MASuccess Magazine

Navy SEAL and Air Force Fighter Pilot Team Up to Inspire and Educate at the 2021 Virtual SuperShow

by Perry William Kelly

What happens when you put a master motivational speaker who used to be a Navy SEAL and a master business consultant who used to be an Air Force fighter pilot together and task them with inspiring and educating martial arts business owners? Well, no one knows because the 2021 Virtual SuperShow hasn’t happened yet. (At the event, which is scheduled for July 7-9, they will be the keynote speakers.)

One thing we do know now is that you won’t get “reel life” versions of a SEAL and a top gun — sorry, Mark Wahlberg and Tom Cruise. You will get “real life” versions of American heroes, specifically Brent Gleeson and Robert “Cujo” Teschner, both of whom have put their lives on the line for your freedom. These warriors went on to become successful businessmen and consultants, and when you sign up for the...

Trials are a great way to grow your school. You must remember we are not in the business of getting as many trials possible. Our goal is to get those trials converted into regular paying students.

No matter what type of trial you offer- 2 weeks, 1 month, 6 weeks, etc., the concept is the same. You need to follow these three steps: The why, setting the progress check, the close.

First and foremost, we must know WHY the Parent wants their child to take Martial Arts. Usually, it is Focus, Confidence, Respect, physical activity, and self – defense, etc.  Everyone knows why children want to take martial arts, kicking, breaking boards, hitting pads, etc.  But we enroll the parents, not the children. Once you know what the parent’s reason is, we can deliver it on the floor.

Be sure to schedule their PROGRESS CHECK when they attend their first class. ( Private intro or group class). You want the progress check to coincide with their 3rd lesson.  Make sure the...

Working with martial arts school owners has been an amazing experience throughout the past four years as MAIA’s Small School Specialist.  Some of the most rewarding moments are when someone learns the skillsets that enable them to quit their day job, hire employees, and even buy their own building.

One of the things that surprised me was that everyone’s story is generally the same:  “Talented martial artist but needs help growing to 100 students”, or “Has students but doesn’t generate enough revenue to pay the bills." 

Our 3-part series will cover MAIA Systems that have helped dojo owners reach their goals around the world.  No matter if you live in a small town or large city, let's grow together.

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Growing your membership

Remember that baseball movie where he builds a baseball stadium in a corn field, then everybody shows up.

Yea...that doesn’t work.

That’s the same kind of thinking...

They say you are the culmination of the people you spend the most time with.

Well what kind of outcome do you think would occur if you hung out with these all-stars:

Chatri Sityodtong
Brent Gleeson
Robert Teschner
Frank Silverman
Cris Rodriguez
Mike Metzger
Shane Tassoul
Kelly Murray Gry
Eric Santamaria
Abid Benwali
Nick Peterman

Leveling up your inner circle is a sure-fire game plan to leveling up your life.
And the above list of all-stars are coming straight to your computer with the Martial Arts Industry’s biggest training and education event: The 2021 Martial Arts Super Show.

While in-person events are my personal favorite, with the pandemic and Nevada’s
restrictions, we had to go virtual for one more year.

What does this mean for you?

A super affordable Martial Arts Super Show with an amazing speaker line up!

After a year of running online classes, most of you are Zoom Wizards, but I wanted to share some tips to get the most out of our 2021 Super Show and...

When looking back on 2020, there were so many lessons that were learned.

My mantra during Covid was pretty simple:

After every recession - there is a rebound.
After every recession - there IS a rebound.
After every recession - there IS a REBOUND.

And that’s where we are today. Many of you have your schools opened — some of
you with restrictions — and then there are places like Florida where we have absolutely no restrictions in our academy.

And it’s time to rebuild.
It’s time to RECRUIT.

Which means it’s time to go pedal to the metal with getting your school back to pre-COVID numbers and beyond. Which is what brings me to this blog today.

One of the things I missed most during 2020 was live events.  While virtual events like the Super Show and my 8-Hour Marketing Mastermind Course were amazing, there is nothing like being there in person.

Now that the pandemic is slowing down here in the states, we are seeing more live
events...

by Dave Kovar

In my travels, I get the chance to meet and work with school owners and martial arts professionals from all over the world. I love working with martial artists! Most of the people with whom I interact tend to be optimistic, intelligent and open-minded. However, every now and then I meet someone who makes me pause and say to myself, “Really?” A while back, I met just such a guy.

I was teaching an Instructor College in a large metropolitan area with an extremely diverse group of instructors. Some had large schools, while others had small schools. Some were master teachers, and others were just starting out. There were representatives from a variety of styles and systems, and all were there to learn and grow — except for this one guy.

You know the type. He sat there all morning, arms crossed, clearly disinterested in anything I or anyone else had to say. I thought that perhaps I was reading him wrong, so during the first break, I approached him...

by Christopher Rappold

If you’re reading this column while this issue of MASuccess is current, chances are you’re a martial arts school owner who’s still dealing with COVID. Never has this industry taken such a hit!

So what are you going to do about it? The answer is you must rebuild, but you need to do so in a way that makes your school stronger and better because of COVID, not in spite of COVID. In this column, I’ll focus on two key areas you should explore to help your school have an epic comeback and sustained retention rate.

To get a clear perspective on this challenge, imagine that an outside expert has been hired to evaluate the scope of the damage that has been done. (Unless you take this step, you’ll be too close to your school to make an accurate evaluation.) Naturally, that third-party inspector would want to talk with you about your staff. The person might start by asking the following:

• How did your staff behave when the pandemic...

by Kathy Olevsky

I recently read a post in a Facebook group about how an instructor wanted to ban phones in the lobby. The idea, I believe, was to get parents to engage more with their children — with fewer distractions from their phones. Many experts in the martial arts business have said that we need to take giant steps in 2021 to get our businesses back to normal after a year of difficulties due to the COVID pandemic. However, there are ways to encourage parent participation and ways to alienate parents.

We instructors need to take into account that many parents and adult students have moved on to working remotely. In our school, there are parents who bring their children to class but are still on the clock for their jobs. They continue their work hours in our lobby or in their cars while their child trains. Some come in with their phones on because they’re on call. For this reason, we’ve decided to do whatever we can to help them improve their lives. Our...

by Eric P. Fleishman

This past year was a doozy for personal fitness. With gyms closed, an overall increase in stress and home confinement constituting the new normal, waistlines expanded like never before. Many people claim that they’ve already gained “the COVID-19” in pounds by spending time on the couch watching their favorite shows, while others worry their way to the refrigerator each night.

It’s time for you to help your students and their families find their way back to looking and feeling like champion martial artists. To achieve this, they’re going to need the motivation and inspiration that only a martial arts teacher can provide. This is the secret opportunity the pandemic has created: You have the chance to help your students and their families unlock their inner action-hero bodies before summer rolls around. Presented below are tips for doing this while you increase revenue and enthusiasm in your dojo.

Get Everybody on Board

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