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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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State-of-the-art Recruiting 5 ways to grow your school with digital marketing

all things digital Jul 02, 2018

With today’s digital capabilities, you can now distinguish yourself from your competition and reach out exclusively to your target audience. In this article, an expert explains the top trends in digital marketing and shows you how you can effectively target new recruits for your martial arts school.

The most common digital marketing tactics being used today are: Retargeting, Geo-Fencing, Geo-Conquesting, Historical Retargeting, and Behavioral/Contextual Targeting. 

Martial arts school owners and entrepreneurs should be aware of and start using them today. Here, I’ll explain why and how to apply them.

 

#1Retargeting 

 Have you ever heard of this online commerce website named Amazon.com? Have you ever searched for something on its website and not purchased whatever you were looking at? 

What usually happens next? Say that there you are checking out your Facebook feed, when what appears on your feed? Yep! That exact same thing you were shopping for...

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