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MASuccess Magazine

The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Holding a Holiday Event with Century Direct

Let’s face it: winter is never the “busy season” for our martial arts schools. This year more than ever, all of our schools could benefit from a little extra revenue. Our students, too, would benefit from having gear and equipment for at-home training. Pandemic aside, weather conditions and holiday travel plans can make it difficult for students to come to class as regularly as they’d like, but having gear at home will keep them up to speed.

 

Want to create a win-win scenario where your students can train and you can make money? It’s not a sugarplum-induced holiday fantasy: Invest just 30 minutes of your time, and you can make up to $10,000 for your school while stocking your students up on equipment. Here’s how:

 

1) First, set up a Century Direct account.

Once you see the benefits, you’ll be surprised you didn’t do it sooner! We’re living in the age of online shopping. If you don’t offer that option,...

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It's Officially Holiday Season!

Walk into Wal-Mart, Target, or Home Depot, and the Holiday decorations are front and center (and have been for weeks).

So what does this mean for you and your academy?

It means it’s time to put together your Holiday Specials — specifically your Black Friday special.

Black Friday may look business-driven, but it’s the consumers who actually started
this shopping event. It was first observed in Philadelphia where there was always
high traffic the day after Thanksgiving.

SaleCycle reported that in 2019, Black Friday online sales surpassed all previous
records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion record.

That’s huge!

This is a serious holiday that every merchant with an online or brick and mortar
store should observe.

Our holiday tips will help you to get a cut of the Black Friday sales so you can
settle in for a prosperous holiday season.

Step 1 - Choose Your Offer(s)

Black Friday is really a great time to be selling ...

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Organize a Record-Breaking Holiday Sale! (Even If COVID Has You Locked Down)

by Michael A. Perri Jr.

 

This year has been one for the ages, with the wildfires, hurricanes, riots, a polarized country and, of course, the global pandemic. Many businesses have been so severely impacted that they’ve been forced to shut their doors for good. This includes some of our fellow martial arts professionals, people who were making a career out of sharing their passion. Although we’ve suffered setbacks, our industry still boasts people who are not only surviving but thriving. Schools that had the systems in place have managed to pull out record months financially regardless of the trials and tribulations they faced.

I’m talking about schools like Caleb and Heidi Collier’s Championship Martial Arts in Kaysville, Utah, where they took the systems and strategies of CMA’s Holiday Event and applied it to their “Christmas in July Sale.” It transformed what was regarded as a slow time of year into one of their most profitable months...

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These MAIA Members Faced Off Against the Coronavirus and Came Out on Top!

by Perry William Kelly

 

The pandemic has hit the world’s economy like a side kick that knocks the wind out of a white belt in his first tournament. It would have been simple enough if our industry had could have followed the example of other small businesses that shifted gears to stay afloat — for example, distilleries that started making hand sanitizer and clothing companies that began fabricating facemasks. This option, however, was not available to us. Our end product — martial arts instruction — simply cannot morph into something else.

To help school owners cope with the fallout of the pandemic and the shutdowns, MASuccess organized a virtual roundtable with professionals from across the country who agreed to speak about how they weathered the crisis. All are small-business owners not unlike you, and they were able to not only navigate the COVID chaos but also beat the odds that the pandemic had stacked against them.

 

Our Experts: the COVID...

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