The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
by Frank Silverman
As I write this column, I have to admit that although I’m well aware of the time — it’s just after 6 p.m. — I have absolutely no idea what day of the week it is. This means one of two things: Either I’m on an awesome vacation or we’re still in the middle of our country’s — actually, the world’s — battle with COVID-19, otherwise known as the disease caused by the novel coronavirus.
Doing what’s best for my family, my company, my community and our industry now means doing the opposite of what I’m used to doing. Instead of going to the office Monday through Friday like I’m used to, I’ll be staying home. My “shelter in place” will encompass this Saturday, when my school was supposed to hold a black-belt test that many students were looking forward to.
Days are fading into nights, and weeks are running together. I’m working in shorts and a T-shirt rather than my gi or...
by Jason Flame, MAIA Elite Consultant
Communication is the key to success in any relationship. It’s important that we go above and beyond when it comes to communicating with our students and parents. Having systems in place to maintain frequency and consistency of contact will prevent students from “falling through the cracks.”
Keep in mind that our families are often inundated with information from other activities, work and their personal lives. Face-to-face interaction is always best, but when we need to communicate and are unable to see them in person, we have several options for staying in touch. When relaying information to our students, we should keep these simple yet valuable communication methods in mind.
Nothing beats letting someone hear our voice when we really need to communicate something urgent or significant. Progress checks, enrollment notifications, renewal reminders and upgrade decisions all require discussion. Every quarter, we...
by Dave Kovar
There is a samurai maxim that states, “Do what a weed does and bloom where planted.” Have you ever seen a dandelion sprouting from a crack in the sidewalk? It’s not complaining about not having enough sun or whining about the lack of soil or not getting enough rain. It just does the best it can to bloom and grow tall. We often dismiss the dandelion as a weed, but in this case, we can learn from its example. One thing I know for certain is that our lives will improve the moment we decide to change our perspective and look at things differently.
I witnessed an excellent example of “blooming where planted” a few years back. My wife and I were crossing the Bay Bridge on our way into San Francisco for the day. The Bay Bridge probably has 18 toll booths, and it’s not uncommon to wait in line for half an hour before reaching one of them. It was a beautiful morning, and we were eager to get into the city. We weren’t quite...
The half-way point of 2020 is fast approaching, in a year that has brought a string of events many of us couldn’t have anticipated as it started. A viral pandemic effectively shut down business across the world for two full months; every customer-facing business had to shift to zero-contact models to help slow down community transmission of the novel coronavirus.
Heading into July, many areas across North America—and the rest of the world—are cautiously, optimistically navigating reopening for the summer.
One sector that has been particularly hard-hit is the fitness industry—including martial arts. In a line of work which often involves one-on-one contact, the risk of infection was far too great to allow students in the building for lessons. Instead, many martial arts schools closed their doors before receiving instructions to do so from the government. Some schools have shut down altogether, while others have turned to virtual classes to...
by Nguyen “Tom” Griggs
As I write this, we are in the midst of a global pandemic. Every day, we’re being tested and stretched in new ways — as leaders, martial artists, school owners, instructors and role models.
Despite all the chaos and the unprecedented levels of change, there is one simple point I’d like to make: No matter how things go, we must hold to our standards. The reason is very simple.
How we act, speak and behave during the crisis says more about our character than any platitudes, student creeds or tenets ever will. In other words, the pandemic is showing who we really are through how we behave during difficult times.
I want to share a personal experience that pertains to holding to one’s standards. During my time as a martial artist, I’ve had the honor of training under several instructors in various styles. As a result, I hold several black belts. The lesson I’m about to share comes from one of my promotion...
by Karen Eden
Truth be told, there have been times throughout my life when I thought for sure that my career as I knew it was over — as if the “magic” I possessed was suddenly going to disappear and leave me high and dry.
I often talk about the years when I would leave early in the morning before my newscast with FOX News to teach martial arts in the middle of the ghetto. I had made a promise to myself to give back when I knew that I had been blessed. A few years later, the community called out to me with even greater needs. It was a calling I knew I needed to answer. I found myself going from a major market TV anchor job to feeding homeless people in the inner city. “That’s not who you are, Karen. You’re better than that!” I was told.
That was a time in my life when I wondered if I would simply disappear. Maybe this was it for me. But you know me. If I know I have to do something, then I’ll do it simply because it’s the...
MASuccess brainstormed with five prominent martial arts instructors to obtain their best advice for their peers during this global pandemic. Here is what they offered.
Immediately Start Teaching Your Art Online
Sometimes it’s best to begin with the end in mind. Do you want to help your students and families during the COVID-19 pandemic? Do you want to support your local schools, businesses and communities? Do you want to provide leadership during this a time of uncertainty? I’m guessing that you will answer yes to all these questions.
Now more than ever, people need to feel connected, and many of them need you to continue to serve as their instructor and their leader. Likewise, communities need leaders to provide certainty and security. Again, they need you to continue to be a martial arts leader to provide stability and structure. To do that, you’ll need to rely on technology, perhaps to a degree you never have. The good news is, it’s not that...
by Perry William Kelly
As a society, we’re fascinated by people who can contort and maneuver their bodies in extreme ways. One example of this comes from the Olympic Games. Every four years, we’re enthralled by the gymnastics competition. Our fascination with this one sport has resulted in more than 5 million of our kids enrolling in gymnastics programs every year.
Another example comes from cinema. We flock to theaters to watch martial arts/action heroes like Daniel Craig (James Bond), Keanu Reeves (John Wick) and Tom Cruise (Ethan Hunt in the Mission: Impossible movies) leap from building to building and flip vehicles end over end while kicking butt and taking names.
Our last example — and the most important one for this story — comes from a television series called American Ninja Warrior. On average, 7 million of us tune in every week to watch competitors push their bodies to the limit on obstacle courses that challenge them in aerobic and anerobic...
Martial artists change lives. It’s what we do as teachers and school owners. That’s exactly why we created Spark, the industry-leading software for running and automating your school. And it’s why the martial arts industry will always be our home.
But there are parts of running a school that are soul-sucking and daunting. At times, they can even make you want to quit.
It makes total sense. We’re guessing that you became an instructor for the same reasons we did: You have a passion for spreading the martial arts – a passion for changing lives. You love to see the look on a parent’s face when a child finally shows respect. You’re ecstatic when you see an adult feel confident for the first time in his or her life.
We’re going to take another guess and say things like seeing to administrative tasks and transmitting emails and SMS follow-ups aren’t exactly what you feel excited to do when you wake up in the morning. “I...
by Cris Rodrigues
In March 2020, our industry was shaken to the core. COVID-19 hit us like a ton of bricks, leaving many school owners feeling helpless. For some, switching to online classes was pretty simple; for others, it probably felt like preparing for a quantum physics exam.
Resources that my team and I put out, like the Virtual Martial Arts Blueprint and the Ultimate Facebook Ads Workshop, flew off the shelves as school owners searched for digital tools to help them survive. Many schools, however, took a hard hit. Freeze requests poured in. Cancellation emails and phone calls happened daily. School owners watched as their tuition billing declined.
When a mass exodus of clients happens with any business, often the owner will have a knee-jerk reaction to eliminate expenses. Unfortunately, said owner frequently eliminates the one expense that actually can bring in more revenue, and that’s marketing.
With many of the traditional forms of marketing thrown out the...
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