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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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[Free Resource] Download the June Marketing Resource

Don't let the summer time be a slow season for your school. Get the word out about your program today with the free Marketing Resource for June. Download it now.

 

Summer time might be the slowest season of the year, historically.

The temperatures rise, kids are out of school, summer vacations are in full effect and inactivity sets in.

However, that's where your program comes in to play.

Download and distribute these posters at local businesses or hang them in public areas and draw new students into your school for summer.

It's a great reminder for parents to get their kids off the couch and get some martial arts into their lives.

Download the Free Resource Now >>

 [This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today]

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Troy Dorsey: The First Big Kickboxing Win

motivation Apr 21, 2019

By Herb Borkland

 

In this inspiring monthly column, we examine the pivotal point in a prominent black belt’s career that took him or her on to major success in martial arts business, sports or films.

 

 

Five-foot-six, seveth-dan Troy “The Destroyer” Dorsey was the first American black belt to become a world champion in both kickboxing and pro boxing. He earned two world boxing crowns, four world kickboxing titles and a world karate championship.

In full-contact kickboxing, he was a three-time WAKO Amateur World Champion, as well as a gold medalist in 1985 London and 1987 Munich events.

Turning to boxing in 1989, Dorsey’s all-out high-energy fighting style captured the IBF World Featherweight and IBO World Super Featherweight Championships. He retired from the ring in 1998.

 

Herb Borkland: Where did you grow up, and what did your dad do?

 

Troy Dorsey: Mansfield, Texas, part of the Dallas-Fort Worth Metroplex area. My father,...

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I Know Why My Grandmother Clapped

motivation Apr 19, 2019

By Karen Eden

 

When I walked out onstage as an 18-year-old contestant in a “Miss Virginia” preliminary pageant, I already knew things weren’t going to swing in my favor. I had watched the way the judges seemed to light up every time a blonde-haired, blue-eyed girl strode out. Bottom line, I was an ethnic girl competing in a beauty pageant at a time when it wasn’t popular to be ethnic.

            That was also the time that my grandmother from Japan was staying with us. I so appreciated her altering my gown and being so excited to see me compete in the “Miss Vinton Dogwood Festival” pageant.

            There I was, standing out like a sore thumb. I was a dark-haired girl in a sea of white skin and yellow hair. I felt out of place and awkward, and I wanted to walk off the stage as soon as I got on. Within minutes, I would have that...

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How Is Toughness Taught In the Modern Martial Arts School?

By Christopher Rappold

 

An ability to be tough is needed to pursue any high-level training. And while different coaches, teachers and instructors may have different definitions for what it is, for the purpose of this discussion, I will break down being, “tough” into two different categories. They are mental toughness and physical toughness, both of which have great value in sport and in life.

Elements of Mental Toughness

As I think of mental toughness, three things come to mind:

  1. The ability to problem-solve.
  2. The ability to handle frustration.
  3. A high degree of confidence in battle.

Within the confines of a martial arts class, how can you teach these important skills? A simple solution may be to set up a scenario that requires a student to come up with what a solution to a problem in a limited amount of time.

At times, we as instructors are in a rush maintain a schedule, and do not allow students to explore different options. We forget that this process, though not...

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Packing Summer Classes with New Kids!

maia retention Apr 16, 2019

By Robby Beard

 

Summer is quickly approaching, and we need a plan! As most of us know, summer can be a challenging time to acquire new members. You’ll be competing with all kinds of activities, such as swimming, vacations, camping, and countless other outdoor pursuits. The key is to start planning now!

Parents are looking for something for their children to get into during the summer, so be sure that you have a summer special to offer. I like to do a six-week program. The goal is for the trial membership to run out before academic school starts back, not when it starts. You don’t want to hear the objection: “We want to wait and find out their school schedule before we sign up.”

Now that you have a program to sell, let’s get busy!

First, get some flyers and ad cards made. Set a goal to get out 200 flyers per week leading up to the summer. Hit shopping centers and parks, and make door hanger for neighborhoods. Place the ad cards in 100 businesses...

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MAIA Team Member Spotlight: Kinzy Palumbo

maia Apr 16, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

This post features Kinzy Palumbo. If you've been to the Martial Arts SuperShow, you've heard his voice making announcements, and now, you'll get to learn a little more about the man behind the PA system!

 

What is your job at MAIA?

I’m the Senior Account Manager.

 

How long have you worked with MAIA?

For 13 years!

 

What is something unique about the work that you do?

There is a unique level of trust that have with our members. This lets us work more effectively together to find solutions to their problems and grow their businesses

 ...

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The Four Minds

maia motivation Apr 12, 2019

By Dave Kovar

 

 

I have the extreme pleasure of working with martial arts instructors and school owners from all over the world. On any given week, I might speak over the phone to as many as 25 different school owners about their successes and their challenges.

During these calls, I believe that I’m usually able to help them out a bit. Typically, it will have something to do with their business procedures, staff-training strategies or classroom formats. I know beyond a doubt that I learn equally as much from them as they ever will from me. Most of the time, I learn from the good ideas they have implemented in their schools and, occasionally, I learn from the things they are doing wrong.

This month, I’d like to discuss with you what I am calling “The Four Minds,” and how I see them being effectively utilized (or not) by the school owners that I work with.

To my understanding, the Four Minds were practiced widely by the samurai. Although they...

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Don’t Be Caught Off-Guard with Credit Card Chargebacks! Part 1

lesson learned Apr 12, 2019

By Kathy Olevsky

 

In our school, as in most martial arts programs, we charge our clients monthly for their memberships. In our case, we try very hard to draft from bank accounts, rather than credit cards. However, most of our clients actually prefer to have us charge their credit cards.

We currently have 86% of our accounts charged to credit cards. When we have approached the 25- to 40-year-olds, most of them admit to not even having a check for their checking account. Their age group distributes money primarily through online methods.

In 2018, we experienced a growing problem in our industry. We were notified by a credit card processor that they had taken money out of our account because of a chargeback. Basically, a student disputed our charges.

As it turned out, over the past year we have had multiple students file disputes with their credit card company. The policy of these companies is to automatically take the money back and give it to their client. In our case, if we...

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[Flow System Preview] How To Fix Bad Targeting on the Kama 7 Cuts

 

Learn how Mackensi Emory teaches the kama in this free Flow System sneak preview. Watch as Mackensi shows you how to fix your students' bad targeting when performing the 7 cuts with the kama.  

 

The kama 7 cuts is one of the most foundational techniques when it comes to learning the kama.

It's a main strike set that every student who trains with the kama needs to know.

Inward block across. Downward strike diagonal. Opposite hand inward block across. Downward strike diagonal. That's the flow of the 7 cuts.

However, in today's video, Mackensi Emory shows you a few of the mistakes students make when executing the 7 cuts. She also shares some insights and drills you can use to improve their form.

Check out the video above.

 

This video is a sneak preview inside Mackensi's new kama curriculum, The Flow System. If you want to add the kama to your program offerings, sign up for system today.

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[Free Resource] Download the May Marketing Resource

Heat your school up this summer with the May Marketing Resource for promoting your summer classes and summer camps. Download the resource now.

 

Summer time is right around the corner so you know what that means.

Summer trials, summer classes and summer camps.

Promote your offers for the dog days with this free marketing resource for the month of May. Send it out to your leads and get them training on the mat this summer.

Download the resource now.

 

 [This resource is powered by MAIA Edge. If you would like a one-stop marketing solution to simplify the way you do business, then sign up for MAIA Edge today]

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