The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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How to Become a Social Media AND Business Guru

By MAIA Division Manager Melissa Torres

 

Times are changing. They have been for quite some time now. And as for social media, it seems to change daily! I’m sure that as busy full- or part-time school owners and instructors, most of you can’t honestly stand up and declare yourselves digital marketing experts.

Not many people can. I certainly don’t claim to understand every facet of the ever-changing world of social media. This is why MAIA brought in an expert on the subject.

Cris Rodriguez is MAIA’s newest consultant, specializing in digital marketing. She’s dedicated the past 10 years of her life to studying digital marketing and its impact on her school, Gracie PAC MMA. If you got a chance to hear her speak at the recent Martial Arts SuperShow, you know that she is the best in our industry!

When Cris joined the MAIA team, she knew right away that the social media aspect was something we were missing in our coaching. She started speaking at our...

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State-of-the-art Recruiting 5 ways to grow your school with digital marketing

all things digital Jul 02, 2018

With today’s digital capabilities, you can now distinguish yourself from your competition and reach out exclusively to your target audience. In this article, an expert explains the top trends in digital marketing and shows you how you can effectively target new recruits for your martial arts school.

The most common digital marketing tactics being used today are: Retargeting, Geo-Fencing, Geo-Conquesting, Historical Retargeting, and Behavioral/Contextual Targeting. 

Martial arts school owners and entrepreneurs should be aware of and start using them today. Here, I’ll explain why and how to apply them.

 

#1Retargeting 

 Have you ever heard of this online commerce website named Amazon.com? Have you ever searched for something on its website and not purchased whatever you were looking at? 

What usually happens next? Say that there you are checking out your Facebook feed, when what appears on your feed? Yep! That exact same thing you were shopping for...

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