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MASuccess Magazine

The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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How to Start Building Your Student Body Before You Officially Open Your School

by Justin Lee Ford

 

Back in 2019, George Smiley, an IT executive, wanted to do something new, so he decided to invest in a franchise. Having coached his son’s soccer team in his younger years, he knew that athletic activities can be great for communities and families, as well as worthy endeavors in which to invest money. Although he’d never trained in the martial arts, his search for a franchise and his interest in improving the community through athletic activity eventually took him to Premier Martial Arts.

If case you haven’t heard, Premier Martial Arts is a franchise with more than 100 locations. Founded in 1998 by Black Belt Hall of Famer Barry Van Over, Premier has grown rapidly in recent years and now spans the United States and Canada and extends into England.

When Smiley met with Premier Martial Arts, he saw it as an opportunity not only to invest in a successful franchise but also to spread the benefits of enhanced focus, improved self-confidence...

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Facebook Is Changing Forever — And You Had Better Be Ready!

by Cris Rodriguez

 

As I was thinking of a title for this article, I tried not to be overly dramatic, but I’m standing by my statement that “Facebook is changing forever.” It’s certainly a big deal, but it shouldn’t come as a shocker — with any technology, the one thing you can count on is that nothing is going to stay the same for long.

My goal in writing this is that by the end of the article, you’ll understand what’s taking place, why it’s happening, how it will impact your advertising and, most important, why you need to prepare for this.

As I write this in late March 2021, there are still many unknowns surrounding Apple’s next iOS 14 update for the iPhone and iPad, so much so that even Facebook is unsure of the impact it will have. With that being said, I’ll be transparent about what I’m unsure of, as well. Until the “ATT prompt” goes live, there will be much speculation.

Although Facebook...

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Armed for Success!

Navy SEAL and Air Force Fighter Pilot Team Up to Inspire and Educate at the 2021 Virtual SuperShow

by Perry William Kelly

 

What happens when you put a master motivational speaker who used to be a Navy SEAL and a master business consultant who used to be an Air Force fighter pilot together and task them with inspiring and educating martial arts business owners? Well, no one knows because the 2021 Virtual SuperShow hasn’t happened yet. (At the event, which is scheduled for July 7-9, they will be the keynote speakers.)

One thing we do know now is that you won’t get “reel life” versions of a SEAL and a top gun — sorry, Mark Wahlberg and Tom Cruise. You will get “real life” versions of American heroes, specifically Brent Gleeson and Robert “Cujo” Teschner, both of whom have put their lives on the line for your freedom. These warriors went on to become successful businessmen and consultants, and when you sign up for the...

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Converting Trials Into New Students

Uncategorized Jun 04, 2021

Trials are a great way to grow your school. You must remember we are not in the business of getting as many trials possible. Our goal is to get those trials converted into regular paying students.

No matter what type of trial you offer- 2 weeks, 1 month, 6 weeks, etc., the concept is the same. You need to follow these three steps: The why, setting the progress check, the close.

First and foremost, we must know WHY the Parent wants their child to take Martial Arts. Usually, it is Focus, Confidence, Respect, physical activity, and self – defense, etc.  Everyone knows why children want to take martial arts, kicking, breaking boards, hitting pads, etc.  But we enroll the parents, not the children. Once you know what the parent’s reason is, we can deliver it on the floor.

Be sure to schedule their PROGRESS CHECK when they attend their first class. ( Private intro or group class). You want the progress check to coincide with their 3rd lesson.  Make sure the...

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Growing Your Membership

Uncategorized Jun 01, 2021

Working with martial arts school owners has been an amazing experience throughout the past four years as MAIA’s Small School Specialist.  Some of the most rewarding moments are when someone learns the skillsets that enable them to quit their day job, hire employees, and even buy their own building.

One of the things that surprised me was that everyone’s story is generally the same:  “Talented martial artist but needs help growing to 100 students”, or “Has students but doesn’t generate enough revenue to pay the bills." 

Our 3-part series will cover MAIA Systems that have helped dojo owners reach their goals around the world.  No matter if you live in a small town or large city, let's grow together.

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Growing your membership

Remember that baseball movie where he builds a baseball stadium in a corn field, then everybody shows up.

Yea...that doesn’t work.

That’s the same kind of thinking...

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The 2021 Martial Arts SuperShow

They say you are the culmination of the people you spend the most time with.

Well what kind of outcome do you think would occur if you hung out with these all-stars:

Chatri Sityodtong
Brent Gleeson
Robert Teschner
Frank Silverman
Cris Rodriguez
Mike Metzger
Shane Tassoul
Kelly Murray Gry
Eric Santamaria
Abid Benwali
Nick Peterman

Leveling up your inner circle is a sure-fire game plan to leveling up your life.
And the above list of all-stars are coming straight to your computer with the Martial Arts Industry’s biggest training and education event: The 2021 Martial Arts Super Show.

While in-person events are my personal favorite, with the pandemic and Nevada’s
restrictions, we had to go virtual for one more year.

What does this mean for you?

A super affordable Martial Arts Super Show with an amazing speaker line up!

After a year of running online classes, most of you are Zoom Wizards, but I wanted to share some tips to get the most out of our 2021 Super Show and...

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5 Reasons Why You Should Attend Live Events

When looking back on 2020, there were so many lessons that were learned.

My mantra during Covid was pretty simple:

After every recession - there is a rebound.
After every recession - there IS a rebound.
After every recession - there IS a REBOUND.

And that’s where we are today. Many of you have your schools opened — some of
you with restrictions — and then there are places like Florida where we have absolutely no restrictions in our academy.

And it’s time to rebuild.
It’s time to RECRUIT.

Which means it’s time to go pedal to the metal with getting your school back to pre-COVID numbers and beyond. Which is what brings me to this blog today.

One of the things I missed most during 2020 was live events.  While virtual events like the Super Show and my 8-Hour Marketing Mastermind Course were amazing, there is nothing like being there in person.

Now that the pandemic is slowing down here in the states, we are seeing more live
events...

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That Won’t Work for Me!

business coach Apr 28, 2021

by Dave Kovar

 

In my travels, I get the chance to meet and work with school owners and martial arts professionals from all over the world. I love working with martial artists! Most of the people with whom I interact tend to be optimistic, intelligent and open-minded. However, every now and then I meet someone who makes me pause and say to myself, “Really?” A while back, I met just such a guy.

I was teaching an Instructor College in a large metropolitan area with an extremely diverse group of instructors. Some had large schools, while others had small schools. Some were master teachers, and others were just starting out. There were representatives from a variety of styles and systems, and all were there to learn and grow — except for this one guy.

You know the type. He sat there all morning, arms crossed, clearly disinterested in anything I or anyone else had to say. I thought that perhaps I was reading him wrong, so during the first break, I approached him...

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Your Epic Comeback: The Right Questions Lead to the Right Answers

by Christopher Rappold

 

If you’re reading this column while this issue of MASuccess is current, chances are you’re a martial arts school owner who’s still dealing with COVID. Never has this industry taken such a hit!

So what are you going to do about it? The answer is you must rebuild, but you need to do so in a way that makes your school stronger and better because of COVID, not in spite of COVID. In this column, I’ll focus on two key areas you should explore to help your school have an epic comeback and sustained retention rate.

To get a clear perspective on this challenge, imagine that an outside expert has been hired to evaluate the scope of the damage that has been done. (Unless you take this step, you’ll be too close to your school to make an accurate evaluation.) Naturally, that third-party inspector would want to talk with you about your staff. The person might start by asking the following:

  • How did your staff behave when the pandemic...
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