by Melissa Torres, MAIA Division Manager
Well, we made it to the end of 2020. It was a tough year for everyone, whether you had to pivot and learn a new virtual technology or were forced to make difficult decisions like laying off staff or even closing your doors. But the end is finally here. We are closing the doors on 2020 — once and for all!
As happy as I am to see the last of 2020, the practical side of me knows that just because we turned over a new page in our calendars doesn’t mean that everything will automatically return to normal. No one knows when our lives will be normal again — or what that “normal” will look like. (Hopefully, it will be a nicer, better normal.)
It’s more important than ever to be prepared and plan for the unexpected. While no one saw the pandemic coming, I hope you were able to switch to virtual classes quickly or at least continue to keep in touch with your students.
It’s vital to keep yourself and your...
Beth A. Block
Flu season is upon us. American citizens, including martial arts studio owners and martial arts students, remain divided over masks. Some people have legitimate medical reasons for why they cannot wear a mask; others simply will not wear one.
To minimize liability, I recommend following the guidelines issued by your county, your state and the Centers for Disease Control and Prevention. You also need to consider the Americans With Disabilities Act. Walking the tightrope between these two mandates can cause problems for business owners. An issue already has cropped for one of my clients.
A studio owner encountered a parent who claimed not to be able to wear a mask for a medical reason. The owner reminded the parent of the studio’s published policy of mask wearing. The parent threatened to get an attorney involved. The owner came to me for help, and I did some research. If you find yourself in a similar situation, what I learned could be useful to you, too.
The half-way point of 2020 is fast approaching, in a year that has brought a string of events many of us couldn’t have anticipated as it started. A viral pandemic effectively shut down business across the world for two full months; every customer-facing business had to shift to zero-contact models to help slow down community transmission of the novel coronavirus.
Heading into July, many areas across North America—and the rest of the world—are cautiously, optimistically navigating reopening for the summer.
One sector that has been particularly hard-hit is the fitness industry—including martial arts. In a line of work which often involves one-on-one contact, the risk of infection was far too great to allow students in the building for lessons. Instead, many martial arts schools closed their doors before receiving instructions to do so from the government. Some schools have shut down altogether, while others have turned to virtual classes to...
Do you want help launching profitable Facebook ads, check out the recordings of our Ultimate Facebook Ads Workshop. www.OnlineAdsWorkshop.com
By: Cris Rodriguez, MAIA Digital Marketing Specialist
Are you struggling to gain new students during this pandemic?
Here is a breakdown of 3 of the most common mistakes school owners make when advertising during COVID-19.
1) Not Advertising AT ALL!
One of the most obvious mistakes is simply not running ads at all. It can't be stressed enough how important it is for your school to be advertising -
Facebook ads are extremely affordable right now, and you're only doing your academy a disservice by not doing everything you can to bring in new students.
Besides bringing in new students, what else can advertising do for my academy right now?
Exposing people to your ads and your academy keeps you at the top of their mind. People are not going to go out of their way to think about a martial arts academy right...
Drawing out your Virtual Arts Program is critical in today's day and age. Want some help? Grab the Virtual Martial Arts Program today.
By: Cris Rodriguez, Digital Marketing Specialist
Phase #1 - Offer Pre-Recorded Content
Probably the easiest phase is Pre-Recorded Content.
Gone are the days of needing to hire a videographer and purchase expensive equipment. New mobile devices come with amazing cameras that rival thousand dollar DSLR cameras.
Grab your mobile device and get recording.
What do you record? Anything that helps your students SOLVE PROBLEMS.
At the heart of your Virtual Martial Arts Program - and really our business in general - that’s what we are hired to do.
Solve people’s problems.
What are their problems?
They are stuck inside. They are bored. They aren’t moving as much as they usually do.
Pre-Record videos like…
• Curriculum Videos
• How to Create a Grappling Dummy
• How to create an at Home Mat
• How to make a...
By: The MAIA Team
We all know what’s going on right now and how badly it’s affecting small businesses across the country.
And we’re acutely aware of how many of you as school owners are struggling and fearful, not just for your own livelihoods, but for those of your employees as well if you have any.
To help combat that fear, we wanted to give you some good news in the form of resources available to ease the burden on your small business.
On March 17th, the federal government revised the criteria for the availability of disaster relief loans available through the Small Business Administration (SBA).
Under the new criteria, loans are available statewide following an economic injury declaration, whereas previously, funds were only available on a county-by-county basis.
SBA Disaster-Relief loans are low-interest working capital loans designed to help small businesses in disaster-affected areas to meet their financial obligations such as payroll,...
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