The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Kathy Olevsky
In every small business, lessons come to us when we least expect them. I have been one of the many schools who have carried a burden for too long. As a matter of fact, I have a list of situations that I prolonged.
For example, I have had employees who were not the best, but they were what I had at hand and I was afraid to be without them. I also have had family working for me. And because they were family, I hung onto them when I should have let them go, to save my business. I have had students who were toxic to the atmosphere in the dojo, too.
If you haven’t heard it before, let me say it now: Let them go and you will grow. If they have said they are going to leave, then they most likely will do that in the near future. Kudos to you for trying to save them. But there is so much energy spent on trying to save one employee who is unhappy. Or, for that matter, one student who complains about something different every day.
If you have...
Last month, we discussed the first three mindsets of a successful martial arts school.
This month, we’ll address mindsets four and five.
With that said, if there’s one area that we are still weak in as an industry, it is student/parent communication.
What I’m referring to here is the importance of giving consistent, quality feedback to all of our students and their parents on their progress. We do this by sharing with them what they are doing well and how they can become better. As simple as this may sound, it’s extremely...
By Christopher Rappold
With 2018 behind us, it’s a good time to take a pause and assess how the year went.
I have always enjoyed taking half a day away from the office and looking at the cumulative results from that particular year. Though I look every day, week and month at how our schools are doing, there is something about looking at the total of 12 months of results that gives a different picture and perspective.
I start with my team. I take a look at their martial arts, fitness, personal and professional development from the beginning of the year to the end of the year.
Did they make the kind of progress that both of us were working toward? Are their goals and the goals of the school intersecting in a way that creates a win-win, long-term relationship? Are there any tweaks that need to be made? What are things we did together that had the most impact, and what are the things that missed the target and need improvement?
Having excellent student...
by Kathy Olevsky
I ‘ve been operating a martial arts school full time for 39 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.
I was reminded recently that our business is ever-changing and I have to remember to respond to the changes. We have worked very hard on our marketing for the past six months and our influx of new students has been steady. In addition to that steady influx, we just added a project that brought in even more new business.
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