The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Deb Cupples
I’ve been teaching karate for over 15 years and have owned my school, Community Karate and Fitness, for 14. Along the way, I have made friends with other martial arts school owners through tournaments, seminars and social media. I fostered a great community through my martial arts connections, but the more it grew, the more I found that we were all struggling with the same issues and some of us were feeling a little stagnant.
For years, I had wanted to attend the Martial Arts SuperShow, but kept talking myself out of it. I had all the normal excuses: it was too much money, I couldn’t take time away from my school, etc. But those excuses weren’t getting me closer to my goals or renewing my passion for my business; they were just excuses.
Then, one day, I just did it. I registered for the Show, booked my flight and thought, “Well, if it’s not worth it, at least I can say I went to Vegas.”
Within the first 24 hours at the Show,...
by Frank Silverman
Success has many forms, and everyone defines what it looks like for himself or herself. But no matter how different their views of success, there is one time of year when nearly everyone turns to contemplate their goals: January 1.
If you jump into the new year like I do, you find that your thought process begins to revolve around goals. The start of the year is a springboard for introspective evaluation and, often, change. We do this in our personal lives, as well as in our work and business lives.
Focusing on business success is what I do as Executive Director of MAIA. That said, I cannot determine what success looks like for your school. My definition may not be the same as yours. But what I do know is everyone should be driving toward a picture of success as they see it. And you must first define success in order to achieve it.
Think about it: No one wakes up in the morning and says, “I’d like to fail today.” But without a clear,...
by Kurt Klingenmeyer, MAIA Consultant
Over the past year, I’ve had the incredible experience of working with many growing martial arts schools via MAIA’s Small School Forum. It’s a dedicated Facebook group for school owners with 80 or fewer students. The forum provides tools and advice to help them develop their schools.
One of the most frequently asked questions is, “How do I grow my martial arts school with only a small budget?” The following are five proven ways to do that.
This is an old-school form of marketing, but it always delivers results. Visit 10 local businesses that are community owned and tell the owners that you have students and families who may be interested in them. Ask if they have any business materials you could place at the front desk in your dojo.
If they have materials to share, ask if they can reciprocate by allowing you to leave a lead box on their counter. On the outside of the box, feature an enticing...
by Melissa Torres, MAIA Division Manager
There’s an old saying about coaching from the late, great UCLA basketball coach John Wooden that I think about a lot when it comes to MAIA: “A good coach can change the game; a great coach can change a life.”
The quote strikes a chord with me. A good coach can help you become better at your hobby or career, but a great coach can instill something deeper. Something life-changing. Something that alters the course of your world forever and opens your mind to possibilities never before seen.
Here at MAIA, we truly believe that great coaching and mentoring can be the catalyst for unexpected growth and life-changing discoveries. We understand that no man or woman is an island. We did not get where are today by ourselves. We all needed some help along the way.
That’s why we recently rolled out a new feature on the MAIA website that’s going to allow us to better connect with you for coaching. With this addition,...
by Richard Blaine
Many martial artists dream of earning a living doing what they love. But when that dream meets the harsh reality of running a business, it can feel like being woken with a bucket of ice water to the face. Declining enrollments, departing students, the never-ending search for quality staff members, and turning just enough of a profit to pay bills and eat, then repeating this process month after grueling month — these things can turn that dream into a nightmare.
Yet a few school owners are running businesses that not only survive but also succeed beyond all expectations. At the top of that list of success stories is Premier Martial Arts.
With more than 100 schools in the United States, as well as branches in Canada and Great Britain, PMA stands as one of the world’s largest and most successful chains of franchised martial arts schools. And in a market saturated with everything from cardio-kickboxing gyms to Brazilian jiu-jitsu academies, every PMA...
by Sarah Lobban
For the 2,000-plus who attended, the 2019 Martial Arts SuperShow will go down as one for the record books. Held at the stylish Bellagio Las Vegas, the event attracted martial artists from around the world for three days of learning, networking and even some partying.
Let’s start with the obvious: One of the things that made the 2019 SuperShow a hit was a guest appearance by Chuck Norris. On the first night of the convention, the martial-arts-master-turned-movie-star took the General Session by storm. He ended his speech by telling the assembly, and the martial arts community as a whole, “I consider you all my friends.”
Without knowing it, he uttered words that set the tone for the rest of the SuperShow. The organizers and presenters have always emphasized camaraderie between martial arts school owners, but this year, it was more apparent than ever. The prevailing attitude was obvious: When one of us wins, we all do. And when that happens,...
Every year, for as long as I can remember, Century Martial Arts and the Martial Arts Industry Association have published materials to help schools have the most successful holiday season possible. Even though I believe we help a great deal, we can always do better. With that in mind, in this column, I’m taking the opportunity not only to give a few more tips but also to explain why the last quarter of the year is crucial to our businesses.
The holiday season — from Thanksgiving to New Year’s Day — offers the perfect chance for reflection, relaxation and “profitization.” First, as the year winds down, it’s a great time to reflect on 2019 and evaluate how well you were able to accomplish the goals you set for your business. If you were unable to attain them all, this is when you should determine what can you do in 2020 to make sure you achieve the goals you set.
Reflection also is about defining your priorities and deciding if you have set...
If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!
Like many MAIA consultants, Jason Flame first entered the organization as a client then. He quickly realized two things: that MAIA’s strategies worked, and that not enough school owners were taking advantage of them. He became a MAIA Elite consultant in order to help other schools reach the same heights of success, adding his own experiences and skills to the ever-growing pool of MAIA resources.
When did your martial arts journey begin?
It was my mom who originally wanted me to enter martial arts. It was always her dream to train...
By MAIA Executive Director Frank Silverman
It’s the most wonderful time of the year — for martial arts schools, that is. We’ve hit the trifecta: the end of the hot days of summer, the start of back-to-school time and the edge of the holiday season. Any one of these three warrants an individual column, or even a full- fledged article, but I have only 700 words. Since that’s the case, I will attempt to wrap everything into one column. I want to cover the essential details of the question, How do we handle the transition from summer’s end through back-to-school and into the holidays?
First, regardless of how good or bad summer was, we need to focus on getting everyone who took a break, no matter how long or short, back to regular class attendance. We know it’s always less expensive to keep a client than to find a new one, so hop on the phone, send emails and post to Facebook. You need to do whatever it takes to get your students back on...
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