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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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Holding a Holiday Event with Century Direct

Let’s face it: winter is never the “busy season” for our martial arts schools. This year more than ever, all of our schools could benefit from a little extra revenue. Our students, too, would benefit from having gear and equipment for at-home training. Pandemic aside, weather conditions and holiday travel plans can make it difficult for students to come to class as regularly as they’d like, but having gear at home will keep them up to speed.

 

Want to create a win-win scenario where your students can train and you can make money? It’s not a sugarplum-induced holiday fantasy: Invest just 30 minutes of your time, and you can make up to $10,000 for your school while stocking your students up on equipment. Here’s how:

 

1) First, set up a Century Direct account.

Once you see the benefits, you’ll be surprised you didn’t do it sooner! We’re living in the age of online shopping. If you don’t offer that option,...

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It's Officially Holiday Season!

Walk into Wal-Mart, Target, or Home Depot, and the Holiday decorations are front and center (and have been for weeks).

So what does this mean for you and your academy?

It means it’s time to put together your Holiday Specials — specifically your Black Friday special.

Black Friday may look business-driven, but it’s the consumers who actually started
this shopping event. It was first observed in Philadelphia where there was always
high traffic the day after Thanksgiving.

SaleCycle reported that in 2019, Black Friday online sales surpassed all previous
records, reaching $7.4 billion, up by $1.2 billion from 2018’s $6.2 billion record.

That’s huge!

This is a serious holiday that every merchant with an online or brick and mortar
store should observe.

Our holiday tips will help you to get a cut of the Black Friday sales so you can
settle in for a prosperous holiday season.

Step 1 - Choose Your Offer(s)

Black Friday is really a great time to be selling ...

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How to Host a Successful Glo-Chuck Seminar

 

With COVID, and the less-than-stable return to school situation in some states, it’s understandable if your youngest martial arts students are a little stressed right now. On top of that, Halloween is right around the corner and many places are cancelling Trick-or-Treating, parades, and other holiday celebrations. Halloween is widely anticipated and beloved by youngsters, and is something they look forward to all year. To be fair, now probably isn’t the best time for communal candy touched by who-knows-how-many hands – but it still looks like we’re in for a dark and gloomy October.

Martial arts schools to the rescue! You can light up your young students’ Halloween – literally and figuratively – by offering an awesome Glo-Chuck seminar! These training events were popularized by MAIA and our very own Frank Silverman, and have been successful student retention and revenue-boosting events for schools for years.

Whether you hold it on...

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New Program Will Help You Fight COVID

by MAIA Division Manager Melissa Torres

 

It was difficult to sit down to write this column because I knew that no matter what topic I chose to cover, I would have to mention COVID-19 in some capacity. Unfortunately, the pandemic is still part of our daily lives, and it continues to affect martial arts schools in countless ways. Our curriculums, instructor training, marketing and best retention practices all hinge on what happens with regard to the pandemic.

Since no one can predict when we finally will be out of the COVID woods, it’s essential to continue to adjust and “roll with the punches.” Recall Bruce Lee’s well-known quote: “Be like water, my friend.” We must be adaptable in these uncertain times in order to get to the other side. We’ve got to keep pressing forward!

No doubt you all have had time to take a step back to reevaluate your businesses and plan your next move. Well, MAIA has done the same. After the SuperShow Virtual...

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The Mountain of Clothes

mentor motivation Oct 01, 2020

by Karen Eden

 

This is a true story about too much of a good thing. When Hurricane Katrina hit with such devastation, the entire nation would have to come to New Orleans’ rescue. I was just coming out of a TV contract and teaching martial arts through The Salvation Army. I was asked if I could help TSA by acting as the division’s Public Information Officer. No problem, since I knew most of the media members on a first-name basis anyway.

When the now-homeless victims of the hurricane were bused into Denver, they literally had no possessions to bring with them. They needed everything — from basics such as shampoo and toothpaste to food and especially clothes. I made the executive decision, along with the Corps Officer of the thrift-stores division, to put out a public plea for donated clothing items.

The city of Denver generously responded, like it so often does. Seventy-two hours later, I got a call from the officer: “Karen, you got to stop with the...

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More Change

lesson learned mentor Oct 01, 2020

by Kathy Olevsky

 

I’ve operated a martial arts school full time for 45 years. I may have made every mistake that can be made in this business. The reason I’m still in business, I believe, is I asked for help. I learned quickly that others before me had already found solutions. In this column, I’ll point out key mistakes I made in my career, which are common errors among school owners, both large and small, throughout our industry. And I’ll share the solutions I used to overcome them.

First, the good news: Many of us are back to teaching in our schools.

Now, the bad news: Some of us are dealing with a resurgence of COVID-19 cases, and our states are taking action to address it. I know a few martial arts school owners who could not sustain their businesses. As a result, they had to close their doors.

Basically, we all are operating on the same premise: We will open our schools if we can, and if not, we will operate virtually until in-person training is...

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To Be Successful, Look Forward!

maia Oct 01, 2020

by Frank Silverman

 

 

As I write this column, I reflect on the past year: where we started, where we came from and where we are now. For most of us, the year began second to none. Business was booming, and the future looked bright. Then the world stopped turning. In March, we witnessed the fragility of the world’s economy, not to mention life itself, as the pandemic took hold and forced a shutdown the likes of which we have never seen.

Today, we’re looking better than we did at the onset of COVID-19 — at least, things are looking that way as I write this column. (Who knows what tomorrow will bring?) However, we are by no means out of the woods. Many schools are still struggling, and business is nowhere close to where it was at the beginning of the year. And then there are the casualties: the schools that closed their doors for a final time.

I don’t want this column to be a message of doom and gloom. I’ve said it before and it’s worth...

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3 Crucial Decisions You Need to Make

mentor motivation Oct 01, 2020

by Nguyen “Tom” Griggs

 

 

Hello, my friends. I hope you all are doing well and finding ways to successfully navigate these difficult times. In this column, I want to talk about three crucial decisions that leaders need to make to survive our current chaos.

I ask that you bear with me. The stories I will use involve airline crashes, and the details are not pleasant. However, all are relevant to the situation that now faces the martial arts community.

In 2015, Maria Murillo, 18, and her 1-year-old survived the crash of a small Cessna airplane in the Colombian jungles. They spent five days on the banks of a river, surviving on coconuts and collected rainwater. When they were found, rescuers were astounded to learn that despite having sustained burns and broken bones, the woman had been able to run from the burning plane while carrying her child.

Bahia Bakari, 14, was the sole survivor of a 2009 crash of an airliner that claimed the lives of 151 people. She spent...

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Have You Ever Given Up Too Soon?

masuccess motivation Oct 01, 2020

by Dave Kovar

 

I am an outdoor enthusiast. Hiking, biking, climbing, training — it doesn’t matter. If it takes place outside, I love it. Some time ago, I went on an intense mountain-bike ride with two friends. We picked a challenging course near Forest Hill, California. I do a decent bit of cycling on the road, but it had been years since I pushed myself on a mountain bike on a hard trail.

Both my friends had better bikes and a lot more trail experience than I, but I did my best to keep up, and we had a great time. The ride illustrated to me one of the wonderful things about martial arts training: The attributes of balance, timing, strength, flexibility and focus carry over to other activities. (Another bonus became evident that day: I had only one crash but managed to avoid injury.)

The highlight of the day was swimming in the American River after the ride. We picked the perfect spot for it. The water was deep, calm and cool. One of my friends mentioned that when...

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