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The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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MAIA Team Member Spotlight: Melissa Torres

maia supershow Jun 18, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

Melissa Torres is MAIA’s Division Manage. You’ve read her MAIA Report column in MASuccess, but you might not know just how much else she does for MAIA and the school owners who rely on MAIA. A multi-time marathoner, Melissa understands the importance of hard work towards goals, and she’s committed to helping school owners work achieve theirs!

 

What is your job at MAIA?

I’m the MAIA Division Manager. I work hand-in-hand with Frank Silverman and Mike Metzger on ways we can reach more school owners with coaching and programs to help...

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MAIA Elite Consultant Spotlight: Adam Parman

maia mentor Jun 17, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

Adam Parman is a longtime MAIA Elite consultant who operated three martial arts schools. He, along with several other MAIA members, is a regular contributor to the Consultant’s Corner column in MASuccess. Get to know the man behind the paper in this post!

 

 

How long have you been a MAIA Elite Consultant?
I’ve been one since 2012.

 

What part of your work as a MAIA Consultant do you enjoy the most?
I enjoy to opportunity to work with other school owners in helping them overcome the obstacles and challenges of running a martial arts...

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5 Steps to Winning Workshops: Programming Product for Profit

maia student retention Jun 15, 2019

Programming product for profit is when you pick a retail item and create a workshop to go around that item. Examples could include, but are not limited to, a square hand target, focus paddle, body shield, Wavemaster or even a stretch rack.

            Hosting these workshops will not only increase retail sales and profitability, but will also increase retention. Students who spend money in your school today are less likely to quit tomorrow. Let’s dive in.

Step 1: Schedule a Day and Time for the Workshop

            In this example, we will often host square hand target workshops, as this is a simple-to-use item that anyone can benefit with from at-home training. We like to do these workshops on a Saturday from 11:00-noon. You can pick any day and time that will work for your schedule.

Step 2: Set a Limited Number of Spaces

...

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MAIA Elite Consultant Spotlight: Kurt Klingenmeyer

maia mentor Jun 13, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

Kurt Klingenmeyer is a regular contributor to our Consultant’s Corner column in MASuccess. You may also have seen him at the SuperShow, where he’s been both an attendee and, for two years, as a speaker! He’ll be a seminar presenter at the 2019 Show, and in the meantime, you can learn more about him here!

 

 

What martial art do you train in?

I’ve trained in traditional Shorei-Ryu karate for over 30 years now, and have earned a 4th-degree black belt.

 

What inspired you to start training martial arts?

As a child, I started...

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A “Sleek” New Program

maia marketing Jun 10, 2019

By MAIA Division Manager Melissa Torres

 

We all (most likely) have heard of bands like Def Leppard or celebrities such as Chris Noth, Shawn Mendes, Vincent Rodriguez III – and of course we all know Mike Chat. But you may not know the man who sweats with them. He is their personal trainer. He is a martial artist himself. His name is Eric Fleishman and goes by the moniker Eric the Trainer.

He was featured on the cover of the January magazine, which I hope you got a chance to read. If you attended the MASuperShow last year, you may have even had a chance to work out with him during an early morning workout!

With that said, I have exciting news! First of all, he’s coming back to the Show this year for a morning workout that you won’t want to miss. Trust me. I recently trained with him and his wealth of knowledge on how to sculpt the human body is unbelievable! I’m still sore. On top of that, MAIA has now partnered with him on his Sleek Ninja program!

The...

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Igniting a New Style of Fighting!

maia supershow Jun 05, 2019

Two of the greatest iconic fighters have had their methods combined to form the Superfoot-Joe Lewis Martial Arts Systems. This unique system merges the celebrated fighting styles of Bill Wallace and the late Joe Lewis into some of the world’s most effective martial arts techniques. This brilliant combination of fighting knowledge and skills will be introduced on a large scale at this year’s Martial Arts SuperShow in Las Vegas!

By Suzanne Pisano

 

Learning from the Legends

Bill Wallace and Joe Lewis met in 1968, when both were competing at the World Professional Karate Championships in Kansas City, Missouri. Lewis noted that he and Wallace had a similar stance. It turned out that, while serving in the military in Okinawa, Wallace in the Air Force and Lewis in the Marines, both had studied shorin-ryu karate with the same sensei — Master Eizo Shimabukuro.  

So began a close and loyal friendship that lasted until Lewis' death in 2012 at the age of 68. The...

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MASuperShow Profiles of Success 2018

maia supershow Jun 04, 2019

Do you want to grow your school, improve your teaching, excite your staff, and train with some of the best martial artists and best business people in the industry? Attend the Martial Arts SuperShow in Las Vegas this summer, June 30-July 3. It will be the best investment you make in time and money for your business this year!

 

The proof? Freelance journalist David Barnett to interview instructors and school owners from last year's convention — without any input from us. Here’s how they used what they learned at 2018’s MASuperShow to improve their profits and professionalism.

 

By David Barnett

 

 

The 2019 MASuperShow is the place to find your answers. Whatever you’re looking to learn or accomplish, you’ll find it in Las Vegas this summer. From opportunities to learn from the biggest and brightest (and most successful!) school owners in the country, to the chance to train with some of the best living martial artists, there’s...

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MAIA Team Member Spotlight: Cris Rodriguez

maia marketing mentor Jun 03, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

Cris Rodriguez is one of the newest additions to the MAIA team, so you may not know her yet – but you will! If you’re attending the 2019 Martial Arts SuperShow, you’ll have the chance to meet her in person and attend her seminar, but in the meantime, let this interview be your introduction.

 

How did you come to team up with MAIA?

In 2015, my wife Stephanie and I went to a MAIA Seminar in Tampa hosted by Mr. Frank Silverman. At the end of the seminar he suggested we meet with his business partner, Mr. Mike Metzger, because he thought...

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Combat the Summertime Slump by Winning the Retention Battle

By MAIA Executive Director Frank Silverman

 

In a recent column, I discussed the need for focusing on enrollments during the summer month. Even though summer enrollments are often less than stellar, it's important that we work towards getting new students.

I suggested ways to capture the low-hanging fruit: siblings and parents. Assuming you’re focused on new-member enrollment, a focus equal in importance during the summer is retention. It does no good to open the front door to a new student only to lose one through the back door.

There are quite a few reasons that summer retention is difficult. First, you are competing with the swimming pool and the season’s extended daylight hours. As much fun as it is to train in martial arts, in the summer months, staying out late and playing with friends is big competition.

There’s no getting around heat and nice weather being an issue for many students. Just as important is the fact that families break their normal...

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