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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Recovery is Just as Important as Working Out

retention Dec 01, 2018

By Dr. Jason Han

 

As a physical therapist for a professional soccer team, I’m often asked how I help our players get ready, day in and day out. Running long distances each week — jogging, cutting, sprinting and shooting — will take its toll. The same thing happens in your martial arts program, only with kicks, punches, throws and blows to the body.

 

Most people focus on the training aspect of athletics, but not enough on recovery. Whether you’re a professional athlete, a weekend warrior or a youth competitor, recovery is critical to success and longevity.

 

I was recently working with a star multi-sport high school athlete who was complaining of aches and pains. His football team was wrapping up the regular season and heading into the playoffs. He had neck stiffness, shoulder pain from a football tackle and a sore hip from an older injury sustained a few months back. His coach was a little more “old school,” in the sense that he...

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The 5 Mindsets of Martial Arts School Success, Part 1

Uncategorized Dec 01, 2018

By Dave Kovar

 

There are a lot of things that go into running a successful martial arts school. And there are a lot of different ways to be successful in this industry. For you, success might be having a chain of schools. Or, it might be running one supercenter or having a small but very efficient single school.

 

In the United Kingdom, there are a lot of people that have great success running once a week programs out of churches and school halls. With that said, there are some commonalities between all schools that are universal for success, regardless of your business model.

 

I believe that the level of success in virtually any school is directly related to the level of consistency that operators practice in “The 5 Mindsets.” That’s why, in our schools in California and New Jersey, we really try to focus on making these mindsets a priority in our daily actions. They are simple to articulate, but it takes time and effort to get in the habit of...

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Go Fast…or Go Far?

maia mentor Dec 01, 2018

By Melissa Torres

 

Think about your greatest successes in 2018. Now think about how you achieved them. Was it a goal you met? Perhaps it was a resolution you kept. No matter what it was, take a moment to ponder each step you took to accomplish it.

 

There’s nothing wrong with saying, “I was successful.” It’s not a false statement. You were successful. But, you didn’t do it all on your own. You had a person, a couple of people, or perhaps an entire team helping you achieve your goal.

 

Sometimes it’s hard to admit, but we weren’t meant to do life alone. I know that I tend to want to get things done by myself. It’s faster. It’s easier. I don’t have to explain it to anyone. I don’t have to follow up and make sure it gets done.

 

But the truth is that we need people on our team to support us: Someone to cheer us on, help us solve problems, encourage us to be better, and remind us of our own goals. We...

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Whether We Like it or Not

Uncategorized Nov 01, 2018

Whether we like it or not, every time one of my staff members are in public they are representing not only Kovar's Martial Arts but also the martial arts industry. When we choose to become martial arts instructors, we also choose to become public figure. We stand in front of the class and lead our students in reciting the student creed. We challenge them not only to improve their martial arts skills but their mental attitude, focus, discipline and respect, too.

 

In essence, we become their success coaches, role models and more. To our students, we become a combination of teacher, parent, minister and motivational speaker, who also, in their eyes, has the awesome power of “death

and destruction.” This gives us a unique and powerful “presence” or sphere of influence.

 

After all, how many teachers, parents, ministers or motivational speakers can do a jump-spinning kick? Or can, in the blink of an eye, strike multiple times where it hurts the most?...

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5 Affordable Ways to Grow Your Martial Arts School

marketing Nov 01, 2018

Over the last year, I have had the incredible experience of working with so many growing martial arts schools via the Martial Arts Industry

Association’s (MAIA’s) Small School Forum. The Forum is a dedicated Facebook group for school owners with 80 or fewer students. It provides tools and advice to help them grow and develop their schools.

 

One of the most common questions I have received is, “How do I grow my martial arts school with only a small budget?”

 

Here are five great ways to do just that!

 

  1. Lead Boxes

 

This is an “old-school” form of marketing, but it always delivers results. Visit 10 local businesses that are community-owned and tell them that you have students and families who may be interested in their businesses. Do they have any materials that you could place on the front desk at your dojo?

 

If they have materials to share, ask if they would be able to reciprocate by allowing you to leave a lead box...

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The Preskillz Program: Bridging the Gap of Teaching Preschoolers

melody shuman Nov 01, 2018

PreSKILLZ is an innovative way to effectively teach 3- to 6-year-olds. At the same time, it enhances what every martial art school owner covets — increased enrollment and revitalized retention! 

By: Andrea F. Harkins

 

Veteran black belt Melody Shuman bridges the gap of teaching preschoolers by showing that every three- to six-year old can learn valuable martial art skills, if taught the proper way. Additionally, every school owner can increase enrollment and improve retention by using these teaching methods. 

Shuman spent many of her years in martial arts as an instructor. At 19 years old, she began working as a program director and instructor in Orlando, Florida. For six years, she co-owned and operated four schools in south Florida. During that time, she won the title of World Champion in forms and coached many young world champions ages seven and up. 

In 1997, she presented her first innovative program, Little Ninjas, to the martial arts industry. It...

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International Initiatives for MAIA

Uncategorized Nov 01, 2018

In the production process of MASuccess magazine, when I write a column based on an activity or event, there’s a natural time delay between the event, my writing about it and the date it’s published. Therefore, as I write about the Martial Arts SuperShow Europe, held in August in Dortmund, Germany,

the report appears in the most current issue possible.

 

With that said, it was an honor for me to have participated in the recent Martial Arts SuperShow Europe. The event, spearheaded by Markus Liedtke, Sascha de Vries and Toni Dietl, was, in a word, phenomenal. It was well-attended and, more importantly, wellreceived.

 

Participants trained, attended business seminars and participated in a show that is sure to become a yearly event, just as the original SuperShow is in Las Vegas every year.

 

This event was not limited to just schools in Germany; schools from all over Europe attended. In addition to me, attendees from the United States included Caitlin...

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Two Words Not Spoken Enough!

Uncategorized Nov 01, 2018

Coming from a generation and environment that at times demanded compliance, it’s understandable how some people act when they move into the position of power. Many grew up in a culture that demanded respect for your elders. Martial arts tradition always centered around respecting your sensei.

 

Now that you’re in that role, how are you going to uphold the ideals of tradition? Will you create an environment based on love or one steeped in fear? Though it may seem simplistic, those truly are your two choices.

 

For me, the answer was always a supportive, encouraging environment based on love. Sounds kind of soft, right? Once again, we sometimes confuse context (how we communicate) with content (the techniques that are taught). I believe that when trust is high and support is strong, you can get more out of a person’s performance with sincere encouragement than belittling or demeaning them. And while everyone is, of course, different, what would you prefer?...

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