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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Invest in Your Future — Attend the Virtual SuperShow!

maia supershow Jun 20, 2021

by Melissa Torres, MAIA Division Manager

As you read this issue of MASuccess, our team is hard at work preparing for our second virtual show, which also happens to be our 20th anniversary! Virtual or in-person, the Martial Arts SuperShow is still the largest industry event on the planet, and we’re honored to host it. We could not be more excited to be able to deliver this valuable content to your living room or dojo — or wherever you choose to watch — despite the unfortunate circumstances brought on by COVID.

As you may know, in March, we had to make the difficult decision to cancel the live show in Las Vegas. Our team spends a full year working up to the event, and unfortunately, with the myriad details that go into the planning and execution, we realized that we couldn’t make the decisions we needed to make without knowing what the situation in Vegas would be in July. Instead, we opted for a virtual show and immediately focused our efforts on that.

We take...

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Don’t Overdo It

by Nguyen “Tom” Griggs

 

Something that many leaders — and people in general — deal with regularly is the urge to overdo certain aspects of their jobs. We all know someone who was given a chance to run things and let it go to his or her head, or the person simply did too much to try to impress the boss. Here’s an example.

When I was in fourth grade, we had a substitute teacher. She was a regular substitute at our school and was known for being tough. Many students saw her as someone who tried too hard and was out to prove something. Those personality traits made her stubborn and unwilling to understand other perspectives.

One day when she was subbing in our class, she was her usual overcompensating self. In the class was a student who stuttered. She called on him to answer a question, and he was silent. She became irate and then berated him.

When he remained silent, she took things to another level and demanded that he go to the chalkboard to...

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4 Ways to Focus on Your Current Student Base

by Christopher Rappold

 

In 2020, most martial arts schools had to put their teaching on hold because of the pandemic. We were told that we had to close our schools. We came back swinging on Zoom. We were told that we could open at 20-percent capacity, then at 40-percent capacity; with 6-foot distancing and 100-percent mask wearing; with no masks if we trained outside; and so on. Many schools were able to maintain their student body; unfortunately, some did not.

Now, here we are, more than a year later. Most schools still have some restrictions in place. Even if there are no legal restrictions, regaining the community’s confidence is a hurdle many of us must overcome because of the uncertainty COVID created. One form of marketing you should consider employing at this time is the kind that comes from the inside out.

I’m talking about the students who currently train with you in person, the ones who believe in you and trust you. They are vital to the success of your...

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5 Yoga-Based Stretches to Add to Your Dojo

by Eric P. Fleishman

 

As martial arts schools reopen, school owners everywhere are seeing new sign-ups. Enrollment is rising because people are once again free to congregate safely, and the numbers are being boosted by the popularity of TV shows like Cobra Kai.

With all these new students trying out their new moves, keeping everyone safe and healthy becomes the priority. Nothing puts a damper on enlightenment-through-training like the pain of an unexpected injury. However, by implementing a proper warmup along with a comprehensive stretching regimen, you can dramatically decrease the chance of injury. With that in mind, I offer this list of the five most important yoga-based stretches to include in your program.

 

For the Hamstring

Located along the back of the leg, the hamstring is a critical muscle to keep flexible. Maintaining supple hamstrings can ensure higher, more powerful kicks and explosive capabilities that will propel the body forward when it’s time to...

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Do Your Family a Favor Before You Enter the Great Beyond

mentor Jun 20, 2021

by Philip E. Goss Jr., Esq.

 

The COVID-19 pandemic was a stark reminder of a simple fact: We all will die. No one has ever made it out the other side. Although we cannot control when or how we die, we can plan for it, to some degree, from a legal perspective. To ensure you’ve made all possible preparations before you leave this rock, keep the following rules in mind.

 

Rule 1: Make your body-disposal desires crystal clear.

Interestingly, it was more than a decade after the wedding when my wife and I had the “burial versus cremation” discussion. If nothing else, a cancer diagnosis certainly fosters a real-world prospective. As a 19-year cancer survivor, my dear wife and I went on to discuss this issue to death. (Sorry for the gallows humor.)

My advice to you is to articulate your wishes for what will become of your body well in advance. Typically, this is accomplished through instructions stipulated in your last will and testament. Be as precise as...

