By Beth A. Block
Your studio is the biggest billboard you have. When your potential new students walk in the front door, they learn a lot about the kind of martial arts you teach just by looking around. When the public drives by, they see your signage. They can also look through your front windows and see classes going on at night. When your students walk into your studio, they see how seriously you take the art.
When you look for a place to open, you’re thinking more about the marketing benefits of your location than problems that might come up in a year. This is normal and, actually, savvy. You have to study the demographics of the territory. You have to consider location and the amount of rent for the space. Can you afford it?
Presumably, you are not thinking about what might go wrong if you’ve found a great location. But there’s good reason to consider that, too.
Recently, a studio owner found herself in a bad spot because the...
By MAIA Executive Director Frank Silverman
As we begin to approach the 2019 Martial Arts SuperShow, the world’s biggest martial arts business convention, this summer, I want to address the six groups of schools we market to that attend the show. They are:
Of the group, we tend to get the highest participation among the middle three: small, medium and large. That said, in any given year there can to be more of one than another, with no rhyme or reason as to why.
First, let me address the idea among some school owners about attending the event. They believe their school is too small, or that it’s too big, or that they are not a success, or that they are too successful to benefit from the Show. This last statement is not true and, in fact, is exactly the opposite.
Whether you are ready to...
We always teach our students that martial arts is about more than just kicks and punches. Well, show them how this month with these mat chat cards about sharing. Download the Free Resource Now.
Martial arts is a valuable activity. The self-defense you teach in class is one of those things your students will no doubt need at some point in life.
But you know what is more valuable and can have an even bigger impact? Life skills.
Teaching a student how to throw a hook or kick is one thing, but teaching him or her how to do a little bit better in life — that's the ultimate gift you can give them.
That's why in this month's free resource, we're going to give you 4 weeks of mat chats about sharing.
This will help you demonstrate more value to your students and their parents, but more importantly, it will impact someone else's life.
Use these every week for the month of March and teach your kids a valuable life lesson - sharing.
You can download them here now.
By Sarah Lobban
In July 2018, Century Martial Arts and Gameness, the Dallas, Texas-based martial arts company renowned for its high-quality Brazilian jiu-jitsu gis, announced they had formed a joint venture. Beyond benefitting the companies, the new partnership will predictably have a positive impact on both their customer bases.
“Gameness is one of the largest jiu-jitsu brands in the world,” explains Kris Horner, owner of Gameness for the past eight years. “It’s also one of the oldest jiu-jitsu brands in the world.”
To fully appreciate what it means for Gameness to have reached the level of success it has today, you have to understand the evolution of Brazilian jiu-jitsu (BJJ) within the United States. It didn’t always have the status it does today. In fact, before the 1980s, the sport was virtually unknown.
Rorion Gracie, son of the legendary Helio Gracie, one of BJJ’s founders, brought the art...
One of the areas where breakthrough stem-cell therapy has shown incredible results is in the field of orthopedics, joint pain and chronic pain. At NovaGenix, a clinic located in Jupiter, Florida, veteran black belt Tim Bruce and his partner have successfully treated injured martial artists of all types, from pro fighters to school-owner instructors. Using same-day stem-cell procedures, patients can come in and receive treatment in about one hour — and the cost is very reasonable!
By Timothy Bruce
Before I delve into my current position treating the injuries of martial arts athletes with state-of-the-art, regenerative-medical techniques, I want to share my martial arts background. I want readers to know that I’m just like a lot of you. I’ve spent most of my life practicing various martial arts. My training ranges from a traditional “old-school” style of karate to, eventually, modern Brazilian jiu-jitsu (BJJ), the art I fell in love...
By Terry L. Wilson
Rocket Scientists do Exist! You Just Don’t Meet Them Often
Wassim Khechen’s (pronounced, wa-sim’ catch’en) exceptional aptitude for science and his keen mind, among other great scientists, helped launch America’s probe of outer space in the 1990s. However, much to his parents’ chagrin, Khechen’s passion for martial arts would eventually take him down a path less traveled by his academic peers, leaving him to explore a world of his own creation.
Originally from Venezuela, Khechen moved to the United States in 1981, landing in Buffalo, New York under protest. A top-rated fighter in his own country, Khechen was poised to test his skills against the best fighters in world. That was, until his father threw in the towel and took him out of the dojang and into a university far away from his taekwondo school in Venezuela.
“I was supposed to be fighting on the Venezuelan Olympic Team, but my father insisted that I...
By Mike Metzger
Now that we’re entering the new year, we should reflect on our business and ask how we can do things better. We should look to see how we can be better on the floor and on the business.
A frequent question that I get from school owners, specifically during this time of year, is how they can get more adults on their floor.
Most martial art facilities today have many more kids training than adults. Having more kids training is not a problem at all, but it’s always good to have adults training for several reasons.
Below are a three reasons why having more adults on your floor can be beneficial to your school.
By Herb Borkland
Multi-talented soke Scot Conway is also an attorney-at-law and real estate broker, pastor, prolific science-fantasy author, keynote speaker and organizational trainer, and producer of audio-training programs. Conway’s multi-arts background includes judo, Chinese kempo chuan shu, Grandmaster Sam Kuoha’s kara ho system, and kajukenbo. All of these led to Conway synthesizing his own kempo-based Guardian Martial Arts.
Herb Borkland: Where did you grow up, and what did your dad do?
Scot Conway: I was born in Hawaii and grew up in California. My Coast Guard dad retired and went on to become a Jaguar dealer.
HB: How did you first hear about martial arts?
SC: I started training in 1971 as a first grader, when I walked into a YMCA judo class holding my mother’s hand. Lots of bloody noses! I went on to snake and crane kung-fu, tai chi and many others. You see, I had ADD [Attention Deficit Disorder] and dyslexia. But martial...
By Beth A. Block
Have you surrendered to the Dark Side? Or are you committed to the Light? In other words, do you wield your social media saber for the light or the dark? Surrendering to the dark can get you sued, just like these studio owners below.
Our studio depends on social media to market our program and to keep our relationships with our enrolled families. Our current families use social media for everything.
The first thing a family will do after hearing about your studio is check you out on social media. They will check out your website, your social media pages, and look at your reviews before deciding whether to come to your studio.
Your instructors are also, generally, part of the generation that uses instant messaging, Twitter, Instagram, and texting. This is just as natural as breathing for them.
In one studio, this resulted in a 19-year-old instructor texting a naked picture of himself to a 16-year-old student. The...
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