The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".
The nicest instructor in BJJ offers some insights into his teaching methods, his famous students like Keanu Reeves and Stephan “Wonderboy” Thompson, how to succeed in business and what he has in store for the MAIA SuperShow.
by Perry William Kelly
“Life in the martial arts is all about opportunities. Each student offers the instructor the chance to make a difference. His or her life will be changed if you do it right. In the process, your life will be changed as well. It is the greatest reward to make a living by changing lives.”
- excerpt from Carlos Machado’s Putting the Pieces Together: Truths You Learn AFTER You Get Your Butt Kicked!
While growing up, Brazilian jiu-jitsu expert Carlos Machado’s nickname was Soneca (Sleepy) for the naps he used to take between training sessions. It’s good that he took the chance to rest while he had it, because these days, everyone wants to roll with now-black belt and...
By Herb Borkland
Cardio kickboxing and Impact Fitness entrepreneur Steve Doss has what Enter the Dragon villain Bob Wall once called the “greatest martial arts resume ever.” Among other distinctions, Doss grew up down the street from kickboxing superstar Jim Harrison and knew pre-fame Chuck Norris. He trained with Bill Wallace at Elvis Presley’s legendary Tennessee Karate Institute and, in Corpus Christie, learned from pioneer karate champion Pat Burleson. Considered the Father of Cardio Kickboxing, today Doss’s new Impact Fitness thirty-minute workouts are a growing franchise success nationally.
Herb Borkland: Where did you grow up, and what did your father do?
Steve Doss: I grew up in Kansas City. Dad was a business man.
HB: How did you first hear about martial arts?
SD: Jim Harrison lived next door. His school was across the street from the high school I went to. He ran two floors: one for judo, the other for karate. Sparring...
By Kathy Olevsky
In last month’s column, we discussed credit card chargebacks and a case of “Friendly Fraud.” My school had experienced several transactions being reversed due to a customer dispute.
In most of the cases, our students actually participated in the classes they were disputing, and had expressed no issues. My research into chargebacks and credit card transactions turned up some interesting facts and helped me create a plan to keep my income secure.
According to David DeCorte with Chargeback911, “The timeframe allowed by Visa and Mastercard to dispute a single charge is 180 days. When it comes to recurring charges, however, the cardholder has much more leeway. The time frame allowed to dispute recurring charges involving the same transaction data is left up to the bank that issued the card.”
He adds, “For example, a cardholder could enroll in a service involving monthly charges. Then, after two years, he could decide to...
Learn how to generate more revenue this month with a Square Hand Target Seminar. Download the free marketing kit for the seminar here.
Note: This article originally appeared in the May 2019 Century Update.
By: Mike Metzger, Lead MAIA Consultant
Do you want a great way to generate retail revenue, increase retention and get new students?
A square hand target seminar is a perfect event to build skills with your students, encourage them to practice at home and aid in retention and recruiting. Retail revenue is one of the biggest missed revenue streams in most martial art schools and this event is a huge retail revenue generator. This is something you can do with very little planning and prep work. You can download the marketing kit here.
By Beth A. Block
Our industry provides lots of opportunities to take photos: everything from the first class to private lessons, extra activities and rank promotions. Many of us have covered the photos we take in a photo release. If you haven’t already done this, I strongly suggest you add this to your enrollment form.
Most of us have not thought about the pictures our families take of their kids. Those pictures usually include other people’s kids. Our photo release doesn’t cover those pictures since we didn’t take them.
Every studio has children enrolled from single-parent homes. We get the enrollment form signed by that parent. Do you think about liability issues from the absent parent? One of your fellow studios was stuck in the middle of a dispute between parents over a picture.
A girl of seven years old was enrolled by Mom. The enrollment director had Mom complete all the paperwork. Mom indicated on the enrollment form that no pictures of the girl...
By MAIA Executive Director Frank Silverman
In a recent column, I discussed the need for focusing on enrollments during the summer month. Even though summer enrollments are often less than stellar, it's important that we work towards getting new students.
I suggested ways to capture the low-hanging fruit: siblings and parents. Assuming you’re focused on new-member enrollment, a focus equal in importance during the summer is retention. It does no good to open the front door to a new student only to lose one through the back door.
There are quite a few reasons that summer retention is difficult. First, you are competing with the swimming pool and the season’s extended daylight hours. As much fun as it is to train in martial arts, in the summer months, staying out late and playing with friends is big competition.
There’s no getting around heat and nice weather being an issue for many students. Just as important is the fact that families break their normal...
By Nguyen “Tom” Griggs
In this column, I will continue using acronyms to spell out the words BLACK BELT, as they relate to teams and leadership. This month, I’ll address the second “B,” which stands for balance.
In this regard, we are discussing balancing benevolence and self–focus within your organization(s).
Benevolence is one of our tenets at TNT Jujitsu here in Houston. Our instructor, Hanshi Torey, often emphasizes the merits of being kind, but he also warns that kindness should have limits. As leaders and business owners, your profits and business development are important. Many of us, however, struggle and even lose sleep over making difficult decisions.
Honestly, there’s nothing wrong with putting your fiscal and physical health first. I remember my parents having a couple of regular customers at their liquor store who always wanted a discount or favor. My parents were quite kind about it — until the day when one of...
By Karen Eden
Olympic medalist and World Champion figure skater Nathan Chen has a claim that, to this day, no other person in history can make. Nathan is the only figure skater to ever complete six quad jumps in competition. He has officially been deemed “the Quad King.”
A quad, or quadruple, is a figure skating jump with at least three, but fewer than four, revolutions. It is the jump that separates professional skaters from champion skaters. On average, Chen has practiced four hours of figure skating a day since the age of three. He is now 19 years old.
One day, Nathan did the math and figured out that he has jumped a minimum of 350,000 times in his life. As impressed as everyone who heard that was, they were taken aback when he followed it up with, “That means that I’ve also fallen at least 150,000 times, too.”...
By Christopher Rappold
When I walk into a school and see two or three high-level students training at the prime time (4:00 pm to 8:00 pm), with no other members in site, my eyebrows raise. When I see a class full of students who are not performing the technical skills correctly, I get restless. Each of these extremes are different, but, in both cases, the school owners or instructors are probably making one of the 5 Mistakes that can sabotage a sparring program. So what are the 5 Mistakes? Well let’s take a look at each one so you can make certain you aren’t making them.
Mistake Number 1 – Teaching offense first.
Sparring is learning how to move with another partner. To do it well, a student needs to be able to relax. They can only relax if they feel safe. Instructors have to remember to perceive safety though the eyes and feelings of a beginner. Help everyone feel safe by teaching defense first.
Mistake Number 2 – Developing speed...
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