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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Organic Social Media Posting Strategies that WORK!

digital marketing Nov 05, 2019

Social media doesn't have to be hard. Try these organic posting today and improve your following. If you want a done-for-you Social Media Calendar, check out MAIA Edge.

 

By: Cris Rodriguez, MAIA Digital Marketing Expert

As most of us know, The Facebook Ads Platform is a pay to play platform. Or as I like to call it, an invest for success platform.

But I hear it all the time - “Cris, Facebook Ads don’t work for me.”

Or, “I boosted a post and I didn’t get any new students.”

Or my personal favorite, “Facebook Ads are too expensive.”

All things considered, Facebook Ads are the most cost effective way to advertise.

Tell me any other channel that you can target your EXACT Avatar (insert explanation of Avatar here), show them the perfect messaging, at the perfect time, and convert them.

It’s truly amazing the power of digital marketing.

However, what most school owners don’t understand is that your Organic efforts actually...

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The Easiest Facebook Ad Campaign in the World: Lead Form Ads

digital marketing Sep 26, 2019

Learn how to set up your very first Facebook Ad Campaign with this step-by-step guide. Want more Facebook Ads training? MAIA Foundations is now open. Reserve your seat.

 

By: Cris Rodriguez, MAIA Digital Marketing Specialist

In the past 6 months, my Team and I at Grow Pro Agency have spent over $100,000 on Martial Arts Facebook Ads.

Dropping a six figure ad spend comes with a lot of responsibility, as well as a lot of data.

There are some nights that I even dream about Facebook ads, which just goes to show exactly how much time I’ve actually spent inside of the Facebook Ads Manager.

Pretty exciting dreams, I know.

I’ve also been teaching Martial Arts School Owners how to run Facebook Ads themselves, and we have had over 150 School Owners graduate from my 8 Week Marketing Mastermind Course.

So what does all of this have to do with this article?

Well, I’ve had a ton of experience running Facebook Ads as well as teaching them, and I wanted to show you what I...

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Google My Business: How to Get Your Studio to the Top of Google

digital marketing Aug 20, 2019

Not sure how to get your studio featured at the top of Google's Search Engine Results Page? Read MAIA Social Media Specialist, Cris Rodriguez' tips on dominating Google.

 

By: Cris Rodriguez, Social Media Specialist

Social Media (love it or hate it) is an absolutely effective communication and marketing tool for your Academy.

While there are many different platforms, such as Facebook and Instagram to help build your audience as well as brand awareness, today we are going to cover one of the least leveraged platforms: Google My Business.

Before we learn how to leverage it, we have to understand the type of marketing that Google is versus Facebook and Instagram.

Facebook and Instagram are interest based marketing. Meaning, our ads will be shown to users based on the data that they have provided while surfing the internet (websites they have visited, products they have purchased, etc).

Think about why people are on social media in the first place. It’s usually because they...

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