The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By MAIA Division Manager Melissa Torres
Facebook is dying. Social media is officially coming to an end.
And now that I have your attention — no, it absolutely is not. Hopefully, none of you got your hopes up. The fact is, social media is growing in prevalence and in importance to our industry. We can’t escape Facebook, Instagram, Twitter — you name it. The great news is, when used correctly, social media can help you tremendously.
I know what you’re thinking: “I don’t know how to run paid ads.” “I don’t even have a Facebook page for my school.” Or maybe, “I have Facebook and Instagram pages, but they don’t get me new students and they’re not worth the headache to keep up with!”
Hopefully, some of you are already ahead of the curve and know a thing or two about what and when to post. You may even have an idea of how to drive new students to your doors. But most school...
By Beth A. Block
Our industry provides lots of opportunities to take photos: everything from the first class to private lessons, extra activities and rank promotions. Many of us have covered the photos we take in a photo release. If you haven’t already done this, I strongly suggest you add this to your enrollment form.
Most of us have not thought about the pictures our families take of their kids. Those pictures usually include other people’s kids. Our photo release doesn’t cover those pictures since we didn’t take them.
Every studio has children enrolled from single-parent homes. We get the enrollment form signed by that parent. Do you think about liability issues from the absent parent? One of your fellow studios was stuck in the middle of a dispute between parents over a picture.
A girl of seven years old was enrolled by Mom. The enrollment director had Mom complete all the paperwork. Mom indicated on the enrollment form that no pictures of the girl...
By Beth A. Block
Have you surrendered to the Dark Side? Or are you committed to the Light? In other words, do you wield your social media saber for the light or the dark? Surrendering to the dark can get you sued, just like these studio owners below.
Our studio depends on social media to market our program and to keep our relationships with our enrolled families. Our current families use social media for everything.
The first thing a family will do after hearing about your studio is check you out on social media. They will check out your website, your social media pages, and look at your reviews before deciding whether to come to your studio.
Your instructors are also, generally, part of the generation that uses instant messaging, Twitter, Instagram, and texting. This is just as natural as breathing for them.
In one studio, this resulted in a 19-year-old instructor texting a naked picture of himself to a 16-year-old student. The...
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