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MAIA Elite Consultant Spotlight: Mike Metzger

maia May 07, 2019

If you're reading this blog, chances are, you're familiar with MAIA, or the Martial Arts Industry Association. But just because you know MAIA as an organization, you may not be familiar with all the individual team members. They do an amazing job, and are just as passionate about the work they do as you are. We're making this series of blog posts to shine the light on our MAIA team members and the amazing work they do! 

Mike Metzger is a longtime MAIA Elite consultant and longer-time school owner and martial artist! He’s a regular at the SuperShow, and will be back with another seminar alongside Shane Tassoul this year! Get to know a little more about Mike in this post.


How long have you been a MAIA Elite Consultant?

I’ve been an Elite Consultant for 17 years!


What part of your work as a MAIA Consultant do you enjoy the most?

MAIA consults with school owners at all levels: some are doing well and just need help sharpening specific skill sets. Others come to us when they are struggling and need help in order to keep their doors open. Wherever they start, I love getting to see school owners change their lives for themselves and their instructors or staff, and students.


What business experience did you have before becoming a MAIA consultant?

I was a martial arts school owner, operating three locations. This gave me insights into what works and doesn’t work, not just from a business standpoint, but for the unique environment of a martial arts school.


What topics are your specialties?

Business systems and maximizing profitability in the business of martial arts without hurting quality of instruction. There are dozens of extra little programs or benefits that many school owners could be offering, that their students would love to have and would happily pay more for, but that school owners don’t know about or hesitate to offer. We help them find and unlock these.


What are some common problems you see among school owners?

School owners get in their own way because they don’t know the systems, but believe they do. Some believe if they make money you must be nickel and diming your customers or “selling out” on the system or style that you teach and that’s just not true. We want our clients to be confident that the quality of their instruction, and the benefits they provide, are worth what they charge for them.


Second, school owners tend to believe certain systems will not work in their areas (due to geography, population, etc.). Again, this simply isn’t true! MAIA can help you find a way to make any system you feel best fits your school work for you.


What is the single best piece of advice, overall, you give your clients?

Get out of your own way and realize you can change your life financially, produce high-quality martial artists and make a bigger impact on your community when you run a financially successful business!


What martial arts do you or have you trained in?

I have studied Tae Kwon Do, Kenpo, Toushi-Kan karate, and hapkido, and am currently a purple belt in Brazilian jiu-jitsu. I love all martial arts!


What got you interested in martial arts?

My sarcastic mouth as a young kid! 😊 I was always the class clown and unfortunately not everyone thought I was funny.  I didn’t care how big or how old people were when I would try and be funny in an innocent but annoying way.  Ones that didn’t appreciate it wanted to fight or more specifically punch me in my mouth so I decided to start martial arts training.  At the time it helped me defend myself but I still seem to have my bad sense of humor.


How long have you been coming to the Martial Arts SuperShow, as an attendee or as a speaker/consultant?

I have been to every Martial Arts SuperShow since the beginning, and I’ve been a speaker at all but two.



What are you presenting at the SuperShow this year?

Myself and Shane Tassoul, another Elite consultant, will be doing a Q&A session where attendees will have the chance to ask us specific questions in person! We will also be doing a joint session on the three key things you must build your school on to maximize profitability.


If you could address every school owner in the country in person, what would you tell them?

I would tell them there are three key foundations you must build your school on to maximize profitability:

  1. Class schedule
  2. Pricing structure
  3. Programs you offer

I’ll cover these in more detail in our seminar – make sure you’re there!



Finally, tell us one fun fact or piece of trivia about yourself!

When I first opened my school I charged $4 per class with a $2 registration fee and I thought I was a genius! (Spoiler: I was not. Don’t do this.)


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