The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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I Want More Adult Students!

By Mike Metzger

 

Now that we’re entering the new year, we should reflect on our business and ask how we can do things better. We should look to see how we can be better on the floor and on the business.

 

A frequent question that I get from school owners, specifically during this time of year, is how they can get more adults on their floor.

 

Most martial art facilities today have many more kids training than adults. Having more kids training is not a problem at all, but it’s always good to have adults training for several reasons.

 

Below are a three reasons why having more adults on your floor can be beneficial to your school.

 

  1. Referrals. Adults will bring in more referrals than kids will. Adults like training with friends and/or family members. Adults also enjoy sharing their experiences with others and, therefore, are more than happy to invite prospects to try a class with them.

 

  1. Easier to teach. Adults, for the most part, are...
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Scot Conway: Using Martial Arts to Overcome Attention Deficit Disorder

motivation Jan 07, 2019

By Herb Borkland

 

Multi-talented soke Scot Conway is also an attorney-at-law and real estate broker, pastor, prolific science-fantasy author, keynote speaker and organizational trainer, and producer of audio-training programs. Conway’s multi-arts background includes judo, Chinese kempo chuan shu, Grandmaster Sam Kuoha’s kara ho system, and kajukenbo. All of these led to Conway synthesizing his own kempo-based Guardian Martial Arts.

 

Herb Borkland: Where did you grow up, and what did your dad do?

 

Scot Conway: I was born in Hawaii and grew up in California. My Coast Guard dad retired and went on to become a Jaguar dealer.

 

HB: How did you first hear about martial arts?

 

SC: I started training in 1971 as a first grader, when I walked into a YMCA judo class holding my mother’s hand. Lots of bloody noses! I went on to snake and crane kung-fu, tai chi and many others. You see, I had ADD [Attention Deficit Disorder] and dyslexia. But martial...

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The Top 5 Social Media Liabilities

By Beth A. Block

 

Have you surrendered to the Dark Side? Or are you committed to the Light? In other words, do you wield your social media saber for the light or the dark? Surrendering to the dark can get you sued, just like these studio owners below.

 

Liability #1

Our studio depends on social media to market our program and to keep our relationships with our enrolled families. Our current families use social media for everything.

 

The first thing a family will do after hearing about your studio is check you out on social media. They will check out your website, your social media pages, and look at your reviews before deciding whether to come to your studio.

 

Your instructors are also, generally, part of the generation that uses instant messaging, Twitter, Instagram, and texting. This is just as natural as breathing for them.

 

In one studio, this resulted in a 19-year-old instructor texting a naked picture of himself to a 16-year-old student. The...

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How to Avoid Financial Hara-Kiri!

Uncategorized Jan 05, 2019

By Al Bartlinski, CPA, CGMA 

 

In my travels speaking at seminars, I have had the opportunity to meet many school owners. The successful ones were tuned in to the operational and financial details of running a school. They knew the numbers and their profitability and financial condition, and were frugal, but not cheap. They were willing to invest in their schools. They went to seminars, took meticulous notes, and implemented one thing at a time.

I would run into them a couple or more years later, finding that some, certainly not all, were facing tough times. When I asked, “What happened?” the reply used by more than a few was, “I took my eyes off the ball.”

I was curious as to what that meant and, more importantly, why it happened.

I found that it meant they stopped paying attention to the details of operations and finances — the very things that made them successful! Why did this happen?

For some, their success made them complacent. Others...

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[Free Resource] Download the February Marketing Resource

marketing resource Jan 04, 2019

Martial arts? More like martial hearts! Give parents the best Valentine's Day gift of all — a stress-free date night while the kids spend a fun-filled evening at your school. Download the Free Resource Now.

 

February is just around the corner and with that, Valentine's Day.

Celebrate the Day of Love by planning a Parent's Night Out for your students. Give mom and dad a night out to spend the evening together. 

Download the free Valentine's Day Parents Night Out Flyer for your school and get more kids in your door during this special holiday.

Download the Free Resource Now

[This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today. Sign up for MAIA Edge]

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Zero to Hero: The Extraordinary Life of Pro-Football’s Karate Master Andre Tippett

mentor motivation Jan 04, 2019

By Herb Borkland

 

Andre Tippett’s immaculate professional football career is the stuff of sports legends.

A former University of Iowa All-American and 2008 NFL Pro Football Hall-of-Famer, Tippett got drafted in 1982 and went on to play 11 sea-sons — his entire pro career — for the New England Patriots. He was paid more than $1 million a year to create havoc for quarterbacks.

The 6-foot-3, 240-pound linebacker appeared in five Pro Bowls (1984–88) and, from 1984–85, achieved 35 sacks, the highest two-season quarterback sack total by a linebacker in NFL history.

In 1984, he established a new team record for quarterback sacks with 18.5. In 1985, the Patriots, for the first time in the team’s history, advanced to the Super Bowl. Tippett’s outstanding defensive playing was a major contributing factor to the team’s success.

When Tippett retired after the 1993 season, his 100 career tackles, 18.5 sacks in a single season and 17...

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Living the American Dream!

marketing motivation Jan 03, 2019

By Keith D. Yates

 

Coming to America

Adam Spicar (pronounced, spy’car) first came to the United States as a foreign exchange student in 1996 and went to high school in Arizona, where he graduated in 1997. He returned two years later to visit his host family and was able to travel and visit several other states in America. 

Lucie Stolkova and Adam were what she calls “middle-school sweethearts.” She says she first fell in love with Adam when she was just 12 years old and they met on the school bus. 

When Adam came back to America in 1999, she got permission from her parents to come with him. She was only 16 at the time. 

“My parents were suspicious of America, but they trusted Adam,” she remembers. 

She spent a couple of months attending high school in Arizona, but she admits she barely understood English.

Back in the Czech Republic, students often studied English, but she says it was mainly vocabulary. 

“I knew what...

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A Deep Dive Into Teaching 3 to 6-Year Olds Martial Arts

melody shuman Dec 14, 2018

A poll was created in the Century Martial Arts School Network about teaching 3 to 6-year olds martial arts. Here are my reactions to that poll and some pointers for making your early age program better.

By Melody Shuman 

 

Something interesting happened last week.

Something that if you weren’t on Facebook, could have got lost in social media’s short lifecycle…

A poll was created in the Century Martial Arts School Network.

In the poll, Danielle Rogers (who deserves all the credit for starting this conversation and to a lesser extent, giving me a spark to write this post) asked a simple question:

 

The question was:

“Do you have a program in your school for 3-6 year olds? Tell us why or why not.”

Now, if you go to the poll (which you can here if you're a member of the group) you can see gobs of people offering up their opinions on the early age class conundrum…

You can see people stating their cases for and against teaching...

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Put a Sleek Ninja in Your School

Fitness icon Eric Fleishman (a.k.a. “Eric the Trainer”) has earned celebrity status among his pumping-iron peers and Hollywood’s elite with his unique training programs. Also a high-ranking black belt, Fleishman has combined his two biggest passions to create “Sleek Ninja,” a fitness program designed especially for martial artists and school owners.

 

 By Terry L. Wilson

 

 

CREATING NEW CLIENTS WITH SLEEK NINJA

After earning black belt status in multiple disciplines, Los Angeles’ Eric Fleishman (pronounced, fleesh’man) saw a way for schools of any style or system to upgrade their fitness program and make a profit in the process.

“My martial arts background spans nearly 40 years,” says Fleishman. “Combine that with my being a Hollywood physique expert, creating Sleek Ninja was a natural fit.

“When I heard that martial arts dojos across America were starting to feel a financial crunch because of the...

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