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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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The Fine Art of Teaching Students With Down Syndrome

motivation Sep 29, 2018

Dwight Trower has dedicated his time and skill to teaching kids and adults with Down Syndrome at his Family Martial Art Academy in St. Louis, MO. These special-needs martial artists never pay for a lesson. It's a labor of love for Trower that comes back tenfold with every kick and punch thrown by his students in this unique class.

By: Terry Wilson

 

Dwight Trower was in a trade school learning how to be an auto mechanic and, at the time, saw it as his clear-cut future. That is, until he took his first karate class. From that moment forward, he was propelled on a path that would eventually forever change his life and the lives of untold numbers of special-needs students.

“Even as a blue belt, I was an assistant teacher,” Trower says today. “My instructor told me that I had a gift for teaching, especially working with kids.

“With a class full of students, there were usually one or two of them that were on the autism spectrum or had Down syndrome. So,...

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October is National Bully-Prevention Month! This School Owner Specializes in How to Deal With Bullies

bullying Sep 29, 2018

By: Glenn Moses

Editor’s Note: Our industry is replete with instructors and school owners who teach bully-prevention techniques and programs, especially to their young students. They do so because they sincerely care about their students’ welfare. Others, particularly those instructors who were victims of bullies themselves earlier in their lives, place even more emphasis on such training at their schools.
But few in our field go as far as Arizona’s Johnny Williamson. For him it’s a serious passion. So powerful is his commitment he’s more akin to an anti-bullying crusader or deeply engaged activist.
Consider this: When we made first contact with him about doing this major feature article you’re now reading, he was somewhere over on the East Coast attending an anti-bullying event. We told him half the article would focus on his bully-prevention activities, in association with October being National Bully Prevention Month. The other half would be...

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Family-Based Business Builds a Karate Empire!

motivation Sep 29, 2018

Bobby and Charlene Lawrence operate Utah's largest chain of karate schools — 19 locations teaching more than 2,200 active students. Their four children and 20 grandchildren have grown up in the martial arts business. Read how their fascinating, family-oriented approach has built a martial arts empire and influenced tens of thousands of students in the Beehive State.

By: Keith D. Yates

 

Once, Bobby Lawrence was a public school teacher, athletic coach and attorney. While he was busy working in the corporate world, his wife, Charlene, turned their martial arts hobby into a one-school business. Today, they run the largest chain of karate schools in the entire state of Utah, encompassing 19 different locations. They are all Bobby Lawrence Karate Schools, some of them licensed. But the husband-and-wife team, who’ve been in the martial arts business since the 1980s, oversee the chain’s operations.

And it isn’t just the two of them. Their sons and even...

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Why I Don't Like Sporks

Uncategorized Sep 28, 2018

I don’t like sporks — those odd cutlery combinations of not-quite-a-spoon and not-quite-a-fork.

These flimsy plastic utensils will neither hold liquid food or stab solid food. Evidently, sporks are an easy way to cut corners and save money. I’m convinced it was someone’s brainchild who certainly didn’t have the customer’s best interest in mind!

Believe it or not, the spork has been around since 1874. Originally, the spork was metal and larger, giving it better capabilities for both holding liquid and stabbing solids. But as the years went by, the entire spork idea just got worse and worse. Today, sporks are comprised of cheapgrade plastic, and some of them are so small they could be used to feed babies.

And I know I‘m not the only “spork-hater” out there. We martial artists fight like warriors and we expect to be able to eat like one, too. Let me just...

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Doing Things a "Certain Way"

Uncategorized Sep 28, 2018

I recently got a call from a member who needed help with their school. Specifically, they wanted to get some different ideas on how they could help their school grow. After one suggestion from me, the first words out of their mouth were, “That didn’t work for me the last time I tried it.”

This response reminded me of the theme of the book “The Science of Getting Rich:” you must do things in a “Certain Way.” To explain what this means, I’ll use the analogy of baking a cake.

Suppose I’m known for making the best cakes. If you ask me to teach you how to  make them, I will show you my method that I use. If you bake a cake in the “Certain Way” that I showed you, you will be successful. Remember, success leaves clues.

