The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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Cash In on Retail Sales

Uncategorized Sep 28, 2018

The kids are back in school. The air is cooler. The trees are no longer green. We aren’t breaking a sweat trying to check the mail. That must mean it’s holiday time! Well… almost. But it is time to start planning your holiday sale.

What’s the best way to cash in on retail sales this season? Host a holiday sale! If you don’t host a sale every single year in October or November, you are missing out on huge revenue potential.

Parents are shopping earlier and earlier for their kids, and you are in competition with the large retail stores that have huge Black Friday and Cyber Monday sales. This is even more of a reason to plan now for your sale. Get parents through your doors before they have a chance to go Black Friday shopping.

By now, you should have received your Century Holiday Gift Guide. The Century team has been hard at work all year to provide you with a huge...

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How To Keep Students Training Beyond Black Belt

Uncategorized Sep 28, 2018

Chances are, you have had your share of students quit after they received their black belt. I know that we have. If you are looking for ways to minimize this from happening in the future, here are some ideas that you can put to work.

1) Emphasize to them that a black belt is NOT the finish line.
If you ask brand-new martial artists how long they want to train, the most common answer you’ll hear is, “Until I earn my black belt.” While this is an admiral goal for a novice, you need to gradually dispel the myth that a black belt is the finish line. Earning one’s first black belt is a huge milestone. It is a rite of passage and an achievement to celebrate. But it isn’t the end of the journey. You and your staff would be wise to adopt the attitude that martial arts is a lifelong activity for all your students. Clearly, students who are working their way toward their...

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How to Prevent Martial Arts Knee Injuries

Uncategorized Sep 28, 2018

Punches, kicks, pivots, throws, and jumps. Your students throw thousands of them over the course of training, and they’re all exciting and essential parts of a martial arts program.

But … how many times have your students been limited in class because of knee pain?
In some circumstances, have you ever had an athlete in your program miss months of training because of a serious injury such as an ACL tear?

To the “older” population here: how many of you have blamed years of practice for your current knee pain? How many of you find yourselves walking funny around the house in the morning? It’s easy to point to years of wear and tear as the cause. Make no mistake: knee injuries aren’t cool ‘battle wounds;’ they’re serious limitations on the kind of life you truly want to live.

Instead of trying to treat pain later on, I believe we should take a...

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Meet the Master of Staff Development

enroll students Sep 01, 2018

After the murder of both of his parents in childhood, Fred DePalma turned tragedy into triumph when he discovered the martial arts. Today, he and his wife, Robin, own eight thriving schools in Arizona. Through his desire to help his employees become successful school owners, he cultivated a mastery of staff development.

 By Terry L. Wilson

 

Taking Care of Staff

From the beginning of Fred DePalma’s multi-school martial arts career, his primary goal was to take care of his staff. Even at the young age of 18, when he opened his first location, the fledging school owner realized the importance of taking care of the people who would take care of him.

“From the minute I opened my first school, I was all about developing and training the staff,” DePalma says. “And in return, they take care of the students. All too often, a school owner will take care of the students first, without giving much thought to the needs of their staff.” 

“Of...

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Franchising the Martial Arts the Wave of the Future?

motivation Sep 01, 2018

Knoxville, Tennessee’s Barry Van Over went from the hills of Appalachia to the forefront of the 21st-century martial arts revolution. Franchising is his dynamic vision for the future of martial arts businesses. 

By Keith D. Yates

 

 While people have been practicing martial arts for thousands of years, the ancient disciplines have never been more popular than they are today. Statista is an online statistics, market research and business-intelligence portal that provides access to data from market and opinion research institutions. The last time the company conducted a survey, in 2016, into how many people practiced martial arts, it discovered that almost four million people, ages six and older, were practicing martial arts. 

With more than 20,000 martial arts studios operating across the nation and the rise of martial arts in the mainstream, there is reason to believe that those numbers would be even higher today.

