What do you think of when you hear the word "summer"?
• Do you think of traveling?
• Time at the beach or the pool?
Unfortunately for some school owners, when they hear the word summer, they think:
• Low revenue
• Tons of freezes
• Empty mats
If that’s you, this blog was perfectly crafted with you in mind.
When I first started working with Mr. Metzger, he taught me some marketing gold.
He said, “There are 3 times a year in your school where you have to increase your
Those times are:
• Going into summer
• Coming out of summer
• And going into the new year
Why is it you might ask that those 3 specific times are when you should go pedal to the metal with your marketing?
It’s because during those times, people are making transitions that affect their day-to-day lives.
When it’s summer time, school is ending, vacation time is taken, new activities are booked, and our typical...
When we first started martial arts, we never thought we would be where we are: full-fledged entrepreneurs making an impact on our communities. But here we are!
Many of us had to learn on-the-fly how to run a business. We spent long nights trying to figure out how to grow our schools into businesses.
Sometimes, we were moving so fast we barely knew what we knew, or more importantly — what we didn’t.
Do you know what a lead is? Truly? We know we want them, but what is the difference between a lead, a prospect, or a customer?
That’s why I want to stop and take a second to slow down and really talk about it.
Let’s start with the basics: your Customer Journey
[See video above]
Before your prospect is — well — a prospect, they are a lead. A lead is someone who has a one-way interaction with your school or your brand.
During this stage of the Customer Journey, your Lead will be determining if they are interested or not and will likely need...
While 2020 wasn’t the year we asked for, we have to lean in on the positives that came out of it.
I can think of 5 really great things that came out of 2020 that I’d like to share with you.
First, as an Industry, we became more tech savvy.
Prior to COVID shutting down our schools, many school owners weren’t the most “tech savvy” individuals.
Having our brick and mortar businesses shut down forced us to think outside of the box and learn new skills.
Most schools pivoted to online classes which required them to learn new technologies such as Zoom.
We had to figure out what types of web cams, mics, and lighting would help us best offer our services.
And I look at those items as an investment - because without them, many of us
would have had to permanently close our doors.
Second, we all became better instructors.
As a whole, as Instructors, most of us prefer to teach our students on the mats in
our academies. But COVID changed...
Walk into Wal-Mart, Target, or Home Depot, and the Holiday decorations are front and center (and have been for weeks).
So what does this mean for you and your academy?
It means it’s time to put together your Holiday Specials — specifically your Black Friday special.
Black Friday may look business-driven, but it’s the consumers who actually started
this shopping event. It was first observed in Philadelphia where there was always
high traffic the day after Thanksgiving.
SaleCycle reported that in 2019, Black Friday online sales surpassed all previous
records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion record.
This is a serious holiday that every merchant with an online or brick and mortar
store should observe.
Our holiday tips will help you to get a cut of the Black Friday sales so you can
settle in for a prosperous holiday season.
Black Friday is really a great time to be selling ...
by Cris Rodriguez
There are two aspects of owning a martial arts business in which we, as an industry, need to focus on, level up and improve our skill set: marketing strategies and sales systems.
After all, sales are the lifeblood of our businesses. Our schools live and die by the number of new members we can attract.
Here’s a fact: People are always going to quit.
And I don’t mean to sound harsh, but the reasons they quit doesn’t matter. Your school needs to bring in new people. Without leads walking through your doors, those doors will soon close and your opportunity to have an impact on your community will fade.
It seems silly to see posts in martial arts–related Facebook groups that treat “sales” like a dirty word. Or that martial arts training should be free. Or that if you charge for your classes, you’re a sellout. Give me a break!
The word “salesman” presents a negative image for a lot of people in our industry....
Attending the Martial Arts SuperShow is a one of a kind experience. Last year was my first time going and I loved it, so I decided to write down my thoughts. If you haven't already locked in your tickets, do it today! https://www.masupershow.com/
By: Cris Rodriguez, MAIA Digital Marketing Specialist
Mike Metzger. Melody Johnson. Bill Clark. Shane Tassoul. Chuck Norris.
Those were the Speaker names that I read.
Those were the legends in our Industry that I would be sharing the stage with.
And man was I PUMPED!
Having the opportunity to share my love of Digital Marketing at the industry’s
largest and most established conference gave me chills. It was an absolute honor.
My mentor, Mike Metzger (who sometimes has more faith in me than I do) was
the one that signed me up. And I was super nervous!
This was going to be my VERY FIRST SuperShow…
And he had me speaking 4 times!
I knew the most important question I had to answer...
By: Cris Rodriguez, MAIA Digital Marketing Specialist
Over the past year, we’ve had over 200 school owners graduate from my 8-Week Marketing Mastermind Course. They took a deep dive into Facebook, Instagram, and Google Advertising, and learned how to use those major platforms to grow their Martial Arts Academy.
Many of them have seen amazing results with their new-found knowledge and skill set. However, many of them also realized that digital marketing can be time consuming and frustrating, especially if it’s not something you’re passionate about.
Most school owners have enough on their plate already. However, it is vital you have a presence on those major platforms.
Why? Because if you’re not, your competitor will be.
And this is exactly why I created Grow Pro Agency.
In the ever-changing online world, keeping up with the constant updates of social media can require not only your time, but also your energy.
And that’s why we’re here...
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