by Eric P. Fleishman
Running a martial arts school can be challenging. Before you can teach the most basic of techniques, you must lease a school, obtain proper signage, build a website and enroll your first students.
The fight doesn’t end there. Now you have to expand your enrollment, keep those signs maintained, promote your business online and see to the upkeep of the property. This constant “battle of the business” can leave you so weary that the joys of teaching in general and shaping young minds in particular are lost.
That’s why it’s imperative to create a plan grow your school. One of the most important components of that plan will be promoting your dojo in every way possible, including on local television, in local newspapers and on websites that feature local news. Even if you operate a traditional martial arts school, you are not limited to traditional advertising.
So how do you go about orchestrating this positive PR blitz? Here are...
by Karen Eden
One of the hardest things for me to master during my time as a TV news reporter was learning to “hurry up and wait.” You have to hurry up and get to the scene so you don’t miss anything. But once you get there, you just stand around — sometimes for hours. You try to figure out what’s really going on, which information is relevant and which is superfluous, whom you can interview and how you can get them to talk.
That’s usually the way it is when it comes to covering any kind of breaking news. As I’m sure my directors would attest, it was never my favorite thing to do.
Seasoned reporters are the best at this. They can show up and wait from high noon until sunset — and still present the story with smiles on their faces. Why? Because they’ve done it a million times, and they don’t even entertain the thought of going back empty-handed. They’ll find a way to get people to talk and to get that story on...
Now that October is here, it's time to begin planning your biggest event of the year: the Holiday Event. Download our free Holiday Event Planner here.
By: The MAIA & Century Team
The 2019 holiday season is right around the corner!
If you’re not ready yet, it’s time to start wrapping your head around the idea of holding your school’s largest event of the year.
But how do you have a successful holiday event? Where do you begin? What are the benefits? What is the best day to hold the event?
There are so many questions that need answers – and that’s where the Holiday Event Planner comes in! Whether you’re a longtime fan of the planner or you’ve never even held a holiday sale before, this handy guide has everything you need in a convenient step-by-step format. Download yours here now!
Words of Wisdom from MAIA Executive Director Frank Silverman:
“People are looking for holiday shopping events anyway, if you don’t...
by Kathy Olevsky
I’ve operated a martial arts school full time for 45 years. I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is I asked for help. I learned quickly that others before me had already found solutions. In this column, I’ll point out key mistakes I made in my career, which are common errors among school owners, both large and small, throughout our industry. And I’ll share the solutions I used to overcome them.
Over the years, I have realized the importance of balancing the addition of new things with the maintenance of tradition and integrity. In my school’s karate program, we adhere to the same high standards as we always have. The black belt of today is the same as the black belt of many years ago. However, many of our students also partake in our yoga-stretch class, our cardio-fitness class, and our judo and jujitsu classes.
In this industry, it’s essential...
by Justin Lee Ford
Shoshin is a word one encounters in the traditional Japanese martial arts, as well as in Buddhism. It doesn’t refer to a technique or form; rather, it’s a general concept. Translated, it means “beginner’s mind.” The term is used to remind practitioners to keep an open mind akin to that of a beginner in any endeavor.
In the martial arts, having a beginner’s mind can foster humility and make you receptive to new ideas. In the business of martial arts, having a beginner’s mind can help you connect with new students and retain current students.
How so? When you, as a martial arts instructor, remind yourself of what it’s like to start learning a new physical pursuit, you better connect with white belts. This is because there are many things newcomers don’t know but you take for granted. Adopting a beginner’s mind reacquaints you with their stage of training, and it aids you when it’s time to...
by Sarah Lobban
For the 2,000-plus who attended, the 2019 Martial Arts SuperShow will go down as one for the record books. Held at the stylish Bellagio Las Vegas, the event attracted martial artists from around the world for three days of learning, networking and even some partying.
Let’s start with the obvious: One of the things that made the 2019 SuperShow a hit was a guest appearance by Chuck Norris. On the first night of the convention, the martial-arts-master-turned-movie-star took the General Session by storm. He ended his speech by telling the assembly, and the martial arts community as a whole, “I consider you all my friends.”
Without knowing it, he uttered words that set the tone for the rest of the SuperShow. The organizers and presenters have always emphasized camaraderie between martial arts school owners, but this year, it was more apparent than ever. The prevailing attitude was obvious: When one of us wins, we all do. And when that happens,...
by Richard Blaine
Many martial artists dream of earning a living doing what they love. But when that dream meets the harsh reality of running a business, it can feel like being woken with a bucket of ice water to the face. Declining enrollments, departing students, the never-ending search for quality staff members, and turning just enough of a profit to pay bills and eat, then repeating this process month after grueling month — these things can turn that dream into a nightmare.
Yet a few school owners are running businesses that not only survive but also succeed beyond all expectations. At the top of that list of success stories is Premier Martial Arts.
With more than 100 schools in the United States, as well as branches in Canada and Great Britain, PMA stands as one of the world’s largest and most successful chains of franchised martial arts schools. And in a market saturated with everything from cardio-kickboxing gyms to Brazilian jiu-jitsu academies, every PMA...
Every year, for as long as I can remember, Century Martial Arts and the Martial Arts Industry Association have published materials to help schools have the most successful holiday season possible. Even though I believe we help a great deal, we can always do better. With that in mind, in this column, I’m taking the opportunity not only to give a few more tips but also to explain why the last quarter of the year is crucial to our businesses.
The holiday season — from Thanksgiving to New Year’s Day — offers the perfect chance for reflection, relaxation and “profitization.” First, as the year winds down, it’s a great time to reflect on 2019 and evaluate how well you were able to accomplish the goals you set for your business. If you were unable to attain them all, this is when you should determine what can you do in 2020 to make sure you achieve the goals you set.
Reflection also is about defining your priorities and deciding if you have set...
by Beth A. Block
Trick or treat; give me something good to eat! Many fall celebrations revolve around food. That’s not surprising because food has brought human beings together since the beginning of our history. Many studies have shown that food fosters relationships between people and helps build communities.
Halloween, in particular, is all about sweets. In our martial arts studios, we offer parents a safe alternative to taking their children from house to house trick-or-treating. Our celebrations usually include games, prizes and candy — which means they’re guaranteed to keep young students happy.
Thanksgiving follows on the heels of Halloween. What do you visualize when you think of Thanksgiving? Turkey, mashed potatoes, pumpkin pie and other favorite foods, most likely. Of course, the other thing that comes to mind is family.
Celebrations offer you a chance to strengthen the family and community bonds that are present in your martial arts studio. It...
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