The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Put a Sleek Ninja in Your School

Fitness icon Eric Fleishman (a.k.a. “Eric the Trainer”) has earned celebrity status among his pumping-iron peers and Hollywood’s elite with his unique training programs. Also a high-ranking black belt, Fleishman has combined his two biggest passions to create “Sleek Ninja,” a fitness program designed especially for martial artists and school owners.

 

 By Terry L. Wilson

 

 

CREATING NEW CLIENTS WITH SLEEK NINJA

After earning black belt status in multiple disciplines, Los Angeles’ Eric Fleishman (pronounced, fleesh’man) saw a way for schools of any style or system to upgrade their fitness program and make a profit in the process.

“My martial arts background spans nearly 40 years,” says Fleishman. “Combine that with my being a Hollywood physique expert, creating Sleek Ninja was a natural fit.

“When I heard that martial arts dojos across America were starting to feel a financial crunch because of the...

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Changing With the Times And New Environments

maia marketing motivation Dec 04, 2018

As we exit the holiday season and enter the new year, the media is bombarding us about how the internet is seizing more and more sales from the standard brick-and-mortar businesses.

 

I am happy to say that my schools are somewhat internet-proof. A portion of our sales do compete with the internet: items like weapons, gear, uniforms, etc. But we have many ways to combat this.

 

For example, we offer the very best pricing, whenever possible, for purchasing products within the school. We cobrand anything and everything possible, and that becomes the “must-use” products for our students. We frequently offer new t-shirt designs for our student that are only available at the school. Most importantly, we program all product into our curriculum whenever possible.

 

All that said, my ways of combating internet sales is not the topic of this article. Changing with the times and adjusting to the environment is.

 

Over the holidays, I went shopping at a...

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Building a Lead Right from the Beginning

We’re about to kick off a new year, and can you believe it? It’s already almost 2019! I have always enjoyed the start of a new year. Last year’s in the rear-view mirror and only goals and opportunities lie ahead.

 

If you haven’t yet taken the time to decide what’s going to make 2019 worthwhile from a martial arts, teaching and business perspective, now is the time to do it before it’s too late. Get yourself and your team ready to avoid making this just a continuation of what has been done in the past. Instead, use it as a chance to do it the right way by clarifying your purpose and bringing your “A” game!

 

I remember back when I was competing in sport karate. The best scenario was to jump out front with a lead against your opponent. When I was able to start with the lead, I was able to “game-plan” the match on my terms. That means I wasn’t being forced by a time limit into being behind, which would require...

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The Champion Who Conquered the Ring and the School Business!

marketing motivation Dec 04, 2018

Back in the 1970s and ‘80s, legendary fighter Jeff Smith pulled off a dual goal unprecedented back then and extremely rare even today. He became a world kickboxing champion while simultaneously mastering the martial arts school business! Furthermore, he pioneered savvy business techniques still practiced by current school owners. Read Smith’s extraordinary story and prepare to come away inspired! 

 

By Herb Borkland

 

In the early 1960s, when Americans were first meeting the Beatles, Jhoon Rhee, the “Father of American Taekwondo,” owned four schools in Washington, D.C., Virginia and Maryland. He also regularly traveled around the country to a dozen taekwondo clubs, where he tested students trained by some of his black belts. One such club was located in Kingsville at Texas A&M University, where teenaged Jeff Smith’s mother worked and Jeff delivered daily newspapers.

“One day on my route, I noticed a sign for a karate...

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5 Affordable Ways to Grow Your Martial Arts School

marketing Nov 01, 2018

Over the last year, I have had the incredible experience of working with so many growing martial arts schools via the Martial Arts Industry

Association’s (MAIA’s) Small School Forum. The Forum is a dedicated Facebook group for school owners with 80 or fewer students. It provides tools and advice to help them grow and develop their schools.

 

One of the most common questions I have received is, “How do I grow my martial arts school with only a small budget?”

 

Here are five great ways to do just that!

 

  1. Lead Boxes

 

This is an “old-school” form of marketing, but it always delivers results. Visit 10 local businesses that are community-owned and tell them that you have students and families who may be interested in their businesses. Do they have any materials that you could place on the front desk at your dojo?

 

If they have materials to share, ask if they would be able to reciprocate by allowing you to leave a lead box...

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How To Generate Revenue With A Parents Night Out Glo-Chuk Seminar

marketing Sep 01, 2018
 

How To Generate Revenue With A Parents Night Out Glo-Chuk Seminar

Looking for a fun way to bring in extra revenue for your school? MAIA Executive Director, Frank Silverman, gives a step-by-step tutorial on how to hold a Parents Night Out Glo Chuck Seminar.

Step 1: Learn the basics of the nunchaku

  • You can learn from a video or YouTube tutorial
  • This is meant to be fun not a new curriculum for your school

Step 2: Set price between $35 to $50 depending on length of event and experience you provide

  • $35 for just 1 hour seminar (retail price of nunchaku)
  • Combine it with another event and food for 2 hour $50 session

Step 3: Order Glo-Chuks 2 weeks in advance

Step 4: Set curriculum for event. Test lighting to make sure it will be dark

  • Weapons portion should last an hour
  • Don’t let students break the glow sticks until you’re ready to do the weapons
  • Make it educational (10 minutes)

* Talk about nunchaku and history of the weapon

  • Have a safety talk (5 minutes)

* How to use...

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I used these 5 laws to open my school and reach a goal of 100 students

So, you’re running a part-time school and thinking of taking the leap to full time. I never ran a part-time school. But I applied 5 Laws of Success to launch a new school and build a sensible plan to grow to 100 students. Following these same laws can help you move forward into a professional career as a school owner.

If you’re running a part-time school today and pondering the jump to full-time ownership, you will want to pay strict attention to this article. I’m going to share with you what I call the “5 Laws of Success.” I faithfully applied these laws in 2012 to change careers and open a full-time martial arts school, Durham Modern Martial Arts in Whitby, Ontario, Canada. 

Further, those laws were part of my reasonable plan to reach 100 active students over a period of years. Today, in our sixth year of operation, we have exceeded my original goal of 100 students.

These laws worked for me, and I believe they can work for you, too. Admittedly, I...

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