The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Put a Sleek Ninja in Your School

Fitness icon Eric Fleishman (a.k.a. “Eric the Trainer”) has earned celebrity status among his pumping-iron peers and Hollywood’s elite with his unique training programs. Also a high-ranking black belt, Fleishman has combined his two biggest passions to create “Sleek Ninja,” a fitness program designed especially for martial artists and school owners.

 

 By Terry L. Wilson

 

 

CREATING NEW CLIENTS WITH SLEEK NINJA

After earning black belt status in multiple disciplines, Los Angeles’ Eric Fleishman (pronounced, fleesh’man) saw a way for schools of any style or system to upgrade their fitness program and make a profit in the process.

“My martial arts background spans nearly 40 years,” says Fleishman. “Combine that with my being a Hollywood physique expert, creating Sleek Ninja was a natural fit.

“When I heard that martial arts dojos across America were starting to feel a financial crunch because of the...

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Consultant's Corner - July 2018

curriculum retention Jun 22, 2018

by Antonio Fournier

I had a message from a Martial Arts Industry Association (MAIA) member asking if it is was still beneficial to conduct a Mat Chat in her situation. She had transitioned from a one-hour to a 45-minute children’s-class format, and she was having a hard time fitting it in.

My response was, “It’s not only beneficial, it is a must.”

Her thoughts were that taking five minutes to do it shortened the amount of punching and kicking time.

I used the analogy of a river that is one mile wide and a foot deep, or one that’s one foot wide and a mile deep. It isn’t the width of the message that’s important, it’s the depth of the message that is.

So, why is the Mat Chat so important? It’s a start — and only a start — at connecting life skills to your martial arts program.

First, you’ve made lots of promises in your ads and...

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I used these 5 laws to open my school and reach a goal of 100 students

So, you’re running a part-time school and thinking of taking the leap to full time. I never ran a part-time school. But I applied 5 Laws of Success to launch a new school and build a sensible plan to grow to 100 students. Following these same laws can help you move forward into a professional career as a school owner.

If you’re running a part-time school today and pondering the jump to full-time ownership, you will want to pay strict attention to this article. I’m going to share with you what I call the “5 Laws of Success.” I faithfully applied these laws in 2012 to change careers and open a full-time martial arts school, Durham Modern Martial Arts in Whitby, Ontario, Canada. 

Further, those laws were part of my reasonable plan to reach 100 active students over a period of years. Today, in our sixth year of operation, we have exceeded my original goal of 100 students.

These laws worked for me, and I believe they can work for you, too. Admittedly, I...

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The Flow System The Instructor-Friendly Modern Weapons Program

The Flow is a dynamic new weapons training system designed by World Champion Jackson Rudolph. The program is designed to provide up to a year of bo staff training and push your students to learn new techniques and be more creative. In his article, Jackson reveals why he created the program and details how it can improve your curriculum.

Jackson Rudolph has taught seminars for owners of small schools with less than 50 students and no staff members, to owners that have a chain of 10 or more schools and thousands of students. The common theme, regardless of school size, is that the most successful instructors train students that have positive role models and a drive to improve their art.

These experiences inspired Rudolph to partner with MAIA and create “The Flow.” The Flow is an innovative, modern weapons curriculum designed to motivate your students to train harder and think more creatively. Starting with a bo staff program, schools that purchase The Flow will benefit...

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