By MAIA Division Manager Melissa Torres
Facebook is dying. Social media is officially coming to an end.
And now that I have your attention — no, it absolutely is not. Hopefully, none of you got your hopes up. The fact is, social media is growing in prevalence and in importance to our industry. We can’t escape Facebook, Instagram, Twitter — you name it. The great news is, when used correctly, social media can help you tremendously.
I know what you’re thinking: “I don’t know how to run paid ads.” “I don’t even have a Facebook page for my school.” Or maybe, “I have Facebook and Instagram pages, but they don’t get me new students and they’re not worth the headache to keep up with!”
Hopefully, some of you are already ahead of the curve and know a thing or two about what and when to post. You may even have an idea of how to drive new students to your doors. But most school...
By MAIA Executive Director Frank Silverman
It’s the most wonderful time of the year — for martial arts schools, that is. We’ve hit the trifecta: the end of the hot days of summer, the start of back-to-school time and the edge of the holiday season. Any one of these three warrants an individual column, or even a full- fledged article, but I have only 700 words. Since that’s the case, I will attempt to wrap everything into one column. I want to cover the essential details of the question, How do we handle the transition from summer’s end through back-to-school and into the holidays?
First, regardless of how good or bad summer was, we need to focus on getting everyone who took a break, no matter how long or short, back to regular class attendance. We know it’s always less expensive to keep a client than to find a new one, so hop on the phone, send emails and post to Facebook. You need to do whatever it takes to get your students back on...
By Christopher Rappold
Finding out that a student is going to be leaving your school is never fun. If you care about making an impact on someone’s life and sincerely enjoy teaching, news of a departure can create some sleepless nights. While there is no magic answer to ensure this never happens, your time will always be well-spent ensuring that the highest percentage of your students remain dedicated to their training at your facility.
As I look back over 25 years of teaching, I do so with pride in what our team has produced. But, like you, I’ve been stung with the unexpected news of a student discontinuing his or her training more than once. Since we preach, “You can either get bitter or get better,” I offer the following preventative measures designed to keep such surprises to a minimum.
1. Know Your Students Beyond the Mat
It’s easy to forget that our students have lives outside the few hours they spend training with us each week. They...
What if I told you that there was a system that you could implement in your school to generate tens of thousands of dollars in sales in only four hours on a weekend? What if I also said that some schools have used this system and made over $100,000 in those four hours? These results are not an anomaly. The Championship Martial Arts system of holiday sales has helped many schools turn a slow season into the year’s most profitable month!
By Michael A. Perri Jr.
There is a common belief among martial arts school owners that there are two times during the year when your school has to brace for a struggle. The first is during the middle of the summer. The second is during the holiday season in December.
For the latter, the winter’s cold and holiday parties, coupled with the excitement of boys and girls unwrapping their gifts, all play a part in creating a challenging — albeit festive — month for school owners. School owners have found it hard to...
How Two Instructors Guide Their Students to Black Belt — and Then Retain Them as Contributing Members of the Dojo!
Rob and Kathy Olevsky (author of MASuccess’ “You Messed Up! Now What?” column) took over a struggling school in Raleigh, North Carolina, in 1979. Forty years later, they not only have a thriving business but dozens of black belts who are happy to pay full tuition. Learn what they did right — and a few things they did wrong — along the way!
By Keith Yates
It was the late 1970s, and Kathy Kilmartin was a 21-year-old taking karate lessons at the only martial arts school in Raleigh, North Carolina. She caught the eye of one of the instructors, a man named Rob Olevsky, but the dojo had a strict policy against teachers dating students. However, after repeated requests, the school’s owner says Rob could ask her out on a date — but only if Rob bought out Kathy’s contract in case she quit.
Peter Grootenhuis possesses one of the most brilliant scientific minds in the world, but his body is fighting a losing battle with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Teaching from his wheelchair, Grootenhuis is an inspiration to everyone at Pacific Martial Arts in San Diego. His message — “Quitting is not an option!” — is one of many legacies he will leave in his wake.
By Terry L. Wilson
“My World Is the Dojo”
Before moving to America, Grootenhuis began his lifelong journey in the martial arts in his native Netherlands, training in shotokan karate. The intricacies woven into those kata proved to be a perfect fit for a man who excels in unraveling the secrets of the universe.
“Strange as it may sound, martial arts gives me complete relaxation,” Grootenhuis says. “When I’m in the dojo, I think of nothing else. My world is the dojo. I am totally focused on what I...
Guest Blog by Andries Pruim
While everyone enjoys participating in a class taught by a wonderful instructor (sensei), we also sometimes wonder how the sensei manages to train him or herself. Clearly the majority of their martial arts involvement now comes from their time in class. But how do they continue to train and improve, or even practice, when they are constantly moving around the class correcting and assisting their students?
This has always been the sensei’s dilemma. How should he or she obtain their required training/practice, while ensuring the progress of their students?
There are many opinions on whether instructors should be “training while teaching.” We can all agree that during class, most of the instructor’s focus should be on the students who are paying to be there. Any debate stems from differences in opinion of just how much that focus needs to remain on students, and how much it can be devoted to personal training.
If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!
And if you know MAIA, you know Frank Silverman. MAIA’s Executive Director is a longtime martial artist, as well as the owner and operator of 10 martial arts schools in and around Orlando, Florida. He is the author of Business is Business: Passion and Profit in the Martial Arts Industry, and has been one of the most impactful figures within MAIA for nearly two decades.
How long have you worked with MAIA?
I’ve been with MAIA for nearly 20 years (19, to be precise), and it’s been an amazing experience since the start!
Not sure how to get your studio featured at the top of Google's Search Engine Results Page? Read MAIA Social Media Specialist, Cris Rodriguez' tips on dominating Google.
By: Cris Rodriguez, Social Media Specialist
Social Media (love it or hate it) is an absolutely effective communication and marketing tool for your Academy.
While there are many different platforms, such as Facebook and Instagram to help build your audience as well as brand awareness, today we are going to cover one of the least leveraged platforms: Google My Business.
Before we learn how to leverage it, we have to understand the type of marketing that Google is versus Facebook and Instagram.
Facebook and Instagram are interest based marketing. Meaning, our ads will be shown to users based on the data that they have provided while surfing the internet (websites they have visited, products they have purchased, etc).
Think about why people are on social media in the first place. It’s usually because they...
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