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MASuccess Magazine

The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Which summer is yours?

What do you think of when you hear the word "summer"?

• Do you think of traveling?
• Vacations?
• Time at the beach or the pool?

Unfortunately for some school owners, when they hear the word summer, they think:

• Low revenue
• Tons of freezes
• Empty mats

If that’s you, this blog was perfectly crafted with you in mind.

When I first started working with Mr. Metzger, he taught me some marketing gold.

He said, “There are 3 times a year in your school where you have to increase your
marketing efforts."

Those times are:

• Going into summer
• Coming out of summer
• And going into the new year

Why is it you might ask that those 3 specific times are when you should go pedal to the metal with your marketing?

It’s because during those times, people are making transitions that affect their day-to-day lives.

When it’s summer time, school is ending, vacation time is taken, new activities are booked, and our typical...

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Customer vs. Lead: The Distinct Difference

 

When we first started martial arts, we never thought we would be where we are: full-fledged entrepreneurs making an impact on our communities. But here we are!

Many of us had to learn on-the-fly how to run a business. We spent long nights trying to figure out how to grow our schools into businesses.

Sometimes, we were moving so fast we barely knew what we knew, or more importantly — what we didn’t.

Do you know what a lead is? Truly? We know we want them, but what is the difference between a lead, a prospect, or a customer?

That’s why I want to stop and take a second to slow down and really talk about it.

Let’s start with the basics: your Customer Journey

[See video above] 

Lead

Before your prospect is — well — a prospect, they are a lead. A lead is someone who has a one-way interaction with your school or your brand.

During this stage of the Customer Journey, your Lead will be determining if they are interested or not and will likely need...

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Reaching Out to Your Local Community Is Your Key to Success

by Kevin Nevels

 

When my wife and I opened our first martial arts academy more than 10 years ago, we didn’t know much about running a business. To be honest, we hardly knew anything about running a business. However, we were sure about a couple of things: We knew how to teach good martial arts, and we knew that we needed to get out into our community and let people know what we were doing.

These two ideas turned out to be the beginnings of a blueprint for success.

In the years that followed, I’ve observed that most school owners know they should go out and tell people about their schools, but they don’t know how or where to get started. Some school owners say they don’t see the value in getting involved in their community because it doesn’t lead directly to the acquisition of new students. If you’ve read MASuccess for any length of time, you’ve seen the recommendations that MAIA consultants have shared to help you organize events that...

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