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MASuccess Magazine

The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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The World Needs More Heroes

covid-19 maia mentor Oct 29, 2021

How HERO Martial Arts Academy Found a Winning Formula for Success!

by Terry L. Wilson


We live in challenging times. Last year, COVID-19 put a stranglehold on the economy, and it’s not over yet. Sadly, the pandemic has forced some martial arts schools to tap out. Those that were able to survive the lockdowns and subsequent restrictions on business were left scrambling for ways to get students back in the door.

“Last year was tough,” said Josh Arcemont, owner and head instructor of HERO Martial Arts Academy in Spring, Texas. “It was our worst year ever coming into the new year. January/February/March was a struggle, and I knew I had to find a solution.”

While commiserating with friends and fellow school owners, Arcemont started hearing positive things about the success that schools were having with the Martial Arts Industry Association and its MAIA Elite program. Anxious to end the slump, the sixth-degree black belt decided to take the leap.


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Fourth-Quarter Festivities

maia marketing mentor Oct 29, 2021

Use the Upcoming Holidays to Boost Your Business’ Bottom Line!

by Kurt Klingenmeyer


Welcome to the fourth quarter of 2021. These are some of the most exciting months of the calendar year. With so many holidays during the upcoming 90 days, you’ll have numerous opportunities to make your martial arts school the place to be for your students.

These three months also bring numerous opportunities to positively impact your community, grow your student base and provide a tremendous student experience — all at the same time. So buckle up and get ready to finish the year strong.


Mark Your Calendar — October

For kids and families, Halloween is the holiday highlight of the month both in and out of your martial arts school. It’s also a great opportunity to create an atmosphere in your school that keeps students coming back week after week. Listed below are five suggestions for giving your student body a fantastic experience during this spooky season:

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Humanize Your Brand!

Much of the Martial Arts Community Has Transitioned to Online Instruction — Here’s What You Need to Do to Keep Your Local Students From Going Virtual

by Cris Rodriguez


“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.”

— Charles Darwin


Change. Adapt. Pivot. Adjust. Modify. Revise. Develop. INNOVATE.

These are words often used to describe what we martial arts school owners were forced to do last year as a result of COVID-19 and the lockdowns that ensued.

While many of our peers now regard 2020 as their worst year ever, I prefer to view it as a great opportunity for growth. For me, it was the year I realized how tough I truly am. It was the year I watched my team step up. It was the year I discovered how strong the martial arts community really is.

It was also the year I learned that teaching punches and kicks and armbars and chokes isn’t enough. It’s about...

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Back to School, Back to the Dojo

maia Oct 11, 2021

by Frank Silverman


Summer’s reaching an end. The Virtual SuperShow is behind us. COVID, as I said in my previous column, is in the rearview mirror. What’s next? Back-to-school season! This is the best of the best of times for most martial arts schools.

As you know, columns are written prior to, sometimes months before, the release of each issue of a print magazine. It can be difficult to make sure all the information is exact and accurate when covering topics that are out of our control. As of the date this article is being written, not all schools have confirmed that they’ll resume fully in-person instruction. We don’t know yet how “normal” things will be through the winter months. What we do know — regardless of COVID and regardless of whether learning resumes in-person — is that the back-to-school season this year will be a great time for martial arts schools across the country.

It’s critical that you plan ahead for...

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4 Quadrants of Business

by Dave Kovar


In my 40-plus years of running a martial arts school, I have seen many people come and go. I’ve also seen a handful of organizations that have continued to grow and thrive, decade after decade. In my effort to find out what has kept those schools in the game for so long, I’ve stumbled across what I refer to as the “four quadrants.” Although they might not use this terminology, the schools that excel have these in common.

The four quadrants consist of the individual and the team when viewed from an internal and an external perspective. They’re loosely based on my studies of Ken Wilber’s program on Integral Business.


1 — Individual Internal                                          2 — Team Internal

Meaning and...

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Just Fall Down

motivation Oct 07, 2021

by Karen Eden

As a high school wrestler, my son was asked to help referee at a junior wrestling league tournament. At those events, kids as young as 3 get in the ring to show their ability to control and conquer. (My son was also a junior wrestler in elementary school, though not at that young age.)

Funny things can happen when you’re dealing with 3-year-olds who have to do something they don’t particularly want to do. It was here that I was reminded of an important life lesson given by a toddler just barely out of diapers.

When the whistle blew, the little guy immediately fell to the ground and spread his arms open, just waiting for his opponent to pin him. It was as if he was saying, “Let’s get this over with.” It was very obvious that even at the age of 3, this boy had decided that he did not like conflict and was not going to engage in it. The crowd laughed, the parents gave him a talking to, and the toddler simply got up and went over to get his...

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Simple Steps to Sparring Success

by Christopher Rappold


I have often said that I could learn the most advanced form of math provided I had access to a teacher who possessed the ability to meet me where my clear understanding of math comes to an end and build my knowledge from that point. In fact, I’m quite sure that most people, given a strong desire and a great teacher, would experience similar success.

If you follow this line of thinking, you know that your success as a martial arts instructor lies in your ability to break down concepts into small incremental-learning modules that build on each other.

When I was introduced to martial arts, the start of the journey was a rite of passage to see if I was tough enough to stick out the training. I learned how to spar by sparring. I remember my instructor telling us to find some boxing gloves in the closet, then grab a partner and start sparring. Simple as that. While there’s no denying that this can work, the percentage of people who are able to...

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Don’t Let Perfect Be the Enemy of Good

lesson learned mentor Oct 05, 2021

by Nguyen “Tom” Griggs



Have you ever found yourself stuck in the negative feedback loop of perfection? It’s an odd mind trap in which no matter what you do, your efforts never seem perfect. You look back and think, I could’ve done X, Y or Z just a little better.

Most of us have been there — unfortunately. While it’s true there are times when you have to push yourself to do better, there are also times when good is good enough.

Yes, hard work matters. However, it’s useful to consider something my late father used to say: “Work hard but work smart, too.” Sometimes your efforts and the results you achieve are simply good enough. Period.

A popular saying, often attributed to architect William McDonough, is “Don’t let perfect be the enemy of good.” If you know anything about architects, you know that the pursuit of perfection is often a struggle for them. My wife Kimberly Phipps-Nichol frequently uses...

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