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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Want to Improve Your Retention? Do This in the Next 30 Days!

By Christopher Rappold

 

With 2018 behind us, it’s a good time to take a pause and assess how the year went.

I have always enjoyed taking half a day away from the office and looking at the cumulative results from that particular year. Though I look every day, week and month at how our schools are doing, there is something about looking at the total of 12 months of results that gives a different picture and perspective.

 

I start with my team. I take a look at their martial arts, fitness, personal and professional development from the beginning of the year to the end of the year.

 

Did they make the kind of progress that both of us were working toward? Are their goals and the goals of the school intersecting in a way that creates a win-win, long-term relationship? Are there any tweaks that need to be made? What are things we did together that had the most impact, and what are the things that missed the target and need improvement?

 

Having excellent student...

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Show Them Who You Are!

I‘ve been operating a martial arts school full time for 40 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.

 

When I first started in the martial arts back in the late 1970's, it was common to hear an instructor say to a student, “Only one in 1,000 will make it to black belt.” That statement was a source of pride. It meant that a black belt was to be truly honored. It meant that a black belt wasn’t a common man (or woman); they were elite.

 

The statement was made with good intentions, but it did irreparable harm!

 

Anyone...

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Watching Huey Lewis Grimace

motivation Dec 01, 2018

By Karen Eden

 

Huey Lewis and the News was a very popular Top 40 band for more than a couple of decades. Back in my radio days, I was backstage when Huey Lewis was coming off from a “standing-room-only” performance. I could tell he was more than pleased with his show; he was literally wiping the sweat off of his face.

 

Just then, I heard someone make a comment to him.

 

“I remember seeing you at the Aqua Knot nightclub when you were a start-up band,” said the man.

 

“Oh, wow!” replied Huey, with almost a look of pain on his face.

 

Huey wasn’t rude or impolite. But I could never understand why he had such a deflated look on his face when that guy told him that. Until now.

 

A lot of years have gone by since then. I’ve come into my own as an author of four books and a journalist with over 20 years of writing for martial arts magazines and newscasts.

 

I’m always honored when someone conjures up...

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5 Affordable Ways to Grow Your Martial Arts School

marketing Nov 01, 2018

Over the last year, I have had the incredible experience of working with so many growing martial arts schools via the Martial Arts Industry

Association’s (MAIA’s) Small School Forum. The Forum is a dedicated Facebook group for school owners with 80 or fewer students. It provides tools and advice to help them grow and develop their schools.

 

One of the most common questions I have received is, “How do I grow my martial arts school with only a small budget?”

 

Here are five great ways to do just that!

 

  1. Lead Boxes

 

This is an “old-school” form of marketing, but it always delivers results. Visit 10 local businesses that are community-owned and tell them that you have students and families who may be interested in their businesses. Do they have any materials that you could place on the front desk at your dojo?

 

If they have materials to share, ask if they would be able to reciprocate by allowing you to leave a lead box...

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International Initiatives for MAIA

Uncategorized Nov 01, 2018

In the production process of MASuccess magazine, when I write a column based on an activity or event, there’s a natural time delay between the event, my writing about it and the date it’s published. Therefore, as I write about the Martial Arts SuperShow Europe, held in August in Dortmund, Germany,

the report appears in the most current issue possible.

 

With that said, it was an honor for me to have participated in the recent Martial Arts SuperShow Europe. The event, spearheaded by Markus Liedtke, Sascha de Vries and Toni Dietl, was, in a word, phenomenal. It was well-attended and, more importantly, wellreceived.

 

Participants trained, attended business seminars and participated in a show that is sure to become a yearly event, just as the original SuperShow is in Las Vegas every year.

 

This event was not limited to just schools in Germany; schools from all over Europe attended. In addition to me, attendees from the United States included Caitlin...

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Two Words Not Spoken Enough!

Uncategorized Nov 01, 2018

Coming from a generation and environment that at times demanded compliance, it’s understandable how some people act when they move into the position of power. Many grew up in a culture that demanded respect for your elders. Martial arts tradition always centered around respecting your sensei.

 

Now that you’re in that role, how are you going to uphold the ideals of tradition? Will you create an environment based on love or one steeped in fear? Though it may seem simplistic, those truly are your two choices.

 

For me, the answer was always a supportive, encouraging environment based on love. Sounds kind of soft, right? Once again, we sometimes confuse context (how we communicate) with content (the techniques that are taught). I believe that when trust is high and support is strong, you can get more out of a person’s performance with sincere encouragement than belittling or demeaning them. And while everyone is, of course, different, what would you prefer?...

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Giving Back to Your Community

Uncategorized Nov 01, 2018

As a school owner or instructor, you’re considered a community leader. Whether or not you think about it, owning a business helps your local community. You’re teaching children, teens and adults, and possibly employing others. You are a leader. People look up to you. Kids especially will notice how you treat others, when you give back, and how you help those in need.

 

The holidays tend to be when everyone starts planning ways they can give back. But really, it’s something we should focus on year-round. I encourage you to review your 2019 calendar and start planning what community activities you could get involved with throughout the year. Find things you can get your students thoroughly involved in, too.

 

Participating in community events is not just a good way to teach your students about helping others, but it’s also an excellent way to get your name out there in public. You can create positive buzz about your school. If you’re consistent...

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Make a New Year's Plan

Uncategorized Nov 01, 2018

I‘ve been operating a martial arts school full-time for 39 years. I think I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is because I asked for help. I learned quickly that others before me had already found solutions. In this reality-based column, I’ll point out key mistakes I made in my business career, which are common errors among school owners, both large and small, throughout our industry. Then I’ll share the solutions I applied to overcome them.

 

This is a time of year when we really need to be on our toes with our students if we don’t want to lose them to other activities. It is common for students to miss quite a few classes from late November to the end of December. Most people have other events that take up their time and steal them away from their martial arts classes. The holidays have a way of doing that.

 

So, it is our job to make them want to come to class and,...

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