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The Martial Arts Industry Association's MASuccess Magazine exists to help grow martial arts participation by helping school owners succeed.

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The 5 Mindsets of Martial Arts School Success, Part 1

Uncategorized Dec 01, 2018

By Dave Kovar

 

There are a lot of things that go into running a successful martial arts school. And there are a lot of different ways to be successful in this industry. For you, success might be having a chain of schools. Or, it might be running one supercenter or having a small but very efficient single school.

 

In the United Kingdom, there are a lot of people that have great success running once a week programs out of churches and school halls. With that said, there are some commonalities between all schools that are universal for success, regardless of your business model.

 

I believe that the level of success in virtually any school is directly related to the level of consistency that operators practice in “The 5 Mindsets.” That’s why, in our schools in California and New Jersey, we really try to focus on making these mindsets a priority in our daily actions. They are simple to articulate, but it takes time and effort to get in the habit of...

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Recovery is Just as Important as Working Out

retention Dec 01, 2018

By Dr. Jason Han

 

As a physical therapist for a professional soccer team, I’m often asked how I help our players get ready, day in and day out. Running long distances each week — jogging, cutting, sprinting and shooting — will take its toll. The same thing happens in your martial arts program, only with kicks, punches, throws and blows to the body.

 

Most people focus on the training aspect of athletics, but not enough on recovery. Whether you’re a professional athlete, a weekend warrior or a youth competitor, recovery is critical to success and longevity.

 

I was recently working with a star multi-sport high school athlete who was complaining of aches and pains. His football team was wrapping up the regular season and heading into the playoffs. He had neck stiffness, shoulder pain from a football tackle and a sore hip from an older injury sustained a few months back. His coach was a little more “old school,” in the sense that he...

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“B” is for Boundaries

Uncategorized Dec 01, 2018

By Dr. Nguyen "Tom" Griggs

 

Happy 2019, my friends. For this new year, I’m launching a series of columns using the acronym BLACK BELT, as it relates to teams and leadership. Let’s begin.

 

B Stands for Boundaries

One of the biggest issues clients and loved ones constantly grapple with is conflict resulting from violated boundaries. We all have had an experience where someone violated a boundary.

 

Boundaries are exceedingly important to your happiness and maintaining healthy relationships with other people. I remember a moment from 5th-grade recess that illustrates the value of respecting boundaries.

 

As we were playing in the schoolyard, one of the boys was teasing another kid and made a “your momma” joke. The kid on the receiving end warned the mouthy kid to not talk about his mother. The mouthy kid had this smirk on his face, which indicated he was going to test this boundary. A few minutes later, the mouthy kid made another joke...

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Pre- and Post-Employment Checks: The Devil is in the Details

business coach Dec 01, 2018

By Philip E. Goss, Jr., Esq.

 

I believe we can all agree that pre-employment background checks are a good thing. They’re good for knowing if the prospective employee has any dark clouds that could affect her ability to perform the job in that she’s hired to perform. These checks are exceptionally good for determining if that person has any disqualifying events that could cause your school harm, things like any sex based adverse history or a criminal record.

 

It’s absolutely vital to prove that you took proactive steps to weed out someone who could commit any crimes against your student population, (again there’s that nasty issue of sex-based harassment or assaults). Background checks will not act to dismiss a case against your school, but they will act as an affirmative defense when faced with a negligent hiring or negligent retention lawsuit.

 

As with many things, conducting pre- or post-employment background checks is not the easy thing it...

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Watching Huey Lewis Grimace

motivation Dec 01, 2018

By Karen Eden

 

Huey Lewis and the News was a very popular Top 40 band for more than a couple of decades. Back in my radio days, I was backstage when Huey Lewis was coming off from a “standing-room-only” performance. I could tell he was more than pleased with his show; he was literally wiping the sweat off of his face.

 

Just then, I heard someone make a comment to him.

 

“I remember seeing you at the Aqua Knot nightclub when you were a start-up band,” said the man.

 

“Oh, wow!” replied Huey, with almost a look of pain on his face.

 

Huey wasn’t rude or impolite. But I could never understand why he had such a deflated look on his face when that guy told him that. Until now.

 

A lot of years have gone by since then. I’ve come into my own as an author of four books and a journalist with over 20 years of writing for martial arts magazines and newscasts.

 

I’m always honored when someone conjures up...

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Want to Improve Your Retention? Do This in the Next 30 Days!

By Christopher Rappold

 

With 2018 behind us, it’s a good time to take a pause and assess how the year went.

I have always enjoyed taking half a day away from the office and looking at the cumulative results from that particular year. Though I look every day, week and month at how our schools are doing, there is something about looking at the total of 12 months of results that gives a different picture and perspective.

 

I start with my team. I take a look at their martial arts, fitness, personal and professional development from the beginning of the year to the end of the year.

 

Did they make the kind of progress that both of us were working toward? Are their goals and the goals of the school intersecting in a way that creates a win-win, long-term relationship? Are there any tweaks that need to be made? What are things we did together that had the most impact, and what are the things that missed the target and need improvement?

 

Having excellent student...

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Are You Just Putting a Band-Aid On It?

Uncategorized Nov 01, 2018

Running your own business can be incredibly rewarding. But when problems arise — and as a small business owner myself, I know they do! — you’re responsible for solving them.

 

So, whether you’re working on the financial success of your martial arts studio or improving the health of your students, it’s important to apply the same principle: Always address the underlying cause.

 

For example, if your business’s gross revenue is less than stellar this month, it’s easy to say that you simply need more students. So, you decide to focus on

marketing. But what if the real problem is retention? You aren’t able to retain your students because the instructors are not aligned with your program. To target the underlying cause, you may need to focus more on staff training and development.

 

The same thing happens when you see a spike in injuries within the bulk of your students. If you’re seeing a lot of hamstring injuries, an...

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The Gift of Leadership

Uncategorized Nov 01, 2018

As we end the year and approach the holiday season, I’d like to ask that you all view leadership as a gift, and one that you currently possess. Now, leadership can be a special, unique and often challenging present, but it is truly worthwhile.

 

Allow me to share a parable that will illustrate this point. A group of children are playing in the jungle near their tribe in central Africa, when a group of explorers approaches them. The explorers observe the children playing a game where they use dirty but somewhat shiny stones. The explorers ask their translator if the kids would trade their stones for some chocolate and the kids agree. When the explorers returned home, they discovered that the stones were large, coarse diamonds.

 

Now, for the explorers, the diamonds were highly valuable and worth a great deal of money in their culture. But to the children, these diamonds were simply toys that brought them joy and happiness. The true value of the diamonds was relative...

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