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COVID in the Rearview Mirror

maia mentor Jun 20, 2021

by Frank Silverman

 

I start this column with a bit of sorrow because usually I’d be giving one last push for the Martial Arts SuperShow. I’d talk about all the great topics to be covered. I’d bring up all the fantastic speakers and seminars and training ops. I would, of course, give a few reasons why all Martial Arts Industry Association members should attend — not just to further their own education for the benefit of the industry as a whole but also to show support for all the hard work that MAIA and Century put into the event.

Unfortunately, COVID-19 got the best of the SuperShow again this year. As I type this, Las Vegas is on its way back to normalcy, but many venues still are not fully open. In some ways, the success of the Show is what doomed it: Caesars Forum, which was supposed to be our venue this year, has maximum occupancy rates that are far lower than the numbers we draw. The social distancing requirements that will be in place in Vegas for...

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9 Steps to Take Your School to the Next Level

by Dave Kovar

 

To say that the past year and a half has been interesting would be an understatement. Most of us never saw 2020 coming — at least, I didn’t. I’m not going to lie: It’s been a challenging time for my school and me. But I’m proud to say that we’re coming out of it in pretty good shape. Thanks to the hard work of our amazing team, our loyal student body and a little help from the PPP, we’re coming back stronger than ever. In this column, I will share the nine steps we used to keep our momentum going in case your business needs a boost.

 

1          Acknowledge and accept where you are.

You can love your current situation or you can hate it, but that doesn’t change the fact that you are where you are. It’s a waste of time to try to wish it away. The sooner you acknowledge and accept where you are, the sooner you can start taking steps to get where you want to go.

...
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So Many Mistakes

lesson learned motivation Jun 20, 2021

by Kathy Olevsky

 

I’ve written this column for 10 years now, telling the world how I’ve survived 45 years in the martial arts business despite having made many mistakes. In fact, I have not even begun to cover them all. I share my stories to help you learn from them — and because it’s important to know that you, too, may blunder along the way but that your school can survive.

 

 

After the major changes and constant unpredictability of 2020, the martial arts industry started to come back strong in 2021. During this time, we had to get experimental — sometimes successfully and sometimes not. At this time, I would like to share some of the biggest mistakes I’ve made in my years of running a school (not just 2020) in the hope that the solutions I found can help you as our industry continues to revive.

 

Pay and Charge Your Black Belts. In our early years, we followed the tradition that holds that when students reach black belt,...

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Are You Good?

mentor motivation Jun 20, 2021

by Karen Eden

 

My favorite Chinese eatery in the world happens to be located in Pittsburgh, Pennsylvania. It’s a very unassuming place, the kind of restaurant you would refer to as a “hole in the wall.” I’ve frequented this location for decades now and go there every time I’m in town. The flavor of the sauce, the texture of the rice — everything you would be extra picky about is accommodated. And I, my friends, am very picky about my Asian food!

During one visit, I noticed that somebody had opened a Chinese buffet next door to my favorite spot. The buffet was cheaper and, of course, featured an all-you-can-eat style of dining. There were bright balloons and banners placed across the entrance. But nope — no buffet for me. I know what’s good, and I stick with what I know.

As my family and I walked in to be seated, we noticed that the restaurant was emptier than normal. No doubt locals were giving the ballooned and bannered...

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How to Start Building Your Student Body Before You Officially Open Your School

by Justin Lee Ford

 

Back in 2019, George Smiley, an IT executive, wanted to do something new, so he decided to invest in a franchise. Having coached his son’s soccer team in his younger years, he knew that athletic activities can be great for communities and families, as well as worthy endeavors in which to invest money. Although he’d never trained in the martial arts, his search for a franchise and his interest in improving the community through athletic activity eventually took him to Premier Martial Arts.

If case you haven’t heard, Premier Martial Arts is a franchise with more than 100 locations. Founded in 1998 by Black Belt Hall of Famer Barry Van Over, Premier has grown rapidly in recent years and now spans the United States and Canada and extends into England.

When Smiley met with Premier Martial Arts, he saw it as an opportunity not only to invest in a successful franchise but also to spread the benefits of enhanced focus, improved self-confidence...

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