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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Retention in the Age of COVID-19

by Christopher Rappold

 

If you had been told in January of this year that our world was about to shut down, would you have believed it? For most of us, the onset of COVID-19 was surreal, almost like watching a far-fetched movie plot unfolding in real time. And as with all unwelcome surprises, no one wants to go through it again. That said, I do want to make sure that our (literal) 20/20 hindsight results in the correct insights that will leave us better prepared for whatever else the future brings.

Because this column focuses on retention, my observations will target four key takeaways. The lessons to be learned — or relearned — from this pandemic are critical to sustained martial arts student retention and success.

 

1          Building strong relationships is a high-value activity.

To get through any kind of crisis requires more than just your efforts. It takes the collective support of friends, family, team...

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We’re Here for You During These Challenging Times!

maia Jul 24, 2020

by Melissa Torres, MAIA Division Manager

 

Persevere: to persist in anything undertaken; to maintain a purpose in spite of difficulty, obstacles or discouragement; to continue steadfastly. This is something we need now more than ever.

It’s hard to believe how much the world has changed since the last issue of MASuccess went to press. No one could have predicted the unprecedented events that are sweeping the globe. However, I’m confident that we can come back stronger than we were before.

My heart goes out to all our Century and MAIA martial arts schools and gyms across the country that are struggling after being forced to shut their doors — and especially to those that had to make the difficult decision to lay off employees or beg for rent forgiveness. But we will persevere. We will get through this together.

I want you to feel hopeful, inspired and motivated during this time. When we do get back to normal, I want it to be better than the old normal. Trials in...

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Trade Secrets and Non-Solicitation: Additional Arrows in Your Legal Quiver

lesson learned Jul 22, 2020

by Philip E. Goss Jr., Esq.

 

Properly and effectively restricting former employees from competing with your business has always been a three-part operation. A written restrictive covenant, in jurisdictions that allow them, traditionally has been the first line of defense. However, as I outlined last time, such restrictive covenants have come under blistering attack in the past decade. Now, in many jurisdictions, restrictive covenants are not merely unenforceable; they’re also illegal.

In such jurisdictions, the proper use of trade-secret protections and non-solicitation agreements can, in many circumstances, give you the tools you need to protect your economic interests.

Trade-secret protection is legally enforceable in all jurisdictions. In simple terms, a trade secret is any information with independent economic value, which is not generally known or readily ascertainable to the public and which has been protected to maintain its secrecy.

Your method of instruction...

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Wavering Waivers

lesson learned sparring Jul 20, 2020

by Beth A. Block

 

We all use waivers, although I have noticed that the degree of faith we have in them varies from person to person. Some of us see them as unbreakable shields against all lawsuits. Others think they are barely worth the paper they’re written on.

I’ve examined waivers in this column before, including the following points: the fact that our activity is inherently risky; whether we need to have both parents sign a child’s waiver; the value of having a waiver written by a local attorney; and whether a parent can sign away a child’s right to sue.

In this column, I’ll cover the issue of handling waivers when students inform you that they have a medical issue that could affect their ability to fully participate in classes and tests. What would you do in that situation? How would you make accommodations for the student — and would you be willing to?

Side Note No.1: I’m no stranger to dealing with this issue from the...

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Adapt or Die: How to Keep Your Dojo’s KABOOM

curriculum Jul 17, 2020

by Eric P. Fleishman

 

For many in the martial arts community, this pandemic not only has brought their businesses to a halt but also is threatening to break their spirits. The positive momentum you had built up likely has been interrupted. However, I believe that in times of crisis, the strong rise to the occasion, helping themselves and others through the momentary darkness. Isn’t that what being a martial artist is about — helping restore balance during times of chaos?

It’s time to get off the couch, turn off those movies you’ve been watching and lead your students on the greatest journey. Here’s how to put the KABOOM back into your dojo.

 

Stay on Brand

Have you noticed that the colors you chose, the logo you created and the tagline you’ve been using since you opened your school have started to feel a little tired and outdated? Why not take this opportunity to rebrand your dojo with fresh messaging?

