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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Organize a Record-Breaking Holiday Sale! (Even If COVID Has You Locked Down)

by Michael A. Perri Jr.

 

This year has been one for the ages, with the wildfires, hurricanes, riots, a polarized country and, of course, the global pandemic. Many businesses have been so severely impacted that they’ve been forced to shut their doors for good. This includes some of our fellow martial arts professionals, people who were making a career out of sharing their passion. Although we’ve suffered setbacks, our industry still boasts people who are not only surviving but thriving. Schools that had the systems in place have managed to pull out record months financially regardless of the trials and tribulations they faced.

I’m talking about schools like Caleb and Heidi Collier’s Championship Martial Arts in Kaysville, Utah, where they took the systems and strategies of CMA’s Holiday Event and applied it to their “Christmas in July Sale.” It transformed what was regarded as a slow time of year into one of their most profitable months...

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[Free Resource] Download the Post-COVID School Reopening Pack Today

free resource Apr 30, 2020

Wondering what to do after COVID-19 has ended? Download the Post-COVID School Reopening Pack Today and start preparing for that day now.

By: The MAIA Team

 

We have a special resource for you today.

If you have kept up with the news over the past few days or so, it looks like there is hope on the horizon in terms of COVID-19 slowing down.

Some states have begun to allow gyms and/or fitness centers to open back up.

AND it looks like more will follow suit in the coming weeks.

If you’re like a lot of people in our industry, you’re tired beyond belief of staying home and not being able to see your students. You're ready to teach class again.

You're probably wondering what to do after all this madness is over.

Well, the good news is we can help with that last part.

We've just finished our brand new resource to help you out after COVID-19 ends.

It's called the Post-COVID School Reopening Pack.

Our team worked with or found resources from the CDC, the Lear Corporation and...

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Download the COVID-19 Financial Self-Defense Checklist

free resource Mar 17, 2020

Worried about the coronavirus closing down your school? Download the Financial Check List and learn what we recommend to do should you hit a pinch.  Download the COVID-19 Financial Checklist

 

By: Frank Silverman, MAIA Executive Director

With the coronavirus now having a global effect on the world population, there has never been a stranger and more troublesome time for the small business. Fear is widespread and people are actively being told to stay home.

That’s why we want you to be prepared in case you are asked or required to close your school. So download this quick checklist to help you in the event you have to shut down.

Download the COVID-19 Financial Checklist

 Here is my Facebook from earlier today if you want to watch what I recommend.

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A Small Step Outside Your Box

Look, we get it.  Not everyone is comfortable being a “salesperson.”  But in order for you to grow your school, you’re going to have to step outside your comfort zone and do something different. 

If you find yourself frustrated with a lack of growth or profitability, it’s because you’ve reached the maximum potential of your current mindset.  It’s that simple.  To go farther, you’re going to have to change something. 

Here’s the good news, though:  You don’t have to start with a huge, radical change to see an impact.

And that’s where this Square Hand Target system comes into play.  Think of it as a baby step into a brave, new world.

  • You don’t have to make a big sales pitch
  • You don’t have to invest a ton of money
  • You don’t have to attempt a mass intro

All you have to do is bring in your own students for a seminar on a subject matter you should already be comfortable...

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Take the Sleek Ninja Free Challenge

free resource Jan 30, 2020

Do you want to get your mind AND body right in 2020 so you can be the best example to your students?

Then take the Free 7-Day Sleek Ninja Challenge from Hollywood physique expert, Eric the Trainer.

The holidays are a wonderful time to see family, celebrate the season, and reflect on this past year. How can we make 2020 a more profitable year, increase enrollment, and build excitement in and out of the dojo? By incorporating Sleek Ninja fitness classes into your curriculum.

The beginning part of the year is traditionally the biggest fitness time with people looking to fulfill their New Year’s resolutions. And with so many parents of your students looking for new, exciting classes, you’ll want to take advantage of this national trend by launching a fitness program.

This is a great way to get more adults included in your classes and make use of those early morning hours when your school is typically empty.

Sleek Ninja is a physical transformation program based in your...

