Let’s face it, online advertising works awesome, but it costs money.
It’s a pay-to-play platform.
And it’s one that requires skills and strategy — two things that many martial arts school owners have when they are on the mat — but put them in front of the Facebook Ads Manager, and they are tying on a white belt.
When times are tough and your marketing budget is low, leaders adapt and overcome.
And while paid advertising is the fastest way to gain new students, it’s not the only way.
Smart school owners leverage the power of Social Media and the Internet every single day.
And while you might not have a large marketing budget, that doesn’t mean you are out for the count.
This is why I put together 7 ways for you to reach your audience online…for free.
These techniques and strategies won’t cost you a dime.
So what’s the catch?
It will cost...
Being that this is a very male-dominated industry, sometimes more vulnerable topics don’t often get spoken about.
Let me preface this by saying that I don’t have a degree in psychology, and I am definitely not a psychiatrist.
But stress and anxiety often go hand-in-hand with owning a small business, especially with the past year and a half that we've gone through.
So I wanted to share my mantra for when I am feeling anxious.
And that is: Action Alleviates Anxiety
I have been through quite a lot in my 10 years of being an entrepreneur.
And 2015 was almost the year that broke me.
First, I was audited by the IRS.
It was almost an entire year of having my accountant on speed dial, my employees being interviewed, and every financial document in my business under a
I took action and made sure that my accountant and auditor had everything they needed at the exact time they needed it.
You’ll never believe what the final resolution...
There is no shortage of knowledge in our industry.
There are great coaches and consultants out there (and some not so great ones too) that will give you all of their knowledge.
Information is plentiful thanks to Google and YouTube (I joke all the time that I built a 7 figure business off of using those two platforms as resources).
So the issue isn’t information and knowledge. The information is WHERE DO I START?
All of us are in unique places in our martial arts schools.
Some of us are just getting started. Some of us have been at this for decades.
Some of us are struggling with recruiting, others with retention.
So where do you START?
I think why most coaching and consulting programs fail is because they word vomit all of their knowledge onto a school owner without providing them with a timeline of what they should implement based on where they are in their business.
This is why MAIA is a step above the rest. Our model provides a Pathway...
With many school owners in the industry seeing record enrollment months this year post-pandemic, it’s making for a very exciting Back to School Season.
The kids are going back to school, the masks are coming off, and people are ready to be back to their regularly scheduled programming.
While some kids go back to school after Labor Day, many states and counties go back to school in August, so we figured it’s perfect timing to break down 5 simple steps so you can have an EPIC back to school season.
With there being so many things you CAN do during the back to school season, it’s imperative that you choose the RIGHT things to do.
Let’s break down the game-plan.
Step 1 - Schedule Important Dates
Jim Rohn said it best, “Plan your work. Work your plan.”
School owners who sit down and take time to plan out their Back 2 School efforts will be the ones who find the most success.
Fuzzy targets don’t get...
by Kathy Olevsky
I’ve written this column for 10 years now, telling the world how I’ve survived 45 years in the martial arts business despite having made many mistakes. In fact, I have not even begun to cover them all. I share my stories to help you learn from them — and because it’s important to know that you, too, may blunder along the way but that your school can survive.
After the major changes and constant unpredictability of 2020, the martial arts industry started to come back strong in 2021. During this time, we had to get experimental — sometimes successfully and sometimes not. At this time, I would like to share some of the biggest mistakes I’ve made in my years of running a school (not just 2020) in the hope that the solutions I found can help you as our industry continues to revive.
Pay and Charge Your Black Belts. In our early years, we followed the tradition that holds that when students reach black belt,...
by Karen Eden
My favorite Chinese eatery in the world happens to be located in Pittsburgh, Pennsylvania. It’s a very unassuming place, the kind of restaurant you would refer to as a “hole in the wall.” I’ve frequented this location for decades now and go there every time I’m in town. The flavor of the sauce, the texture of the rice — everything you would be extra picky about is accommodated. And I, my friends, am very picky about my Asian food!
During one visit, I noticed that somebody had opened a Chinese buffet next door to my favorite spot. The buffet was cheaper and, of course, featured an all-you-can-eat style of dining. There were bright balloons and banners placed across the entrance. But nope — no buffet for me. I know what’s good, and I stick with what I know.
As my family and I walked in to be seated, we noticed that the restaurant was emptier than normal. No doubt locals were giving the ballooned and bannered...
by Dave Kovar
To say that the past year and a half has been interesting would be an understatement. Most of us never saw 2020 coming — at least, I didn’t. I’m not going to lie: It’s been a challenging time for my school and me. But I’m proud to say that we’re coming out of it in pretty good shape. Thanks to the hard work of our amazing team, our loyal student body and a little help from the PPP, we’re coming back stronger than ever. In this column, I will share the nine steps we used to keep our momentum going in case your business needs a boost.
1 Acknowledge and accept where you are.
You can love your current situation or you can hate it, but that doesn’t change the fact that you are where you are. It’s a waste of time to try to wish it away. The sooner you acknowledge and accept where you are, the sooner you can start taking steps to get where you want to go....
by Christopher Rappold
In 2020, most martial arts schools had to put their teaching on hold because of the pandemic. We were told that we had to close our schools. We came back swinging on Zoom. We were told that we could open at 20-percent capacity, then at 40-percent capacity; with 6-foot distancing and 100-percent mask wearing; with no masks if we trained outside; and so on. Many schools were able to maintain their student body; unfortunately, some did not.
Now, here we are, more than a year later. Most schools still have some restrictions in place. Even if there are no legal restrictions, regaining the community’s confidence is a hurdle many of us must overcome because of the uncertainty COVID created. One form of marketing you should consider employing at this time is the kind that comes from the inside out.
I’m talking about the students who currently train with you in person, the ones who believe in you and trust you. They are vital to the success of your...
by Frank Silverman
I start this column with a bit of sorrow because usually I’d be giving one last push for the Martial Arts SuperShow. I’d talk about all the great topics to be covered. I’d bring up all the fantastic speakers and seminars and training ops. I would, of course, give a few reasons why all Martial Arts Industry Association members should attend — not just to further their own education for the benefit of the industry as a whole but also to show support for all the hard work that MAIA and Century put into the event.
Unfortunately, COVID-19 got the best of the SuperShow again this year. As I type this, Las Vegas is on its way back to normalcy, but many venues still are not fully open. In some ways, the success of the Show is what doomed it: Caesars Forum, which was supposed to be our venue this year, has maximum occupancy rates that are far lower than the numbers we draw. The social distancing requirements that will be in place in Vegas for...
by Melissa Torres, MAIA Division Manager
As you read this issue of MASuccess, our team is hard at work preparing for our second virtual show, which also happens to be our 20th anniversary! Virtual or in-person, the Martial Arts SuperShow is still the largest industry event on the planet, and we’re honored to host it. We could not be more excited to be able to deliver this valuable content to your living room or dojo — or wherever you choose to watch — despite the unfortunate circumstances brought on by COVID.
As you may know, in March, we had to make the difficult decision to cancel the live show in Las Vegas. Our team spends a full year working up to the event, and unfortunately, with the myriad details that go into the planning and execution, we realized that we couldn’t make the decisions we needed to make without knowing what the situation in Vegas would be in July. Instead, we opted for a virtual show and immediately focused our efforts on that.
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