The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Cash In on Retail Sales

Uncategorized Sep 28, 2018

The kids are back in school. The air is cooler. The trees are no longer green. We aren’t breaking a sweat trying to check the mail. That must mean it’s holiday time! Well… almost. But it is time to start planning your holiday sale.

What’s the best way to cash in on retail sales this season? Host a holiday sale! If you don’t host a sale every single year in October or November, you are missing out on huge revenue potential.

Parents are shopping earlier and earlier for their kids, and you are in competition with the large retail stores that have huge Black Friday and Cyber Monday sales. This is even more of a reason to plan now for your sale. Get parents through your doors before they have a chance to go Black Friday shopping.

By now, you should have received your Century Holiday Gift Guide. The Century team has been hard at work all year to provide you with a huge...

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How To Keep Students Training Beyond Black Belt

Uncategorized Sep 28, 2018

Chances are, you have had your share of students quit after they received their black belt. I know that we have. If you are looking for ways to minimize this from happening in the future, here are some ideas that you can put to work.

1) Emphasize to them that a black belt is NOT the finish line.
If you ask brand-new martial artists how long they want to train, the most common answer you’ll hear is, “Until I earn my black belt.” While this is an admiral goal for a novice, you need to gradually dispel the myth that a black belt is the finish line. Earning one’s first black belt is a huge milestone. It is a rite of passage and an achievement to celebrate. But it isn’t the end of the journey. You and your staff would be wise to adopt the attitude that martial arts is a lifelong activity for all your students. Clearly, students who are working their way toward their...

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How to Prevent Martial Arts Knee Injuries

Uncategorized Sep 28, 2018

Punches, kicks, pivots, throws, and jumps. Your students throw thousands of them over the course of training, and they’re all exciting and essential parts of a martial arts program.

But … how many times have your students been limited in class because of knee pain?
In some circumstances, have you ever had an athlete in your program miss months of training because of a serious injury such as an ACL tear?

To the “older” population here: how many of you have blamed years of practice for your current knee pain? How many of you find yourselves walking funny around the house in the morning? It’s easy to point to years of wear and tear as the cause. Make no mistake: knee injuries aren’t cool ‘battle wounds;’ they’re serious limitations on the kind of life you truly want to live.

Instead of trying to treat pain later on, I believe we should take a...

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Pop's Pearls of Wisdom, Part 5

Uncategorized Sep 28, 2018

This is the fifth and final pearl of wisdom I learned from my amazing and truly unique dad, Robert L. Griggs (RIP): “Always be a person of your word.”

One of the oldest and time-tested lessons that we learned was to keep our word. As a business owner and a parent, my dad often had to balance out work- and family-related needs and obligations. A classic example was when I was in junior high. My school would hold Friday-night dances. As awkward as those times were for me (and perhaps most of you), I truly appreciated my dad for taking me to them.

My dad was often exhausted from running his business and it wasn’t fun for him to have to take me to school twice in one day. (We lived in and operated hourly rate motels.) But he promised me that, despite our unconventional and odd life, I would have a normal existence.

As leaders and team members, I want to explore...

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Can Hiring a More Expensive Attorney Save You Money In The Long Run? The Answer May Surprise You

Uncategorized Sep 28, 2018

When you require the services of an attorney, there are two primary things you should  take into consideration, and one thing that you absolutely should not. Unfortunately, the latter oftentimes overrides the former.

When you hire a lawyer, no matter the issue, I suggest that you look for an attorney who has, in no particular order of importance, experience and a reputation of success in handling legal matters. However, in many situations, clients choose legal talent based upon who charges the lowest hourly rate. Limiting your hiring decision solely to financial considerations can be a very costly decision. Allow me to explain.

Attorneys are market-driven professionals. The fees they charge are in direct correlation to what expenses they have and what the specific market will bear. There exists a balance, or tipping point, between the fees charged and the business generated. This...

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Why I Don't Like Sporks

Uncategorized Sep 28, 2018

I don’t like sporks — those odd cutlery combinations of not-quite-a-spoon and not-quite-a-fork.

These flimsy plastic utensils will neither hold liquid food or stab solid food. Evidently, sporks are an easy way to cut corners and save money. I’m convinced it was someone’s brainchild who certainly didn’t have the customer’s best interest in mind!

Believe it or not, the spork has been around since 1874. Originally, the spork was metal and larger, giving it better capabilities for both holding liquid and stabbing solids. But as the years went by, the entire spork idea just got worse and worse. Today, sporks are comprised of cheapgrade plastic, and some of them are so small they could be used to feed babies.

And I know I‘m not the only “spork-hater” out there. We martial artists fight like warriors and we expect to be able to eat like one, too. Let me just...

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How To Generate Revenue With A Parents Night Out Glo-Chuk Seminar

marketing Sep 01, 2018
 

How To Generate Revenue With A Parents Night Out Glo-Chuk Seminar

Looking for a fun way to bring in extra revenue for your school? MAIA Executive Director, Frank Silverman, gives a step-by-step tutorial on how to hold a Parents Night Out Glo Chuck Seminar.

Step 1: Learn the basics of the nunchaku

  • You can learn from a video or YouTube tutorial
  • This is meant to be fun not a new curriculum for your school

Step 2: Set price between $35 to $50 depending on length of event and experience you provide

  • $35 for just 1 hour seminar (retail price of nunchaku)
  • Combine it with another event and food for 2 hour $50 session

Step 3: Order Glo-Chuks 2 weeks in advance

Step 4: Set curriculum for event. Test lighting to make sure it will be dark

  • Weapons portion should last an hour
  • Don’t let students break the glow sticks until you’re ready to do the weapons
  • Make it educational (10 minutes)

* Talk about nunchaku and history of the weapon

  • Have a safety talk (5 minutes)

* How to use...

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Franchising the Martial Arts the Wave of the Future?

motivation Sep 01, 2018

Knoxville, Tennessee’s Barry Van Over went from the hills of Appalachia to the forefront of the 21st-century martial arts revolution. Franchising is his dynamic vision for the future of martial arts businesses. 

By Keith D. Yates

 

 While people have been practicing martial arts for thousands of years, the ancient disciplines have never been more popular than they are today. Statista is an online statistics, market research and business-intelligence portal that provides access to data from market and opinion research institutions. The last time the company conducted a survey, in 2016, into how many people practiced martial arts, it discovered that almost four million people, ages six and older, were practicing martial arts. 

With more than 20,000 martial arts studios operating across the nation and the rise of martial arts in the mainstream, there is reason to believe that those numbers would be even higher today.

One of the reasons why martial arts is so...

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Meet the Master of Staff Development

enroll students Sep 01, 2018

After the murder of both of his parents in childhood, Fred DePalma turned tragedy into triumph when he discovered the martial arts. Today, he and his wife, Robin, own eight thriving schools in Arizona. Through his desire to help his employees become successful school owners, he cultivated a mastery of staff development.

 By Terry L. Wilson

 

Taking Care of Staff

From the beginning of Fred DePalma’s multi-school martial arts career, his primary goal was to take care of his staff. Even at the young age of 18, when he opened his first location, the fledging school owner realized the importance of taking care of the people who would take care of him.

“From the minute I opened my first school, I was all about developing and training the staff,” DePalma says. “And in return, they take care of the students. All too often, a school owner will take care of the students first, without giving much thought to the needs of their staff.” 

“Of...

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