Picture this. Your instructor’s selling his school for $50,000 and has cash-ready buyers.
You’re his black belt student and manager and you want to buy it but you’re a 19-year-old women, you have no money and eight banks turned you down for a loan. None of that stopped Aurora, Colorado’s courageous Victoria Wagner, the proud new owner of Kicks Martial Arts.
Kicks Martial Arts is similar to many martial arts schools in Aurora, Colorado except for one thing– its owner, Victoria Wagner.
Victoria is a young woman still in her late teens who brazenly found a way to buy the martial arts school where she had been training for the past several years.
Wagner began training at the school when she was just 7 years old. She soon started teaching and when the owner put the school for sale, she knew she wanted it.
There were many challenges along the way. The owner had several cash buyers lined up. Wagner was not one of them. She applied for small-business loans...
Founded in 2005, Rock Steady Boxing is a unique program giving Parkinson’s patients a chance to fight back against their invisible adversary. By emphasizing gross motor movement, balance and core strength, the combination of “sweet science” and sweat gives hope to those combating the disease.
At the age of 40, while in the peak of his career serving as an Indiana State Prosecutor for Marion County, Scott Newman was diagnosed with Parkinson ’s disease. His world came crashing down when he was blindsided by what many consider the most frightening disease that could ever befall an individual.
Newman did his best to hide the disease but two years after his diagnosis he began showing symptoms.
“I couldn’t hide it any longer,” says Newman. “Trying to conceal my condition from the public was adding to my stress, and that exacerbated my condition.”
One of Newman’s friends realized he needed a way to release his stress....
More than 2,000 attendees flocked to the ritzy MGM Grand Hotel & Casino in Las Vegas on July 6-8 for the 2017 Martial Arts SuperShow. This year marked the 16th annual of this extravaganza, the world’s largest martial arts business convention and tradeshow. Like its predecessors, MASS17 offered big educational benefits to everyone who attended, regardless of their martial art and style or the size of their school.
Century, the world’s biggest martial arts equipment supplier, and its subsidiary, the Martial Arts Industry Association (MAIA), co-produce this three-day extravaganza each year.
The event started with opening ceremonies where the MGM Grand’s elegant Ka Theatre went completely dark and dancers in electronic, glow-in-the-dark suits came to life accompanied by loud cheers from the audience. The dancers put on an incredible show for the audience. After that acrobats took the stage, followed by a demo from Team Paul Mitchell Karate and Benny...
Columbia, SC’s Mike Genova runs a thriving school with some 400 students and another 200 in his after-school programs. A big part of his success was his early evolution from a competitive fighter’s mindset to that of a businessman. That continual self-growth led him to a role as a community figurehead, where Genova even extends help to other local martial arts school owners!
Mike Genova opened his Columbia, South Carolina martial arts school in 1975. He already had a reputation as a fierce, top-10-ranked fighter on the national tournament circuit and had trained regularly with the likes of Bruce Brutschy and Keith Vitali, who rose to prominence as America’s number-one-ranked semi-contact tournament champion.
At first, he primarily focused on teaching fighting techniques and winning trophies in competition but as he saw students start to drop out of the martial arts he took a different approach emphasizing not on fighting but on life skills.
At last, you’ve done your research and found a small market that has an adequate population, limited competition and, undoubtedly, lots of people eager to train in the martial arts. Filled with optimism and fueled by excitement, you launch your dream dojo.
Unfortunately, it’s a small market, so it has few media opportunities for advertising. There are none of the traditional ways of creating awareness, promoting your programs and building your brand. But that’s okay. You believe that “if you build it, they will come,” because word of mouth in a small town spreads fast — right?
Well, yeah. Word will spread, but it won’t necessarily result in throngs of potential students lining up at your front door, eager to register and begin their path to enlightenment through the martial arts. So, what are the options?
As a starter, here are 10 activities that have been very successful for our small-market dojo in Marion, NC (population 7,885).
Joshua Hong and Katarina Conrad are the diverse business partners who own and operate two thriving Eternal Martial Arts schools in the Houston area. Part of their success is based on how they changed the approach to kids and women’s programs. And their business has tripled since joining the Martial Arts Industry Association in 2014.
Joshua Hong started martial arts at just 4-years-old. He earned a black belt at the age of nine, by 16 he started teaching and by 19 was in charge of his own school.
“I had a partner at first,” Hong remembers, “but I bought him out and went totally on my own in 2009.”
His first school had 2,400 square feet, but he eventually expand it to 3,600. Then, he purchased his own land and built an 8,500-square-foot facility in Northwest Houston that also houses a separate child-care center. He named the school Eternal Martial Arts.
“It is pretty much its own operation,” he says, “with babies, toddlers, even food...
Children under 13 represent the majority in our field and offer a greater revenue opportunity than adult students. But closing a sale with this group can be challenging. Children don’t make purchases, parents do. This article is based on a recent cutting-edge study on parent-purchase motivation. The author provides insight to attract more students and close more sales.
When making a sale we are faced with many challenges, including a perceived value, ability to use services and convenience. We must also know our customer. In the martial arts industry, children 13 and under represent the largest and most profitable market. These children represent more than 60% of the martial arts student base. However, children don’t make purchases. Their parents do. This article is based off the 10 reasons parents buy (called purchase motivations) identified in a recent study.
#1 Physical Fitness
Physical fitness has always been a core benefit of martial arts. In the study, parents...
MMA has fought countless rounds since it was derisively called “human cockfighting” many years ago. It’s now a recognized pro sport with schools teaching it springing up all over the country. However, while some are tapping out of business soon after opening, Orlando’s Jungle MMA and Fitness boasts 400 active students and is on a steady path to being the Ultimate Financial Champion!
This is a tale about myths. Now, believing in myths can anchor one into inaction through fear or, for those souls brave enough to discount them, it can springboard you to future success. One of the most widespread myths currently sweeping through the martial arts industry is this:
“You can’t make any money running an MMA school! It’s not a recognized traditional martial art that is kid friendly.”
It’s true that many MMA schools in the past, even some founded by major UFC champions, went out of business. That’s because most of them didn’t...
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