by Kurt Klingenmeyer
As all school owners know, it’s easy to get caught up in the day-to-day operations of running a martial arts academy. The hours pass quickly when they revolve around teaching great classes and helping students reach their potential. Unfortunately, while that’s happening, some things can slide to the side and get forgotten.
Listed below are five things that you, as a martial arts instructor, should incorporate into your daily routine.
“Great Job” Calls
Make it a point to speak with five families every day to tell them what a great job their children are doing in class. Giving families individualized attention and letting them know about their children’s progress are key to the development of martial arts students. In addition to talking about a child’s martial arts progress, ask how the whole family is doing. Oftentimes, parents come to the martial arts for support — maybe the child needs more focus or...
by Cris Rodriguez
Most people in the martial arts industry who know me know that I’m a Brazilian jiu-jitsu black belt. Few are aware, however, that I got my start at a Jhoon Rhee Institute of Tae Kwon Do when I was just 8 years old. Yes, I’ve been a mat rat since 1993.
As a former lover of forms — specifically, musical forms — I had the power of repetition drilled into my head from an early age. My classmates and I practiced our musical routines so much that cassette tapes would get stretched out and become unplayable because we constantly were pressing the Play, Stop and Rewind buttons. At least they weren’t 8 tracks or vinyl. …
Looking back on my childhood on the dojo carpet — mats weren’t popular at the time — I’m still impressed at how my instructor was able to get us to practice our forms over and over by disguising the repetition of the techniques we were using. Back then, we didn’t know what he was...
by Cris Rodriguez, Mike Metzger and Shane Tassoul
At the macro level, you have to implement just three systems to achieve success in your martial arts academy. If you’re thinking that sounds too easy to be true, know that Tony Robbins teaches something similar in his business-coaching programs. He says a business must do these three things to grow:
1 Get customers.
2 Get those customers to pay more.
3 Get those customers to pay more, more often.
At the Martial Arts Industry Association, our recipe for success focuses on the three R’s: recruitment, retention and revenue. In this article, three of the industry’s leading consultants — Cris Rodriguez, Mike Metzger and Shane Tassoul — will explain how this simple strategy can help you take your school to the next level in 2021.
Recruitment • Cris Rodriguez, MAIA Consultant
One year on vacation in Hawaii, I was relaxing at the beach when a fisherman, obviously a local, drove up in his...
by Megan Baker
InCourage Martial Arts, the parent company of MyStudio, is a successful martial arts chain located in Northern Virginia. Back in 2017, InCourage’s two locations made about $1.7 million while impacting the lives of close to 1,000 students. This revenue was generated via martial arts memberships, an afterschool program, award-winning summer camps, birthday parties, “parents night out” events and more.
Managing and selling all those programs required several seasoned staff members who could handle multiple registration appointments, repetitive follow-ups and the constant daily stress of managing a long line of customers waiting at the front desk.
On November 30, 2017 — the last day of its summer camp pre-registration sale — the lobby of the Springfield InCourage studio was packed. The crowd was composed not just of students trying to squeeze in and take class, but also of parents who had lined up out the door while waiting for...
Let’s face it: winter is never the “busy season” for our martial arts schools. This year more than ever, all of our schools could benefit from a little extra revenue. Our students, too, would benefit from having gear and equipment for at-home training. Pandemic aside, weather conditions and holiday travel plans can make it difficult for students to come to class as regularly as they’d like, but having gear at home will keep them up to speed.
Want to create a win-win scenario where your students can train and you can make money? It’s not a sugarplum-induced holiday fantasy: Invest just 30 minutes of your time, and you can make up to $10,000 for your school while stocking your students up on equipment. Here’s how:
1) First, set up a Century Direct account.
Once you see the benefits, you’ll be surprised you didn’t do it sooner! We’re living in the age of online shopping. If you don’t offer that option,...
by Perry William Kelly
The pandemic has hit the world’s economy like a side kick that knocks the wind out of a white belt in his first tournament. It would have been simple enough if our industry had could have followed the example of other small businesses that shifted gears to stay afloat — for example, distilleries that started making hand sanitizer and clothing companies that began fabricating facemasks. This option, however, was not available to us. Our end product — martial arts instruction — simply cannot morph into something else.
To help school owners cope with the fallout of the pandemic and the shutdowns, MASuccess organized a virtual roundtable with professionals from across the country who agreed to speak about how they weathered the crisis. All are small-business owners not unlike you, and they were able to not only navigate the COVID chaos but also beat the odds that the pandemic had stacked against them.
Our Experts: the COVID...
by Jason Flame, MAIA Elite Consultant
Communication is the key to success in any relationship. It’s important that we go above and beyond when it comes to communicating with our students and parents. Having systems in place to maintain frequency and consistency of contact will prevent students from “falling through the cracks.”
Keep in mind that our families are often inundated with information from other activities, work and their personal lives. Face-to-face interaction is always best, but when we need to communicate and are unable to see them in person, we have several options for staying in touch. When relaying information to our students, we should keep these simple yet valuable communication methods in mind.
Nothing beats letting someone hear our voice when we really need to communicate something urgent or significant. Progress checks, enrollment notifications, renewal reminders and upgrade decisions all require discussion. Every quarter, we...
Trying to process how to move forward with the coronavirus out in force? Read this blog and watch our most recent Facebook Live here.
By: Mike Metzger, MAIA Elite Consultant
If you turn on your T.V, hop on your Iphone or surf the Internet, there is one word that keeps popping up all around the world:
As of about two weeks ago, we have entered uncharted territory for our industry. Because of COVID-19, people are staying home, classes are getting cancelled and school owners are really starting to feel the pressure for their small businesses.
The world we live in right now isn’t exactly beaming with hope either.
However, with every challenge comes a new opportunity. And as long as you keep an open, proactive mind (which is tough nowadays), you can get through this (and maybe better out the other side).
So today, I want to share with you some new strategies we've been implementing with the COVID-19 disruption and how we, at Championship Martial Arts, are...
By: Cris Rodriguez, MAIA Digital Marketing Specialist
Over the past year, we’ve had over 200 school owners graduate from my 8-Week Marketing Mastermind Course. They took a deep dive into Facebook, Instagram, and Google Advertising, and learned how to use those major platforms to grow their Martial Arts Academy.
Many of them have seen amazing results with their new-found knowledge and skill set. However, many of them also realized that digital marketing can be time consuming and frustrating, especially if it’s not something you’re passionate about.
Most school owners have enough on their plate already. However, it is vital you have a presence on those major platforms.
Why? Because if you’re not, your competitor will be.
And this is exactly why I created Grow Pro Agency.
In the ever-changing online world, keeping up with the constant updates of social media can require not only your time, but also your energy.
And that’s why we’re here...
By MAIA Division Manager Melissa Torres
Facebook is dying. Social media is officially coming to an end.
And now that I have your attention — no, it absolutely is not. Hopefully, none of you got your hopes up. The fact is, social media is growing in prevalence and in importance to our industry. We can’t escape Facebook, Instagram, Twitter — you name it. The great news is, when used correctly, social media can help you tremendously.
I know what you’re thinking: “I don’t know how to run paid ads.” “I don’t even have a Facebook page for my school.” Or maybe, “I have Facebook and Instagram pages, but they don’t get me new students and they’re not worth the headache to keep up with!”
Hopefully, some of you are already ahead of the curve and know a thing or two about what and when to post. You may even have an idea of how to drive new students to your doors. But most school...
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