The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Why I Don't Like Sporks

Uncategorized Sep 28, 2018

I don’t like sporks — those odd cutlery combinations of not-quite-a-spoon and not-quite-a-fork.

These flimsy plastic utensils will neither hold liquid food or stab solid food. Evidently, sporks are an easy way to cut corners and save money. I’m convinced it was someone’s brainchild who certainly didn’t have the customer’s best interest in mind!

Believe it or not, the spork has been around since 1874. Originally, the spork was metal and larger, giving it better capabilities for both holding liquid and stabbing solids. But as the years went by, the entire spork idea just got worse and worse. Today, sporks are comprised of cheapgrade plastic, and some of them are so small they could be used to feed babies.

And I know I‘m not the only “spork-hater” out there. We martial artists fight like warriors and we expect to be able to eat like one, too. Let me just...

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Doing Things a "Certain Way"

Uncategorized Sep 28, 2018

I recently got a call from a member who needed help with their school. Specifically, they wanted to get some different ideas on how they could help their school grow. After one suggestion from me, the first words out of their mouth were, “That didn’t work for me the last time I tried it.”

This response reminded me of the theme of the book “The Science of Getting Rich:” you must do things in a “Certain Way.” To explain what this means, I’ll use the analogy of baking a cake.

Suppose I’m known for making the best cakes. If you ask me to teach you how to  make them, I will show you my method that I use. If you bake a cake in the “Certain Way” that I showed you, you will be successful. Remember, success leaves clues.

But, let’s say you have a different idea for your cake and want to change the method. If you change the...

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Perry Kelly: Competitive Karate Healing His Life

Uncategorized Sep 28, 2018

Three-time senior international gold medalist and Martial Arts Success Canadian Correspondent Perry Kelly is a can-ryu jiu-jitsu 5th-dan. He’s also a certified instructor in karate, muay thai, Inosanto kali and Bruce Lee’s jeet kune do and jun fan gung-fu. Kelly is also a fully trained Correctional SWAT operator and a graduate of the U.S. Department of Homeland Security’s Federal Law Enforcement Training Centre’s Defensive Tactics Instructor-Trainer program.

At the 50th Battle of Atlanta in June 2018, he took silver in the Over 60+ sparring division and received the Joe Lewis Eternal Warrior Award from Joe Corley, Jeff Smith and Bill Wallace.

Perry Kelly: I was born in Ottawa, Ontario, which is the capital of Canada. Canada’s the only country where the national sport allows fighting without being ejected. They simply give you five minutes to catch your breath before you can “drop the gloves”...

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Volunteer Misstep

staff training Sep 28, 2018

Martial artists have the best questions in the world. Studio owners and senseis take those questions to a whole different level. The latest question some posed to me was about volunteers.

Volunteers are a big part of our programs. For many of us, the success of our  programs hinges on volunteers stepping in and assisting in everything from teaching junior students to scrubbing bathrooms. As I started researching it, I found some information that I believe is a serious concern for our community.

If you use a volunteer model, the U.S. Department of Labor and State Revenue Departments have made it law that for-profit businesses cannot use volunteers. If you do that, you can be audited and charged back payroll tax, interest and penalties. While we’re racking the tally up, you could also be held accountable for the unpaid wages to the volunteer.

So, I started thinking, “Are...

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Meet the Master of Staff Development

enroll students Sep 01, 2018

After the murder of both of his parents in childhood, Fred DePalma turned tragedy into triumph when he discovered the martial arts. Today, he and his wife, Robin, own eight thriving schools in Arizona. Through his desire to help his employees become successful school owners, he cultivated a mastery of staff development.

 By Terry L. Wilson

 

Taking Care of Staff

From the beginning of Fred DePalma’s multi-school martial arts career, his primary goal was to take care of his staff. Even at the young age of 18, when he opened his first location, the fledging school owner realized the importance of taking care of the people who would take care of him.