One of the reasons why martial arts is so...

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How To Generate Revenue With A Parents Night Out Glo-Chuk Seminar

marketing Sep 01, 2018
 

How To Generate Revenue With A Parents Night Out Glo-Chuk Seminar

Looking for a fun way to bring in extra revenue for your school? MAIA Executive Director, Frank Silverman, gives a step-by-step tutorial on how to hold a Parents Night Out Glo Chuck Seminar.

Step 1: Learn the basics of the nunchaku

  • You can learn from a video or YouTube tutorial
  • This is meant to be fun not a new curriculum for your school

Step 2: Set price between $35 to $50 depending on length of event and experience you provide

  • $35 for just 1 hour seminar (retail price of nunchaku)
  • Combine it with another event and food for 2 hour $50 session

Step 3: Order Glo-Chuks 2 weeks in advance

Step 4: Set curriculum for event. Test lighting to make sure it will be dark

  • Weapons portion should last an hour
  • Don’t let students break the glow sticks until you’re ready to do the weapons
  • Make it educational (10 minutes)

* Talk about nunchaku and history of the weapon

  • Have a safety talk (5 minutes)

* How to use...

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Martial Arts SuperShow 18 Pathway to Prosperity!

continuing education Sep 01, 2018

The tradeshow floor has been emptied. The lights in the convention halls have shut off. And the speakers and attendees from the 2018 Martial Arts SuperShow have long returned to their homes and schools by the time you read this latest edition of MASuccess. However, MASS 2018 won’t be forgotten anytime soon. If you were one of the over 2,000 people in attendance, you know that this truly was a Show to remember!

By Sarah Lobban

 

The Martial Arts SuperShow is the largest event of its kind in our industry, offering a larger variety of seminars, vendors and on-the-mat training than a Las Vegas buffet. As such, its main competition is … the previous year’s show! That’s because Century Martial Arts and the Martial Arts Industry Association (MAIA) try to make every Show better than the one before. 

Each year, the Show kicks off with the Opening Ceremonies. In 2018, the ceremony was held the night of Sunday, July 1st. The ceremony opened with a pre-Show to...

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How to Present a New Sparring Technique to Your Students

chris rappold Aug 09, 2018
 

When you’re teaching a new sparring technique to students, how do you present the form so students will understand and learn it efficiently?

Do you have them just practice it a few times and move on? Or do you have plan for when they’re ready to progress?

In today’s blog, Chris Rappold of Team Paul Mitchell Karate shows you the 3 stages of teaching a new sparring technique to students so you know exactly when the student is ready to move forward.

He calls it “The I Method”.

And he uses this methodology in all of his sparring classes.

This is just one of many instructional videos in Chris's new sparring curriculum, Retention Based Sparring.

So if you want to have better success in your sparring classes and you want your instruction to improve, watch the video today.

[NOTE: If you're struggling to find a sparring formula for classes in your school. Sign up for Retention Based Sparring and get the done-for-you curriculum today. Learn more here]

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Billy Blanks’ Boom Boxing! Is it The Next Big Martial Arts Trend?

motivation Aug 01, 2018

Tae Bo creator Billy Blanks has launched a new fitness program that can boost revenues for martial arts schools during off-peak hours. “Billy’s Boom Boxing” fuses aerobics with many martial arts customs, including katas, self-defense applications, bagwork, and even a rank system using colored hand wraps and gloves. School owners in the program could draw a new wave of fitness clients from the general public that normally won’t take martial arts lessons.

 From 1998 to 2001, the first martial arts-oriented fitness program ever to capture the mass-market participation of the general public took hold. In fact, it became a worldwide fitness phenomenon. Called Tae Bo, a name based on the “tae” in taekwondo and the “bo” in boxing, it was created by retired semi-contact karate world champion and master-level black belt Billy Blanks. 

 Blanks launched the program at his karate school in Sherman Oaks, CA. It was a high-intensity...

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