The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
Over the last year, I have had the incredible experience of working with so many growing martial arts schools via the Martial Arts Industry
Association’s (MAIA’s) Small School Forum. The Forum is a dedicated Facebook group for school owners with 80 or fewer students. It provides tools and advice to help them grow and develop their schools.
One of the most common questions I have received is, “How do I grow my martial arts school with only a small budget?”
Here are five great ways to do just that!
This is an “old-school” form of marketing, but it always delivers results. Visit 10 local businesses that are community-owned and tell them that you have students and families who may be interested in their businesses. Do they have any materials that you could place on the front desk at your dojo?
If they have materials to share, ask if they would be able to reciprocate by allowing you to leave a lead box...
As we end the year and approach the holiday season, I’d like to ask that you all view leadership as a gift, and one that you currently possess. Now, leadership can be a special, unique and often challenging present, but it is truly worthwhile.
Allow me to share a parable that will illustrate this point. A group of children are playing in the jungle near their tribe in central Africa, when a group of explorers approaches them. The explorers observe the children playing a game where they use dirty but somewhat shiny stones. The explorers ask their translator if the kids would trade their stones for some chocolate and the kids agree. When the explorers returned home, they discovered that the stones were large, coarse diamonds.
Now, for the explorers, the diamonds were highly valuable and worth a great deal of money in their culture. But to the children, these diamonds were simply toys that brought them joy and happiness. The true value of the diamonds was relative...
Running your own business can be incredibly rewarding. But when problems arise — and as a small business owner myself, I know they do! — you’re responsible for solving them.
So, whether you’re working on the financial success of your martial arts studio or improving the health of your students, it’s important to apply the same principle: Always address the underlying cause.
For example, if your business’s gross revenue is less than stellar this month, it’s easy to say that you simply need more students. So, you decide to focus on
marketing. But what if the real problem is retention? You aren’t able to retain your students because the instructors are not aligned with your program. To target the underlying cause, you may need to focus more on staff training and development.
The same thing happens when you see a spike in injuries within the bulk of your students. If you’re seeing a lot of hamstring injuries, an...
Every martial arts school can teach punches and kicks. But, to create mentally strong students that can change the world, your school must change at its core. By embracing setbacks, struggles and failures, one small dojo sought the answer to one simple question — and it changed everything. Follow the journey this little New Hampshire school traveled, answer your own question, transform your school and create a culture of determination.
By David Badurina
Everybody has a unique story filled with countless decisions, failures and successes. As a martial artist, a teacher or a business owner, you are very familiar with opportunity. Whether it’s the opportunity to own and run your own school, to find a bigger, better space or to do something you’ve always wanted to do.
Think about it. Your day is filled with countless opportunities, some tiny and some huge.
What about the opportunity to be a change-maker? I’m not talking about teaching some...
Whether we like it or not, every time one of my staff members are in public they are representing not only Kovar's Martial Arts but also the martial arts industry. When we choose to become martial arts instructors, we also choose to become public figure. We stand in front of the class and lead our students in reciting the student creed. We challenge them not only to improve their martial arts skills but their mental attitude, focus, discipline and respect, too.
In essence, we become their success coaches, role models and more. To our students, we become a combination of teacher, parent, minister and motivational speaker, who also, in their eyes, has the awesome power of “death
and destruction.” This gives us a unique and powerful “presence” or sphere of influence.
After all, how many teachers, parents, ministers or motivational speakers can do a jump-spinning kick? Or can, in the blink of an eye, strike multiple times where it hurts the most?...
As a school owner or instructor, you’re considered a community leader. Whether or not you think about it, owning a business helps your local community. You’re teaching children, teens and adults, and possibly employing others. You are a leader. People look up to you. Kids especially will notice how you treat others, when you give back, and how you help those in need.
The holidays tend to be when everyone starts planning ways they can give back. But really, it’s something we should focus on year-round. I encourage you to review your 2019 calendar and start planning what community activities you could get involved with throughout the year. Find things you can get your students thoroughly involved in, too.
Participating in community events is not just a good way to teach your students about helping others, but it’s also an excellent way to get your name out there in public. You can create positive buzz about your school. If you’re consistent...
I‘ve been operating a martial arts school full-time for 39 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.
This is a time of year when we really need to be on our toes with our students if we don’t want to lose them to other activities. It is common for students to miss quite a few classes from late November to the end of December. Most people have other events that take up their time and steal them away from their martial arts classes. The holidays have a way of doing that.
So, it is our job to make them want to come to class and,...
Coming from a generation and environment that at times demanded compliance, it’s understandable how some people act when they move into the position of power. Many grew up in a culture that demanded respect for your elders. Martial arts tradition always centered around respecting your sensei.
Now that you’re in that role, how are you going to uphold the ideals of tradition? Will you create an environment based on love or one steeped in fear? Though it may seem simplistic, those truly are your two choices.
For me, the answer was always a supportive, encouraging environment based on love. Sounds kind of soft, right? Once again, we sometimes confuse context (how we communicate) with content (the techniques that are taught). I believe that when trust is high and support is strong, you can get more out of a person’s performance with sincere encouragement than belittling or demeaning them. And while everyone is, of course, different, what would you prefer?...
In the production process of MASuccess magazine, when I write a column based on an activity or event, there’s a natural time delay between the event, my writing about it and the date it’s published. Therefore, as I write about the Martial Arts SuperShow Europe, held in August in Dortmund, Germany,
the report appears in the most current issue possible.
With that said, it was an honor for me to have participated in the recent Martial Arts SuperShow Europe. The event, spearheaded by Markus Liedtke, Sascha de Vries and Toni Dietl, was, in a word, phenomenal. It was well-attended and, more importantly, wellreceived.
Participants trained, attended business seminars and participated in a show that is sure to become a yearly event, just as the original SuperShow is in Las Vegas every year.
This event was not limited to just schools in Germany; schools from all over Europe attended. In addition to me, attendees from the United States included Caitlin...
With the release of our new product, The Holiday Mini-Course, Mike Metzger has a special announcement to make about the coinciding 2-day Mastermind with it.
Learn how to set up, prepare and host a Holiday Event at your school with the new 2-day Mastermind and online course.
Check out the video above and sign up for the new Holiday Mini-Course today. https://www.maiahub.com/p/holiday-mini-course
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