The MAIA Blog

The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

Subscribe Now For Blog Updates

Martial Arts SuperShow 18 Pathway to Prosperity!

continuing education Sep 01, 2018

The tradeshow floor has been emptied. The lights in the convention halls have shut off. And the speakers and attendees from the 2018 Martial Arts SuperShow have long returned to their homes and schools by the time you read this latest edition of MASuccess. However, MASS 2018 won’t be forgotten anytime soon. If you were one of the over 2,000 people in attendance, you know that this truly was a Show to remember!

By Sarah Lobban

 

The Martial Arts SuperShow is the largest event of its kind in our industry, offering a larger variety of seminars, vendors and on-the-mat training than a Las Vegas buffet. As such, its main competition is … the previous year’s show! That’s because Century Martial Arts and the Martial Arts Industry Association (MAIA) try to make every Show better than the one before. 

Each year, the Show kicks off with the Opening Ceremonies. In 2018, the ceremony was held the night of Sunday, July 1st. The ceremony opened with a pre-Show to...

Continue Reading...

How to Present a New Sparring Technique to Your Students

chris rappold Aug 09, 2018
 

When you’re teaching a new sparring technique to students, how do you present the form so students will understand and learn it efficiently?

Do you have them just practice it a few times and move on? Or do you have plan for when they’re ready to progress?

In today’s blog, Chris Rappold of Team Paul Mitchell Karate shows you the 3 stages of teaching a new sparring technique to students so you know exactly when the student is ready to move forward.

He calls it “The I Method”.

And he uses this methodology in all of his sparring classes.

This is just one of many instructional videos in Chris's new sparring curriculum, Retention Based Sparring.

So if you want to have better success in your sparring classes and you want your instruction to improve, watch the video today.

[NOTE: If you're struggling to find a sparring formula for classes in your school. Sign up for Retention Based Sparring and get the done-for-you curriculum today. Learn more here]

Continue Reading...

Billy Blanks’ Boom Boxing! Is it The Next Big Martial Arts Trend?

motivation Aug 01, 2018

Tae Bo creator Billy Blanks has launched a new fitness program that can boost revenues for martial arts schools during off-peak hours. “Billy’s Boom Boxing” fuses aerobics with many martial arts customs, including katas, self-defense applications, bagwork, and even a rank system using colored hand wraps and gloves. School owners in the program could draw a new wave of fitness clients from the general public that normally won’t take martial arts lessons.

 From 1998 to 2001, the first martial arts-oriented fitness program ever to capture the mass-market participation of the general public took hold. In fact, it became a worldwide fitness phenomenon. Called Tae Bo, a name based on the “tae” in taekwondo and the “bo” in boxing, it was created by retired semi-contact karate world champion and master-level black belt Billy Blanks. 

 Blanks launched the program at his karate school in Sherman Oaks, CA. It was a high-intensity...

Continue Reading...

Elementary School Program Produces Mass Enrollments

motivation Aug 01, 2018

James Lee of Eagle, Colorado, has developed a unique way to funnel 30-40 public elementary-school kids right into his commercial school. So effective is his program that public-schools come to him year after year to do it again! Check out what he does differently and why it works.

Even though James Lee took his first karate lesson at the age of seven, he didn’t get past yellow belt until he was 13. No, it wasn’t because he was a slow learner. It was because he was moved from city to city as a child due to his parents’ work schedule. In spite of the moving around, he begged his parents to find a new martial arts school in each new city. According to him, he was so enthusiastic that he’d start his new classes before they even unpacked their boxed possessions!

At the age of 19, Lee was a brown belt and, in between enjoying the ski slopes, he continued to practice with the goal of going back to Louisiana to earn his black belt. Then, his plan was to return to the...

Continue Reading...

Keeping Our Children Safe Protecting Against Pedophilia in the Martial Arts School

continuing education Aug 01, 2018

Last month, we informed our readers about the ™Safe Sport Act,∫ a new federal law enacted to protect minors from sexual abuse in youth-serving organizations and businesses. Pedophiles commonly target their prey in youth-based activities, including the martial arts, where children collectively represent over 50% of our industry's active student body. In this important follow-up article from a past issue of MASuccess, we turned to Dr. Anna Salter, a leading authority on the subject for advice. She teaches us how school owners can protect their young students from pedophilia.

