The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Beth A. Block
Have you surrendered to the Dark Side? Or are you committed to the Light? In other words, do you wield your social media saber for the light or the dark? Surrendering to the dark can get you sued, just like these studio owners below.
Our studio depends on social media to market our program and to keep our relationships with our enrolled families. Our current families use social media for everything.
The first thing a family will do after hearing about your studio is check you out on social media. They will check out your website, your social media pages, and look at your reviews before deciding whether to come to your studio.
Your instructors are also, generally, part of the generation that uses instant messaging, Twitter, Instagram, and texting. This is just as natural as breathing for them.
In one studio, this resulted in a 19-year-old instructor texting a naked picture of himself to a 16-year-old student. The...
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