It’s the perfect time to...

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Strange New World

maia Jul 15, 2020

by Frank Silverman

As I write this column, I have to admit that although I’m well aware of the time — it’s just after 6 p.m. — I have absolutely no idea what day of the week it is. This means one of two things: Either I’m on an awesome vacation or we’re still in the middle of our country’s — actually, the world’s — battle with COVID-19, otherwise known as the disease caused by the novel coronavirus.

Doing what’s best for my family, my company, my community and our industry now means doing the opposite of what I’m used to doing. Instead of going to the office Monday through Friday like I’m used to, I’ll be staying home. My “shelter in place” will encompass this Saturday, when my school was supposed to hold a black-belt test that many students were looking forward to.

Days are fading into nights, and weeks are running together. I’m working in shorts and a T-shirt rather than my gi or...

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5 Ways to Stay in Touch With Your Students

by Jason Flame, MAIA Elite Consultant

Communication is the key to success in any relationship. It’s important that we go above and beyond when it comes to communicating with our students and parents. Having systems in place to maintain frequency and consistency of contact will prevent students from “falling through the cracks.”

Keep in mind that our families are often inundated with information from other activities, work and their personal lives. Face-to-face interaction is always best, but when we need to communicate and are unable to see them in person, we have several options for staying in touch. When relaying information to our students, we should keep these simple yet valuable communication methods in mind.

 

Phone

Nothing beats letting someone hear our voice when we really need to communicate something urgent or significant. Progress checks, enrollment notifications, renewal reminders and upgrade decisions all require discussion. Every quarter, we...

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Bloom Where You’re Planted

motivation Jul 09, 2020

by Dave Kovar

 

There is a samurai maxim that states, “Do what a weed does and bloom where planted.” Have you ever seen a dandelion sprouting from a crack in the sidewalk? It’s not complaining about not having enough sun or whining about the lack of soil or not getting enough rain. It just does the best it can to bloom and grow tall. We often dismiss the dandelion as a weed, but in this case, we can learn from its example. One thing I know for certain is that our lives will improve the moment we decide to change our perspective and look at things differently.

I witnessed an excellent example of “blooming where planted” a few years back. My wife and I were crossing the Bay Bridge on our way into San Francisco for the day. The Bay Bridge probably has 18 toll booths, and it’s not uncommon to wait in line for half an hour before reaching one of them. It was a beautiful morning, and we were eager to get into the city. We weren’t quite...

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Are you ready for the new normal?

covid-19 Jul 08, 2020

 

The half-way point of 2020 is fast approaching, in a year that has brought a string of events many of us couldn’t have anticipated as it started. A viral pandemic effectively shut down business across the world for two full months; every customer-facing business had to shift to zero-contact models to help slow down community transmission of the novel coronavirus. 

Heading into July, many areas across North America—and the rest of the world—are cautiously, optimistically navigating reopening for the summer. 

One sector that has been particularly hard-hit is the fitness industry—including martial arts. In a line of work which often involves one-on-one contact, the risk of infection was far too great to allow students in the building for lessons. Instead, many martial arts schools closed their doors before receiving instructions to do so from the government. Some schools have shut down altogether, while others have turned to virtual classes to...

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Hold to Your Standards

business coach motivation Jul 07, 2020

by Nguyen “Tom” Griggs

 

As I write this, we are in the midst of a global pandemic. Every day, we’re being tested and stretched in new ways — as leaders, martial artists, school owners, instructors and role models.

Despite all the chaos and the unprecedented levels of change, there is one simple point I’d like to make: No matter how things go, we must hold to our standards. The reason is very simple.

How we act, speak and behave during the crisis says more about our character than any platitudes, student creeds or tenets ever will. In other words, the pandemic is showing who we really are through how we behave during difficult times.

I want to share a personal experience that pertains to holding to one’s standards. During my time as a martial artist, I’ve had the honor of training under several instructors in various styles. As a result, I hold several black belts. The lesson I’m about to share comes from one of my promotion...

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