by Christopher Rappold
In 2020, most martial arts schools had to put their teaching on hold because of the pandemic. We were told that we had to close our schools. We came back swinging on Zoom. We were told that we could open at 20-percent capacity, then at 40-percent capacity; with 6-foot distancing and 100-percent mask wearing; with no masks if we trained outside; and so on. Many schools were able to maintain their student body; unfortunately, some did not.
Now, here we are, more than a year later. Most schools still have some restrictions in place. Even if there are no legal restrictions, regaining the community’s confidence is a hurdle many of us must overcome because of the uncertainty COVID created. One form of marketing you should consider employing at this time is the kind that comes from the inside out.
I’m talking about the students who currently train with you in person, the ones who believe in you and trust you. They are vital to the success of your...
by Frank Silverman
I start this column with a bit of sorrow because usually I’d be giving one last push for the Martial Arts SuperShow. I’d talk about all the great topics to be covered. I’d bring up all the fantastic speakers and seminars and training ops. I would, of course, give a few reasons why all Martial Arts Industry Association members should attend — not just to further their own education for the benefit of the industry as a whole but also to show support for all the hard work that MAIA and Century put into the event.
Unfortunately, COVID-19 got the best of the SuperShow again this year. As I type this, Las Vegas is on its way back to normalcy, but many venues still are not fully open. In some ways, the success of the Show is what doomed it: Caesars Forum, which was supposed to be our venue this year, has maximum occupancy rates that are far lower than the numbers we draw. The social distancing requirements that will be in place in Vegas for...
by Karen Eden
My favorite Chinese eatery in the world happens to be located in Pittsburgh, Pennsylvania. It’s a very unassuming place, the kind of restaurant you would refer to as a “hole in the wall.” I’ve frequented this location for decades now and go there every time I’m in town. The flavor of the sauce, the texture of the rice — everything you would be extra picky about is accommodated. And I, my friends, am very picky about my Asian food!
During one visit, I noticed that somebody had opened a Chinese buffet next door to my favorite spot. The buffet was cheaper and, of course, featured an all-you-can-eat style of dining. There were bright balloons and banners placed across the entrance. But nope — no buffet for me. I know what’s good, and I stick with what I know.
As my family and I walked in to be seated, we noticed that the restaurant was emptier than normal. No doubt locals were giving the ballooned and bannered...
by Justin Lee Ford
Back in 2019, George Smiley, an IT executive, wanted to do something new, so he decided to invest in a franchise. Having coached his son’s soccer team in his younger years, he knew that athletic activities can be great for communities and families, as well as worthy endeavors in which to invest money. Although he’d never trained in the martial arts, his search for a franchise and his interest in improving the community through athletic activity eventually took him to Premier Martial Arts.
If case you haven’t heard, Premier Martial Arts is a franchise with more than 100 locations. Founded in 1998 by Black Belt Hall of Famer Barry Van Over, Premier has grown rapidly in recent years and now spans the United States and Canada and extends into England.
When Smiley met with Premier Martial Arts, he saw it as an opportunity not only to invest in a successful franchise but also to spread the benefits of enhanced focus, improved self-confidence...
by Tu Le
In May 2018, my team at InCourage Martial Arts and I were preparing to open a brand-new martial arts studio in Fairfax, Virginia.
This studio was going to be in a new location, starting completely from scratch with no existing students. On top of that, as the owner, I would be off-site. We would need someone to handle the onsite operations.
Considering all these factors, I concluded that resources were limited and costs needed to be kept as low as possible.
The existing business model in most martial arts studios requires both a program director and an instructor to keep things running smoothly. For this new studio, however, our goal was to do it with just one full-time staff member.
Of course, running anything with just one person (at least, one full-time person) is challenging because there are so many things that need to be done: marketing for new students, keeping current students, coming up with fun and engaging class plans, recruiting and hiring part-time...
by Cris Rodriguez
As I was thinking of a title for this article, I tried not to be overly dramatic, but I’m standing by my statement that “Facebook is changing forever.” It’s certainly a big deal, but it shouldn’t come as a shocker — with any technology, the one thing you can count on is that nothing is going to stay the same for long.
My goal in writing this is that by the end of the article, you’ll understand what’s taking place, why it’s happening, how it will impact your advertising and, most important, why you need to prepare for this.
As I write this in late March 2021, there are still many unknowns surrounding Apple’s next iOS 14 update for the iPhone and iPad, so much so that even Facebook is unsure of the impact it will have. With that being said, I’ll be transparent about what I’m unsure of, as well. Until the “ATT prompt” goes live, there will be much speculation.
Navy SEAL and Air Force Fighter Pilot Team Up to Inspire and Educate at the 2021 Virtual SuperShow
by Perry William Kelly
What happens when you put a master motivational speaker who used to be a Navy SEAL and a master business consultant who used to be an Air Force fighter pilot together and task them with inspiring and educating martial arts business owners? Well, no one knows because the 2021 Virtual SuperShow hasn’t happened yet. (At the event, which is scheduled for July 7-9, they will be the keynote speakers.)
One thing we do know now is that you won’t get “reel life” versions of a SEAL and a top gun — sorry, Mark Wahlberg and Tom Cruise. You will get “real life” versions of American heroes, specifically Brent Gleeson and Robert “Cujo” Teschner, both of whom have put their lives on the line for your freedom. These warriors went on to become successful businessmen and consultants, and when you sign up for the...
Trials are a great way to grow your school. You must remember we are not in the business of getting as many trials possible. Our goal is to get those trials converted into regular paying students.
No matter what type of trial you offer- 2 weeks, 1 month, 6 weeks, etc., the concept is the same. You need to follow these three steps: The why, setting the progress check, the close.
First and foremost, we must know WHY the Parent wants their child to take Martial Arts. Usually, it is Focus, Confidence, Respect, physical activity, and self – defense, etc. Everyone knows why children want to take martial arts, kicking, breaking boards, hitting pads, etc. But we enroll the parents, not the children. Once you know what the parent’s reason is, we can deliver it on the floor.
Be sure to schedule their PROGRESS CHECK when they attend their first class. ( Private intro or group class). You want the progress check to coincide with their 3rd lesson. Make sure the...
Working with martial arts school owners has been an amazing experience throughout the past four years as MAIA’s Small School Specialist. Some of the most rewarding moments are when someone learns the skillsets that enable them to quit their day job, hire employees, and even buy their own building.
One of the things that surprised me was that everyone’s story is generally the same: “Talented martial artist but needs help growing to 100 students”, or “Has students but doesn’t generate enough revenue to pay the bills."
Our 3-part series will cover MAIA Systems that have helped dojo owners reach their goals around the world. No matter if you live in a small town or large city, let's grow together.
Growing your membership
Remember that baseball movie where he builds a baseball stadium in a corn field, then everybody shows up.
Yea...that doesn’t work.
That’s the same kind of thinking...
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