The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By Karen Eden
Huey Lewis and the News was a very popular Top 40 band for more than a couple of decades. Back in my radio days, I was backstage when Huey Lewis was coming off from a “standing-room-only” performance. I could tell he was more than pleased with his show; he was literally wiping the sweat off of his face.
Just then, I heard someone make a comment to him.
“I remember seeing you at the Aqua Knot nightclub when you were a start-up band,” said the man.
“Oh, wow!” replied Huey, with almost a look of pain on his face.
Huey wasn’t rude or impolite. But I could never understand why he had such a deflated look on his face when that guy told him that. Until now.
A lot of years have gone by since then. I’ve come into my own as an author of four books and a journalist with over 20 years of writing for martial arts magazines and newscasts.
I’m always honored when someone conjures up...
Whether we like it or not, every time one of my staff members are in public they are representing not only Kovar's Martial Arts but also the martial arts industry. When we choose to become martial arts instructors, we also choose to become public figure. We stand in front of the class and lead our students in reciting the student creed. We challenge them not only to improve their martial arts skills but their mental attitude, focus, discipline and respect, too.
In essence, we become their success coaches, role models and more. To our students, we become a combination of teacher, parent, minister and motivational speaker, who also, in their eyes, has the awesome power of “death
and destruction.” This gives us a unique and powerful “presence” or sphere of influence.
After all, how many teachers, parents, ministers or motivational speakers can do a jump-spinning kick? Or can, in the blink of an eye, strike multiple times where it hurts the most?...
Running your own business can be incredibly rewarding. But when problems arise — and as a small business owner myself, I know they do! — you’re responsible for solving them.
So, whether you’re working on the financial success of your martial arts studio or improving the health of your students, it’s important to apply the same principle: Always address the underlying cause.
For example, if your business’s gross revenue is less than stellar this month, it’s easy to say that you simply need more students. So, you decide to focus on
marketing. But what if the real problem is retention? You aren’t able to retain your students because the instructors are not aligned with your program. To target the underlying cause, you may need to focus more on staff training and development.
The same thing happens when you see a spike in injuries within the bulk of your students. If you’re seeing a lot of hamstring injuries, an...
As we end the year and approach the holiday season, I’d like to ask that you all view leadership as a gift, and one that you currently possess. Now, leadership can be a special, unique and often challenging present, but it is truly worthwhile.
Allow me to share a parable that will illustrate this point. A group of children are playing in the jungle near their tribe in central Africa, when a group of explorers approaches them. The explorers observe the children playing a game where they use dirty but somewhat shiny stones. The explorers ask their translator if the kids would trade their stones for some chocolate and the kids agree. When the explorers returned home, they discovered that the stones were large, coarse diamonds.
Now, for the explorers, the diamonds were highly valuable and worth a great deal of money in their culture. But to the children, these diamonds were simply toys that brought them joy and happiness. The true value of the diamonds was relative...
I have mentioned in the past that my wife and I volunteer between 20-25 hours per week at a South Florida-based, not-for-profit pet rescue. It started as a way for me to regain strength after chemotherapy, but became a labor of love for us to help protect the unwanted and abandoned animals in our “pet-disposable” society. Last year, the organization I volunteer with successfully completed the adoption of more than 350 pets into forever homes.
A national controversy has arisen over the last several years regarding where and under what circumstances an animal may accompany its owners. Many people believe that if they purchase a “service animal” vest on the Internet and strap it on their pet, they can take this animal with them wherever they go with impunity. This is patently incorrect and clearly creates confusion for small businesses, perhaps including your school.
There are very strict federal and state laws regarding the use of animals for...
Recently while attending a martial arts event in Washington, DC, I took the opportunity to do something that I’ve had on my bucket list for quite some time: View the actual Declaration of Independence. Evidently, I wasn’t the only one whose bucket list included this experience. The line was long, and I barely got in in time before they closed the doors.
What was most shocking about finally getting to enter the rotunda was discovering that there wasn’t just one “Declaration of Independence.” There were several. I never knew this. And I know that, like many other things, these details are not taught in our general history classes.
“Now, why didn’t they tell us that?” I asked myself. I was under the impression, like many Americans, that Thomas Jefferson just whipped out a quill and some paper, and an hour or so later said, “There you go.”
Nothing could have been farther from the truth. There were changes...
Kenpo 10th-degree black belt Professor Bob White began teaching in 1968 at the Ed Parker’s Kenpo Karate school in Garden Grove, California, before opening his own location in 1972. He won numerous 1970s state, national and international fighting championships. He also fought on the National All-Star Black Belt Team, which went undefeated in 1973 and 1974. During his more than half-a-century teaching, White has produced 225 black belt graduates and trained thousands of students.
Herb Borkland: Where did you grow up, and what did your dad do?
Bob White: Garden Grove, California. Dad was a carpenter.
HB: How did you first hear about martial arts?
BW: When I was 10, in the early sixties, comic books ran ads for a masked guy teaching the dim mak “death touch” [laughs]. I’ve always been athletic, and fighting was part of growing up, so it was something I was no stranger to.
I studied shotokan with a high school teacher. There were...
How many of you host a Game Night? Parent’s Night Out? Holiday Party? A large percentage of our readers run exactly these types of events.
If we make these events fun, we’ve hit a home run. Parents are happy with a small oasis of peace and quiet. Kids are happy with a super-fun evening. We are happy showcasing the fun of our studio for families that are not yet members.
Further, we always get the chance to make it a skill-builder by constructing our games around some foundational skills.
This all sounds like a winning plan, right? Well, not so fast. Those good intentions can turn into a TKO for your school!
Recently, one of the nation’s premier studios conducted one of these events. It had been carefully planned. The large mat space had been divided into two floors. On one side, it was set up with a very simple obstacle course. The other floor was set up for dodge ball. To separate the one large mat area into two floors, the instructors ran...
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