The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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I Want More Adult Students!

By Mike Metzger

 

Now that we’re entering the new year, we should reflect on our business and ask how we can do things better. We should look to see how we can be better on the floor and on the business.

 

A frequent question that I get from school owners, specifically during this time of year, is how they can get more adults on their floor.

 

Most martial art facilities today have many more kids training than adults. Having more kids training is not a problem at all, but it’s always good to have adults training for several reasons.

 

Below are a three reasons why having more adults on your floor can be beneficial to your school.

 

  1. Referrals. Adults will bring in more referrals than kids will. Adults like training with friends and/or family members. Adults also enjoy sharing their experiences with others and, therefore, are more than happy to invite prospects to try a class with them.

 

  1. Easier to teach. Adults, for the most part, are...
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The Top 5 Social Media Liabilities

By Beth A. Block

 

Have you surrendered to the Dark Side? Or are you committed to the Light? In other words, do you wield your social media saber for the light or the dark? Surrendering to the dark can get you sued, just like these studio owners below.

 

Liability #1

Our studio depends on social media to market our program and to keep our relationships with our enrolled families. Our current families use social media for everything.

 

The first thing a family will do after hearing about your studio is check you out on social media. They will check out your website, your social media pages, and look at your reviews before deciding whether to come to your studio.

 

Your instructors are also, generally, part of the generation that uses instant messaging, Twitter, Instagram, and texting. This is just as natural as breathing for them.

 

In one studio, this resulted in a 19-year-old instructor texting a naked picture of himself to a 16-year-old student. The...

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Pre- and Post-Employment Checks: The Devil is in the Details

business coach Dec 01, 2018

By Philip E. Goss, Jr., Esq.

 

I believe we can all agree that pre-employment background checks are a good thing. They’re good for knowing if the prospective employee has any dark clouds that could affect her ability to perform the job in that she’s hired to perform. These checks are exceptionally good for determining if that person has any disqualifying events that could cause your school harm, things like any sex based adverse history or a criminal record.

 

It’s absolutely vital to prove that you took proactive steps to weed out someone who could commit any crimes against your student population, (again there’s that nasty issue of sex-based harassment or assaults). Background checks will not act to dismiss a case against your school, but they will act as an affirmative defense when faced with a negligent hiring or negligent retention lawsuit.

 

As with many things, conducting pre- or post-employment background checks is not the easy thing it...

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