MASuccess Programs Coaching Events Courses Connect With Us Login

MASuccess Magazine

The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

Subscribe Now For Blog Updates

How to Avoid Financial Hara-Kiri!

Uncategorized Jan 05, 2019

By Al Bartlinski, CPA, CGMA 

 

In my travels speaking at seminars, I have had the opportunity to meet many school owners. The successful ones were tuned in to the operational and financial details of running a school. They knew the numbers and their profitability and financial condition, and were frugal, but not cheap. They were willing to invest in their schools. They went to seminars, took meticulous notes, and implemented one thing at a time.

I would run into them a couple or more years later, finding that some, certainly not all, were facing tough times. When I asked, “What happened?” the reply used by more than a few was, “I took my eyes off the ball.”

I was curious as to what that meant and, more importantly, why it happened.

I found that it meant they stopped paying attention to the details of operations and finances — the very things that made them successful! Why did this happen?

For some, their success made them complacent. Others...

Continue Reading...

[Free Resource] Download the February Marketing Resource

marketing resource Jan 04, 2019

Martial arts? More like martial hearts! Give parents the best Valentine's Day gift of all — a stress-free date night while the kids spend a fun-filled evening at your school. Download the Free Resource Now.

 

February is just around the corner and with that, Valentine's Day.

Celebrate the Day of Love by planning a Parent's Night Out for your students. Give mom and dad a night out to spend the evening together. 

Download the free Valentine's Day Parents Night Out Flyer for your school and get more kids in your door during this special holiday.

Download the Free Resource Now

[This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today. Sign up for MAIA Edge]

Continue Reading...

Zero to Hero: The Extraordinary Life of Pro-Football’s Karate Master Andre Tippett

mentor motivation Jan 04, 2019

By Herb Borkland

 

Andre Tippett’s immaculate professional football career is the stuff of sports legends.

A former University of Iowa All-American and 2008 NFL Pro Football Hall-of-Famer, Tippett got drafted in 1982 and went on to play 11 sea-sons — his entire pro career — for the New England Patriots. He was paid more than $1 million a year to create havoc for quarterbacks.

The 6-foot-3, 240-pound linebacker appeared in five Pro Bowls (1984–88) and, from 1984–85, achieved 35 sacks, the highest two-season quarterback sack total by a linebacker in NFL history.

In 1984, he established a new team record for quarterback sacks with 18.5. In 1985, the Patriots, for the first time in the team’s history, advanced to the Super Bowl. Tippett’s outstanding defensive playing was a major contributing factor to the team’s success.

When Tippett retired after the 1993 season, his 100 career tackles, 18.5 sacks in a single season and 17...

Continue Reading...

Living the American Dream!

marketing motivation Jan 03, 2019

By Keith D. Yates

 

Coming to America

Adam Spicar (pronounced, spy’car) first came to the United States as a foreign exchange student in 1996 and went to high school in Arizona, where he graduated in 1997. He returned two years later to visit his host family and was able to travel and visit several other states in America. 

Lucie Stolkova and Adam were what she calls “middle-school sweethearts.” She says she first fell in love with Adam when she was just 12 years old and they met on the school bus. 

When Adam came back to America in 1999, she got permission from her parents to come with him. She was only 16 at the time. 

“My parents were suspicious of America, but they trusted Adam,” she remembers. 

She spent a couple of months attending high school in Arizona, but she admits she barely understood English.

Back in the Czech Republic, students often studied English, but she says it was mainly vocabulary. 

“I knew what...

Continue Reading...

A Deep Dive Into Teaching 3 to 6-Year Olds Martial Arts

melody shuman Dec 14, 2018

A poll was created in the Century Martial Arts School Network about teaching 3 to 6-year olds martial arts. Here are my reactions to that poll and some pointers for making your early age program better.

By Melody Shuman 

 

Something interesting happened last week.

Something that if you weren’t on Facebook, could have got lost in social media’s short lifecycle…

A poll was created in the Century Martial Arts School Network.

In the poll, Danielle Rogers (who deserves all the credit for starting this conversation and to a lesser extent, giving me a spark to write this post) asked a simple question:

 

The question was:

“Do you have a program in your school for 3-6 year olds? Tell us why or why not.”

Now, if you go to the poll (which you can here if you're a member of the group) you can see gobs of people offering up their opinions on the early age class conundrum…

You can see people stating their cases for and against teaching...

Continue Reading...

Put a Sleek Ninja in Your School

Fitness icon Eric Fleishman (a.k.a. “Eric the Trainer”) has earned celebrity status among his pumping-iron peers and Hollywood’s elite with his unique training programs. Also a high-ranking black belt, Fleishman has combined his two biggest passions to create “Sleek Ninja,” a fitness program designed especially for martial artists and school owners.

 

 By Terry L. Wilson

 

 

CREATING NEW CLIENTS WITH SLEEK NINJA

After earning black belt status in multiple disciplines, Los Angeles’ Eric Fleishman (pronounced, fleesh’man) saw a way for schools of any style or system to upgrade their fitness program and make a profit in the process.

“My martial arts background spans nearly 40 years,” says Fleishman. “Combine that with my being a Hollywood physique expert, creating Sleek Ninja was a natural fit.

“When I heard that martial arts dojos across America were starting to feel a financial crunch because of the...

Continue Reading...

The 5 Mindsets of Martial Arts School Success, Part 2

Last month, we discussed the first three mindsets of a successful martial arts school.

 

They were:

 

  1. We are the friendliest place in town.

 

  1. We are the cleanest place in town.

 

  1. We only teach great classes, never just good ones.

 

This month, we’ll address mindsets four and five.

 

  1. We are excellent at student/parent communication. It has been great to see how the level of professionalism has improved in our industry over the last 40 years. Clearly, we have learned a lot about running a friendly, clean school with great classes.

 

With that said, if there’s one area that we are still weak in as an industry, it is student/parent communication.

What I’m referring to here is the importance of giving consistent, quality feedback to all of our students and their parents on their progress. We do this by sharing with them what they are doing well and how they can become better. As simple as this may sound, it’s extremely...

Continue Reading...

Help Students See the Path to Black Belt

I've been operating a martial arts school full-time for 40 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.

 

In our early years in running a dojo as black belt instructors, we came to work, taught classes and tried hard to manage a business that was our sole source of income. As instructors and owners, we made student progress the priority in the school. While that’s a respectable and sensible idea, it left out a very important pillar of our growth.

 

I think, in those early years, we were missing a huge opportunity. We basically never showed...

Continue Reading...

Patrick Wrenn: Discovering He Could Not Quit Karate

motivation Dec 04, 2018

In 1974, Patrick Wrenn was invited by Elvis Presley, Elvis sidekick/bodyguard Red West and Bill “Superfoot” Wallace to help establish what has since been called “the greatest martial arts school of all time.” It’s the 4,300-square-foot, Memphis-based Tennessee Karate Institute (TKI). The original TKI only lasted four years, but, 39 years later, Wrenn has reopened it at its original location as part museum/part school.

Recipient of the Martial Arts Lifetime Achievement Award and Joe Lewis Eternal Warrior, the indomitable 10th-dan Wrenn has continued over the years to teach his Combative Arts despite continuous injuries and ill-health.

 

Herb Borkland: Where did you grow up, and what did yourdad do?

 

Patrick Wrenn: I was born in Massachusetts and grew up in Birmingham, Alabama. My father was a self-made, multimillionaire real-estate developer.

 

After college, I went into business for myself importing birds of prey, reptiles and saltwater...

Continue Reading...
Close

50% Complete

You're Almost There

Fill in your information below and we'll send you new blog content when it's released.