The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
Not sure how to get your studio featured at the top of Google's Search Engine Results Page? Read MAIA Social Media Specialist, Cris Rodriguez' tips on dominating Google.
By: Cris Rodriguez, Social Media Specialist
Social Media (love it or hate it) is an absolutely effective communication and marketing tool for your Academy.
While there are many different platforms, such as Facebook and Instagram to help build your audience as well as brand awareness, today we are going to cover one of the least leveraged platforms: Google My Business.
Before we learn how to leverage it, we have to understand the type of marketing that Google is versus Facebook and Instagram.
Facebook and Instagram are interest based marketing. Meaning, our ads will be shown to users based on the data that they have provided while surfing the internet (websites they have visited, products they have purchased, etc).
Think about why people are on social media in the first place. It’s usually because they...
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