The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
Now that October is here, it's time to begin planning your biggest event of the year: the Holiday Event. Download our free Holiday Event Planner here.
By: The MAIA & Century Team
The 2019 holiday season is right around the corner!
If you’re not ready yet, it’s time to start wrapping your head around the idea of holding your school’s largest event of the year.
But how do you have a successful holiday event? Where do you begin? What are the benefits? What is the best day to hold the event?
There are so many questions that need answers – and that’s where the Holiday Event Planner comes in! Whether you’re a longtime fan of the planner or you’ve never even held a holiday sale before, this handy guide has everything you need in a convenient step-by-step format. Download yours here now!
Words of Wisdom from MAIA Executive Director Frank Silverman:
“People are looking for holiday shopping events anyway, if you don’t...
by Sarah Lobban
For the 2,000-plus who attended, the 2019 Martial Arts SuperShow will go down as one for the record books. Held at the stylish Bellagio Las Vegas, the event attracted martial artists from around the world for three days of learning, networking and even some partying.
Let’s start with the obvious: One of the things that made the 2019 SuperShow a hit was a guest appearance by Chuck Norris. On the first night of the convention, the martial-arts-master-turned-movie-star took the General Session by storm. He ended his speech by telling the assembly, and the martial arts community as a whole, “I consider you all my friends.”
Without knowing it, he uttered words that set the tone for the rest of the SuperShow. The organizers and presenters have always emphasized camaraderie between martial arts school owners, but this year, it was more apparent than ever. The prevailing attitude was obvious: When one of us wins, we all do. And when that happens,...
by Richard Blaine
Many martial artists dream of earning a living doing what they love. But when that dream meets the harsh reality of running a business, it can feel like being woken with a bucket of ice water to the face. Declining enrollments, departing students, the never-ending search for quality staff members, and turning just enough of a profit to pay bills and eat, then repeating this process month after grueling month — these things can turn that dream into a nightmare.
Yet a few school owners are running businesses that not only survive but also succeed beyond all expectations. At the top of that list of success stories is Premier Martial Arts.
With more than 100 schools in the United States, as well as branches in Canada and Great Britain, PMA stands as one of the world’s largest and most successful chains of franchised martial arts schools. And in a market saturated with everything from cardio-kickboxing gyms to Brazilian jiu-jitsu academies, every PMA...
by Justin Lee Ford
Shoshin is a word one encounters in the traditional Japanese martial arts, as well as in Buddhism. It doesn’t refer to a technique or form; rather, it’s a general concept. Translated, it means “beginner’s mind.” The term is used to remind practitioners to keep an open mind akin to that of a beginner in any endeavor.
In the martial arts, having a beginner’s mind can foster humility and make you receptive to new ideas. In the business of martial arts, having a beginner’s mind can help you connect with new students and retain current students.
How so? When you, as a martial arts instructor, remind yourself of what it’s like to start learning a new physical pursuit, you better connect with white belts. This is because there are many things newcomers don’t know but you take for granted. Adopting a beginner’s mind reacquaints you with their stage of training, and it aids you when it’s time to...
by Kathy Olevsky
I’ve operated a martial arts school full time for 45 years. I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is I asked for help. I learned quickly that others before me had already found solutions. In this column, I’ll point out key mistakes I made in my career, which are common errors among school owners, both large and small, throughout our industry. And I’ll share the solutions I used to overcome them.
Over the years, I have realized the importance of balancing the addition of new things with the maintenance of tradition and integrity. In my school’s karate program, we adhere to the same high standards as we always have. The black belt of today is the same as the black belt of many years ago. However, many of our students also partake in our yoga-stretch class, our cardio-fitness class, and our judo and jujitsu classes.
In this industry, it’s essential...
Every year, for as long as I can remember, Century Martial Arts and the Martial Arts Industry Association have published materials to help schools have the most successful holiday season possible. Even though I believe we help a great deal, we can always do better. With that in mind, in this column, I’m taking the opportunity not only to give a few more tips but also to explain why the last quarter of the year is crucial to our businesses.
The holiday season — from Thanksgiving to New Year’s Day — offers the perfect chance for reflection, relaxation and “profitization.” First, as the year winds down, it’s a great time to reflect on 2019 and evaluate how well you were able to accomplish the goals you set for your business. If you were unable to attain them all, this is when you should determine what can you do in 2020 to make sure you achieve the goals you set.
Reflection also is about defining your priorities and deciding if you have set...
by Beth A. Block
Trick or treat; give me something good to eat! Many fall celebrations revolve around food. That’s not surprising because food has brought human beings together since the beginning of our history. Many studies have shown that food fosters relationships between people and helps build communities.
Halloween, in particular, is all about sweets. In our martial arts studios, we offer parents a safe alternative to taking their children from house to house trick-or-treating. Our celebrations usually include games, prizes and candy — which means they’re guaranteed to keep young students happy.
Thanksgiving follows on the heels of Halloween. What do you visualize when you think of Thanksgiving? Turkey, mashed potatoes, pumpkin pie and other favorite foods, most likely. Of course, the other thing that comes to mind is family.
Celebrations offer you a chance to strengthen the family and community bonds that are present in your martial arts studio. It...
Learn how to set up your very first Facebook Ad Campaign with this step-by-step guide. Want more Facebook Ads training? MAIA Foundations is now open. Reserve your seat.
By: Cris Rodriguez, MAIA Digital Marketing Specialist
In the past 6 months, my Team and I at Grow Pro Agency have spent over $100,000 on Martial Arts Facebook Ads.
Dropping a six figure ad spend comes with a lot of responsibility, as well as a lot of data.
There are some nights that I even dream about Facebook ads, which just goes to show exactly how much time I’ve actually spent inside of the Facebook Ads Manager.
Pretty exciting dreams, I know.
I’ve also been teaching Martial Arts School Owners how to run Facebook Ads themselves, and we have had over 150 School Owners graduate from my 8 Week Marketing Mastermind Course.
So what does all of this have to do with this article?
Well, I’ve had a ton of experience running Facebook Ads as well as teaching them, and I wanted to show you what I...
Guest Blog by Michelle Hodnett
Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial art journey.
I stared down at my coffee, knowing I was going to be on another sixteen-hour shift. I worked as a corrections officer in the local jail, in the segregation unit. Here, the inmates who had been deemed too dangerous or violent for the general population lived while they served out their sentences.
Suddenly, the radio clicked in: “Code 82, Seg 4!” Setting my coffee down, I rushed out with the sergeant and three other officers. As we ran down the hall, the blood rushed to my ears. I could smell fried baloney, leftover from lunch,...
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