen. Like any important...
By Sarah Lobban
The Night of Champions
July 7, 2018, just after 6 pm.
Mackensi Emory was tired — and justifiably. She had just come from a day of competing, having just won the NASKA (North American Sport Karate Association) Double Overall Grand Championships for Women’s Forms and Weapons. However, the biggest performance of the night — of the entire season, in fact — was still ahead of her: the International Sport Karate Association (ISKA) Night of Champions.
The Night of Champions is the premier sport karate event in the world. It’s held at the close of the U.S. Open tournament, which draws thousands of competitors from around the world and nearly 10,000 spectators. The Night of Champions itself is a sport karate showcase featuring the best of the best, and it is broadcast to the world on ESPN-TV, the distinguished all-sport’s network.
Emory had been invited to compete for the Night’s Forms and Weapons title. The previous year, she...
By Terry L. Wilson
The Ultimate Challenge
Veteran ninja Hakim Isler had very little interest in becoming a celebrity when he submitted an application to the producers of the hit reality television series Naked and Afraid.
What started as a good-natured verbal sparring contest between a ninja and his Special Forces buddy evolved into one of the most exciting episodes in the history of the show. It also launched Isler onto a new career path as a TV celebrity, survival instructor, public speaker and survival-course creator.
“I contacted the show as a joke because a Special Forces friend of mine dared me to do it,” explains Isler. It was one Alpha male daring another Alpha male. So that night I went online and filled out an application form for the show.”
Predictably, the producers of Naked and Afraid jumped at the chance to have a real-life ninja who was also a Psychological Operations soldier and survival specialist on their survival series.
By Cris Rodriguez
The 6 Key Stages
If you’re struggling to get more students, if you’re confused with all of this social media mumbo-jumbo, if you’re frustrated by not being able to communicate to your leads why they should join your school – then this article was made for you.
Sound like it’s too good to be true? Well, it’s not.
Let me give you some context before we jump in.
Every decision we make in our academy is based around the framework of our “Customer’s Journey.” There are 6 Key Stages that every martial arts student will go through on his/her customer journey in our schools:
If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!
This post features Roger Cowan. Many of you may have spoken with him on the phone, or seen him at SuperShow. Here, you'll get to know Roger a little better!
What is your job at MAIA?
My official title is Elite Coordinator. My job involves a lot of research, reporting, data gathering, event organizing and any of a number of odd things that need to be done.
How long have you worked with MAIA?
For nine years now!
What is something unique about the work that you do?
In any given day I could be negotiating with hotels or restaurants for an...
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