“From the minute I opened my first school, I was all about developing and training the staff,” DePalma says. “And in return, they take care of the students. All too often, a school owner will take care of the students first, without giving much thought to the needs of their staff.” 

“Of...

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Martial Arts SuperShow 18 Pathway to Prosperity!

continuing education Sep 01, 2018

The tradeshow floor has been emptied. The lights in the convention halls have shut off. And the speakers and attendees from the 2018 Martial Arts SuperShow have long returned to their homes and schools by the time you read this latest edition of MASuccess. However, MASS 2018 won’t be forgotten anytime soon. If you were one of the over 2,000 people in attendance, you know that this truly was a Show to remember!

By Sarah Lobban

 

The Martial Arts SuperShow is the largest event of its kind in our industry, offering a larger variety of seminars, vendors and on-the-mat training than a Las Vegas buffet. As such, its main competition is … the previous year’s show! That’s because Century Martial Arts and the Martial Arts Industry Association (MAIA) try to make every Show better than the one before. 

Each year, the Show kicks off with the Opening Ceremonies. In 2018, the ceremony was held the night of Sunday, July 1st. The ceremony opened with a pre-Show to...

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Franchising the Martial Arts the Wave of the Future?

motivation Sep 01, 2018

Knoxville, Tennessee’s Barry Van Over went from the hills of Appalachia to the forefront of the 21st-century martial arts revolution. Franchising is his dynamic vision for the future of martial arts businesses. 

By Keith D. Yates

 

 While people have been practicing martial arts for thousands of years, the ancient disciplines have never been more popular than they are today. Statista is an online statistics, market research and business-intelligence portal that provides access to data from market and opinion research institutions. The last time the company conducted a survey, in 2016, into how many people practiced martial arts, it discovered that almost four million people, ages six and older, were practicing martial arts. 

With more than 20,000 martial arts studios operating across the nation and the rise of martial arts in the mainstream, there is reason to believe that those numbers would be even higher today.

One of the reasons why martial arts is so...

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How To Generate Revenue With A Parents Night Out Glo-Chuk Seminar

marketing Sep 01, 2018
 

How To Generate Revenue With A Parents Night Out Glo-Chuk Seminar

Looking for a fun way to bring in extra revenue for your school? MAIA Executive Director, Frank Silverman, gives a step-by-step tutorial on how to hold a Parents Night Out Glo Chuck Seminar.

Step 1: Learn the basics of the nunchaku

  • You can learn from a video or YouTube tutorial
  • This is meant to be fun not a new curriculum for your school

Step 2: Set price between $35 to $50 depending on length of event and experience you provide

  • $35 for just 1 hour seminar (retail price of nunchaku)
  • Combine it with another event and food for 2 hour $50 session

Step 3: Order Glo-Chuks 2 weeks in advance

Step 4: Set curriculum for event. Test lighting to make sure it will be dark

  • Weapons portion should last an hour
  • Don’t let students break the glow sticks until you’re ready to do the weapons
  • Make it educational (10 minutes)

* Talk about nunchaku and history of the weapon

  • Have a safety talk (5 minutes)

* How to use...

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How to Present a New Sparring Technique to Your Students

chris rappold Aug 09, 2018
 

When you’re teaching a new sparring technique to students, how do you present the form so students will understand and learn it efficiently?

Do you have them just practice it a few times and move on? Or do you have plan for when they’re ready to progress?

In today’s blog, Chris Rappold of Team Paul Mitchell Karate shows you the 3 stages of teaching a new sparring technique to students so you know exactly when the student is ready to move forward.

He calls it “The I Method”.

And he uses this methodology in all of his sparring classes.

This is just one of many instructional videos in Chris's new sparring curriculum, Retention Based Sparring.

So if you want to have better success in your sparring classes and you want your instruction to improve, watch the video today.

[NOTE: If you're struggling to find a sparring formula for classes in your school. Sign up for Retention Based Sparring and get the done-for-you curriculum today. Learn more here]

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