The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Christopher Rappold
A student gets punched in the nose and starts to bleed. He’s embarrassed and fear starts to set in. He thinks to himself, “Maybe this isn’t for me.”
A woman in her 40s gets partnered up with a 17-year-old boy. Try as she might, she’s in a position where she can’t do anything. She is self-conscious and feels like she’s diminishing his workout.
Another student enjoys the martial arts class until the instructor says, “Everyone get your gear on and find a partner for sparring.”
Yet another student secretly hopes to not be partnered in sparring class with one particular peer who lacks control.
Do any of these scenarios sound familiar? If the answer is yes, then, like many others, you have a very real problem that’s killing your ability to grow your school.
Let’s face it: Getting a new student isn’t easy. It requires time, effort and money. Why, then,...
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