The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Christopher Rappold
The successful retention of students in a martial arts school is of paramount importance. It saves the school money by cutting down on monthly advertising budgets and replacing them with free referrals. It increases the cash flow by creating happier students who stay and train for longer. And it enables staff members and owners to earn a higher pay for the great services they provide.
All around, everyone wins when retention is high and the quit rate is low. But if this makes so much sense, then why, for some, does it seem to be so hard to do?
One answer to this that I would like to explore is the quality of the teacher. As you may well know, if you replace a bad teacher with a good one, all of a sudden, a school that was limping along will start to grow.
Conversely, I have seen a great teacher replaced by a teacher who was only “good” and the exact opposite happened. Perhaps you have seen the same. So, what is it that makes the difference...
By Christopher Rappold
A student gets punched in the nose and starts to bleed. He’s embarrassed and fear starts to set in. He thinks to himself, “Maybe this isn’t for me.”
A woman in her 40s gets partnered up with a 17-year-old boy. Try as she might, she’s in a position where she can’t do anything. She is self-conscious and feels like she’s diminishing his workout.
Another student enjoys the martial arts class until the instructor says, “Everyone get your gear on and find a partner for sparring.”
Yet another student secretly hopes to not be partnered in sparring class with one particular peer who lacks control.
Do any of these scenarios sound familiar? If the answer is yes, then, like many others, you have a very real problem that’s killing your ability to grow your school.
Let’s face it: Getting a new student isn’t easy. It requires time, effort and money. Why, then,...
We’re about to kick off a new year, and can you believe it? It’s already almost 2019! I have always enjoyed the start of a new year. Last year’s in the rear-view mirror and only goals and opportunities lie ahead.
If you haven’t yet taken the time to decide what’s going to make 2019 worthwhile from a martial arts, teaching and business perspective, now is the time to do it before it’s too late. Get yourself and your team ready to avoid making this just a continuation of what has been done in the past. Instead, use it as a chance to do it the right way by clarifying your purpose and bringing your “A” game!
I remember back when I was competing in sport karate. The best scenario was to jump out front with a lead against your opponent. When I was able to start with the lead, I was able to “game-plan” the match on my terms. That means I wasn’t being forced by a time limit into being behind, which would require...
By Christopher Rappold
With 2018 behind us, it’s a good time to take a pause and assess how the year went.
I have always enjoyed taking half a day away from the office and looking at the cumulative results from that particular year. Though I look every day, week and month at how our schools are doing, there is something about looking at the total of 12 months of results that gives a different picture and perspective.
I start with my team. I take a look at their martial arts, fitness, personal and professional development from the beginning of the year to the end of the year.
Did they make the kind of progress that both of us were working toward? Are their goals and the goals of the school intersecting in a way that creates a win-win, long-term relationship? Are there any tweaks that need to be made? What are things we did together that had the most impact, and what are the things that missed the target and need improvement?
Having excellent student...
When you’re teaching a new sparring technique to students, how do you present the form so students will understand and learn it efficiently?
Do you have them just practice it a few times and move on? Or do you have plan for when they’re ready to progress?
In today’s blog, Chris Rappold of Team Paul Mitchell Karate shows you the 3 stages of teaching a new sparring technique to students so you know exactly when the student is ready to move forward.
He calls it “The I Method”.
And he uses this methodology in all of his sparring classes.
This is just one of many instructional videos in Chris's new sparring curriculum, Retention Based Sparring.
So if you want to have better success in your sparring classes and you want your instruction to improve, watch the video today.
[NOTE: If you're struggling to find a sparring formula for classes in your school. Sign up for Retention Based Sparring and get the done-for-you curriculum today. Learn more here]
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