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5 Tips for Hosting a Holiday Event in Your School

free resource Oct 31, 2019

Give & get the gift of savings at your holiday event this year. Download your free Holiday Event Planner here.

 

By: Frank Silverman, MAIA Executive Director

Inside the Century Holiday Planner, you will find ideas and suggestions for making your holiday season a huge success! 

You’ll find ideas that will help you generate more retail sales, as well as advice for how to sell more upgrades, package sets, new memberships, and more.

Want a sample of what the Planner has in store? Below are five methods for improving retail sales, specifically, at your event.

(If you haven’t yet, make sure to download the Century Holiday Planner now.)

 

1) Make sure items’ prices are clearly labeled.

You wouldn’t buy an item that you didn’t know the price of. Often, people are reluctant to ask how much an item costs because they don’t want to look “cheap” if they then decide not to buy it.

2) Have a variety of items.

Have your...

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Increase Your Year-End Revenue With A Holiday Event!

free resource Oct 02, 2019

Now that October is here, it's time to begin planning your biggest event of the year: the Holiday Event. Download our free Holiday Event Planner here.

 

By: The MAIA & Century Team

The 2019 holiday season is right around the corner!

If you’re not ready yet, it’s time to start wrapping your head around the idea of holding your school’s largest event of the year.

But how do you have a successful holiday event? Where do you begin? What are the benefits? What is the best day to hold the event?

There are so many questions that need answers – and that’s where the Holiday Event Planner comes in! Whether you’re a longtime fan of the planner or you’ve never even held a holiday sale before, this handy guide has everything you need in a convenient step-by-step format. Download yours here now!

Words of Wisdom from MAIA Executive Director Frank Silverman:

“People are looking for holiday shopping events anyway, if you don’t...

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Enroll New Kids In Your School With a Free "Confidence" Seminar

Learn how to enroll more 3- to 6- year olds this month with a Free Confidence Seminar. Text 'YESICAN' to 26786 for a complete overview of the seminar.

Note: This article originally appeared in the September 2019 Century Update.

 

By: Melody Shuman, Child Development Expert and Creator of PreSKILLZ

In talking with parents of 3- to 6-year olds over the past years, it is clear that what they want most for their child is for them to have confidence. When a child does not have confidence, it affects everything else that goes on in the child’s life. As martial artists, we are in the unique position to help children build their confidence by offering FREE seminars at our schools.

We recommend you give each participant a white belt to begin the event. Kids love novelty and the belt represents ‘ninjas’ which in their eyes have a lot of confidence.

The following information includes an outline of how to host a 45-minute confidence seminar. 

PART 1:

...

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Increase Retail Sales & Retention This Month With a Square Hand Target Seminar

free resource May 14, 2019

Learn how to generate more revenue this month with a Square Hand Target Seminar. Download the free marketing kit for the seminar here.

Note: This article originally appeared in the May 2019 Century Update.

By: Mike Metzger, Lead MAIA Consultant

 

Do you want a great way to generate retail revenue, increase retention and get new students?

A square hand target seminar is a perfect event to build skills with your students, encourage them to practice at home and aid in retention and recruiting. Retail revenue is one of the biggest missed revenue streams in most martial art schools and this event is a huge retail revenue generator. This is something you can do with very little planning and prep work. You can download the marketing kit here.


  • Film yourself doing 10-20 drills that you will be covering in the seminar so that you can include train at home content for the students.
  • Hang up posters promoting the event and display 8-10 square hand targets on a table.
  • Make announcement to...
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[Free Resource] Download the June Marketing Resource

Don't let the summer time be a slow season for your school. Get the word out about your program today with the free Marketing Resource for June. Download it now.

 

Summer time might be the slowest season of the year, historically.

The temperatures rise, kids are out of school, summer vacations are in full effect and inactivity sets in.

However, that's where your program comes in to play.

Download and distribute these posters at local businesses or hang them in public areas and draw new students into your school for summer.

It's a great reminder for parents to get their kids off the couch and get some martial arts into their lives.

Download the Free Resource Now >>

 [This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today]

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