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MASuccess Magazine

The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Are you ready for the new normal?

covid-19 Jul 08, 2020

 

The half-way point of 2020 is fast approaching, in a year that has brought a string of events many of us couldn’t have anticipated as it started. A viral pandemic effectively shut down business across the world for two full months; every customer-facing business had to shift to zero-contact models to help slow down community transmission of the novel coronavirus. 

Heading into July, many areas across North America—and the rest of the world—are cautiously, optimistically navigating reopening for the summer. 

One sector that has been particularly hard-hit is the fitness industry—including martial arts. In a line of work which often involves one-on-one contact, the risk of infection was far too great to allow students in the building for lessons. Instead, many martial arts schools closed their doors before receiving instructions to do so from the government. Some schools have shut down altogether, while others have turned to virtual classes to...

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Top 3 Advertising Mistakes During COVID-19

covid-19 May 06, 2020

Do you want help launching profitable Facebook ads, check out the recordings of our Ultimate Facebook Ads Workshop. www.OnlineAdsWorkshop.com

 

By: Cris Rodriguez, MAIA Digital Marketing Specialist

Are you struggling to gain new students during this pandemic?

Here is a breakdown of 3 of the most common mistakes school owners make when advertising during COVID-19.

1) Not Advertising AT ALL!

One of the most obvious mistakes is simply not running ads at all. It can't be stressed enough how important it is for your school to be advertising -

Facebook ads are extremely affordable right now, and you're only doing your academy a disservice by not doing everything you can to bring in new students.

Besides bringing in new students, what else can advertising do for my academy right now?

Top-of-Mind Awareness.

Exposing people to your ads and your academy keeps you at the top of their mind. People are not going to go out of their way to think about a martial arts academy right...

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The Hybrid Virtual Martial Arts Program

covid-19 Apr 10, 2020

Drawing out your Virtual Arts Program is critical in today's day and age. Want some help? Grab the Virtual Martial Arts Program today.

By: Cris Rodriguez, Digital Marketing Specialist

 

 

Phase #1 - Offer Pre-Recorded Content

Probably the easiest phase is Pre-Recorded Content.

Gone are the days of needing to hire a videographer and purchase expensive equipment. New mobile devices come with amazing cameras that rival thousand dollar DSLR cameras.

Grab your mobile device and get recording.

What do you record? Anything that helps your students SOLVE PROBLEMS.

At the heart of your Virtual Martial Arts Program - and really our business in general - that’s what we are hired to do.

Solve people’s problems.

What are their problems?

They are stuck inside. They are bored. They aren’t moving as much as they usually do.

Pre-Record videos like…

• Curriculum Videos
• How to Create a Grappling Dummy
• How to create an at Home Mat
• How to make a...

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Applying for an SBA Disaster Relief Loan — What You Should Know

covid-19 Mar 26, 2020

By: The MAIA Team

We all know what’s going on right now and how badly it’s affecting small businesses across the country. 

And we’re acutely aware of how many of you as school owners are struggling and fearful, not just for your own livelihoods, but for those of your employees as well if you have any. 

To help combat that fear, we wanted to give you some good news in the form of resources available to ease the burden on your small business.

On March 17th, the federal government revised the criteria for the availability of disaster relief loans available through the Small Business Administration (SBA). 

Under the new criteria, loans are available statewide following an economic injury declaration, whereas previously, funds were only available on a county-by-county basis.

SBA Disaster-Relief loans are low-interest working capital loans designed to help small businesses in disaster-affected areas to meet their financial obligations such as payroll,...

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