When looking back on 2020, there were so many lessons that were learned.
My mantra during Covid was pretty simple:
After every recession - there is a rebound.
After every recession - there IS a rebound.
After every recession - there IS a REBOUND.
And that’s where we are today. Many of you have your schools opened — some of
you with restrictions — and then there are places like Florida where we have absolutely no restrictions in our academy.
And it’s time to rebuild.
It’s time to RECRUIT.
Which means it’s time to go pedal to the metal with getting your school back to pre-COVID numbers and beyond. Which is what brings me to this blog today.
One of the things I missed most during 2020 was live events. While virtual events like the Super Show and my 8-Hour Marketing Mastermind Course were amazing, there is nothing like being there in person.
Now that the pandemic is slowing down here in the states, we are seeing more live
by Dave Kovar
In my travels, I get the chance to meet and work with school owners and martial arts professionals from all over the world. I love working with martial artists! Most of the people with whom I interact tend to be optimistic, intelligent and open-minded. However, every now and then I meet someone who makes me pause and say to myself, “Really?” A while back, I met just such a guy.
I was teaching an Instructor College in a large metropolitan area with an extremely diverse group of instructors. Some had large schools, while others had small schools. Some were master teachers, and others were just starting out. There were representatives from a variety of styles and systems, and all were there to learn and grow — except for this one guy.
You know the type. He sat there all morning, arms crossed, clearly disinterested in anything I or anyone else had to say. I thought that perhaps I was reading him wrong, so during the first break, I approached him...
by Christopher Rappold
If you’re reading this column while this issue of MASuccess is current, chances are you’re a martial arts school owner who’s still dealing with COVID. Never has this industry taken such a hit!
So what are you going to do about it? The answer is you must rebuild, but you need to do so in a way that makes your school stronger and better because of COVID, not in spite of COVID. In this column, I’ll focus on two key areas you should explore to help your school have an epic comeback and sustained retention rate.
To get a clear perspective on this challenge, imagine that an outside expert has been hired to evaluate the scope of the damage that has been done. (Unless you take this step, you’ll be too close to your school to make an accurate evaluation.) Naturally, that third-party inspector would want to talk with you about your staff. The person might start by asking the following:
by Kathy Olevsky
I recently read a post in a Facebook group about how an instructor wanted to ban phones in the lobby. The idea, I believe, was to get parents to engage more with their children — with fewer distractions from their phones. Many experts in the martial arts business have said that we need to take giant steps in 2021 to get our businesses back to normal after a year of difficulties due to the COVID pandemic. However, there are ways to encourage parent participation and ways to alienate parents.
We instructors need to take into account that many parents and adult students have moved on to working remotely. In our school, there are parents who bring their children to class but are still on the clock for their jobs. They continue their work hours in our lobby or in their cars while their child trains. Some come in with their phones on because they’re on call. For this reason, we’ve decided to do whatever we can to help them improve their lives. Our...
by Eric P. Fleishman
This past year was a doozy for personal fitness. With gyms closed, an overall increase in stress and home confinement constituting the new normal, waistlines expanded like never before. Many people claim that they’ve already gained “the COVID-19” in pounds by spending time on the couch watching their favorite shows, while others worry their way to the refrigerator each night.
It’s time for you to help your students and their families find their way back to looking and feeling like champion martial artists. To achieve this, they’re going to need the motivation and inspiration that only a martial arts teacher can provide. This is the secret opportunity the pandemic has created: You have the chance to help your students and their families unlock their inner action-hero bodies before summer rolls around. Presented below are tips for doing this while you increase revenue and enthusiasm in your dojo.
Get Everybody on Board
by Kurt Klingenmeyer
As all school owners know, it’s easy to get caught up in the day-to-day operations of running a martial arts academy. The hours pass quickly when they revolve around teaching great classes and helping students reach their potential. Unfortunately, while that’s happening, some things can slide to the side and get forgotten.
Listed below are five things that you, as a martial arts instructor, should incorporate into your daily routine.
“Great Job” Calls
Make it a point to speak with five families every day to tell them what a great job their children are doing in class. Giving families individualized attention and letting them know about their children’s progress are key to the development of martial arts students. In addition to talking about a child’s martial arts progress, ask how the whole family is doing. Oftentimes, parents come to the martial arts for support — maybe the child needs more focus or...
by Karen Eden
I had just landed my first TV anchor job at age 22 when I found what I thought was the perfect hairstyle. This was back when hair was bigger and hairspray was an absolute necessity. I couldn’t believe that I had to go all the way to Toronto, Canada, to find a hairstyle I actually liked. The giant poster was hanging there like an oversized invitation for me to come on in and get the latest fashion trend in haircuts.
At first, I was happy to sit in the chair and listen to the stylist talking in French, but after about 10 minutes, I started to panic. I’ve always had long hair, and he was taking off pieces all the way up to my ears. Then I thought, Surely, he knows what he’s doing. Besides, if I was to maintain a professional look for my new job, I could no longer don a long, free-flowing style.
Finally, the stylist was done. He spun me around to get a look in the mirror. “Oh, my God!” I exclaimed.
“You wanted the haircut on the...
by Herb Borkland
Barry Guimbellot received his first dan from Allen Steen in 1976 and in 2015 was promoted to 10th-degree by Steen, Pat Burleson and Keith Yates. A legendary school owner and director, Guimbellot first ran and then bought Steen’s Texas Karate Institute schools. Along with Walt Mason and later Dave Mason, Guimbellot continued to operate those schools until 2010. He also co-promoted the Southern Karate Championships for 37 years and the Big “D” National Karate Championships for 35 years. From 2008 to 2017, he served as President of the Amateur Organization of Karate.
MASuccess: Where did you grow up, and what did your dad do?
Barry Guimbellot: I was raised in Richardson, Texas. Dad began by inspecting airplanes and later worked as a salesman.
MAS: How did you first hear about martial arts?
BG: A high-school friend started taking karate from Allen Steen, and then my brother did, too. It was cool, but I never thought about it for...
by Frank Silverman
Every now and then, we all can use a reminder of how special our profession really is. Of course, there’s the daily regimen of training, teaching, coaching, etc., but as you all know, those things add up to so much more. I received that reminder again just last week and thought now was as good a time as any to share it with you.
I was at karate class watching my 6-year-old. She had just moved up to the beginner’s class, having graduated from the Lil’ Dragons program. Since we’re still social distancing and this school’s waiting area accommodates only eight to 10 parents, I was standing outside to watch so all our members and clients could squeeze in.
As I stood there, I noticed another family watching from inside their car. They had parked where they had an unobstructed view of the class. In the car was a mom, her daughter and an aunt, and inside the school was the 6-year-old son and father. They told me they were heading off...
by Floyd Burk
The primary function of MASuccess is to help you overcome any obstacle that stands between your martial arts business and financial success. In 2020, the main obstacle for most schools was the pandemic. Sadly, it remains so in 2021.
This has spurred endless discussion, most of it based on this all-to-common premise: “My school has been closed for a long time and I still have to pay rent. My state says I can’t teach inside, so I’m planning to start holding class outside soon. Do you have any suggestions?”
In this article, I’ll shed some light on this subject and related ones that focus on teaching outside your regular establishment.
Let’s start by assuming that you live in a locale where state and local officials have issued orders keeping you from conducting class in your school or orders that restrict the number of people allowed inside. I’m a school owner in San Diego County, so I know of what I...
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