The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
Hosting a local tournament can be profitable and be a publicity boost for your school. To maximize your event, you’ll need to exploit modern methods. Fresh technologies like Cloud-based enterprises, social media and smartphones have put a high-tech spin on staging competitions nowadays. Applying the knowledge in this article, shared by a veteran promoter, can ensure that your local tournaments run smoother, attract more participants and increase revenues.
After two generations of family experience, Bill Viola Jr. knows the ins and outs of hosting a tournament. His father opened one of Pittsburgh’s first martial arts schools, Allegheny Shotokan, in 1969. As a tournament promoter, the Heinz History Center — in conjunction with the Smithsonian Institute — credits Bill Viola, Sr. with also being the co-creator of mixed martial arts fighting a decade before the UFC arrived.
Viola feels he started “ahead of the game” because his father built a...
Michigan’s Dan Shackmann reluctantly agreed to take over a children’s self-defense class at the eleventh hour when the instructor was moving out of state. That planned “temporary” position was 20 years ago! The program for what was then 12 enthusiastic kids, held in a tiny school gym, grew into a nonprofit school with its own beautiful building and 200 students! Now, Shackmann is hoping history will repeat itself and a new leader will step up to carry the school forward.
Dan Shackmann’s Thunder Bay Martial Arts is located in a small rural area as far north as you can get in the United States. The city of Alpena stands on the shore of Lake Huron’s Thunder Bay and is county seat of Northern Michigan’s Alpena County, home to the Thunder Bay Marine Sanctuary. Although its population of roughly 10,500 is considered small, it is by far the largest city in the sparsely populated Northeast Michigan area.
“It was a chance meeting 20 years ago...
Picture this scenario: It’s a Wednesday. You have woken up late. The kids are running through the house gathering what they need for the school day. You’re yelling that they’re going to miss the bus. The kids finally make the bus, after you run after your son to give him the lunch he forgot. While you’re running after your son, the dog gets loose and rolls in something. You have to stop everything to give her a bath. Your significant other leaves for work angry, because she has hardly seen you all week because of the hours you spend running your business.
As you drive to your school, you can’t help but worry about the bills you have to pay this month. You aren’t sure how you’re going to pay them all on time. Will it be through renewals? Retail sales? Referrals of new students?
You get to your desk and put your head in your hands, wondering how you can cope with yet another day of teaching classes, speaking with parents and...
At first glance, the recent resurgence in the popularity of martial arts-based fitness classes, like cardio kickboxing, might seem irrelevant to martial arts school owners. However, it actually represents a huge opportunity.
In 1998, one on the biggest trends in our industry, Tae Bo, began to take hold on the general public. This combination of taekwondo and boxing, created by retired national semi-contact karate champion Billy Blanks, rose to prominence as a genuine fitness phenomenon in North America. Because of its success, both Billy Blanks and Tae Bo became household names.
Tae Bo was the first martial arts-oriented fitness program to capture the interest of the mass market, in particular adult women. Within our industry, it soon spawned a number of “Cardio-Karate” or “Fitness Kickboxing” (among other names) programs that were adopted by martial arts school owners across the U.S. These spinoffs drew an unprecedented number of new fitness clients to those...
Taekwondo Masters Rondy McKee and Teri Lee are two of the most accomplished school owners in the U.S., with some 2,700 active students between them. But success didn’t come easily to either woman. For years, they fought their male counterparts, who sought to suppress, or take credit for, their every achievement. Overcoming this attitude took a combination of smarts, patience and guts. In the process of creating their individual martial arts empires, McKee and Lee also became role models for women and men alike.
Both Lee and McKee can site a list of incidents illustrating the struggles they endured while trying to find equality among their male peers.
McKee was a successful artist. She began her training in college, and eventually moved to Korea where she was able to train alongside the Korean Tigers, a world-famous taekwondo demo team. She was the only female non-Asian on the team at that time, earning her the nickname “White Tiger.”
When McKee returned to the...
Every student you teach is a unique individual. However, veterans who are returning home from combat or other deployment are unique from the rest of society.
There are many things that we as civilians cannot understand about veterans due to their different experiences. When vets return from combat, fitting in and interacting in a nonmilitary society can present a very real challenge.
Martial arts is structured in a way that is familiar to veterans, making it a good starting point from which they can work back into the civilian world. As martial arts school owners, we can show respect to the brave men and women who have served by turning our schools into veteran-friendly environments.
Being a veteran-friendly school means more than just offering a discount, although this can be a good tool to help them recognize your school as a welcoming oasis. Your primary focus should be identifying common problems veterans have, and finding ways your school can help counter them.
One of the...
Building A Big Business From Scratch
Lynchburg, Virginia’s Lawrence Arthur, a scrappy 1970s fighter, grew his business from a small single location to an association with 20 storefront schools and 20 more satellite operations. A low-profile, behind-the-scenes powerhouse, Arthur promulgates an Americanized style of his own creation that leans toward training instructors and building champions. Some of his competition-oriented students have won world titles. Here, he shares his wisdom about what it takes to succeed beyond your wildest dreams.
In 1980, Lawrence Arthur won a “Chuck Norris Free for a Day” contest by enrolling the most new students in a single month. Arthur did this by being creative in his attempts to get new students. At one point, he held a zombie-themed event for recruitment, sent out VIP invitations to his school and took out an ad in the newspaper offering three years of training for a $159 maintenance fee. His efforts prevailed. He signed up 108...
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