Learn how to set up your very first Facebook Ad Campaign with this step-by-step guide. Want more Facebook Ads training? MAIA Foundations is now open. Reserve your seat.
By: Cris Rodriguez, MAIA Digital Marketing Specialist
In the past 6 months, my Team and I at Grow Pro Agency have spent over $100,000 on Martial Arts Facebook Ads.
Dropping a six figure ad spend comes with a lot of responsibility, as well as a lot of data.
There are some nights that I even dream about Facebook ads, which just goes to show exactly how much time I’ve actually spent inside of the Facebook Ads Manager.
Pretty exciting dreams, I know.
I’ve also been teaching Martial Arts School Owners how to run Facebook Ads themselves, and we have had over 150 School Owners graduate from my 8 Week Marketing Mastermind Course.
So what does all of this have to do with this article?
Well, I’ve had a ton of experience running Facebook Ads as well as teaching them, and I wanted to show you what I...
Guest Blog by Michelle Hodnett
Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial art journey.
I stared down at my coffee, knowing I was going to be on another sixteen-hour shift. I worked as a corrections officer in the local jail, in the segregation unit. Here, the inmates who had been deemed too dangerous or violent for the general population lived while they served out their sentences.
Suddenly, the radio clicked in: “Code 82, Seg 4!” Setting my coffee down, I rushed out with the sergeant and three other officers. As we ran down the hall, the blood rushed to my ears. I could smell fried baloney, leftover from lunch,...
If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!
Like many MAIA consultants, Jason Flame first entered the organization as a client then. He quickly realized two things: that MAIA’s strategies worked, and that not enough school owners were taking advantage of them. He became a MAIA Elite consultant in order to help other schools reach the same heights of success, adding his own experiences and skills to the ever-growing pool of MAIA resources.
When did your martial arts journey begin?
It was my mom who originally wanted me to enter martial arts. It was always her dream to train...
Want to enroll more new members? Learn how with this handy list of 20 ways today. And sign up for your first month of MAIA Edge for 50% off . Use Promo Code: EDGE50.
By: Mike Metzger, Lead MAIA Elite Consultant
The most common question I get asked when it comes to owning a martial arts school is how can I get more new students. I mean, it’s the most common question by far.
School owners of all sizes are looking for new members and it doesn’t matter what time of year it is — spring, summer, fall, winter — they’re always looking for new recruits.
And even though new students are not the end-all, be-all to growing your school, I recognize that they are the lifeblood of our business and necessary for growth.
So today, I thought it’d be handy to give you a list of 20 ideas to pick up 20 new students for your school.
Some of these ideas will be simple. Some of them a little complex. Some will cost you nothing. Others, maybe a little time...
Learn how to enroll more 3- to 6- year olds this month with a Free Confidence Seminar. Text 'YESICAN' to 26786 for a complete overview of the seminar.
Note: This article originally appeared in the September 2019 Century Update.
By: Melody Shuman, Child Development Expert and Creator of PreSKILLZ
In talking with parents of 3- to 6-year olds over the past years, it is clear that what they want most for their child is for them to have confidence. When a child does not have confidence, it affects everything else that goes on in the child’s life. As martial artists, we are in the unique position to help children build their confidence by offering FREE seminars at our schools.
We recommend you give each participant a white belt to begin the event. Kids love novelty and the belt represents ‘ninjas’ which in their eyes have a lot of confidence.
The following information includes an outline of how to host a 45-minute confidence seminar.
By Dave Kovar
I do not know if other martial arts instructors have experienced this, but in my world, there seems to be an assumption that because I teach martial arts for a living, I must have all the time in the world to train. It has been my experience the reverse is often true. We are so busy working to grow our businesses that we hardly have time for ourselves, let alone the extra time we might need to keep ourselves as healthy and fit as we would like. With that said, if we’re not careful, we can use this as an excuse to let ourselves go.
I’m often amazed at the disconnect many smart and talented school owners have with regard to how their personal health affects their level of success. It might be possible to achieve or maintain a high level of success temporarily without taking care of yourself. However, in the long run, that abuse will catch up to you. There is an ancient proverb that says, “Those who have their health have 1,000 goals. Those...
By Christopher Rappold
Finding out that a student is going to be leaving your school is never fun. If you care about making an impact on someone’s life and sincerely enjoy teaching, news of a departure can create some sleepless nights. While there is no magic answer to ensure this never happens, your time will always be well-spent ensuring that the highest percentage of your students remain dedicated to their training at your facility.
As I look back over 25 years of teaching, I do so with pride in what our team has produced. But, like you, I’ve been stung with the unexpected news of a student discontinuing his or her training more than once. Since we preach, “You can either get bitter or get better,” I offer the following preventative measures designed to keep such surprises to a minimum.
1. Know Your Students Beyond the Mat
It’s easy to forget that our students have lives outside the few hours they spend training with us each week. They...
By Karen Eden
This column originally ran in the November 2015 issue of MASuccess and is being reprinted here because of its popularity.
Those who know me have learned to accept me with all my eccentricities. So I know that, as many years have gone by, surely they must be true friends. But for those who desire to know me better, I always air a disclaimer.
I’m a different breed of person. It used to bother me early in life, but now I am comfortable with that fact, and it doesn’t bother me one bit.
I often think about how much time it would save if I could just hand out a resume to everyone who wants to know me better. That way, if I wasn’t their “cup of tea,” they could just never call me. I wouldn’t be offended!
I am a deeply religious person. I’m also a diehard traditional martial arts woman with a master’s rank in a Korean, military-based, hand-to-hand combat art.
If that isn’t scary enough to the average person,...
By MAIA Executive Director Frank Silverman
It’s the most wonderful time of the year — for martial arts schools, that is. We’ve hit the trifecta: the end of the hot days of summer, the start of back-to-school time and the edge of the holiday season. Any one of these three warrants an individual column, or even a full- fledged article, but I have only 700 words. Since that’s the case, I will attempt to wrap everything into one column. I want to cover the essential details of the question, How do we handle the transition from summer’s end through back-to-school and into the holidays?
First, regardless of how good or bad summer was, we need to focus on getting everyone who took a break, no matter how long or short, back to regular class attendance. We know it’s always less expensive to keep a client than to find a new one, so hop on the phone, send emails and post to Facebook. You need to do whatever it takes to get your students back on...
By Kathy Olevsky
I believe most martial arts school owners and managers spend a great deal of time wondering what they should do to bring in new members. This is a dilemma I am well acquainted with.
One of the most important lessons I learned in this business came at a time when our numbers were dwindling. I couldn’t figure out how to get more leads. I had already reviewed all my notes from previous martial arts events and tried to double down on referrals — but to no avail.
Then a thought occurred to me: “I can’t be the only one dealing with this!” So, I went through the phone book and gathered the numbers of 10 other school owners. I called them one by one and asked each of them to give me three tips about things they did that garnered new leads. That was a great lesson in networking, as well as an excellent source of inspiration. The other owners were all very forthcoming, and we had a nice exchange of ideas, including what tactics were...
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