The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
With the release of our new product, The Holiday Mini-Course, Mike Metzger has a special announcement to make about the coinciding 2-day Mastermind with it.
Learn how to set up, prepare and host a Holiday Event at your school with the new 2-day Mastermind and online course.
Check out the video above and sign up for the new Holiday Mini-Course today. https://www.maiahub.com/p/holiday-mini-course
Dwight Trower has dedicated his time and skill to teaching kids and adults with Down Syndrome at his Family Martial Art Academy in St. Louis, MO. These special-needs martial artists never pay for a lesson. It's a labor of love for Trower that comes back tenfold with every kick and punch thrown by his students in this unique class.
By: Terry Wilson
Dwight Trower was in a trade school learning how to be an auto mechanic and, at the time, saw it as his clear-cut future. That is, until he took his first karate class. From that moment forward, he was propelled on a path that would eventually forever change his life and the lives of untold numbers of special-needs students.
“Even as a blue belt, I was an assistant teacher,” Trower says today. “My instructor told me that I had a gift for teaching, especially working with kids.
“With a class full of students, there were usually one or two of them that were on the autism spectrum or had Down syndrome. So,...
By: Glenn Moses
Editor’s Note: Our industry is replete with instructors and school owners who teach bully-prevention techniques and programs, especially to their young students. They do so because they sincerely care about their students’ welfare. Others, particularly those instructors who were victims of bullies themselves earlier in their lives, place even more emphasis on such training at their schools.
But few in our field go as far as Arizona’s Johnny Williamson. For him it’s a serious passion. So powerful is his commitment he’s more akin to an anti-bullying crusader or deeply engaged activist.
Consider this: When we made first contact with him about doing this major feature article you’re now reading, he was somewhere over on the East Coast attending an anti-bullying event. We told him half the article would focus on his bully-prevention activities, in association with October being National Bully Prevention Month. The other half would be...
Bobby and Charlene Lawrence operate Utah's largest chain of karate schools — 19 locations teaching more than 2,200 active students. Their four children and 20 grandchildren have grown up in the martial arts business. Read how their fascinating, family-oriented approach has built a martial arts empire and influenced tens of thousands of students in the Beehive State.
By: Keith D. Yates
Once, Bobby Lawrence was a public school teacher, athletic coach and attorney. While he was busy working in the corporate world, his wife, Charlene, turned their martial arts hobby into a one-school business. Today, they run the largest chain of karate schools in the entire state of Utah, encompassing 19 different locations. They are all Bobby Lawrence Karate Schools, some of them licensed. But the husband-and-wife team, who’ve been in the martial arts business since the 1980s, oversee the chain’s operations.
And it isn’t just the two of them. Their sons and even...
I recently got a call from a member who needed help with their school. Specifically, they wanted to get some different ideas on how they could help their school grow. After one suggestion from me, the first words out of their mouth were, “That didn’t work for me the last time I tried it.”
This response reminded me of the theme of the book “The Science of Getting Rich:” you must do things in a “Certain Way.” To explain what this means, I’ll use the analogy of baking a cake.
Suppose I’m known for making the best cakes. If you ask me to teach you how to make them, I will show you my method that I use. If you bake a cake in the “Certain Way” that I showed you, you will be successful. Remember, success leaves clues.
But, let’s say you have a different idea for your cake and want to change the method. If you change the...
Three-time senior international gold medalist and Martial Arts Success Canadian Correspondent Perry Kelly is a can-ryu jiu-jitsu 5th-dan. He’s also a certified instructor in karate, muay thai, Inosanto kali and Bruce Lee’s jeet kune do and jun fan gung-fu. Kelly is also a fully trained Correctional SWAT operator and a graduate of the U.S. Department of Homeland Security’s Federal Law Enforcement Training Centre’s Defensive Tactics Instructor-Trainer program.
At the 50th Battle of Atlanta in June 2018, he took silver in the Over 60+ sparring division and received the Joe Lewis Eternal Warrior Award from Joe Corley, Jeff Smith and Bill Wallace.
Perry Kelly: I was born in Ottawa, Ontario, which is the capital of Canada. Canada’s the only country where the national sport allows fighting without being ejected. They simply give you five minutes to catch your breath before you can “drop the gloves”...
Martial artists have the best questions in the world. Studio owners and senseis take those questions to a whole different level. The latest question some posed to me was about volunteers.
Volunteers are a big part of our programs. For many of us, the success of our programs hinges on volunteers stepping in and assisting in everything from teaching junior students to scrubbing bathrooms. As I started researching it, I found some information that I believe is a serious concern for our community.
If you use a volunteer model, the U.S. Department of Labor and State Revenue Departments have made it law that for-profit businesses cannot use volunteers. If you do that, you can be audited and charged back payroll tax, interest and penalties. While we’re racking the tally up, you could also be held accountable for the unpaid wages to the volunteer.
So, I started thinking, “Are...
It is holiday time! That means it is time to focus on retail sales. That said, retail sales shouldn’t be isolated to the holidays and specifically the month of December.
I spoke at a seminar in Las Vegas recently, and one of the topics was how to sell more product. I wanted to make the point that not only is selling product very important for making a profit, but it also provides opportunities to sign up new members and upgrade current students. The point of the seminar was that selling retail product in our schools happens in a variety of ways and can often help other aspects of your school. In the Las Vegas presentation, this portion of the seminar took more than two hours but I will try to lay it out in this 650-or-fewer-words column format.
The most obvious way to sell retail product is through a pro shop. Even though this often produces the least results, it is still very important...
Punches, kicks, pivots, throws, and jumps. Your students throw thousands of them over the course of training, and they’re all exciting and essential parts of a martial arts program.
But … how many times have your students been limited in class because of knee pain?
In some circumstances, have you ever had an athlete in your program miss months of training because of a serious injury such as an ACL tear?
To the “older” population here: how many of you have blamed years of practice for your current knee pain? How many of you find yourselves walking funny around the house in the morning? It’s easy to point to years of wear and tear as the cause. Make no mistake: knee injuries aren’t cool ‘battle wounds;’ they’re serious limitations on the kind of life you truly want to live.
Instead of trying to treat pain later on, I believe we should take a...
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