The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
by Kathy Olevsky
I‘ve been operating a martial arts school full time for 39 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.
Summer is approaching, and some schools see a considerable drop in new business during these summer months. If it happened last year, they assume it will happen this year, too.
In reality, this is a great time to make sure you drive new business to your door. There are families that stay home during the summer months and enjoy...
by Christopher Rappold
Trust is a feeling, but, at times, it may be a bit hard to define. Kyoshi Dave Kovar, at a recent seminar, discussed the “5 C’s of Trust.”
After being reminded of this important lesson, I thought it would be of value to share with you.
What are the 5 C’s? They are: Consistency, Competence, Confidence, Credibility and Character.
Consistency. Students want to feel a degree of “sameness” when they come to class. Providing enough repetition over time allows them to wire in the muscle memory to make the movement effective for their intended purposes.
Competence. Students want to know the techniques work and have been battle-tested for their intended purposes, be it competition, street survival, combat, etc. They want to know that the instructors teaching them have been correctly trained to transfer the correct information to get...
by Frank Silverman
As we approach the Martial Arts SuperShow, scheduled for July 1-3 at the Bellagio Hotel in Las Vegas, I want to give one last push for everyone to sign up. As you have heard before regarding not only this but events similar to it, you only need one great idea to make the trip both worthwhile and affordable. Think about it. If you enroll just two students at a rate of $100 a month, and your average member stays only eight months, that amounts to $1,600.
My guess is you can pay for your SuperShow ticket, two hotel nights and airfare for less than $1,200. And any good idea will surely generate more than two new members.
That said, I have a way to guarantee that you get far more than just a few members and return home with the other big “problem” — having too many ideas! (I’ve heard that before and I think it’s the world’s worst...
by Beth Block
Many of us believe in the value of tournament participation for our students.
Tournaments can enhance our students’ competitive spirit. This assists them outside the martial arts world as well as within. It also helps our students learn to both win and lose. Additionally, we learn that challenging work is often rewarded.
So, for all those valuable reasons, we utilize the tournament platform within our studio. It provides all the character development we’ve just mentioned. It has the added advantage of helping with our student attendance and retention, as they work toward their goals in preparing for the tournament.
We spend time informing the students and their parents about the date, venue and rules for the tournament. We devote our time to working with the tournament hosts on planning, coaching and judging at the tournament. We have a lot invested in...
He is perhaps the most celebrated traditional sensei in America today, and for good reason. Master Fumio Demura was the first professional martial arts showman. He wrote the first best-selling books on Okinawan weapons. He was the inspiration (and stunt double!) for Mr. Miyagi in the original Karate Kid films. And he was a champion fighter back in his native Japan. This year, we’ll celebrate this living legend’s legacy at the 2018 Martial Arts SuperShow.
As a youth, Master Fumio Demura was so shy he couldn‘t speak without stuttering. He was so frail that he flunked his first white belt test. When he immigrated to the United States in 1965 to introduce shito-ryu karate to Americans, he so struggled with learning English that it brought him to tears. Yet Master Demura, 79, overcame all of these obstacles and rose to astonishing heights in our industry. For decades, and all over the Western world, he’s been universally heralded as a superb technician, a dynamic...
Want to grow your school, improve your teaching, excite your staff, and train with some of the best martial artists and business people in the industry? Attend the Martial Arts SuperShow in Las Vegas this July! We asked two instructors and business owners from last year's convention to weigh in on their thoughts. Here's what they said.
By: David Barnett
Each year, the Martial Arts Industry Association (MAIA) stages the premier training and networking event for martial arts instructors and school owners, the Martial Arts SuperShow.
Is your school growing the way you want it to, or are you struggling with your business? Are you excited every day when you head to your school, or are you missing the enthusiasm you used to have?
Whether you’re happy or not, maybe you aren’t entirely satisfied. You know there’s always room for growth and improvement, the same lesson we try to instill in our students every day.
Are you asking yourself questions...
So, you’re running a part-time school and thinking of taking the leap to full time. I never ran a part-time school. But I applied 5 Laws of Success to launch a new school and build a sensible plan to grow to 100 students. Following these same laws can help you move forward into a professional career as a school owner.
If you’re running a part-time school today and pondering the jump to full-time ownership, you will want to pay strict attention to this article. I’m going to share with you what I call the “5 Laws of Success.” I faithfully applied these laws in 2012 to change careers and open a full-time martial arts school, Durham Modern Martial Arts in Whitby, Ontario, Canada.
Further, those laws were part of my reasonable plan to reach 100 active students over a period of years. Today, in our sixth year of operation, we have exceeded my original goal of 100 students.
These laws worked for me, and I believe they can work for you, too. Admittedly, I...
The Flow is a dynamic new weapons training system designed by World Champion Jackson Rudolph. The program is designed to provide up to a year of bo staff training and push your students to learn new techniques and be more creative. In his article, Jackson reveals why he created the program and details how it can improve your curriculum.
Jackson Rudolph has taught seminars for owners of small schools with less than 50 students and no staff members, to owners that have a chain of 10 or more schools and thousands of students. The common theme, regardless of school size, is that the most successful instructors train students that have positive role models and a drive to improve their art.
These experiences inspired Rudolph to partner with MAIA and create “The Flow.” The Flow is an innovative, modern weapons curriculum designed to motivate your students to train harder and think more creatively. Starting with a bo staff program, schools that purchase The Flow will benefit...
Juggling life as a part-time school owner while also working a full-time day job is no easy matter, if you intend to keep your doors open for any length of time. In today’s world, part-time martial arts schools can no longer be considered a hobby. You have to treat them like a real business and draw enough students to pay the bills. Meet two enthusiastic part-timers from our own Century family who explain their motives.
When most people wake up in the morning, they mentally prepare themselves for an eight-hour workday. They arrive at their job and watch the clock until quitting time, then head home, eat dinner and enjoy their time off.
But for part-time martial arts school owners, there’s no such thing as quitting time or time off. School owners head from one full-time day job to their side business, putting in way more than the conventional eight-hour workday and 40-hour work week.
This kind of dual career requires high energy, strict self-discipline,...
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