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The Martial Arts Industry Association exists to help grow martial arts participation by helping school owners succeed. Many school owners are never exposed to the foundational business concepts necessary to run and grow a successful business. At MAIA, we can help fill that need, as we are made up of school owners who have walked in your shoes, know your struggles, and can help with strategies to elevate you from novice to a "blackbelt in business".

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From the Director's Desk - June 2018

motivation Jun 18, 2018

by Frank Silverman

As we approach the Martial Arts SuperShow, scheduled for July 1-3 at the Bellagio Hotel in Las Vegas, I want to give one last push for everyone to sign up. As you have heard before regarding not only this but events similar to it, you only need one great idea to make the trip both worthwhile and affordable. Think about it. If you enroll just two students at a rate of $100 a month, and your average member stays only eight months, that amounts to $1,600. 

My guess is you can pay for your SuperShow ticket, two hotel nights and airfare for less than $1,200. And any good idea will surely generate more than two new members.

That said, I have a way to guarantee that you get far more than just a few members and return home with the other big “problem” — having too many ideas! (I’ve heard that before and I think it’s the world’s worst...

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The Kick You Never Saw Coming - June 2018

lesson learned Jun 02, 2018

by Beth Block

Many of us believe in the value of tournament participation for our students.

Tournaments can enhance our students’ competitive spirit. This assists them outside the martial arts world as well as within. It also helps our students learn to both win and lose. Additionally, we learn that challenging work is often rewarded.

So, for all those valuable reasons, we utilize the tournament platform within our studio. It provides all the character development we’ve just mentioned. It has the added advantage of helping with our student attendance and retention, as they work toward their goals in preparing for the tournament.

We spend time informing the students and their parents about the date, venue and rules for the tournament. We devote our time to working with the tournament hosts on planning, coaching and judging at the tournament. We have a lot invested in...

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2017 MASuperShow Profiles of Success

motivation supershow Jun 01, 2018

Want to grow your school, improve your teaching, excite your staff, and train with some of the best martial artists and business people in the industry? Attend the Martial Arts SuperShow in Las Vegas this July!  We asked two instructors and business owners from last year's convention to weigh in on their thoughts. Here's what they said.

By: David Barnett

 

Each year, the Martial Arts Industry  Association (MAIA) stages the premier training and networking event for martial arts instructors and school owners, the Martial Arts SuperShow.

Is your school growing the way you want it to, or are you struggling with your business? Are you excited every day when you head to your school, or are you missing the enthusiasm you used to have?

Whether you’re happy or not, maybe you aren’t entirely satisfied. You know there’s always room for growth and improvement, the same lesson we try to instill in our students every day.

Are you asking yourself questions...

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One word Defines this Martial arts icon: Sensei- tional!

motivation Jun 01, 2018

He is perhaps the most celebrated traditional sensei in America today, and for good reason. Master Fumio Demura was the first professional martial arts showman. He wrote the first best-selling books on Okinawan weapons. He was the inspiration (and stunt double!) for Mr. Miyagi in the original Karate Kid films. And he was a champion fighter back in his native Japan. This year, we’ll celebrate this living legend’s legacy at the 2018 Martial Arts SuperShow.

As a youth, Master Fumio Demura was so shy he couldn‘t speak without stuttering. He was so frail that he flunked his first white belt test. When he immigrated to the United States in 1965 to introduce shito-ryu karate to Americans, he so struggled with learning English that it brought him to tears. Yet Master Demura, 79, overcame all of these obstacles and rose to astonishing heights in our industry. For decades, and all over the Western world, he’s been universally heralded as a superb technician, a dynamic...

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I used these 5 laws to open my school and reach a goal of 100 students

So, you’re running a part-time school and thinking of taking the leap to full time. I never ran a part-time school. But I applied 5 Laws of Success to launch a new school and build a sensible plan to grow to 100 students. Following these same laws can help you move forward into a professional career as a school owner.

If you’re running a part-time school today and pondering the jump to full-time ownership, you will want to pay strict attention to this article. I’m going to share with you what I call the “5 Laws of Success.” I faithfully applied these laws in 2012 to change careers and open a full-time martial arts school, Durham Modern Martial Arts in Whitby, Ontario, Canada. 

Further, those laws were part of my reasonable plan to reach 100 active students over a period of years. Today, in our sixth year of operation, we have exceeded my original goal of 100 students.

These laws worked for me, and I believe they can work for you, too. Admittedly, I...

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The Flow System The Instructor-Friendly Modern Weapons Program

The Flow is a dynamic new weapons training system designed by World Champion Jackson Rudolph. The program is designed to provide up to a year of bo staff training and push your students to learn new techniques and be more creative. In his article, Jackson reveals why he created the program and details how it can improve your curriculum.

Jackson Rudolph has taught seminars for owners of small schools with less than 50 students and no staff members, to owners that have a chain of 10 or more schools and thousands of students. The common theme, regardless of school size, is that the most successful instructors train students that have positive role models and a drive to improve their art.

These experiences inspired Rudolph to partner with MAIA and create “The Flow.” The Flow is an innovative, modern weapons curriculum designed to motivate your students to train harder and think more creatively. Starting with a bo staff program, schools that purchase The Flow will benefit...

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The Kick You Never Saw Coming - May 2018

lesson learned May 01, 2018

When I was a kid, I watched the Superman show on TV. Many of you younger folks may ask, “What TV show?” A few of you might also have fond memories of watching. The narrator’s dramatic introduction to that show was: “Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings in a single bound! Look! Up in the sky. It’s a bird. It’s a plane. It’s Superman!” The bottom line is, none of us, nor our students, are Superman. We are mortal. Bullets kill mortals. When I was a white belt, my first instructor, Sensei Mike Smith, taught me that gun defense was all about getting the person with the gun to go away. I was taught to give him every material thing he asked for. The only time I was to attempt to disarm him was if he were trying to get me or a loved one into a car. My mindset had to be: “I’m already dead. Let’s see if this can be a more pleasant death than it will be if I get in that...

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Making It Big In A Small Town

Uncategorized May 01, 2018

What George Fujii, a former member of Ernie Reyes, Sr.’s West Coast Demo Team, built in the rural town of Gardnerville, NV, is pretty amazing. His modern 5,500-square-foot facility, which he owns outright, offers many family-oriented programs and boasts everything from trampolines to a complete nutrition store. Sound business practices, combined with the good karma from his very extensive community-charity work, has rewarded Fujii’s school with some 275 active students. 

George Fujii’s grandfather immigrated from Japan to America in 1912, and went to work on the railroad. He served as a cook and gardener and, in the style of a real-life Mr. Miyagi, would go on to open the first commercial nursery in Reno, NV. His four children and many grandchildren would learn the Asian cultural values consisting of personal discipline and hard work.

The renowned, hard-core work ethic, however, certainly got passed on, and it served Fujii well the rest of his life.

Even...

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