by Cris Rodriguez
There are two aspects of owning a martial arts business in which we, as an industry, need to focus on, level up and improve our skill set: marketing strategies and sales systems.
After all, sales are the lifeblood of our businesses. Our schools live and die by the number of new members we can attract.
Here’s a fact: People are always going to quit.
And I don’t mean to sound harsh, but the reasons they quit doesn’t matter. Your school needs to bring in new people. Without leads walking through your doors, those doors will soon close and your opportunity to have an impact on your community will fade.
It seems silly to see posts in martial arts–related Facebook groups that treat “sales” like a dirty word. Or that martial arts training should be free. Or that if you charge for your classes, you’re a sellout. Give me a break!
The word “salesman” presents a negative image for a lot of people in our industry....
Attending the Martial Arts SuperShow is a one of a kind experience. Last year was my first time going and I loved it, so I decided to write down my thoughts. If you haven't already locked in your tickets, do it today! https://www.masupershow.com/
By: Cris Rodriguez, MAIA Digital Marketing Specialist
Mike Metzger. Melody Johnson. Bill Clark. Shane Tassoul. Chuck Norris.
Those were the Speaker names that I read.
Those were the legends in our Industry that I would be sharing the stage with.
And man was I PUMPED!
Having the opportunity to share my love of Digital Marketing at the industry’s
largest and most established conference gave me chills. It was an absolute honor.
My mentor, Mike Metzger (who sometimes has more faith in me than I do) was
the one that signed me up. And I was super nervous!
This was going to be my VERY FIRST SuperShow…
And he had me speaking 4 times!
I knew the most important question I had to answer...
Look, we get it. Not everyone is comfortable being a “salesperson.” But in order for you to grow your school, you’re going to have to step outside your comfort zone and do something different.
If you find yourself frustrated with a lack of growth or profitability, it’s because you’ve reached the maximum potential of your current mindset. It’s that simple. To go farther, you’re going to have to change something.
Here’s the good news, though: You don’t have to start with a huge, radical change to see an impact.
And that’s where this Square Hand Target system comes into play. Think of it as a baby step into a brave, new world.
All you have to do is bring in your own students for a seminar on a subject matter you should already be comfortable...
Zen Planner is the leading software suite for martial arts businesses. The company’s Annual Martial Arts Benchmark Report is the most comprehensive collection and analysis of business data in the martial arts industry.
The purpose of the report is simple: to provide valuable insights to martial arts school owners, so that they can master their businesses and transform more lives. The data from this report is backed by 465 survey respondents, and helps school owners make better business decisions — whether you’re just starting out or have been in business for decades!
How does Zen Planner determine what questions to include in its survey?
When we first launched the Benchmark Report, we formed our questions based on conversations that we had had been having with school owners for a decade. We have a good understanding of what martial arts schools are thinking about, from sales to customer support, what their pain points are, and what things...
By MAIA Executive Director Frank Silverman
As we approach April, it’s hard to believe that the year is nearly 25% over! A quarter of 2019 is done and in the history books! But despite the jarring reminder that we cannot stop time, and that it does indeed fly, this is a great time of year. We are getting closer to summer and to the annual Martial Arts SuperShow, scheduled in late June and early July in Las Vegas. Now is a good time to look back and see if your business plan is on track for 2019.
Goals come in different shapes and sizes. Maybe you set a goal for your school’s student count. Maybe you identified an income level to attain.
Perhaps your goals are less about the business of martial arts and more about training. For example, did you want to train more, compete in an event or earn a specific rank?
Maybe you set goals related to your business and passion, the martial arts, but are geared towards your personal life: for instance, being able to be at work...
By MAIA Division Manager Melissa Torres
At the Martial Arts Industry Association (MAIA), we are truly committed to helping you, the martial arts school owner. We brainstorm different ways we can help you get where you want to go, whether that’s with consultations, programs, Facebook Live content, our four-week Launch webinar class, or in-person workshops.
We want to make it convenient for you to take the leap. We understand that watching webinars or talking to someone on the phone may not be everyone’s best learning technique. Some need to talk face-to-face. No matter how you learn, we want you to be able to make a commitment to yourself, your family, and your staff that you will be successful.
Last year, we held the very first MAIA Mastermind in Orlando at the Championship Martial Arts headquarters. It was extremely successful and we got amazing feedback. The participants had the chance to see a holiday event held live, walk through the behind-the-scenes setup...
By MAIA Executive Director Frank Silverman
As we begin to approach the 2019 Martial Arts SuperShow, the world’s biggest martial arts business convention, this summer, I want to address the six groups of schools we market to that attend the show. They are:
Of the group, we tend to get the highest participation among the middle three: small, medium and large. That said, in any given year there can to be more of one than another, with no rhyme or reason as to why.
First, let me address the idea among some school owners about attending the event. They believe their school is too small, or that it’s too big, or that they are not a success, or that they are too successful to benefit from the Show. This last statement is not true and, in fact, is exactly the opposite.
Whether you are ready to...
By Frank Silverman
When the calendar rolls over to the month of January, various groups of people ask me the same question every year: “What does the future look like for the martial arts industry, and what’s in store for martial art schools?”
This is a fair question any time of year, but I hear it more frequently in January. If I had a crystal ball, I’d gladly give a definitive answer. But, without that, here is my best "guestimate:"
This question really has two components. First is how I believe the schools will do relative to the economy and overall health of our industry. The second part addresses the trends and changes that we may see in the future.
As for the economy and the business health of the industry, I have strong sense that 2019 will continue on a positive path. Overall, I expect my own personal schools to enjoy a repeat of 2018.
On occasion, some of the schools had...
The tradeshow floor has been emptied. The lights in the convention halls have shut off. And the speakers and attendees from the 2018 Martial Arts SuperShow have long returned to their homes and schools by the time you read this latest edition of MASuccess. However, MASS 2018 won’t be forgotten anytime soon. If you were one of the over 2,000 people in attendance, you know that this truly was a Show to remember!
By Sarah Lobban
The Martial Arts SuperShow is the largest event of its kind in our industry, offering a larger variety of seminars, vendors and on-the-mat training than a Las Vegas buffet. As such, its main competition is … the previous year’s show! That’s because Century Martial Arts and the Martial Arts Industry Association (MAIA) try to make every Show better than the one before.
Each year, the Show kicks off with the Opening Ceremonies. In 2018, the ceremony was held the night of Sunday, July 1st. The ceremony opened with a pre-Show to...
Last month, we informed our readers about the ™Safe Sport Act,∫ a new federal law enacted to protect minors from sexual abuse in youth-serving organizations and businesses. Pedophiles commonly target their prey in youth-based activities, including the martial arts, where children collectively represent over 50% of our industry's active student body. In this important follow-up article from a past issue of MASuccess, we turned to Dr. Anna Salter, a leading authority on the subject for advice. She teaches us how school owners can protect their young students from pedophilia.
The numbers don’t lie: According to some of the latest U.S. statistics, 1 in 5 girls and 1 in 20 boys are victims of child sexual abuse. Headlines and news stories abound about how pedophiles have sought their victims in all aspects of modern society, especially in youth-based activities and organizations.
The situation erupted into a national crisis with the highly publicized arrest...
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