When looking back on 2020, there were so many lessons that were learned.
My mantra during Covid was pretty simple:
After every recession - there is a rebound.
After every recession - there IS a rebound.
After every recession - there IS a REBOUND.
And that’s where we are today. Many of you have your schools opened — some of
you with restrictions — and then there are places like Florida where we have absolutely no restrictions in our academy.
And it’s time to rebuild.
It’s time to RECRUIT.
Which means it’s time to go pedal to the metal with getting your school back to pre-COVID numbers and beyond. Which is what brings me to this blog today.
One of the things I missed most during 2020 was live events. While virtual events like the Super Show and my 8-Hour Marketing Mastermind Course were amazing, there is nothing like being there in person.
Now that the pandemic is slowing down here in the states, we are seeing more live
events taking place.
And I am PUMPED to announce that we are hosting our MAIA Elite Dallas Conference LIVE in Dallas, Texas on June 25th & 26th at The Gaylord Texan Resort & Convention Center.
I wanted to break down my 5 reasons why every Martial Arts School Owner should be attending this event.
It’s literally a conference that can change the entire trajectory of your business, and
subsequently, your life.
#1 - Sharpen the Saw & Invest in Yourself
If you are a fan of Stephen Covey, and you’ve read his 7 Habits of Highly Effective
People, then you know exactly what Sharpen the Saw means:
Seek continuous improvement and renewal professionally and personally.
Sharpen the Saw means preserving and enhancing the greatest asset you have — you.
It means having a balanced program for self-renewal in the four areas of your life:
physical, social/emotional, mental, and spiritual.
Here are some examples of activities:
A live industry event will help you sharpen the saw with regards to your social/emotional and mental areas of your life.
I truly believe that the absolute best investment you can make is the investment in yourself.
School owners are always looking for the latest hack and trick to sign up more members, but at the end of the day, it’s more important to level up yourself and
your skill sets; this will have a direct correlation with leveling up your school.
#2 - Meet Experts & Like-Minded Individuals
Some of the absolute best friends I have made in our industry I met at a live event. Being surrounded by like-minded individuals helps to improve your circle of influence.
They say that we are the sum of the 5 people we are closest with. What would happen to your school if you were hanging out with some of the most successful school owners in our industry?
Going to a live event also gives you an opportunity to meet the experts and speakers in your industry. Finding a mentor is the best way to fast track your success, and you can find one at a live event.
#3 - Break out of your Comfort Zone
Have you heard the quote, everything you ever wanted is one step outside of your
It truly is where the magic happens.
For some school owners, attending live events can be overwhelming and can actually provide them with anxious feelings.
If that’s you, I can relate!
When I first started speaking at industry events, I would get so nervous! I would
practice my presentation over 20 times in the hotel the day before and day of.
Why? Because it was outside of my comfort zone. I had never done it before. And it wasn’t until I did it that those nerves started to go away.
I still get a few butterflies in my stomach prior to speaking, but it’s because I truly care and want to impact the audience as much as possible.
If you are someone who gets nervous with traveling, being in a different area, or being around new people, the only way to overcome it is to do it.
The speakers are going to be presenting on topics that might be new to you and might require you to implement things in your business that you haven’t done before.
These things are also outside of your comfort zone, but that’s where true growth occurs. If it doesn’t challenge you, it doesn’t change you.
#4 - New & Old Tools, Tips & Tactics
I am what I call a “skill collector”.
I love collecting new skills, and that is one of my favorite reasons for attending live
events. As someone who is a life long learner, these live events give me an opportunity to expand my education and develop new skills that will help me become a better leader, boss, role model, and business woman.
Attending live events is going to give you immediate access to the best new tools, tips, and tactics that are working now in your industry.
Another thing that will occur is that it will allow you to refocus on the things that we know help to improve our bottom line. It’s a reminder and motivation to continue to do the things that we are doing well now.
#5 - It’s Fun!
Finally, live events are FUN!
Many times, events will set up dinner parties where all of the guests and speakers have an opportunity to mingle and get to know each other.
It’s these conversations that can be the most life-altering for school owners.
I’d love to be able to meet you in person and help you reach your business goals.
But you’ve got to take the first step.
Join us in Dallas for our MAIA Elite Dallas Live Event on June 25th & 26th by
registering here: https://dallaselite.martialartsoffer.com/live
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