The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
By MAIA Division Manager Melissa Torres
Facebook is dying. Social media is officially coming to an end.
And now that I have your attention — no, it absolutely is not. Hopefully, none of you got your hopes up. The fact is, social media is growing in prevalence and in importance to our industry. We can’t escape Facebook, Instagram, Twitter — you name it. The great news is, when used correctly, social media can help you tremendously.
I know what you’re thinking: “I don’t know how to run paid ads.” “I don’t even have a Facebook page for my school.” Or maybe, “I have Facebook and Instagram pages, but they don’t get me new students and they’re not worth the headache to keep up with!”
Hopefully, some of you are already ahead of the curve and know a thing or two about what and when to post. You may even have an idea of how to drive new students to your doors. But most school...
How Two Instructors Guide Their Students to Black Belt — and Then Retain Them as Contributing Members of the Dojo!
Rob and Kathy Olevsky (author of MASuccess’ “You Messed Up! Now What?” column) took over a struggling school in Raleigh, North Carolina, in 1979. Forty years later, they not only have a thriving business but dozens of black belts who are happy to pay full tuition. Learn what they did right — and a few things they did wrong — along the way!
By Keith Yates
It was the late 1970s, and Kathy Kilmartin was a 21-year-old taking karate lessons at the only martial arts school in Raleigh, North Carolina. She caught the eye of one of the instructors, a man named Rob Olevsky, but the dojo had a strict policy against teachers dating students. However, after repeated requests, the school’s owner says Rob could ask her out on a date — but only if Rob bought out Kathy’s contract in case she quit.
What if I told you that there was a system that you could implement in your school to generate tens of thousands of dollars in sales in only four hours on a weekend? What if I also said that some schools have used this system and made over $100,000 in those four hours? These results are not an anomaly. The Championship Martial Arts system of holiday sales has helped many schools turn a slow season into the year’s most profitable month!
By Michael A. Perri Jr.
There is a common belief among martial arts school owners that there are two times during the year when your school has to brace for a struggle. The first is during the middle of the summer. The second is during the holiday season in December.
For the latter, the winter’s cold and holiday parties, coupled with the excitement of boys and girls unwrapping their gifts, all play a part in creating a challenging — albeit festive — month for school owners. School owners have found it hard to...
Peter Grootenhuis possesses one of the most brilliant scientific minds in the world, but his body is fighting a losing battle with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Teaching from his wheelchair, Grootenhuis is an inspiration to everyone at Pacific Martial Arts in San Diego. His message — “Quitting is not an option!” — is one of many legacies he will leave in his wake.
By Terry L. Wilson
“My World Is the Dojo”
Before moving to America, Grootenhuis began his lifelong journey in the martial arts in his native Netherlands, training in shotokan karate. The intricacies woven into those kata proved to be a perfect fit for a man who excels in unraveling the secrets of the universe.
“Strange as it may sound, martial arts gives me complete relaxation,” Grootenhuis says. “When I’m in the dojo, I think of nothing else. My world is the dojo. I am totally focused on what I...
Guest Blog by Andries Pruim
While everyone enjoys participating in a class taught by a wonderful instructor (sensei), we also sometimes wonder how the sensei manages to train him or herself. Clearly the majority of their martial arts involvement now comes from their time in class. But how do they continue to train and improve, or even practice, when they are constantly moving around the class correcting and assisting their students?
This has always been the sensei’s dilemma. How should he or she obtain their required training/practice, while ensuring the progress of their students?
There are many opinions on whether instructors should be “training while teaching.” We can all agree that during class, most of the instructor’s focus should be on the students who are paying to be there. Any debate stems from differences in opinion of just how much that focus needs to remain on students, and how much it can be devoted to personal training.
If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do!
And if you know MAIA, you know Frank Silverman. MAIA’s Executive Director is a longtime martial artist, as well as the owner and operator of 10 martial arts schools in and around Orlando, Florida. He is the author of Business is Business: Passion and Profit in the Martial Arts Industry, and has been one of the most impactful figures within MAIA for nearly two decades.
How long have you worked with MAIA?
I’ve been with MAIA for nearly 20 years (19, to be precise), and it’s been an amazing experience since the start!
Not sure how to get your studio featured at the top of Google's Search Engine Results Page? Read MAIA Social Media Specialist, Cris Rodriguez' tips on dominating Google.
By: Cris Rodriguez, Social Media Specialist
Social Media (love it or hate it) is an absolutely effective communication and marketing tool for your Academy.
While there are many different platforms, such as Facebook and Instagram to help build your audience as well as brand awareness, today we are going to cover one of the least leveraged platforms: Google My Business.
Before we learn how to leverage it, we have to understand the type of marketing that Google is versus Facebook and Instagram.
Facebook and Instagram are interest based marketing. Meaning, our ads will be shown to users based on the data that they have provided while surfing the internet (websites they have visited, products they have purchased, etc).
Think about why people are on social media in the first place. It’s usually because they...
By Christopher Rappold
What is it that separates a good competitor from a great competitor? I have asked that question many times, and I have heard many answers. To be great, someone must be fast. Or must be strong. Or must have a long reach. Or must have superior strategy. The list of answers goes on.
While all these are valid, I believe that the biggest deciding factor between good and great is whether a person can control distance.
This answer is what I would call “the elusive obvious.” It is self-evident, but sometimes we are so close to it that we don’t appreciate its value. If distance is controlled, then offense, defense, blocks, punches and kicks all work. If distance is off, they all are rendered useless.
If distance is such a critical element of success in martial arts, why is it that most schools place a premium on punching and kicking and only teach distance as a necessary evil? As I reflected on the answer and spoke with others, two answers...
Motivate Your Masses: Part 2
In my last column, Motivate Your Masses: Part 1, I went over some ways that you can inspire your “masses:” your students, their parents and your staff. However, much as you won’t have the energy to work out if you haven’t eaten, you won’t have the mental energy to motivate others if you’re not keeping up with your own welfare.
Part of being a great motivator is promoting a balanced lifestyle to those you care about. Home life, work commitments, online distractions and hobbies can pull you in a million directions. Internally, things can quickly become unbalanced, causing stress and unease.
Many will come to you for answers about how to create a successful, balanced life. Your words hold weight because of your position, so hand out wisdom with care. The answers you provide will be implemented, and those outcomes are a direct reflection of your ability to lead effectively. Realize that some will...
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