The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Robby Beard
Summer is quickly approaching, and we need a plan! As most of us know, summer can be a challenging time to acquire new members. You’ll be competing with all kinds of activities, such as swimming, vacations, camping, and countless other outdoor pursuits. The key is to start planning now!
Parents are looking for something for their children to get into during the summer, so be sure that you have a summer special to offer. I like to do a six-week program. The goal is for the trial membership to run out before academic school starts back, not when it starts. You don’t want to hear the objection: “We want to wait and find out their school schedule before we sign up.”
Now that you have a program to sell, let’s get busy!
First, get some flyers and ad cards made. Set a goal to get out 200 flyers per week leading up to the summer. Hit shopping centers and parks, and make door hanger for neighborhoods. Place the ad cards in 100 businesses...
If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!
This post features Kinzy Palumbo. If you've been to the Martial Arts SuperShow, you've heard his voice making announcements, and now, you'll get to learn a little more about the man behind the PA system!
What is your job at MAIA?
I’m the Senior Account Manager.
How long have you worked with MAIA?
For 13 years!
What is something unique about the work that you do?
There is a unique level of trust that have with our members. This lets us work more effectively together to find solutions to their problems and grow their businesses
By Kathy Olevsky
In our school, as in most martial arts programs, we charge our clients monthly for their memberships. In our case, we try very hard to draft from bank accounts, rather than credit cards. However, most of our clients actually prefer to have us charge their credit cards.
We currently have 86% of our accounts charged to credit cards. When we have approached the 25- to 40-year-olds, most of them admit to not even having a check for their checking account. Their age group distributes money primarily through online methods.
In 2018, we experienced a growing problem in our industry. We were notified by a credit card processor that they had taken money out of our account because of a chargeback. Basically, a student disputed our charges.
As it turned out, over the past year we have had multiple students file disputes with their credit card company. The policy of these companies is to automatically take the money back and give it to their client. In our case, if we...
By Dave Kovar
I have the extreme pleasure of working with martial arts instructors and school owners from all over the world. On any given week, I might speak over the phone to as many as 25 different school owners about their successes and their challenges.
During these calls, I believe that I’m usually able to help them out a bit. Typically, it will have something to do with their business procedures, staff-training strategies or classroom formats. I know beyond a doubt that I learn equally as much from them as they ever will from me. Most of the time, I learn from the good ideas they have implemented in their schools and, occasionally, I learn from the things they are doing wrong.
This month, I’d like to discuss with you what I am calling “The Four Minds,” and how I see them being effectively utilized (or not) by the school owners that I work with.
To my understanding, the Four Minds were practiced widely by the samurai. Although they...
Learn how Mackensi Emory teaches the kama in this free Flow System sneak preview. Watch as Mackensi shows you how to fix your students' bad targeting when performing the 7 cuts with the kama.
The kama 7 cuts is one of the most foundational techniques when it comes to learning the kama.
It's a main strike set that every student who trains with the kama needs to know.
Inward block across. Downward strike diagonal. Opposite hand inward block across. Downward strike diagonal. That's the flow of the 7 cuts.
However, in today's video, Mackensi Emory shows you a few of the mistakes students make when executing the 7 cuts. She also shares some insights and drills you can use to improve their form.
Check out the video above.
This video is a sneak preview inside Mackensi's new kama curriculum, The Flow System. If you want to add the kama to your program offerings, sign up for system today.
Heat your school up this summer with the May Marketing Resource for promoting your summer classes and summer camps. Download the resource now.
Summer time is right around the corner so you know what that means.
Summer trials, summer classes and summer camps.
Promote your offers for the dog days with this free marketing resource for the month of May. Send it out to your leads and get them training on the mat this summer.
[This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today]
By MAIA Division Manager Melissa Torres
If there’s one thing I’ve noticed from working with martial art school owners and instructors, it’s that no one wants to admit they need help. We will get the occasional call through our MAIA phone line from school owners asking for ways they can improve their businesses; however, those are rare.
Even when people reach out to us via our website and admit they want help, they won’t pick up the phone when we try to call them to find out what they need. They know they need help, but they aren’t even sure what they need help with. They know they can be more successful, but don’t see the path there. They want to make their dream a career, but don’t even know what next step to take.
Most people want to show off their successes, not admit what they don’t know –especially on social media. It’s become a place where we post how we want to be perceived, not necessarily our reality....
By MAIA Executive Director Frank Silverman
As we approach summer, many people expect new-member sign-ups to come to a screeching halt. I suggest that if you expect it, that is exactly what you’ll get: A big zero, nada and nil leading into the summer season.
However, if you have a plan and expect better results, you can achieve them. I say with 100% confidence that the summertime norm is slower in terms of new-member sign-ups compared to most other times of year. That said, I’ve learned that many schools, though not the majority, understand how to make the summer not only successful with new members but financially as well.
To accomplish this, we need to shift gears in how we market. If we recognize that the public is off on vacation and not available to us, we must turn our marketing efforts to those who are present. As the old expression goes, we need to go after the “low-hanging fruit.”
So, what qualifies someone as low-hanging fruit?
First, they are...
By Beth A. Block
Summertime is just around the corner. Many of you are planning your programs, lining up your staff and promoting your camps. As you’re thinking about how you can turn summer into a profit, take a moment to consider the top five summer camp insurance claims we’ve seen.
The worst involved a swimming pool. Many studio owners take their campers to the pool. Usually, these public pool sites have many other groups of people at the pool simultaneously. This was the case for one of your fellow owners.
On a steaming hot day, they arrived at the pool. The studio’s team and the pool lifeguards missed seeing a student-camper struggling at the bottom of the pool. The good news is that the camper was seen and brought up before he could drown. The bad news is that that wasn’t enough to stop the family from suing.
The second claim that makes this list involves a van. After a field trip to the park, the van was being unloaded at the studio. The studio...
By Nguyen “Tom” Griggs
In this column, I continue using an acronym that spells out BLACK BELT, using words that relate to teams and leadership. This month I’ll address “K,” which stands for knowledge.
Let’s frame knowledge as it relates to 1) yourself; 2) your team; and 3) your environment.
Knowledge of yourself: The temple of Apollo in Delphi, Greece, is famous for numerous inscriptions. One of the more famous aphorisms which emanated from this temple was “Know Thyself.” This saying is very profound in its depth and simplicity.
We are all familiar with our personalities and intellects, but we forget the importance of understanding our limits. When discussing limits, we also need to remember this applies to our physical abilities, too.
Recently, I did not run in the Houston half-marathon, even though I had participated in it the previous year. I allowed professional and personal issues to interfere with properly training....
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