The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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ā€œLā€ is for Levity

This month, let’s discuss levity and its role in leadership and teams.

 

“Levity” is “cheerfulness” or “enjoyment.” As we work and try to manage successful businesses, it’s easy to lose sight of just having fun. Honestly, there are some days when we fight just to get out of bed.

 

However, there are always moments when some joyfulness and laughter can be found. Even when things seem hard or crazy, you have to be intentional in finding levity. Allow me to share a wild but true story.

 

In my previous column series, “Pop’s Pearls of Wisdom,” I stated that my parents owned liquor stores and then motels. One day, my dad and I were working the front desk at the motel when he received a call from a customer. The client complained that there was a rat in his room.

 

We were quite thorough about pest control and cleanliness. My dad was tired from several days of rowdy customers and the previous...

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The 5 Mindsets of Martial Arts School Success, Part 2

Last month, we discussed the first three mindsets of a successful martial arts school.

 

They were:

 

  1. We are the friendliest place in town.

 

  1. We are the cleanest place in town.

 

  1. We only teach great classes, never just good ones.

 

This month, we’ll address mindsets four and five.

 

  1. We are excellent at student/parent communication. It has been great to see how the level of professionalism has improved in our industry over the last 40 years. Clearly, we have learned a lot about running a friendly, clean school with great classes.

 

With that said, if there’s one area that we are still weak in as an industry, it is student/parent communication.

What I’m referring to here is the importance of giving consistent, quality feedback to all of our students and their parents on their progress. We do this by sharing with them what they are doing well and how they can become better. As simple as this may sound, it’s extremely...

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In The Classroom - July 2018

by Dave Kovar

Forty years ago this November, I opened up my first school in North Highlands, CA, a suburb of Sacramento. It was a tiny school in a mediocre area, and I had no idea what I was doing. What I did have was cheap rent and a lot of enthusiasm.

The school grew relatively quickly in the first year. But I couldn’t tell you how many students I had because I didn’t keep any stats. Based on my memory, I’d say I had between 80 and 100. At the time, very few children were training in the program. As a matter fact, I only offered kid’s classes Monday and Wednesday nights at 5 o’clock. I think I had the largest youth program in the area and I only had about 12 kids enrolled!

Over time, I successfully identified lots of things that didn’t work and I struggled a lot up into the mid-1980s. Then, something interesting happened.

There was this movie, let me...

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