By Kathy Olevsky
I believe most martial arts school owners and managers spend a great deal of time wondering what they should do to bring in new members. This is a dilemma I am well acquainted with.
One of the most important lessons I learned in this business came at a time when our numbers were dwindling. I couldn’t figure out how to get more leads. I had already reviewed all my notes from previous martial arts events and tried to double down on referrals — but to no avail.
Then a thought occurred to me: “I can’t be the only one dealing with this!” So, I went through the phone book and gathered the numbers of 10 other school owners. I called them one by one and asked each of them to give me three tips about things they did that garnered new leads. That was a great lesson in networking, as well as an excellent source of inspiration. The other owners were all very forthcoming, and we had a nice exchange of ideas, including what tactics were...
By Karen Eden
This column originally ran in the November 2015 issue of MASuccess and is being reprinted here because of its popularity.
Those who know me have learned to accept me with all my eccentricities. So I know that, as many years have gone by, surely they must be true friends. But for those who desire to know me better, I always air a disclaimer.
I’m a different breed of person. It used to bother me early in life, but now I am comfortable with that fact, and it doesn’t bother me one bit.
I often think about how much time it would save if I could just hand out a resume to everyone who wants to know me better. That way, if I wasn’t their “cup of tea,” they could just never call me. I wouldn’t be offended!
I am a deeply religious person. I’m also a diehard traditional martial arts woman with a master’s rank in a Korean, military-based, hand-to-hand combat art.
If that isn’t scary enough to the average person,...
By Philip E. Goss Jr., Esq.
Each year as we change to a new calendar, we look toward a new beginning and new goals. In most United States jurisdictions, the law typically has two “new years”: one that begins January 1 and another that commonly starts between July and November of the same calendar year. These are the timeframes in which newly enacted laws become effective.
You have probably seen newspaper columns or internet posts outlining the recent law changes in your jurisdiction. These notices are not usually exhaustive. They just highlight the changes that are most interesting to casual consumers. Issues that could adversely affect your day-to-day business operations may not be covered or may be buried deep within the news release. It’s interesting to learn how tips must be divided among restaurant servers, and it’s good to know that driving while using a cellphone is unlawful. However, these things have limited value to your martial arts...
By Christopher Rappold
Finding out that a student is going to be leaving your school is never fun. If you care about making an impact on someone’s life and sincerely enjoy teaching, news of a departure can create some sleepless nights. While there is no magic answer to ensure this never happens, your time will always be well-spent ensuring that the highest percentage of your students remain dedicated to their training at your facility.
As I look back over 25 years of teaching, I do so with pride in what our team has produced. But, like you, I’ve been stung with the unexpected news of a student discontinuing his or her training more than once. Since we preach, “You can either get bitter or get better,” I offer the following preventative measures designed to keep such surprises to a minimum.
1. Know Your Students Beyond the Mat
It’s easy to forget that our students have lives outside the few hours they spend training with us each week. They...
Guest Blog by Michelle Hodnett
Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts.
However, you don’t have to be a nonprofit school to hold a great free event! Holding a free event to help youth in your community is a great way to rally your school around a worthy cause. Your students can work as volunteers at the event, or contribute to the planning. In this article, Project Dojo head Michelle Hodnett shares how she’s held successful free events and how you can get started on yours!
Why do a backpack giveaway in the first place?
Everyone loves free stuff! If you’re looking to advertise, boost morale, or want to connect with your community, a free backpack giveaway might be a perfect event. It seems easy: just give away...
Children’s martial arts classes not only tend to be profitable for schools but also are an amazing way to improve the lives of the kids, their families and the communities. This is because of the values the martial arts impart to children. Those values include the following:
The kind of courage that young people learn in martial arts is one that encompasses a certain spirit of bravery. It is not simply acting without fear; it is channeling an internal energy to act in spite of fear. Courage is a transferrable skill that allows students to set goals, overcome challenges and attain success both in the dojo and in life.
One tenet of martial arts is respect. Children are taught to respect the masters who came before them, as well as their instructors, their peers and themselves. Quality martial arts instructors focus on this value consistently, encouraging students to carry it with them beyond the studio. Self-respect and respect those who are above...
By Nguyen “Tom” Griggs
Hello, friends! I want to thank everyone who provided valuable feedback regarding my B.L.A.C.K. B.E.L.T. series. I promise to continue delivering valuable insights and information.
During the next five articles, we’re going to discuss how the concepts from Japanese jujitsu can be applied to your teams. I know that all our arts share similar principles, so feel free to apply them accordingly.
My instructor Torey Overstreet constantly reminds us that if you must use force to make a technique work, then you are doing it incorrectly. Now, some functional strength is necessary when applying a technique, but force implies a rough and harsh application of strength.
Effective leadership requires you to be strong all the time, but rarely forceful. I’ve known several leaders who firmly believed that if you had to raise your voice in anger or frustration, then you...
How Two Instructors Guide Their Students to Black Belt — and Then Retain Them as Contributing Members of the Dojo!
Rob and Kathy Olevsky (author of MASuccess’ “You Messed Up! Now What?” column) took over a struggling school in Raleigh, North Carolina, in 1979. Forty years later, they not only have a thriving business but dozens of black belts who are happy to pay full tuition. Learn what they did right — and a few things they did wrong — along the way!
By Keith Yates
It was the late 1970s, and Kathy Kilmartin was a 21-year-old taking karate lessons at the only martial arts school in Raleigh, North Carolina. She caught the eye of one of the instructors, a man named Rob Olevsky, but the dojo had a strict policy against teachers dating students. However, after repeated requests, the school’s owner says Rob could ask her out on a date — but only if Rob bought out Kathy’s contract in case she quit.
What if I told you that there was a system that you could implement in your school to generate tens of thousands of dollars in sales in only four hours on a weekend? What if I also said that some schools have used this system and made over $100,000 in those four hours? These results are not an anomaly. The Championship Martial Arts system of holiday sales has helped many schools turn a slow season into the year’s most profitable month!
By Michael A. Perri Jr.
There is a common belief among martial arts school owners that there are two times during the year when your school has to brace for a struggle. The first is during the middle of the summer. The second is during the holiday season in December.
For the latter, the winter’s cold and holiday parties, coupled with the excitement of boys and girls unwrapping their gifts, all play a part in creating a challenging — albeit festive — month for school owners. School owners have found it hard to...
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