The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By MAIA Division Manager Melissa Torres
Times are changing. They have been for quite some time now. And as for social media, it seems to change daily! I’m sure that as busy full- or part-time school owners and instructors, most of you can’t honestly stand up and declare yourselves digital marketing experts.
Not many people can. I certainly don’t claim to understand every facet of the ever-changing world of social media. This is why MAIA brought in an expert on the subject.
Cris Rodriguez is MAIA’s newest consultant, specializing in digital marketing. She’s dedicated the past 10 years of her life to studying digital marketing and its impact on her school, Gracie PAC MMA. If you got a chance to hear her speak at the recent Martial Arts SuperShow, you know that she is the best in our industry!
When Cris joined the MAIA team, she knew right away that the social media aspect was something we were missing in our coaching. She started speaking at our...
By Kathy Olevsky
All martial arts schools go through phases of growth. Conversely, there are times when their numbers dwindle. The biggest lesson I have learned over the past 45 years in business is that you must properly analyze your numbers to find out why you are not growing and what you have done in the past that has promoted growth.
Prior to using my statistics, I simply went off what I thought was happening. This process of guesswork rarely helped me correct a curve in my business. However, as a small-business owner, I found it difficult to actually access the proper statistics.
Today, there are many software programs designed for martial arts schools. They can help guide business owners by providing all the necessary statistics to correct any depression in business. Before these programs became available, I kept track of our numbers using written charts, which I would periodically review to see what we might be overlooking or doing wrong. This might not be as...
By MAIA Consultant Mike Metzger
A frequent question I’m asked is, “How can I market my school if I don’t have the money to market?”
You first have to understand that there are two categories in marketing, internal and external.
“External marketing” requires either dollars or sweat equity — meaning, you place flyers, access academic schools and daycares, network with businesses, etc.
“Internal marketing” is very effective, but doesn’t take as much effort. Here are four internal marketing promotions that you can do to get new prospects into your school, for summer and throughout the year.
1. Know How to Do a Buddy Day
Many schools promote a Buddy Day, where they allow their students to bring a friend to class with them. The key to making this successful is in how you present it. When promoting this, make it exciting! Instead of just announcing a Buddy Day, let your students know that you’re going to have a...
By MAIA Division Manager Melissa Torres
We all (most likely) have heard of bands like Def Leppard or celebrities such as Chris Noth, Shawn Mendes, Vincent Rodriguez III – and of course we all know Mike Chat. But you may not know the man who sweats with them. He is their personal trainer. He is a martial artist himself. His name is Eric Fleishman and goes by the moniker Eric the Trainer.
He was featured on the cover of the January magazine, which I hope you got a chance to read. If you attended the MASuperShow last year, you may have even had a chance to work out with him during an early morning workout!
With that said, I have exciting news! First of all, he’s coming back to the Show this year for a morning workout that you won’t want to miss. Trust me. I recently trained with him and his wealth of knowledge on how to sculpt the human body is unbelievable! I’m still sore. On top of that, MAIA has now partnered with him on his Sleek Ninja program!
If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!
Cris Rodriguez is one of the newest additions to the MAIA team, so you may not know her yet – but you will! If you’re attending the 2019 Martial Arts SuperShow, you’ll have the chance to meet her in person and attend her seminar, but in the meantime, let this interview be your introduction.
How did you come to team up with MAIA?
In 2015, my wife Stephanie and I went to a MAIA Seminar in Tampa hosted by Mr. Frank Silverman. At the end of the seminar he suggested we meet with his business partner, Mr. Mike Metzger, because he thought...
By MAIA Consultant Adam Parman
Learning how to properly market your martial arts school can often be confusing, expensive and frustrating. As small business owners, we are consistently being approached about new advertising opportunities that promise results, but offer no proven track record.
While nothing in life is guaranteed, I’ve found that there are some basic steps to marketing Hollywood movies that can help align your school’s name with larger national brands like major movie franchises and movie theaters. These movie tie-ins are low-cost, potentially high-profit opportunities. Just about every action film, including the mega-budget summer releases, contain plenty of martial arts fight scenes which makes the promo tie-in very credible.
Follow these easy steps to avoid common mistakes and generate new students for your school.
Step #1: Get a Booth
While doing demonstrations in the front lobby of a theater might cause an inquiry or two, it doesn’t...
By Justin L. Ford
The Many Benefits of a Great Demo Team
Do you hear that?
It's faint, but it sounds like a heartbeat.
Is that. . .the sound of your school?
While your students can be likened to the heart of your school, the reputation of your school can be considered the heartbeat. It is the echo of your success. If your “heartbeat” is weak, then your school is likely on the decline to death.
Simply put, your reputation comes from word of mouth. And you should be aware that people will talk about everything! This includes the cleanliness and appearance of your school, what happens on the training floor and, especially, how your...
By MAIA Executive Director Frank Silverman
As we approach summer, many people expect new-member sign-ups to come to a screeching halt. I suggest that if you expect it, that is exactly what you’ll get: A big zero, nada and nil leading into the summer season.
However, if you have a plan and expect better results, you can achieve them. I say with 100% confidence that the summertime norm is slower in terms of new-member sign-ups compared to most other times of year. That said, I’ve learned that many schools, though not the majority, understand how to make the summer not only successful with new members but financially as well.
To accomplish this, we need to shift gears in how we market. If we recognize that the public is off on vacation and not available to us, we must turn our marketing efforts to those who are present. As the old expression goes, we need to go after the “low-hanging fruit.”
So, what qualifies someone as low-hanging fruit?
First, they are...
By Mike Metzger
Now that we’re entering the new year, we should reflect on our business and ask how we can do things better. We should look to see how we can be better on the floor and on the business.
A frequent question that I get from school owners, specifically during this time of year, is how they can get more adults on their floor.
Most martial art facilities today have many more kids training than adults. Having more kids training is not a problem at all, but it’s always good to have adults training for several reasons.
Below are a three reasons why having more adults on your floor can be beneficial to your school.
By Keith D. Yates
Coming to America
Adam Spicar (pronounced, spy’car) first came to the United States as a foreign exchange student in 1996 and went to high school in Arizona, where he graduated in 1997. He returned two years later to visit his host family and was able to travel and visit several other states in America.
Lucie Stolkova and Adam were what she calls “middle-school sweethearts.” She says she first fell in love with Adam when she was just 12 years old and they met on the school bus.
When Adam came back to America in 1999, she got permission from her parents to come with him. She was only 16 at the time.
“My parents were suspicious of America, but they trusted Adam,” she remembers.
She spent a couple of months attending high school in Arizona, but she admits she barely understood English.
Back in the Czech Republic, students often studied English, but she says it was mainly vocabulary.
“I knew what...
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