The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.
By Christopher Rappold
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A student gets punched in the nose and starts to bleed. He’s embarrassed and fear starts to set in. He thinks to himself, “Maybe this isn’t for me.”
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A woman in her 40s gets partnered up with a 17-year-old boy. Try as she might, she’s in a position where she can’t do anything. She is self-conscious and feels like she’s diminishing his workout.
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Another student enjoys the martial arts class until the instructor says, “Everyone get your gear on and find a partner for sparring.”
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Yet another student secretly hopes to not be partnered in sparring class with one particular peer who lacks control.
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Do any of these scenarios sound familiar? If the answer is yes, then, like many others, you have a very real problem that’s killing your ability to grow your school.
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Let’s face it: Getting a new student isn’t easy. It requires time, effort and money. Why, then, would you ever leave to chance a curriculum that isn’t focused on retaining a student long term...
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