The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
It is holiday time! That means it is time to focus on retail sales. That said, retail sales shouldn’t be isolated to the holidays and specifically the month of December.
I spoke at a seminar in Las Vegas recently, and one of the topics was how to sell more product. I wanted to make the point that not only is selling product very important for making a profit, but it also provides opportunities to sign up new members and upgrade current students. The point of the seminar was that selling retail product in our schools happens in a variety of ways and can often help other aspects of your school. In the Las Vegas presentation, this portion of the seminar took more than two hours but I will try to lay it out in this 650-or-fewer-words column format.
The most obvious way to sell retail product is through a pro shop. Even though this often produces the least results, it is still very important...
After the murder of both of his parents in childhood, Fred DePalma turned tragedy into triumph when he discovered the martial arts. Today, he and his wife, Robin, own eight thriving schools in Arizona. Through his desire to help his employees become successful school owners, he cultivated a mastery of staff development.
By Terry L. Wilson
Taking Care of Staff
From the beginning of Fred DePalma’s multi-school martial arts career, his primary goal was to take care of his staff. Even at the young age of 18, when he opened his first location, the fledging school owner realized the importance of taking care of the people who would take care of him.
“From the minute I opened my first school, I was all about developing and training the staff,” DePalma says. “And in return, they take care of the students. All too often, a school owner will take care of the students first, without giving much thought to the needs of their staff.”
The tradeshow floor has been emptied. The lights in the convention halls have shut off. And the speakers and attendees from the 2018 Martial Arts SuperShow have long returned to their homes and schools by the time you read this latest edition of MASuccess. However, MASS 2018 won’t be forgotten anytime soon. If you were one of the over 2,000 people in attendance, you know that this truly was a Show to remember!
By Sarah Lobban
The Martial Arts SuperShow is the largest event of its kind in our industry, offering a larger variety of seminars, vendors and on-the-mat training than a Las Vegas buffet. As such, its main competition is … the previous year’s show! That’s because Century Martial Arts and the Martial Arts Industry Association (MAIA) try to make every Show better than the one before.
Each year, the Show kicks off with the Opening Ceremonies. In 2018, the ceremony was held the night of Sunday, July 1st. The ceremony opened with a pre-Show to...
Looking for a fun way to bring in extra revenue for your school? MAIA Executive Director, Frank Silverman, gives a step-by-step tutorial on how to hold a Parents Night Out Glo Chuck Seminar.
Step 1: Learn the basics of the nunchaku
Step 2: Set price between $35 to $50 depending on length of event and experience you provide
Step 3: Order Glo-Chuks 2 weeks in advance
Step 4: Set curriculum for event. Test lighting to make sure it will be dark
* Talk about nunchaku and history of the weapon
* How to use...
Knoxville, Tennessee’s Barry Van Over went from the hills of Appalachia to the forefront of the 21st-century martial arts revolution. Franchising is his dynamic vision for the future of martial arts businesses.
By Keith D. Yates
While people have been practicing martial arts for thousands of years, the ancient disciplines have never been more popular than they are today. Statista is an online statistics, market research and business-intelligence portal that provides access to data from market and opinion research institutions. The last time the company conducted a survey, in 2016, into how many people practiced martial arts, it discovered that almost four million people, ages six and older, were practicing martial arts.
With more than 20,000 martial arts studios operating across the nation and the rise of martial arts in the mainstream, there is reason to believe that those numbers would be even higher today.
One of the reasons why martial arts is so...
When you’re teaching a new sparring technique to students, how do you present the form so students will understand and learn it efficiently?
Do you have them just practice it a few times and move on? Or do you have plan for when they’re ready to progress?
In today’s blog, Chris Rappold of Team Paul Mitchell Karate shows you the 3 stages of teaching a new sparring technique to students so you know exactly when the student is ready to move forward.
He calls it “The I Method”.
And he uses this methodology in all of his sparring classes.
This is just one of many instructional videos in Chris's new sparring curriculum, Retention Based Sparring.
So if you want to have better success in your sparring classes and you want your instruction to improve, watch the video today.
[NOTE: If you're struggling to find a sparring formula for classes in your school. Sign up for Retention Based Sparring and get the done-for-you curriculum today. Learn more here]
Last month, we informed our readers about the ™Safe Sport Act,∫ a new federal law enacted to protect minors from sexual abuse in youth-serving organizations and businesses. Pedophiles commonly target their prey in youth-based activities, including the martial arts, where children collectively represent over 50% of our industry's active student body. In this important follow-up article from a past issue of MASuccess, we turned to Dr. Anna Salter, a leading authority on the subject for advice. She teaches us how school owners can protect their young students from pedophilia.
The numbers don’t lie: According to some of the latest U.S. statistics, 1 in 5 girls and 1 in 20 boys are victims of child sexual abuse. Headlines and news stories abound about how pedophiles have sought their victims in all aspects of modern society, especially in youth-based activities and organizations.
The situation erupted into a national crisis with the highly publicized arrest...
Tae Bo creator Billy Blanks has launched a new fitness program that can boost revenues for martial arts schools during off-peak hours. “Billy’s Boom Boxing” fuses aerobics with many martial arts customs, including katas, self-defense applications, bagwork, and even a rank system using colored hand wraps and gloves. School owners in the program could draw a new wave of fitness clients from the general public that normally won’t take martial arts lessons.
From 1998 to 2001, the first martial arts-oriented fitness program ever to capture the mass-market participation of the general public took hold. In fact, it became a worldwide fitness phenomenon. Called Tae Bo, a name based on the “tae” in taekwondo and the “bo” in boxing, it was created by retired semi-contact karate world champion and master-level black belt Billy Blanks.
Blanks launched the program at his karate school in Sherman Oaks, CA. It was a high-intensity...
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