By MAIA Division Manager Melissa Torres
Facebook is dying. Social media is officially coming to an end.
And now that I have your attention — no, it absolutely is not. Hopefully, none of you got your hopes up. The fact is, social media is growing in prevalence and in importance to our industry. We can’t escape Facebook, Instagram, Twitter — you name it. The great news is, when used correctly, social media can help you tremendously.
I know what you’re thinking: “I don’t know how to run paid ads.” “I don’t even have a Facebook page for my school.” Or maybe, “I have Facebook and Instagram pages, but they don’t get me new students and they’re not worth the headache to keep up with!”
Hopefully, some of you are already ahead of the curve and know a thing or two about what and when to post. You may even have an idea of how to drive new students to your doors. But most school owners are simply so busy answering phones, training instructors, teaching classes and cleaning bathrooms that they don’t have time to focus on social media.
Last month, I talked about the new MAIA Foundations program that allows you to get group consulting on the business and digital-marketing side of your school. We are currently in the middle of our first session, and I’ve already seen dozens of positive reviews from school owners and instructors just like you who have had their eyes opened to what goes into social media.
Social media changes constantly. Facebook and other platforms are always inventing new and exciting ways to connect us to our audience on a daily (or hourly) basis.
On one hand, this is great news! It means that we will never have to go far to find and interact with current and potential new students, especially those belonging to younger generations. On the other hand, the ongoing upgrades and changes to social media platforms mean that it can be easy to fall behind. That’s why MAIA provides numerous tools to help you navigate the world of social media and hit all your goals!
I mentioned MAIA Foundations last month (if you missed that issue, make sure to find the September edition of MASuccess or look it up on our website). So this month, I want to tell you about another option that will increase your retention and student count or meet whatever your goals are for your school: MAIA Edge.
Many of you have heard of it; it’s been around for years. MAIA Edge is a massive resource library that brings you business tools, marketing content, how-to videos and so much more! It would be impossible list everything Edge does in one column.
But back in June, the Edge team developed a new gamechanger: our Social Media Calendar. This tool is now included with membership. The Calendar is a detailed monthly plan that includes exactly what to post, when to post and even the images and copy that you need.
The Calendar will tell you when to market an event, when to share an article highlighting the benefits of martial arts to your students and parents, what images to use, how to write the copy and so much more. They have gone into such detail to make it a foolproof way of having a done-for-you marketing plan for your social media pages.
The Calendar also includes access to a closed Facebook group so you can get tips, ask questions, download the next monthly calendar, connect directly with the MAIA Edge team and more.
The best part is that the price of MAIA Edge didn’t increase. It’s just another benefit of being a member. So if you don’t know what to post on your school’s social media pages, or if you feel shy about how to write your copy, this is something that will greatly benefit you. I encourage everyone to check it out.
You can learn more about the MAIA Edge Social Media Calendar by visiting MAIAEdge.com and filling out the online form. Or just check out the MAIA Edge Facebook page and leave a message or comment.
I promise that you will be impressed when you see this calendar. It will take all the guesswork out of your daily life so you can get back to doing everything else on your list!
Melissa Torres can be reached at [email protected]
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