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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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5 Reasons to Focus on Superior Service Versus Sales

By Elite Consultant Jason Flame

 

Making a sale and providing excellent service go hand-in-hand. This has been on my mind a lot lately, and I’ve had many staff meetings focused around building this mindset. If we place just a little more focus on providing first-class service, we will not only generate sales now but also promote future sales through repeat business and referrals.

This is a challenge in any business. It’s easy to get caught up in the sales numbers alone. But if you take good care of your students, they will take care of you.

Here are five simple reasons this mindset is essential:

 

1. You’ll Attract New Students

This one is obvious! If you teach awesome classes, recognize and treat every student as an individual, pay attention to small details and genuinely take interest in your students, they will be happy to refer new business to you. When your students experience results, they will tell people. When they learn something of value, they...

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Why You Should Do a Free Backpack Giveaway at your Dojo

mentor Sep 02, 2019

Guest Blog by Michelle Hodnett

 

Project Dojo is a nonprofit community outreach program in Pueblo, Colorado, that works with at-risk children. Through the power of martial arts, Project Dojo seeks to inspire and motivate kids within a safe environment, while continuing to teach the traditions of martial arts.

However, you don’t have to be a nonprofit school to hold a great free event! Holding a free event to help youth in your community is a great way to rally your school around a worthy cause. Your students can work as volunteers at the event, or contribute to the planning. In this article, Project Dojo head Michelle Hodnett shares how she’s held successful free events and how you can get started on yours!

 

Why do a backpack giveaway in the first place?

Everyone loves free stuff! If you’re looking to advertise, boost morale, or want to connect with your community, a free backpack giveaway might be a perfect event. It seems easy: just give away...

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Being the Cheese

mentor motivation Sep 02, 2019

By Karen Eden

This column originally ran in the November 2015 issue of MASuccess and is being reprinted here because of its popularity.

 

Those who know me have learned to accept me with all my eccentricities. So I know that, as many years have gone by, surely they must be true friends. But for those who desire to know me better, I always air a disclaimer.

I’m a different breed of person. It used to bother me early in life, but now I am comfortable with that fact, and it doesn’t bother me one bit.

I often think about how much time it would save if I could just hand out a resume to everyone who wants to know me better. That way, if I wasn’t their “cup of tea,” they could just never call me. I wouldn’t be offended!

I am a deeply religious person. I’m also a diehard traditional martial arts woman with a master’s rank in a Korean, military-based, hand-to-hand combat art.

If that isn’t scary enough to the average person,...

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5 Insights Into the Human-Relations Side of Retention

By Christopher Rappold

 

Finding out that a student is going to be leaving your school is never fun. If you care about making an impact on someone’s life and sincerely enjoy teaching, news of a departure can create some sleepless nights. While there is no magic answer to ensure this never happens, your time will always be well-spent ensuring that the highest percentage of your students remain dedicated to their training at your facility.

As I look back over 25 years of teaching, I do so with pride in what our team has produced. But, like you, I’ve been stung with the unexpected news of a student discontinuing his or her training more than once. Since we preach, “You can either get bitter or get better,” I offer the following preventative measures designed to keep such surprises to a minimum.

 

1. Know Your Students Beyond the Mat

It’s easy to forget that our students have lives outside the few hours they spend training with us each week. They...

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In Martial Art Schools, We’ve Hit the Trifecta!

By MAIA Executive Director Frank Silverman

 

It’s the most wonderful time of the year — for martial arts schools, that is. We’ve hit the trifecta: the end of the hot days of summer, the start of back-to-school time and the edge of the holiday season. Any one of these three warrants an individual column, or even a full- fledged article, but I have only 700 words. Since that’s the case, I will attempt to wrap everything into one column. I want to cover the essential details of the question, How do we handle the transition from summer’s end through back-to-school and into the holidays?

 

First, regardless of how good or bad summer was, we need to focus on getting everyone who took a break, no matter how long or short, back to regular class attendance. We know it’s always less expensive to keep a client than to find a new one, so hop on the phone, send emails and post to Facebook. You need to do whatever it takes to get your students back on...

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7 Things Kids Learn From Martial Arts

melody shuman retention Sep 02, 2019

Children’s martial arts classes not only tend to be profitable for schools but also are an amazing way to improve the lives of the kids, their families and the communities. This is because of the values the martial arts impart to children. Those values include the following:

 

Courage

The kind of courage that young people learn in martial arts is one that encompasses a certain spirit of bravery. It is not simply acting without fear; it is channeling an internal energy to act in spite of fear. Courage is a transferrable skill that allows students to set goals, overcome challenges and attain success both in the dojo and in life.

 

Respect

One tenet of martial arts is respect. Children are taught to respect the masters who came before them, as well as their instructors, their peers and themselves. Quality martial arts instructors focus on this value consistently, encouraging students to carry it with them beyond the studio. Self-respect and respect those who are above...

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HOW TO HOLD A RECORD-BREAKING HOLIDAY SALE YEAR AFTER YEAR

What if I told you that there was a system that you could implement in your school to generate tens of thousands of dollars in sales in only four hours on a weekend? What if I also said that some schools have used this system and made over $100,000 in those four hours? These results are not an anomaly. The Championship Martial Arts system of holiday sales has helped many schools turn a slow season into the year’s most profitable month!

 

By Michael A. Perri Jr.

 

There is a common belief among martial arts school owners that there are two times during the year when your school has to brace for a struggle. The first is during the middle of the summer. The second is during the holiday season in December.

For the latter, the winter’s cold and holiday parties, coupled with the excitement of boys and girls unwrapping their gifts, all play a part in creating a challenging — albeit festive — month for school owners. School owners have found it hard to...

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PETER GROOTENHUIS: QUITTING IS NOT AN OPTION!

motivation Sep 01, 2019

Peter Grootenhuis possesses one of the most brilliant scientific minds in the world, but his body is fighting a losing battle with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Teaching from his wheelchair, Grootenhuis is an inspiration to everyone at Pacific Martial Arts in San Diego. His message — “Quitting is not an option!” — is one of many legacies he will leave in his wake.

 

By Terry L. Wilson

 

 

“My World Is the Dojo”

Before moving to America, Grootenhuis began his lifelong journey in the martial arts in his native Netherlands, training in shotokan karate. The intricacies woven into those kata proved to be a perfect fit for a man who excels in unraveling the secrets of the universe.

“Strange as it may sound, martial arts gives me complete relaxation,” Grootenhuis says. “When I’m in the dojo, I think of nothing else. My world is the dojo. I am totally focused on what I...

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RETENTION DONE RIGHT!

How Two Instructors Guide Their Students to Black Belt — and Then Retain Them as Contributing Members of the Dojo!

 

Rob and Kathy Olevsky (author of MASuccess’ “You Messed Up! Now What?” column) took over a struggling school in Raleigh, North Carolina, in 1979. Forty years later, they not only have a thriving business but dozens of black belts who are happy to pay full tuition. Learn what they did right — and a few things they did wrong — along the way!

 

By Keith Yates

 

It was the late 1970s, and Kathy Kilmartin was a 21-year-old taking karate lessons at the only martial arts school in Raleigh, North Carolina. She caught the eye of one of the instructors, a man named Rob Olevsky, but the dojo had a strict policy against teachers dating students. However, after repeated requests, the school’s owner says Rob could ask her out on a date — but only if Rob bought out Kathy’s contract in case she quit.

Rob agreed...

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