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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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5 Tips for Hosting a Holiday Event in Your School

free resource Oct 31, 2019

Give & get the gift of savings at your holiday event this year. Download your free Holiday Event Planner here.

 

By: Frank Silverman, MAIA Executive Director

Inside the Century Holiday Planner, you will find ideas and suggestions for making your holiday season a huge success! 

You’ll find ideas that will help you generate more retail sales, as well as advice for how to sell more upgrades, package sets, new memberships, and more.

Want a sample of what the Planner has in store? Below are five methods for improving retail sales, specifically, at your event.

(If you haven’t yet, make sure to download the Century Holiday Planner now.)

 

1) Make sure items’ prices are clearly labeled.

You wouldn’t buy an item that you didn’t know the price of. Often, people are reluctant to ask how much an item costs because they don’t want to look “cheap” if they then decide not to buy it.

2) Have a variety of items.

Have your...

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Increase Your Year-End Revenue With A Holiday Event!

free resource Oct 02, 2019

Now that October is here, it's time to begin planning your biggest event of the year: the Holiday Event. Download our free Holiday Event Planner here.

 

By: The MAIA & Century Team

The 2019 holiday season is right around the corner!

If you’re not ready yet, it’s time to start wrapping your head around the idea of holding your school’s largest event of the year.

But how do you have a successful holiday event? Where do you begin? What are the benefits? What is the best day to hold the event?

There are so many questions that need answers – and that’s where the Holiday Event Planner comes in! Whether you’re a longtime fan of the planner or you’ve never even held a holiday sale before, this handy guide has everything you need in a convenient step-by-step format. Download yours here now!

Words of Wisdom from MAIA Executive Director Frank Silverman:

“People are looking for holiday shopping events anyway, if you don’t...

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Enroll New Kids In Your School With a Free "Confidence" Seminar

Learn how to enroll more 3- to 6- year olds this month with a Free Confidence Seminar. Text 'YESICAN' to 26786 for a complete overview of the seminar.

Note: This article originally appeared in the September 2019 Century Update.

 

By: Melody Shuman, Child Development Expert and Creator of PreSKILLZ

In talking with parents of 3- to 6-year olds over the past years, it is clear that what they want most for their child is for them to have confidence. When a child does not have confidence, it affects everything else that goes on in the child’s life. As martial artists, we are in the unique position to help children build their confidence by offering FREE seminars at our schools.

We recommend you give each participant a white belt to begin the event. Kids love novelty and the belt represents ‘ninjas’ which in their eyes have a lot of confidence.

The following information includes an outline of how to host a 45-minute confidence seminar. 

PART 1:

...

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Increase Retail Sales & Retention This Month With a Square Hand Target Seminar

free resource May 14, 2019

Learn how to generate more revenue this month with a Square Hand Target Seminar. Download the free marketing kit for the seminar here.

Note: This article originally appeared in the May 2019 Century Update.

By: Mike Metzger, Lead MAIA Consultant

 

Do you want a great way to generate retail revenue, increase retention and get new students?

A square hand target seminar is a perfect event to build skills with your students, encourage them to practice at home and aid in retention and recruiting. Retail revenue is one of the biggest missed revenue streams in most martial art schools and this event is a huge retail revenue generator. This is something you can do with very little planning and prep work. You can download the marketing kit here.


  • Film yourself doing 10-20 drills that you will be covering in the seminar so that you can include train at home content for the students.
  • Hang up posters promoting the event and display 8-10 square hand targets on a table.
  • Make announcement to...
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[Free Resource] Download the June Marketing Resource

Don't let the summer time be a slow season for your school. Get the word out about your program today with the free Marketing Resource for June. Download it now.

 

Summer time might be the slowest season of the year, historically.

The temperatures rise, kids are out of school, summer vacations are in full effect and inactivity sets in.

However, that's where your program comes in to play.

Download and distribute these posters at local businesses or hang them in public areas and draw new students into your school for summer.

It's a great reminder for parents to get their kids off the couch and get some martial arts into their lives.

Download the Free Resource Now >>

 [This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today]

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[Free Resource] Download the May Marketing Resource

Heat your school up this summer with the May Marketing Resource for promoting your summer classes and summer camps. Download the resource now.

 

Summer time is right around the corner so you know what that means.

Summer trials, summer classes and summer camps.

Promote your offers for the dog days with this free marketing resource for the month of May. Send it out to your leads and get them training on the mat this summer.

Download the resource now.

 

 [This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today]

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[Free Resource] Download the March Marketing Resource

We always teach our students that martial arts is about more than just kicks and punches. Well, show them how this month with these mat chat cards about sharing. Download the Free Resource Now.

 

Martial arts is a valuable activity. The self-defense you teach in class is one of those things your students will no doubt need at some point in life.

But you know what is more valuable and can have an even bigger impact?  Life skills.

Teaching a student how to throw a hook or kick is one thing, but teaching him or her how to do a little bit better in life — that's the ultimate gift you can give them.

That's why in this month's free resource, we're going to give you 4 weeks of mat chats about sharing.

This will help you demonstrate more value to your students and their parents, but more importantly, it will impact someone else's life.

Use these every week for the month of March and teach your kids a valuable life lesson - sharing.

You can download them here now.

[This...

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