 The numbers don’t lie: According to some of the latest U.S. statistics, 1 in 5 girls and 1 in 20 boys are victims of child sexual abuse. Headlines and news stories abound about how pedophiles have sought their victims in all aspects of modern society, especially in youth-based activities and organizations. 

The situation erupted into a national crisis with the highly publicized arrest...

Continue Reading...

7 Steps for Teaching a Drill to 3-to-6 Year Olds

melody shuman Jul 19, 2018
 

Most schools do not have a standard procedure for teaching a drill to 3-to-6 year olds. However, that consistency with the instructors is important to parents when they decide if they want to invest in your program.

That’s why Melody Shuman (creator of PreSKILLZ) explains the 7 steps for teaching a drill so everyone is on the same page and adding to the environment you’re trying to create.

Watch the video above and implement the 7 steps with your team today.

(Note: Want the 7 Steps for Teaching a Drill Training Manual. Get it here now.)

Continue Reading...

State-of-the-art Recruiting 5 ways to grow your school with digital marketing

all things digital Jul 02, 2018

With today’s digital capabilities, you can now distinguish yourself from your competition and reach out exclusively to your target audience. In this article, an expert explains the top trends in digital marketing and shows you how you can effectively target new recruits for your martial arts school.

The most common digital marketing tactics being used today are: Retargeting, Geo-Fencing, Geo-Conquesting, Historical Retargeting, and Behavioral/Contextual Targeting. 

Martial arts school owners and entrepreneurs should be aware of and start using them today. Here, I’ll explain why and how to apply them.

 

#1Retargeting 

 Have you ever heard of this online commerce website named Amazon.com? Have you ever searched for something on its website and not purchased whatever you were looking at? 

What usually happens next? Say that there you are checking out your Facebook feed, when what appears on your feed? Yep! That exact same thing you were shopping for...

Continue Reading...

How the new “ Safe Sport Act” impacts you and your school.

continuing education Jul 01, 2018

In February, a new federal law with stricter mandates was enacted to prevent sexual abuse of minors involved in amateur sports and physical activities. The sweeping legislation targets all youth-serving organizations and private businesses, which includes martial arts associations and individual schools. Over 50% of the active-student population in our industry today is composed of kids under 18. To enhance their protection, we need to comply immediately to the new law’s requirements.

 

New Federal Law Protects Minors

The highly publicized arrest and recent criminal conviction of Larry Nassar, a decades-long former medical doctor with USA Gymnastics, shocked the entire world, in and outside of sports. Astoundingly, some 265 female gymnasts, among them famous Olympic champions, have accused Nassar of sexually abusing them when they were minors. 

Nassar’s case was the turning point. U.S. Government lawmakers finally took stricter measures to protect minors...

Continue Reading...

To sir, with love: An homage to the late grandmaster Jhoon Rhee

Uncategorized Jul 01, 2018

By John Corcoran 

Shortly after this cover story was written, Grandmaster Jhoon Rhee, the “Father of American Taekwondo,” passed away on April 30, 2018. He was 86. This article is based on the last recorded interview Grandmaster Rhee gave during his life. It examines his stellar achievements and pioneering contributions during a career spanning over 61 years. Remarkably, Rhee’s many innovations have had a global impact on just about every aspect of modern martial arts.

 “If a picture is worth 1,000 words, then an action is worth 1,000 pictures.”—Jhoon Rhee   

Here’s the bottom line readers should grasp: As I write this article in the spring of 2018, there may not be any other person still living, who has contributed more to the very fabric of the entire modern martial arts industry than 86-year-old Korean-American grandmaster, Jhoon Goo Rhee. Now that he has passed, as an addendum I maintain my same belief. It’s not...

Continue Reading...
Close

50% Complete

You're Almost There

Fill in your information below and we'll get started on a growth plan for your school.