by Eric P. Fleishman
Owning and operating your own dojo — a customized, picture-perfect hall of enlightenment, if you will — can be a dream come true for some. Having the opportunity to share the warrior’s way with the next generation is the ultimate honor for any black belt. Passing along the knowledge is a tradition as old as the martial arts themselves. But for this process to succeed, would-be teachers must first secure a building, purchase insurance and market themselves.
To create a thriving martial arts business, the next step is just as crucial: Assemble a staff. You might start out working solo, but to grow, you’ll need more people. These men and women are paramount to delivering knowledge and techniques to your students, as well as nurturing them through the struggles that always accompany personal growth. Finding the best instructors is essential, and keeping them happy and motivated will set you on the road to long-term success. The...
by Karen Eden
Among Native Americans, honoring your ancestors is a long-standing practice. Every powwow, every sacred ceremony and every tribute to the creator — they all begin and end with remembering those who have come before. There’s a sharing of the knowledge and comfort that they’re up there in the great beyond, pulling for you and finding ways to guide you when you need help.
Native or not, at the very least, we all owe our ancestors a certain amount of respect. After all, it was their love and great determination to thrive that got us where we are today. I, for one, will go out of my way to make sure I remain grateful in remembering these sacrifices — all of them — from 14 different nationalities. Understanding their hardships helps me realize who I am today and what my blood has recorded within my veins.
We all must answer the question of who we are meant to be. And like in a tapestry that gets woven over the years of our...
Wondering what to do after COVID-19 has ended? Download the Post-COVID School Reopening Pack Today and start preparing for that day now.
By: The MAIA Team
We have a special resource for you today.
If you have kept up with the news over the past few days or so, it looks like there is hope on the horizon in terms of COVID-19 slowing down.
Some states have begun to allow gyms and/or fitness centers to open back up.
AND it looks like more will follow suit in the coming weeks.
If you’re like a lot of people in our industry, you’re tired beyond belief of staying home and not being able to see your students. You're ready to teach class again.
You're probably wondering what to do after all this madness is over.
Well, the good news is we can help with that last part.
We've just finished our brand new resource to help you out after COVID-19 ends.
It's called the Post-COVID School Reopening Pack.
Our team worked with or found resources from the CDC, the Lear Corporation and...
Lately, I have been watching as many of the MAIA webinars (and Facebook videos) as I can. I am amazed at the effort Mr. Silverman and his team have put into supporting the huge number of martial arts schools, even as our collective industry worries that we are teetering on the edge of financial collapse.
I normally consider myself a business technocrat: I am always in favor of new opportunities which would allow small business owners a better chance of success, whether this be via traditional banks, credit unions, trust companies or even the new FinTech industry.
I recently wrote a MAIA blog on FinTechs, in which I suggested them as alternate sources of financing for martial arts school owners. Then COVID-19 happened and the world of business suddenly changed. The businesses who counted on walk-by traffic and locals stopping by daily were suddenly gone. Group settings were now banned. All competitive sports were put on hold. The class setting of...
Drawing out your Virtual Arts Program is critical in today's day and age. Want some help? Grab the Virtual Martial Arts Program today.
By: Cris Rodriguez, Digital Marketing Specialist
Phase #1 - Offer Pre-Recorded Content
Probably the easiest phase is Pre-Recorded Content.
Gone are the days of needing to hire a videographer and purchase expensive equipment. New mobile devices come with amazing cameras that rival thousand dollar DSLR cameras.
Grab your mobile device and get recording.
What do you record? Anything that helps your students SOLVE PROBLEMS.
At the heart of your Virtual Martial Arts Program - and really our business in general - that’s what we are hired to do.
Solve people’s problems.
What are their problems?
They are stuck inside. They are bored. They aren’t moving as much as they usually do.
Pre-Record videos like…
• Curriculum Videos
• How to Create a Grappling Dummy
• How to create an at Home Mat
• How to make a...
by Dave Kovar
As we all know, nothing in life, including the success of your school, is guaranteed. However, with the right mindset and the right habits, you can stack the odds in favor of your long-term success.
In my experience, there are five habits that are essential for long-term success. Although I have seen some people fail despite adhering to a few of these behaviors, I have never known anyone to succeed without them. They are: They are: Keep Your Center, Value Your Relationships Above All, Know Where You Are Going, Know How You Are Going to Get There and Keep Getting Up/Moving Forward. Let’s take a look at each one of these in more detail:
1 Keep Your Center
It has been said that the mightiest person is the one who has control over their emotions. That is essentially what it means to keep your center. I named my school Satori Academy of Martial Arts. Our definition of satori is “in the moment, at your best.” This refers to a...
by John Bussard
Whenever I meet aspiring multi-school owners and they find out that I have 14 schools, the questions start to fly: Where do you find the staff to run that many schools? How do you manage them? How much do you pay your instructors?
In most cases, they’re really asking me how to better scale up their own martial arts business for growth. The answer is to that question is, it’s not easy. However, there are certain strategies that can help you prepare for growth, sustain growth and continue growth if you’re so inclined.
Let’s begin with a few simple strategies that can help all school owners, regardless of whether they have one facility or many.
No. 1: Strive to teach great classes that are safe, exciting and impactful.
Obviously, accidents and injuries can and will happen occasionally. Your job as a full-time instructor should be to teach with a safety-first mentality during all training activities.
Make sure your classes are...
by Frank Silverman
As we approach June and the weather gets warmer, we’re reminded that summer is right around the corner. This change of the seasons needs to be the focus of our attention. We cannot let it sneak up on us. Yes, some schools do perfectly fine and even thrive during June, July and August, but in general, summer is not the best time for martial arts schools.
To find a solution, you have to start by understanding why summer can be troublesome. For the most part, it breaks down to two issues: One, you’re no longer competing with other sporting activities and school. You’re competing with longer daylight hours, which means you’re competing with the pool, the backyard slip-and-slide, the lemonade stand and other spontaneous “summer-only” diversions that can seem more tantalizing than training — which is offered year-round, after all.
Two, people frequently take vacations during some or all of the summer. If they aren’t...
By Michelle Hodnett
Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts. This is the story of Project Dojo co-founder Michelle Hodnett’s experiences in her martial arts journey.
The Origins of the Medicine Ball
Hippocrates, a Greek Doctor in 360 B.C. was also known as the Father of Medicine. Hippocrates is said to have stuffed animal skins for patients to toss for medicinal purposes, like clubbed hands and fingers.
Today, you’ll find medicine balls in almost every gym in America, but when did they start appearing there? We might have a man named Aaron Hewlett to thank for that! Hewlett was the first African American instructor at Harvard University and oversaw the college’s gymnasium. His instruction included the use of...
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