By Dave Kovar
There are a lot of things that go into running a successful martial arts school. And there are a lot of different ways to be successful in this industry. For you, success might be having a chain of schools. Or, it might be running one supercenter or having a small but very efficient single school.
In the United Kingdom, there are a lot of people that have great success running once a week programs out of churches and school halls. With that said, there are some commonalities between all schools that are universal for success, regardless of your business model.
I believe that the level of success in virtually any school is directly related to the level of consistency that operators practice in “The 5 Mindsets.” That’s why, in our schools in California and New Jersey, we really try to focus on making these mindsets a priority in our daily actions. They are simple to articulate, but it takes time and effort to get in the habit of...
By Dr. Jason Han
As a physical therapist for a professional soccer team, I’m often asked how I help our players get ready, day in and day out. Running long distances each week — jogging, cutting, sprinting and shooting — will take its toll. The same thing happens in your martial arts program, only with kicks, punches, throws and blows to the body.
Most people focus on the training aspect of athletics, but not enough on recovery. Whether you’re a professional athlete, a weekend warrior or a youth competitor, recovery is critical to success and longevity.
I was recently working with a star multi-sport high school athlete who was complaining of aches and pains. His football team was wrapping up the regular season and heading into the playoffs. He had neck stiffness, shoulder pain from a football tackle and a sore hip from an older injury sustained a few months back. His coach was a little more “old school,” in the sense that he...
Over the last year, I have had the incredible experience of working with so many growing martial arts schools via the Martial Arts Industry
Association’s (MAIA’s) Small School Forum. The Forum is a dedicated Facebook group for school owners with 80 or fewer students. It provides tools and advice to help them grow and develop their schools.
One of the most common questions I have received is, “How do I grow my martial arts school with only a small budget?”
Here are five great ways to do just that!
This is an “old-school” form of marketing, but it always delivers results. Visit 10 local businesses that are community-owned and tell them that you have students and families who may be interested in their businesses. Do they have any materials that you could place on the front desk at your dojo?
If they have materials to share, ask if they would be able to reciprocate by allowing you to leave a lead box...
Recently while attending a martial arts event in Washington, DC, I took the opportunity to do something that I’ve had on my bucket list for quite some time: View the actual Declaration of Independence. Evidently, I wasn’t the only one whose bucket list included this experience. The line was long, and I barely got in in time before they closed the doors.
What was most shocking about finally getting to enter the rotunda was discovering that there wasn’t just one “Declaration of Independence.” There were several. I never knew this. And I know that, like many other things, these details are not taught in our general history classes.
“Now, why didn’t they tell us that?” I asked myself. I was under the impression, like many Americans, that Thomas Jefferson just whipped out a quill and some paper, and an hour or so later said, “There you go.”
Nothing could have been farther from the truth. There were changes...
A medical emergency required Michael Bank to remain home for almost a full year as his wife battled cancer. Bank had to turn the operation of his very thriving school over to his highly trained staff. He says it was then totally reliant upon the business systems he had learned and implemented from the Martial Arts Industry Association. It was these systems that allowed the school to prosper in his long absence.
By Terry L. Wilson
At the Top of His Game Michael Bank, owner of Capital Karate in Columbia, SC, was on top of the world. He was just 32 years old. His martial arts school was extremely successful. His two homes and his car were paid off in full. He was already financially secure and debt-free! On top of all that, Bank had found the love of his life and was about to kiss his bachelorhood goodbye.
His girlfriend, Laurin Long, was excited because she was going to be starting a new job in two weeks. To celebrate, Bank suggested a road trip to Niagara Falls....
Every martial arts school can teach punches and kicks. But, to create mentally strong students that can change the world, your school must change at its core. By embracing setbacks, struggles and failures, one small dojo sought the answer to one simple question — and it changed everything. Follow the journey this little New Hampshire school traveled, answer your own question, transform your school and create a culture of determination.
By David Badurina
Everybody has a unique story filled with countless decisions, failures and successes. As a martial artist, a teacher or a business owner, you are very familiar with opportunity. Whether it’s the opportunity to own and run your own school, to find a bigger, better space or to do something you’ve always wanted to do.
Think about it. Your day is filled with countless opportunities, some tiny and some huge.
What about the opportunity to be a change-maker? I’m not talking about teaching some...
PreSKILLZ is an innovative way to effectively teach 3- to 6-year-olds. At the same time, it enhances what every martial art school owner covets — increased enrollment and revitalized retention!
By: Andrea F. Harkins
Veteran black belt Melody Shuman bridges the gap of teaching preschoolers by showing that every three- to six-year old can learn valuable martial art skills, if taught the proper way. Additionally, every school owner can increase enrollment and improve retention by using these teaching methods.
Shuman spent many of her years in martial arts as an instructor. At 19 years old, she began working as a program director and instructor in Orlando, Florida. For six years, she co-owned and operated four schools in south Florida. During that time, she won the title of World Champion in forms and coached many young world champions ages seven and up.
In 1997, she presented her first innovative program, Little Ninjas, to the martial arts industry. It...
How many of you host a Game Night? Parent’s Night Out? Holiday Party? A large percentage of our readers run exactly these types of events.
If we make these events fun, we’ve hit a home run. Parents are happy with a small oasis of peace and quiet. Kids are happy with a super-fun evening. We are happy showcasing the fun of our studio for families that are not yet members.
Further, we always get the chance to make it a skill-builder by constructing our games around some foundational skills.
This all sounds like a winning plan, right? Well, not so fast. Those good intentions can turn into a TKO for your school!
Recently, one of the nation’s premier studios conducted one of these events. It had been carefully planned. The large mat space had been divided into two floors. On one side, it was set up with a very simple obstacle course. The other floor was set up for dodge ball. To separate the one large mat area into two floors, the instructors ran...
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