But, let’s say you have a different idea for your cake and want to change the method. If you change the...

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Perry Kelly: Competitive Karate Healing His Life

Uncategorized Sep 28, 2018

Three-time senior international gold medalist and Martial Arts Success Canadian Correspondent Perry Kelly is a can-ryu jiu-jitsu 5th-dan. He’s also a certified instructor in karate, muay thai, Inosanto kali and Bruce Lee’s jeet kune do and jun fan gung-fu. Kelly is also a fully trained Correctional SWAT operator and a graduate of the U.S. Department of Homeland Security’s Federal Law Enforcement Training Centre’s Defensive Tactics Instructor-Trainer program.

At the 50th Battle of Atlanta in June 2018, he took silver in the Over 60+ sparring division and received the Joe Lewis Eternal Warrior Award from Joe Corley, Jeff Smith and Bill Wallace.

Perry Kelly: I was born in Ottawa, Ontario, which is the capital of Canada. Canada’s the only country where the national sport allows fighting without being ejected. They simply give you five minutes to catch your breath before you can “drop the gloves”...

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Volunteer Misstep

staff training Sep 28, 2018

Martial artists have the best questions in the world. Studio owners and senseis take those questions to a whole different level. The latest question some posed to me was about volunteers.

Volunteers are a big part of our programs. For many of us, the success of our  programs hinges on volunteers stepping in and assisting in everything from teaching junior students to scrubbing bathrooms. As I started researching it, I found some information that I believe is a serious concern for our community.

If you use a volunteer model, the U.S. Department of Labor and State Revenue Departments have made it law that for-profit businesses cannot use volunteers. If you do that, you can be audited and charged back payroll tax, interest and penalties. While we’re racking the tally up, you could also be held accountable for the unpaid wages to the volunteer.

So, I started thinking, “Are...

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The Final Prejudice

Uncategorized Sep 28, 2018

Since the beginning of time, there has been prejudice. It seems every race, creed, color, nationality, age and gender has known the feeling of being treated as second class or no class at all. It’s heartbreaking to hear stories of the past or, worse, see in real time the injustice that some still have to endure.

One can only hope that as we continue to evolve, people who have committed these injustices will see them for what they are, and those who have felt the pain of the mistreatment don’t spend their precious energies in retaliation.

The prejudice I would like to focus on here, though, is the one that occurs in most martial arts schools. I call it the “Prejudice of the Unseen.”

By explanation, allow me to use an example. Imagine one of your students breaking his hand and coming into class wearing a cast. Can you imagine an instructor asking the students to...

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Cash In on Retail Sales

Uncategorized Sep 28, 2018

The kids are back in school. The air is cooler. The trees are no longer green. We aren’t breaking a sweat trying to check the mail. That must mean it’s holiday time! Well… almost. But it is time to start planning your holiday sale.

What’s the best way to cash in on retail sales this season? Host a holiday sale! If you don’t host a sale every single year in October or November, you are missing out on huge revenue potential.

Parents are shopping earlier and earlier for their kids, and you are in competition with the large retail stores that have huge Black Friday and Cyber Monday sales. This is even more of a reason to plan now for your sale. Get parents through your doors before they have a chance to go Black Friday shopping.

By now, you should have received your Century Holiday Gift Guide. The Century team has been hard at work all year to provide you with a huge...

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How To Keep Students Training Beyond Black Belt

Uncategorized Sep 28, 2018

Chances are, you have had your share of students quit after they received their black belt. I know that we have. If you are looking for ways to minimize this from happening in the future, here are some ideas that you can put to work.

1) Emphasize to them that a black belt is NOT the finish line.
If you ask brand-new martial artists how long they want to train, the most common answer you’ll hear is, “Until I earn my black belt.” While this is an admiral goal for a novice, you need to gradually dispel the myth that a black belt is the finish line. Earning one’s first black belt is a huge milestone. It is a rite of passage and an achievement to celebrate. But it isn’t the end of the journey. You and your staff would be wise to adopt the attitude that martial arts is a lifelong activity for all your students. Clearly, students who are working their way toward their...

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