The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Beth A. Block
Summertime is just around the corner. Many of you are planning your programs, lining up your staff and promoting your camps. As you’re thinking about how you can turn summer into a profit, take a moment to consider the top five summer camp insurance claims we’ve seen.
The worst involved a swimming pool. Many studio owners take their campers to the pool. Usually, these public pool sites have many other groups of people at the pool simultaneously. This was the case for one of your fellow owners.
On a steaming hot day, they arrived at the pool. The studio’s team and the pool lifeguards missed seeing a student-camper struggling at the bottom of the pool. The good news is that the camper was seen and brought up before he could drown. The bad news is that that wasn’t enough to stop the family from suing.
The second claim that makes this list involves a van. After a field trip to the park, the van was being unloaded at the studio. The studio...
By Nguyen “Tom” Griggs
In this column, I continue using an acronym that spells out BLACK BELT, using words that relate to teams and leadership. This month I’ll address “K,” which stands for knowledge.
Let’s frame knowledge as it relates to 1) yourself; 2) your team; and 3) your environment.
Knowledge of yourself: The temple of Apollo in Delphi, Greece, is famous for numerous inscriptions. One of the more famous aphorisms which emanated from this temple was “Know Thyself.” This saying is very profound in its depth and simplicity.
We are all familiar with our personalities and intellects, but we forget the importance of understanding our limits. When discussing limits, we also need to remember this applies to our physical abilities, too.
Recently, I did not run in the Houston half-marathon, even though I had participated in it the previous year. I allowed professional and personal issues to interfere with properly training....
By Philip E. Goss, Jr., Esq.
While you won’t be reading this column until winter is in everyone’s rearview mirror, I’m penning this work on Valentine’s Day. This is an appropriate day to discuss your professional relationships, both how to make them prosper and, perhaps, how to end them.
As a business owner, your professional relationships with attorneys and accountants is vital. In many ways, these professionals are your unofficial, but de-facto, business partners. I know of few successful businesses, even small martial arts schools, that do not have both a trusted accountant and attorney on speed dial.
Personally speaking, new clients come to me strictly on referrals from satisfied clients. I’m fortunate to initially have the built-in bona-fides of a positive and trusted referral. My clients are happy with the services I provide. It is seldom that I voluntarily terminate a client, or vice-versa, but it does happen. Like any important...
By Sarah Lobban
The Night of Champions
July 7, 2018, just after 6 pm.
Mackensi Emory was tired — and justifiably. She had just come from a day of competing, having just won the NASKA (North American Sport Karate Association) Double Overall Grand Championships for Women’s Forms and Weapons. However, the biggest performance of the night — of the entire season, in fact — was still ahead of her: the International Sport Karate Association (ISKA) Night of Champions.
The Night of Champions is the premier sport karate event in the world. It’s held at the close of the U.S. Open tournament, which draws thousands of competitors from around the world and nearly 10,000 spectators. The Night of Champions itself is a sport karate showcase featuring the best of the best, and it is broadcast to the world on ESPN-TV, the distinguished all-sport’s network.
Emory had been invited to compete for the Night’s Forms and Weapons title. The previous year, she...
By Cris Rodriguez
The 6 Key Stages
If you’re struggling to get more students, if you’re confused with all of this social media mumbo-jumbo, if you’re frustrated by not being able to communicate to your leads why they should join your school – then this article was made for you.
Sound like it’s too good to be true? Well, it’s not.
Let me give you some context before we jump in.
Every decision we make in our academy is based around the framework of our “Customer’s Journey.” There are 6 Key Stages that every martial arts student will go through on his/her customer journey in our schools:
By Terry L. Wilson
The Ultimate Challenge
Veteran ninja Hakim Isler had very little interest in becoming a celebrity when he submitted an application to the producers of the hit reality television series Naked and Afraid.
What started as a good-natured verbal sparring contest between a ninja and his Special Forces buddy evolved into one of the most exciting episodes in the history of the show. It also launched Isler onto a new career path as a TV celebrity, survival instructor, public speaker and survival-course creator.
“I contacted the show as a joke because a Special Forces friend of mine dared me to do it,” explains Isler. It was one Alpha male daring another Alpha male. So that night I went online and filled out an application form for the show.”
Predictably, the producers of Naked and Afraid jumped at the chance to have a real-life ninja who was also a Psychological Operations soldier and survival specialist on their survival series.
If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!
This post features Roger Cowan. Many of you may have spoken with him on the phone, or seen him at SuperShow. Here, you'll get to know Roger a little better!
What is your job at MAIA?
My official title is Elite Coordinator. My job involves a lot of research, reporting, data gathering, event organizing and any of a number of odd things that need to be done.
How long have you worked with MAIA?
For nine years now!
What is something unique about the work that you do?
In any given day I could be negotiating with hotels or restaurants for an...
By Karen Eden
We were having lunch with our good friend Tommy several years ago. Tommy, a plumber by trade, is a good-hearted guy with a simple life. We began discussing how quickly technology is changing, and how we are almost forced to keep up with all the changes that take place.
“I had a really hard time learning computers, but I eventually figured it out,” he told me.
“Figured it out?” I responded, quizzically.
I wondered how someone with no prior experience could just “figure out” how to initially operate a computer.
Tommy explained: after much frustration, one weekend he simply went out and bought a used computer. He then shut the door to his workroom and tore the entire thing apart.
“If I can see how it works from the inside,” he told me, “then I can figure out how to operate it from the outside.”
I looked at Tommy and smiled from ear to ear....
By Kathy Olevsky
I've been operating a martial arts school full time for 45 years. I think I may have made every mistake that can be made in this business. The reason I'm still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I'll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.
If you’re looking back on last summer and remembering that it was not a good business season, there is still time to make changes what will allow you to generate income during this upcoming summer season.
As school owners, we often look for new students and opportunities to find leads to those new students. In many schools, those leads dry up a bit over the course of the summer months. If this is the case for your school,...
Fill in your information below and we'll get started on a growth plan for your school.